Presentation Design Mastery Workshop 25/09/2017 - Jani Murphy

Presentation Design Mastery Workshop 25/09/2017

www.janimurphy.com 1

Do you know the Do’s and Don’ts of a MEMORABLE presentation?

Presentation Design MasteryHOW TO STRUCTURE, DESIGN AND DELIVERMEMORABLE PRESENTATIONS

Jani Murphy

PowerPointWhat do you

use PowerPoint for?

“Death by PowerPoint” is so common it’s considered normal.

What does aDeath by PowerPoint

presentation look like?



How do you feelafter enduring

Death by PowerPoint?

What are the costs to the organisation?

How can we create MEMORABLEpresentations?

EngageEngage

StructureStructure

DesignDesign

PlanPlan

EngageEngage

StructureStructure

DesignDesign

PlanPlan



Understandyour audience

1What does your audience want?What does your audience want?

What’s their level of expertise? Understand the thinking preferences of your audience

Our thinking preferences underpin how we like to receive information.Ned HerrmannThe Whole Brain Business Book



The left and right hemispheres have specialized ways of thinking

Breaks everything down into different elements

Considers the global and the whole

Reptilian

Limbic

Cerebral

The human brain is made up of 3 brains superimposed

Limbic

Cerebral

Left Right

There are 4 ways of knowing and we can think in all ways

What are your thinking preferences?

A Quadrant Well articulated ideasFacts/no fluffBrief, clear, concise info

D QuadrantOverview/big picture Use metaphorsFreedom to explore

B Quadrant Well structuredBe thoroughNo digressing

C Quadrant Open, informalExpressive body and voiceNo hidden agenda

How can you accommodate?



Identify your purpose

2If you don’t know where you’re going, you’ll probably end up somewhere else.

Laurence J Peter“

You want to convince your

audience to take action

You want your audience to comprehend

your topic

You want your audience to enjoy your

presentation

To persuade? To inform? To entertain?

What’s the purpose of your presentation?

You want to convince your

audience to take action

You want your audience to comprehend

your topic

To persuade? To inform?

What’s the purpose of your presentation?

Establish the “What is”

Establish the “What if”

Craft your content into a

story

3



Our brains like structure and stories have a clear structure that makes them easy to rememberand re-tell.

Content is king

Mind mapping works well.

Generate your content outside PowerPoint

Select only the content that closes the gap

Group your content into3 to 4 chunks

People learn better when information is presented in bite-size chunks.

The Segmentation PrincipleRichard Mayer



Use the Story Template to help youestablish and thenclose the gap

People learn better when material is organised with clearoutlines and headlines.

The Signalling EffectRichard Mayer

Establish the Gap Establish the Gap

Establish the Gap Establish the Gap



Bridge the GapKey Points(5 mins)

Bridge the GapExplanation

(15 mins)

D E

T A

I L S

Bridge the GapDetails

(45 mins)

Close the Gap

Now you are ready to open PowerPoint.

StructureStructure



BALLROOM or BOARDROOM

EngageEngage

StructureStructure

DesignDesign

PlanPlan

Decide on design basics

4Remove slide junk

People learn better when extraneousmaterial is excludedrather than included.

The Coherence PrincipleRichard Mayer

Avoid standard templates

No branding/logos

No slide numbers, dates



Use colour to communicateyour brand 3 to 4 core colours plus a

neutral colour

Use an industry image to identify a

colour palette

Use colour to create emphasis.

Contrast is important






Stick to standardfonts Serif fonts - Titles

Sans serif fonts - body text

Watch the kerning

Watch the kerning

How big?Create a visual

impact

5

The more visual the input becomes, the more likely it is to be recognized and recalled.

Picture Superiority Effect

One clear message per slide



Don’t count your slides; just make your slides count.

Nancy Duarte“Use headlines not headings

Use STRONG visuals Alone time

Slide design by Garr ReynoldsPresentation Zen

Alone time

Respect ©.



www.bigstock.com

What techniques do you need to know?

1 Pay attention to structure

Don’t overload the visual processing channel

People understand a multimedia explanation better when words are presented as narration rather than on slide.

The Cognitive Theory of Multi-media LearningRichard Mayer

verbal

visual

The mind processes informationin 2 channels



Slides + Notes + Handout

Transformbullet point slides

Homelessness

• Between 2.3 and 3.5 million are likely to experience being homeless in a year

• 1.35 million of them are children

• 200,000 veterans may be homeless on a given night.

• 50% African‐American, 35% White, 12% Latino, 2% Native American, 1% Asian

Homelessness

Between 2.3 and 3.5 million people…

1.35 million are children

200,000 are veterans

How many experience being homeless?




SM

ERP Impact

• ERP impacts different people in different ways, depending on their role

• All Edison employees will directly experience at least some of the changes brought by ERP, including new ways to:– Process expense reports– Submit vacation requests– Register for training

• Even retirees, suppliers and vendors may experience changes

• The ERP program rolls out over several years, so not everyone will be impacted at the same time



SM

ERP Impact

• ERP impacts different people in different ways, depending on their role

• All Edison employees will directly experience at least some of the changes brought by ERP, including new ways to:– Process expense reports– Submit vacation requests– Register for training

• Even retirees, suppliers and vendors may experience changes

• The ERP program rolls out over several years, so not everyone will be impacted at the same time

SM

Who will ERP impact?

• Different people in different ways• All Edison employees• Retirees, suppliers, vendors• Gradual roll-out

SM

Who will ERPimpact?

• Different people in different ways

• All Edison employees• Retirees, suppliers,

vendors• Gradual roll-out

SM

Who will ERP impact?• Different people in

different ways• All Edison employees• Retirees, suppliers,

vendors• Gradual roll-out

SM

Who will ERP impact?Different people in different waysAll Edison employeesGradual roll-out

You must have a diverse, quality networkContact members of your network

frequentlyLook for opportunities to promote

yourselfAttend relevant professional conferences



How do you get new business?

You have to sit by the river for a very long time before a roast duck will fly into your mouth.

Guy Kawaski�

Press the flesh

To address a simple issue

For minimal distribution

With minimal collaboration

In a prefect world we woulduse email

speling

Punctuation,

CAPITALS

Contr’tions

Exclamations!!!!

Your subject must be

Descriptive

DThe subject line

should accurately reflect the content

of the email

Specific

SInclude enough

detail to distinguish the email from similar emails

Concise

CGet the message

across without unnecessary words

Action Oriented

AIf action is required, state it in the subject

line



Create a cohesive design

6Use patterns to help your ideasstand out

Layout yourKey Points first

Structure

Design

Plan

Layout your Key Points first

Start with a logical structure

Think like a designer



Then layout yourExplanation

slides

#1

Pay attention to structure

1 Pay attention to structure

Dumping is not conducive to learning

Only use movement if it adds meaning

How many experience being homeless?




DesignDesign



EngageEngage

StructureStructure

DesignDesign

PlanPlan Set up a powerful opening

7

Create an impact with your opening slide

Email: Can’t live without itso

how do you live with it?

www.janimurphy.com 26 June 2014

Email: Can’t live without it so how do you live with it?

@

Start with something unexpected



Email: Can’t live without it so how do you live with it?

@

Why do most PowerPoint presentations look the same?

Answer “Why this?” and “Why you?”

Plan for a memorable

delivery

8

Slides + Notes + Handout

Create a script and rehearse Change the stimulus frequently



Audience attention starts to drop steadily at the 10 minute mark

Dr John MedinaBrain Rules

Give people time to process

People are more likely to grasp a new concept if given time to process itby talking, thinkingor writing about it; or applying the idea.

Dr Rich AllenHumane Presentations

Set up a confident close

9

Don’t close on a Q & A Align your close with your purpose



Close the Gap - Persuasive

1 23

Close the Gap - Informational

1 2

Reinforce the key message. PlanPlan

PlanPlan StructureStructure

DesignDesign

EngageEngage



Don’t keep it a secret!

Conventional PowerPoint= no engagement

A Quadrant Less detail

D QuadrantMore planning

B Quadrant More interaction

C Quadrant More evidence

What do you need to think about?

Make the jump

It’s worth it

Documents

Presentation Design Mastery Workshop 25/09/2017 - Jani Murphy