Presentation - Ecolux India 200115

©2011 Deloitte & Touche Consulting, India

January, 2015

LED Lighting Solution.

ECOLUX

I N D I A

www.ecoluxindia.com

©2011 Deloitte & Touche Consulting, IndiaLED Lighting Industry in India - Ecolux India Private Limited

Contents

• Section one Introduction

• Section two Advantages of LED

• Section three Choosing the Right LED

• Section four Ecolux India vs Competitors

• Section five Street Lighting

• Section six Clients


Introduction


Introduction

LED Lighting Industry

• LED Market in India expected to reach Rs. 10,460

crores by the year 2016

– Currently, LED constitutes a mere 15% of the total

lighting market in India

– LED market in India is poised to grow at an annual rate

of more than 30%

• Among all the lighting technologies, LED lighting

is the most emerging segment

• As per estimates, by 2020, LED lighting will

constitute 75% of the total lighting requirement, a

shift from 2% in the year 2008

• The price of LED lighting systems has declined by

around 30% over the last 2-3 years due to

improvement in technology

– This has reduced the payback periods considerably

related to switching over to LED lighting systems

• Unlike traditional bulb, tubes and CFL’s, LED can

provide an unlimited range of products, leaving

scope for continuous innovation and improvement

of the products and unique aesthetics

LED Lighting Industry in India - Ecolux India Private Limited

Lighting Market Share in 2008

Conventional Lighting LED Lighting

Lighting Market Share in 2020


Introduction

Ecolux India

• Ecolux India Private Limited (EIPL) is focused on

improving people’s lives through innovation in the

areas of LED lighting technology

– Headquartered in Mumbai, EIPL is geared to provide

energy-efficient lighting solutions to government,

corporates, designers, architects, consultants, etc. at

the most cost-effective way

• Started in the year 2012 by Mrs. Shilpa Modi, a first generation women entrepreneur

• EIPL posted revenues of Rs 40 lacs in the first year of operation and currently employs approximately 10 employees, providing indirect employment to more than 50 people

• In line with our PM Sri Narendra Modi’s ‘Make in

India’ vision, we have recently set up a state-of-

the-art manufacturing facility at Vasai,

Maharashtra for LED Lights

– Installed capacity of 10,000 pieces per month

– Full range of aging and testing facilities

– In-house Spectrophotometer and Goniophotometer

• Our Vision is to “Light Up India Efficiently and

in an Eco-friendly manner”


Proudly MADE IN INDIA

Spectrophotometer at our facility


Advantages of LED


Light

Output

LED’s CFL’s Incandesce

nt

Lumens Wattage Wattage Wattage

450 4-5 8-12 40

600-900 6-8 13-18 60

1100-1300 9-13 18-22 75-100

1600-1800 16-20 23-30 100

2600-2800 25-28 30-55 150

LED’s CFL’s Incandesce

nt

Lumen per

Watt

90-110 50-60 10-20


Advantages of LED

High Efficiency (Low Power Consumption)


• In CFLs and Incandescents, reflectors are used to direct the light to the illuminated

surface.

• Most of the light is unused and scattered around in those systems.

• For LED lighting this is not the case, around 80% of light is directed to the illuminated

surface.

Advantages of LED

High Light Output



• LEDs provide a high quality cool white light which ensures that the colors

observed are as they are under sunlight

• The flickering of light in gas discharge and fluorescent bulbs is totally prevented.

Advantages of LED

Superior Light Quality



• Lumen output of high intensity discharge (HID) lamps decrease rapidly after a few

thousands of hours of use.

• Lumen output of most metal halide lamps decrease by 30% after 10.000 hours of

operation

• In LEDs the lumen output decreases by only 7% after 10,000 hours of operation

Advantages of LED

High Lumen Maintenance



• Conventional lighting fixtures cause higher/lower than required illuminated areas.

• LED luminaires designed by Ecolux India provide an even light distribution.

Advantages of LED

Even Light Distribution

LEDConventional Lighting Fixtures



• LED bulbs and diodes have an outstanding operational life time expectation of up to

50,000 hours.

• This is almost 6 years of continuous operation

• Long life span means you can cut maintenance cost as the lamps last up to 10-50

times longer than the standard lamps making them an ideal replacement.

Technology Life(Hours) Multiplier Multiplier

Incandescent 1,000 X

CFL 10,000 10X Y

LED 50,000 50X 5Y

Advantages of LED

Long Life Span



• Sodium Vapour lamps, mercury lamps, fluorescent lamps

and metal halide lamps all contain excess amounts of

mercury, which causes pollution of water and soil.

• Being a green product, LED contains none of the

restricted substances (lead, mercury, cadmium etc.)

according to RoHS (Restriction of Hazardous

Substances).

• Using LED’s will provide

• less energy use

• less polution caused by power plants and

• less carbon dioxide emission to the atmosphere.

• LED prevents emission of 8.7 tons of CO2, at the end of

50.000 hours of usage.

Advantages of LED

Green Product


Saving


Description LED CFL Incandescent

Light Bulb Projected Lifespan in

hours

50,000 10,000 1,000

Watts per Bulb for 1000 Lumen of

Light

10 20 60

Cost Per Bulb (Approx) ₹ 900 150 10

KWH of Electricity used over 50,000

hours

500 1000 3000

Cost of Electricity @ ₹ 5.50 per KWh 2750 5500 16500

Bulbs needed for 50K hours of use 1 5 50

Equivalent 50K hours Bulb Expense 900 750 500

Total Cost for 50K Hours 3650 6250 17000

Savings in 50,000 Hrs ₹ 2600 13350

Saving Per Year ₹ 650 3337.50

Recovery of Cost Employed for

LED

1.15 years .27 years

Warranty 3 years 6 months No warranty

Savings

Comparison of LED with Conventional Lighting



Choosing the Right LED


• For this we need to calculate the LUMENs per WATT. The higher the figure, the better

is the product’s operation efficiency.

Product Total Light

Output(lm)

Total Power

Input (W)

Lumen/Watt

A B A/B=C

X 900 10 90

Y 850 10 85

Z 1000 10 100

CHOOSE A PRODUCT WITH HIGHER LUMEN PER WATT


Operating Cost Efficiency



• For this, we need to calculate the PRICE per 100 Lumens.

• The lower the figure the better is the product’s capital cost efficiency

Product Price per pc

₹

Total Light

Output (lm)

Price/100

Lumen

A B A/B=D

X 1200 900 133

Y 1100 850 129

Z 900 1000 90

CHOOSE A PRODUCT WITH LOWER PRICE PER LUMEN.


Capital Cost Efficiency



Ecolux IndiavsCompetitors


ECOLUX

INDIA

PHILIPS HAVELLS SYSKA OTHER

IMPORTERS

Lumen per

Watt

100 90 85 90 80

Manufacturer YES YES NO NO NO

Latest

Testing

Facility

YES NO NO NO NO

Warranty Whole

Lamp

Only

Luminaire

Only

Luminaire

Whole

Lamp

Information

Not Available

Certifications Yes Yes Yes Yes No

Capital Cost

Efficiency

90 133 129 125 112

Ecolux India vs Competitors

Comparison Chart



Product Range


Product Range

LED Lighting Range


• Our product range includes the following:

– Bulbs

– Tube Lights

– Panels

– Strips - Flexible and Rigid

– Down lights

– Edge Lights

– High Bay Lights

– Street Lights

– Flood Lights

– Underwater Lights

– In-ground Lights

• Customization facility as per the client's requirement

keeping in mind the price and quality


Street Lights

Wattage 10W to 200W

Ingress Protection IP 65

LED Type SMD, High Power

Input 90-285VAC,50Hz

Working Temperature -20 to 50 C

Power Factor >0.95

Lumen Efficiency 100-110 Lumen/Watt

Standard Warranty 2 Years

Product Range

Street Lighting Range



Clients


Our Esteemed Client List includes the following companies:

• Vindhya Telelinks Private Limited, Mumbai, an MP Birla Group Co.

• Neobags Overseas Private Limited, Dahej

• Sumita Texspin Private Limited, Silvassa

• Piyush Industries Private Limited, Mumbai

• Kaman Service Centre, Mumbai

• Health Prime Services (India) Private Limited, Mumbai

• Bagalkot Cement & Industries Limited, Mumbai

• South City Projects Ltd, Kolkata

• Mani Group, Kolkata

• Khetawat Group, Kolkata

• Primarc Developers, Kolkata

• Hoysala Builders, Bengaluru

• Mogra Group, Bengaluru

CSR Activities of the Company

• ISKON Temple in Lucknow

• Gokuldham Temple in Goregaon, Mumbai


Clients

Esteemed Client List


THANK YOU

ECOLUX

I N D I A

ECOLUX INDIA PRIVATE LIMITEDC-702, Marathon Nextgen Innova,Opp. Peninsula Corp Park,Off Ganpatrao Kadam Marg,Lower Parel (W), MUMBAI 400013.

FactoryUnit #106, 1A, Prime Trade Centre, Survey 84 B/C/D, Sativali Road, Village Walliv, Vasai (E), THANE 401208.

Tel. +91 22 4322 8400Fax. +91 22 4322 8401

[email protected]

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Presentation - Ecolux India 200115