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ERIH - Annual Conference 2015 22 nd October 2015 Using hands-on exhibitions in the context of the presentation of technological artifacts Axel E. Hüttinger ([email protected]) Presentation

Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

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Page 1: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

ERIH - Annual Conference 201522nd October 2015

Using hands-on exhibitions in the context of the presentation of technological artifacts

Axel E. Hüttinger ([email protected])

Presentation

Page 2: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Agenda

● Our firm Hüttinger „Designing the Interaction“● Science centers as places for learning● Using hands-on exhibitions in different context, project examples

Presentation

Page 3: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Hüttinger: “Future based on heritage.“

Page 4: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Our history

1921Start – up as anelectricalengineeringconsultancy

1948Expansion intoa new businesssegment: thedesign andconstruction ofengineeringmodels

1973Further developmentof the business segmentmodel making: design,construction and set-upof Information Centers

since 1995Hüttinger conquers theglobal market for Museumsand Science-Centres.Active implementation of thevarious aspects of learningtheory into the design ofhands-on exhibits.

Page 5: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Schwaig bei Nürnberg

Office space: 1.700 m2

Workshop space: 4.300 m2

Permanent staff: 110

Our firm

Page 6: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Business segment: Science Center & children's museums

Key clients:

• Science Museum London, UK • science center NEMO, Amsterdam• Centrum Nauki Kopernik, Poland• Macao Science Center, China• Bahrain Science Center• Liaoning Science & Technology Museum, China

Scope of work:

• Master planning and concepts• Design and engineering• Fabrication, delivery & set up• Maintenance and updates

Page 7: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Our strength: Design & Build

Concept and Design Engineering Fabrication & Installation Software & Multimedia

Page 8: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

VIDA! science centrum, Brno

Opening year: 2014

Page 9: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Techmania - Waterworld (Vodní svět)

Opening year: 2014

Page 10: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

Ultimately, museums are in the science communication business ...

“The proof that you know somethingis that you are able to teach it.”

Aristotle, philosopher

Page 11: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

„Designing the Interaction“

Physicist Frank Oppenheimer

Oppenheimer once said that nobody should leave the room with the feeling that other people are cleverer than oneself.

Page 12: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

Page 13: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

Designing the Interaction:

When designing for science centres,the focus should be on the interaction,not on the exhibit itself.

You are designing an interaction,and the form of the exhibit should followthe interactive function.

This should be obvious in the land of theBauhaus, but it is often missed.

Page 14: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

Real things and real processes:

Many people speculatenowadays that museumsand science centres aregoing out of date.

Page 15: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

IT & Multi-Media:

Page 16: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Science Centers are places for learning

Connection with the social networks:

Page 17: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

A hotel …

Page 18: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Planetariums ...

Page 19: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Planetariums ...

Page 20: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Technical museums ...

Page 21: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Technical museums ...

Page 22: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Places of industrial heritage ...

Page 23: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Places of industrial heritage ...

Page 24: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Places of industrial heritage ...

Page 25: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Places of industrial heritage ...

Page 26: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Using hands-on exhibits in different context

Places of industrial heritage ...

Page 27: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Visitor-friendly exhibits:

● Think about opportunities, not messages● Make things simpler, not more complex● Try and make an exhibit intuitive

More:● British Interactive Group (http://www.big.uk.com)

Page 28: Presentation ERIH - Annual Conference 2015 22 October 2015 ... · • science center NEMO, Amsterdam • Centrum Nauki Kopernik, Poland • Macao Science Center, China • Bahrain

Conclusion:

Such an approach can

● increase visitation● increase of the interest ● bring in more paying visitors

BUT:

● Substancial invest● On-going maintenance costs