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Chamber of Commerce presentation for business community studying leadership in the community.
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With world-class cuisine and a cool arts scene, island breezes and unique boutiques, Ventura offers a relaxed escape in a spectacular coastal setting. Channel Islands National Park, kayaking, biking and wildlife viewing are just a few of the pastimes to be enjoyed.
About the Bureau:• 501(c)(6) nonprofit organization• Destination Marketing Organization (DMO)• Chamber of Commerce committee until 1980s• Primarily funded by City of Ventura contract• Fiscal Year July-June• $4 million in Transient Occupancy Taxes = $850,000 Budget• Visitor Center @ 30,000 people/year• Website @ 800,000 Unique User Sessions• Facebook @ 8,500• E-newsletter subscribers @ 15,000• Visitor Guide @ 100,000• Board (11), Staff (5), Volunteers (8), Advisory Board (12) & City (2) including a council member
About Ventura Tourism:• 2,100 Hotel, Motel Rooms• Annual estimated number of visitors @
5.2 million• Annual estimated visitor spending $458,315,000.• Average length of stay @ 1.44 days• Average party size @ 2.46 people• 3,200 jobs• Top feeder markets:
•Los Angeles, Orange, San Diego• Arizona, Texas, New York • Canada, Germany, England
About Marketing Ventura:• Real California Brand
• Niche tags• Key words• Brand imagery• Fonts and Palette
Consumer Advertising
• Print, Online, Social
• Westways
• Sunset
• Coastal Living
• State Guides
• Budget Travel
• GoCalifornia
• National Geo Traveler
• Trip Advisor
• LA Times
• Youtube
Consumer Advertising
• Print, Online, Social
• Westways
• Sunset
• Coastal Living
• State Guides
• Budget Travel
• GoCalifornia
• National Geo Traveler
• Trip Advisor
• LA Times
• Youtube
Consumer Advertising
• Print, Online, Social
• Westways
• Sunset
• Coastal Living
• State Guides
• Budget Travel
• GoCalifornia
• National Geo Traveler
• Trip Advisor
• LA Times
• Youtube
Trade Promotions and Advertising:• Southern California Meetings Magazines• Tradeshows
Associations, Educational Conferences, Film Industry & International Tour/Travel
• Sales Kits• Direct Mail
Member WACVB, DMAI, AFCI
Public Relations• PAE @ $3.75 million
• Association News• California Golf News
• Westways• Desert Sun• 805 Living
• Pacific Coast Business Times• Los Angeles Times
• National Geographic Traveler• Sunset• KEYT
• Western Art & Architecture• Bakersfield Magazine
Economic Development• Prosperity Council• City of Ventura• EDCVC
Trivia, Prizes and Questions
• What famous farming family grew Chiles along the Ventura river?
• In what year was the Mission San Buenaventura founded?
• On what street in Ventura will you find over 80% of our hotel/motel rooms?
• How many wineries are on the Ventura County Wine Trail?
• Name three things you can find @ www.ventura-usa.com.
• How can you be a Tourism Ambassador?
Contact: Jim Luttjohann, Executive Director
805.648.2075
Ventura Visitors Center101 S. California Street
Ventura, CA 93001
