Presentation on Google Inc.

• Submitted to • Dr.Liuzzo

• Submitted by Nitin Sharma Amandeep Kaur Sran Ramandeep Dhillon Kulwant

Contents •Introduction•History •Growth •Acquisition & partnerships•Products & services from Google•Management of Google•Google culture•Completion Zone•Swot analysis

introduction

Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to user’s search

• The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros.

• The company is running millions of server worldwide.

History

•Google began in Jan 1996,as research project by Larry Page and Sergey Brin.The company was first incorporated as a privately held company on September 4, 1998.

•The initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion.

•The company is listed on Nasdaq and London stock exchange under ticker symbol GOOG and GGEA respectively.

•Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, California and the company was first incorporated as a privately held company on September 4, 1998.

•They have made everything so much easier, faster, and more informative. They have definitely made a huge impact into the technological world.

Larry Page Sergey Brin

Who

Did

Google?

Larry Page

Born March 26, 1973 (1973-03-26) (age 36)Lansing, Michigan

Alma mater University of MichiganStanford University

Occupation Computer scientist, technology innovator, entrepreneur

Net worth 12 billion USD (2009)

Known for Co-founder of Google, Inc.

Spouse(s) Lucinda South worth

Sergey Brin

BornSergey BrinAugust 21, 1973 (1973-08-21) (age 36)Moscow, Soviet Union

Education Univ. of Maryland (B.S., 1993)Stanford University (M.S., 1995)

Alma mater University of MarylandStanford University

Occupation Computer scientist, technology innovator, entrepreneur

Employer Google, Inc., Mountain View, CaliforniaTitle: Co-founder and President

Net worth US$12.0 billion

Known for co-founder of Google, Inc.world's largest internet company

Spouse(s) Anne Woicick

GOOGLE• The Vision

– To make search engines so powerful they would understand "everything in the world".

• The Mission – To organize the world's information and make it

universally accessible and useful.

• The Focus– Google continues to focus on innovation and on

the user experience.

Googleplex

• Googleplex ia combination of Google and complex

• The head quarter of Google “The Googleplex” is located at 1600 Amphitheatre parkway in mountain view ,California

Facilities at Googleplex

• The Googleplex is furnished with items like shade lamps and giant rubber balls

• It also includes gym,free laundry rooms,two small swimming pools, pool tables ,pianos, ping pong tables

• Healthy lunch and dinner for all staff .• In late 2006,the company installed a series of

solar panel

Google + building Complex = Googleplex

• The Google headquarters is located in Mountain View, California.

• Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various foods and drinks.

http://www.youtube.com/watch?v=R90Zs60HXms

Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4 September 1998

Growth Acquisition & partnerships

•Google has continued its growth through a series of new product developments, acquisitions, and partnerships.• Google started business with radio and publications.•Google purchased the radio advertising company “dmarc”

Recent AcquisitionsDATE COUNTRY COMPANY BUSINESS DERIVED

SERVICES

July 2, 2007 Grand Central Voice over Internet

Protocol USA Google Voice

July 2,2007

Grand central Voice over internet protocol

USA Google voice

July 20, 2007 Image America Aerial photography

USA Google maps

July 9,2007 Postini Gmail

Partnerships of Google

Google

FOX

NASA AMES RESEARCH

CENTER

SUNMICROSYST

EM

AOL

GEOEYE

Global Market Share of Google

13.00%

20.10%

13.60%

53.30%

GoogleYahooMSNOthers

Google Users

37%

27%

20%

9%3% 2% 2%

AsiaEuropeNorth AmericaLatin AmericaAfricaMiddle EastAustralia

Why Google

• Google is a Biggest web search engine, it indexes millions of web pages

Google is used to perform many tasks.It solves user’s problems ,fulfill their needsand desires beyond search.

GOOGLE

GOOGLE MAPS

GOOGLE FINANCE

GOOGLE EARTH

GOOGLE IMAGES

GOOGLE CHROME

Google Products

Google Products & Evolution

GOOGLE

Google adword

Picasa

Frooglegmail

Google talk

You tube

Internet Advertising - 2007

Global - By E-Marketer• Number 1 – Advertising Medium in terms of growth

rate.• Ad spending on the Web should net out at $21.7 billion

this year. • E-Marketer predicts that online advertising will reach

$28.2 billion next year (an increase of 30 percent)• Online advertising will account for a nearly twice as

many dollars - constituting a hefty $44 billion market

Internet Advertising Trend and Predictions

Global - By Zenith Optimedia - continued

• The internet will grow six times faster than traditional media between 2006 and 2009 and increase its share of the ad market from 5.8% to 8.7%.

• All of the fastest-growing ad markets are in the Middle East and Central & Eastern Europe

• These regions are growing at double-digit rates, compensating for an under performing North America

• World Adspend to grow 5.2% in 2007, on par with long-term trend

• Olympics, elections and football to lift growth to 6.2% in 2008.

MANAGEMENT

Google Management

LeadershipEric Schmidt Chairman of the Board and Chief Executive Officer

His focus area is the company's technical and business strategy. His leadership lead Google to add its products, focus on innovations, users’ technology improvements. He is also a member of President Obama's Council of Advisors on Science and Technology.

Leadership

Larry PageCo-Founder & President, Products .He was one of the founding CEO of Google. Now he is president of products. He also carry the daily operations with Eric & Sergey Brin. He declared a World Economic Forum Global Leader for Tomorrow in 2001.

LeadershipSergey BrinCo-Founder & President, Technology.He is also cofounder of Google. Instead of President ,Technology; He also focus on daily operations with Eric & Larry . His research focus include search engines, data mining of large text collections and scientific data. He along with Larry named by In 2004, he and Larry Page were named "Persons of the Week" by ABC World News Tonight

Shining Google at the world map

•21 countries at present

Google’s Culture

• Even in such a big form Google has a small company heart. Flat Hierarchy • Each Googler is equally part of the

success ,innovation ,mission of Google.• Each employee having several responsibilities in different

departments Hiring Policy• Google favor ability than experience based on

nondiscrimination of any type• Multilingual company environment. • Recreational facilities along with work.• Common café at Googolplex for all employees.

Philosophy of Google•The primary focus to serve the user and all else will follow.•Focus on solving the search problems by continue R & D.•Continue focus on make the search process the fastest possible.•You don't need to be at your desk to need an answer .•You can earn money without doing evil•Focus to provide information across the nations.•Being great is a starting point not an End point.

Google is Unique

• Its speed, Accuracy, Objectivity & easy to search.• Its Page Rank technology .• Positioned as “Fastest Crawling Technique”.• Keeps the search “Up to date”.• R & D budget is 50% of Net income & 10 % of

Revenue.

COMPITION ZONE

Competitive Zone

Search

Competitive Zone

Advertising

Competitive ZoneSocial Networking

Top 2 competitors • Two competitors - Microsoft and Yahoo! Inc.• Both Microsoft and Yahoo have more

employees than Google. – Microsoft has 6 times.

• Microsoft also has more sources of cash.• Longer operating history established good

customer relationships.

• Both have much ability to capture the retained customers by raising their level of service.

SWOT ANALYSIS

• STRENGTHS• Brand equity• Consistent innovations• The most efficient

search engine• Wide range offerings• Concentration on

consumers

• WEAKNESSES• All the products not

known to the consumers

• Over dependence on contextual advertising for revenue

SWOT ANALYSIS

• Opportunities• Search is still continue…• Today is the world of

computer literacy • Mobile technologies

add another opportunity.

• Cheaper global telecommunication costs open new markets

• Threats • Legal issues about

information stores • Threats from core

competitors (developing search engine)

• Users get confused.• Print collection become

less visible

QUESTION?

• SO WHAT IS GOOGLE DOING AND WHAT SHOULD IT DO?

Recommendations• Diversify earnings not products

Country Revenue %

US 61%

UK 14%

Rest Of World 25%

Recommendations

• Be Multi-domestic company.• Find new sources of revenue.• Continuous Innovation is the key to maintain

dominance in such an aggressive environment.

• Concentrate on BRIC nations.

Any Queries……….?

THANKS