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2009 - Recruiting smarter with LinkedIn
Nov 2009
Agenda
LinkedIn –
Professional Networking
LinkedIn Talent Advantage
Product Specifics
Q&A
Bert ZevzavadjianLinkedIn Corporate Solutions
New York City | Internet
Public Profile:
http://www.linkedin.com/in/bertzevzavadjian
Connections: 409 Recommendations: 6
Email: [email protected]
Phone: 201.290.2902
Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
The largest global professional network
Network Membership & Reach
Over 53 million professionals ~2 million new members/mo ~1 new sign-up per second
200 countries English, Spanish, French and
German 150 industries Members from all five hundred
of the Fortune 500
*As of January, 2009
LinkedIn Network Demographics
Household Income• $139k average
Age Range• 25-54 84%
College educated• 90%
Passive Candidates• 90%
The network is affluent, influential and passive.
Unique Audience Compositionby Household Income (USD)
Source: Nielson @plan Fall/Winter 2008
Interesting & Exciting Facts
• LinkedIn ranked # 53 for traffic worldwide Careerbuilder.com # 386 Monster.com # 472
• LinkedIn ranked # 22 in US for traffic Careerbuilder.com # 82 Monster.com # 115
• 78K+ sites directing traffic to LinkedIn
*Source: Alexa.com 10/09
How Professionals Use LinkedIn
Build Your Personal & Professional Brand
Strengthen Professional Relationships
Share Business Knowledge
Hire & Search for Jobs
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.
Example of a member’s LinkedIn home page – a customized professional dashboard
LinkedIn Talent Advantage is a talent acquisition solution that enables corporate recruiters the ability to find and hire better candidates, faster and more cost-effectively.
LinkedIn Talent AdvantageProduct Family
Find and engage the best passive candidates with unparalleled search and communication tools. Track for OFCCP compliance
Attract the best candidates with precise targeting and viral distribution of job postings
Fill urgent positions fast with highly targeted direct InMail® campaigns
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Position your company as an employer of choice to high value professionals
TALENT ACQUISITION
EMPLOYMENT BRAND
Recruiter PlatformUnrestricted SearchReturn up to 1,000 results. Don’t be limited by your recruiters’ personal third-degree networks • Search across the entire LinkedIn network, not just your
3rd degree connections
InMails50 InMails/mo. Guaranteed response, Can be shared, and rollover. Avg. a 30%-50% response.
Team CollaborationOrganize work, add notes, connect jobs, InMail
templates and more..
Data Ownership All activity is owned by company
ComplianceBuilt in tracking and reporting OFCCP compliance
Unavailable - 3rd Party Agencies & Staffing Firms
Attract the best candidates with precise matching and effective viral distribution of job postings
Automated Talent Matching
Accurate and well-qualified profile data targets jobs to the right professionals
A proprietary matching algorithm auto-generates a list of strong candidates for the position
An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles
Unique Experience for Job Seekers
Candidates see how they are connected to the company, recruiter, or hiring manager
Gain insight into the company Ask questions of existing
employees Better prepare for interviews
Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights
Powerful Distributionand Referral Hiring
Network connections enable effective referral hiring and “super-viral” forwarding
Members are notified when there are job openings that are a good fit for professionals they know
Referrals are simplified, with packaged messages that can be sent with a single click
Fill urgent positions fast with highly targeted direct InMail® campaigns
Targeted, Relevant Contact
Your subject line appears on the candidates’ LinkedIn home page for maximum visibility
Your message remains in the candidates’ inbox until they act on it (click or clear)*
LinkedIn® Talent Direct™ open rates reach up to 44%
*Up to 60 days
Convenient and Relevant to Candidates
InMail links to a landing page matching your message to the candidates’ profile
Landing page includes banner ad options and prominent call-to-action button for easy response
Talent Direct Case Studies
Objective Industry Subject Line Call-to-Action Open Rate
B2B LeadGeneration
I.T.Services
“Share XYZ Company’s Vision of IT Optimization”
“Download the Whitepaper”
20%
B2B LeadGeneration
ComputerSoftware
“Exclusive Invitation to JoinXYZ Industry Executive Group”
“Join Group” 35%
Hiring Telecom “XYZ Company Careers:Retail Sales”
“Apply Now” 31%
Hiring ComputerNetworking
“Careers @ XYZ Company, Bangalore”
“Apply Now” 44%
Hiring ComputerSoftware
“Come to XYZ Company in Colorado”
“Apply Now” 33%
Boost EventAttendance
InternetConsulting
“You are cordially invited to…” “Click to LearnMore”
34%
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Main tab
New very visible Module on company page highlights key content and drives traffic to your Custom Company Profile
2nd tab where your custom content lives
SAMPLE PAGE
Culture Video
Featured Employees
Featured Recruiters
Interactive Poll
Free form
Links
Jobs (also on main tab)
• Unique URL
• Expanded room for messaging
• Not competing with LinkedIn provided content
Career tab
SAMPLE PAGE
Various Modules to Differentiate Your Brand
Recruitment messaging appeals to candidates on a personal level
Employee spotlights introduce peers of related experience
Polling invites interaction and engages your candidates immediately
Video clips showcase your corporate culture
Recruiter Profiles and Career Page links help interested candidates take action
Recruitmentmessage
Recruiterprofiles
Employeespotlights
Job List & Career page links
InteractivePolls
Video Clips
Position your company as an employer of choice to high value professionals
Raise awareness. Get better leads.Land prized recruits.
Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.
Target professional segments of high quality candidates
Improve candidate perceptionof your brand as an employerof choice
Expose Your CompanyTo Relative Candidates
Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates
Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent
Improve CandidatePerception of Your Brand
Increase company / brand awareness and image in the
minds of passive candidates
A less cluttered ad environment ensures your message is seen
Stay visible: only 1 advertiser is typically featured per page
Limited page graphics make your ad stand out
LinkedIn Talent Advantage
Find and engage the best passive candidates with unparalleled search and communication tools
Attract the best candidates with precise targeting and viral distribution of job postings
Fill urgent positions fast with highly targeted direct InMail® campaigns
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Position your company as an employer of choice to high value professionals
Questions?