WEL COMEWEL COMETOTO

MY PRESENTATIONMY PRESENTATION

NAME : KAPIL DEV DATTANAME : KAPIL DEV DATTA

Topic

Datta group of Datta group of company launch a new company launch a new type chips (carrot type chips (carrot chips)chips)

ContentContent1.1. Executive SummaryExecutive Summary2.2. Current Market AnalysisCurrent Market Analysis3.3. TechnologyTechnology4.4. Market SummaryMarket Summary5.5. Target MarketTarget Market6.6. Target Market SegmentsTarget Market Segments7.7. SWOT AnalysisSWOT Analysis8.8. CompetitorsCompetitors9.9. Marketing StrategyMarketing Strategy10.10. MissionMission

Executive SummaryExecutive Summary DattaDatta group of company started it’s first commercial production group of company started it’s first commercial production

in 1990. The vision is to be recognized as the most successful in 1990. The vision is to be recognized as the most successful food and beverage company in Bangladesh.food and beverage company in Bangladesh.

Our factory is situated at Sripur, 55 km north of Dhaka; Our Our factory is situated at Sripur, 55 km north of Dhaka; Our produces is instant noodles, chanacur, repacks milks, soups, produces is instant noodles, chanacur, repacks milks, soups, beverages etcbeverages etc

The company wants to launch a new type of chips in the market. The company wants to launch a new type of chips in the market. It is totally different from the traditional chips. It is a high quality It is totally different from the traditional chips. It is a high quality chips which will be harmless. There will no chemical color in this chips which will be harmless. There will no chemical color in this chip which has no bad side effectchip which has no bad side effect

The target market of that product will be those who think that The target market of that product will be those who think that chips are harmful for health; and the current users of the chips.chips are harmful for health; and the current users of the chips.

After analyzing SWOT analysis I have seen that the company After analyzing SWOT analysis I have seen that the company has a great opportunity in this business. Other hand, there are a has a great opportunity in this business. Other hand, there are a few risk involved in this business. Considering all the possible few risk involved in this business. Considering all the possible threats I can suggest the company that it will be profitable to threats I can suggest the company that it will be profitable to enter this business because there are some positive sides of the enter this business because there are some positive sides of the product. So the higher authority should consider this marketing product. So the higher authority should consider this marketing plan.plan.

Current Market AnalysisCurrent Market Analysis

Bangladesh is a developing country. Bangladesh is a developing country. Though the economic condition of Though the economic condition of this country is not so good, The this country is not so good, The economy is turning from agricultural economy is turning from agricultural sector to industry sectors. So the sector to industry sectors. So the future of any industry like chips in this future of any industry like chips in this country is very bright.country is very bright.

Market SummaryMarket Summary According to my market survey, the According to my market survey, the

market has a demand of this kind of market has a demand of this kind of product. At present, a lot of chips are product. At present, a lot of chips are available in the market. There is an idea available in the market. There is an idea in the market that chips are very in the market that chips are very harmful for the health. So a lot harmful for the health. So a lot of conscious people do not take chips of conscious people do not take chips and many parents do no feel comfort to and many parents do no feel comfort to give chips to their children. So people give chips to their children. So people have a latent demand of harmless chips.have a latent demand of harmless chips.

TechnologyTechnology

    The technological environment of The technological environment of Bangladesh is not developed. So, Bangladesh is not developed. So, new and advanced technology and new and advanced technology and machinery have to be imported machinery have to be imported from abroad for the production of from abroad for the production of qualified chips.qualified chips.

Target MarketTarget Market

  The children of the countryThe children of the country   The current users of the chips. The current users of the chips. 

Target Market SegmentsTarget Market Segments

Datta group of company has Datta group of company has segmented its market on the basis segmented its market on the basis of following categories.of following categories.

GeographicGeographic DemographicDemographic Behavioral FactorBehavioral Factor

GeographicGeographic

For the urban, sub urban and rural For the urban, sub urban and rural area’s citizen of all over the area’s citizen of all over the country.country.

Especially for the convenient Especially for the convenient transportation areas .transportation areas .

DemographicDemographic

Children generally under teen-age.Children generally under teen-age.   Young generation generally under Young generation generally under

age range 15-25.age range 15-25.Educated people and conscious Educated people and conscious

parents.parents.

Behavioral FactorBehavioral Factor

  Those who have negative ideas Those who have negative ideas about the traditional chips.about the traditional chips.

  Those who seek good quality.Those who seek good quality.   The non-users and regular users of The non-users and regular users of

the chips.the chips.

S.W.O.T. AnalysisS.W.O.T. Analysis

  The overall evaluation of a The overall evaluation of a company’s Strengths, Weaknesses, company’s Strengths, Weaknesses, Opportunities and Threats is called Opportunities and Threats is called S.W.O.T. analysis. A S.W.O.T. analysis. A brief discussion of Sharma group brief discussion of Sharma group of company’s internal and external of company’s internal and external environment is as follows.environment is as follows.

Internal Environment AnalysisInternal Environment Analysis

  The strengths and weaknessesThe strengths and weaknesses

StrengthsStrengths

Expert and experienced managementExpert and experienced management Maintain strong delivery schedule.Maintain strong delivery schedule. Strong financial support.Strong financial support. Company has strong manpower.Company has strong manpower. Sharma group of company’s has a great Sharma group of company’s has a great

reputationreputation Use of modern technologyUse of modern technology Product has the brand personality. Product has the brand personality.

WeaknessesWeaknesses

Carrot chips is a new product of the Carrot chips is a new product of the company.company.

Sharma group of company has many kind Sharma group of company has many kind of product, But for this new type of of product, But for this new type of product, distribution and promotion will product, distribution and promotion will have to be taken.have to be taken.

As it is a new flavor product, it will be As it is a new flavor product, it will be difficult to manage customers for the difficult to manage customers for the company.company.

External Environment AnalysisExternal Environment Analysis

The opportunities and threatsThe opportunities and threats

OpportunitiesOpportunities

  There is a demand for this kind of There is a demand for this kind of product.product.

Company has good image in the market.Company has good image in the market.   There are no existing chips like CARROT There are no existing chips like CARROT

ChipsChips Developed communication channel.Developed communication channel. Company has a lot of vehicles to deliver Company has a lot of vehicles to deliver

the product the product

ThreatsThreats

  The present chips manufacturers are also The present chips manufacturers are also strong competitors.strong competitors.

It may fail to fulfill the expectations of the It may fail to fulfill the expectations of the customers.customers.

Foreign chips company.Foreign chips company. High cost of the raw materials.High cost of the raw materials. Political environment of the countryPolitical environment of the country

CompetitorsCompetitors

The main competing brands are as The main competing brands are as follows: follows: 

Pran chipsPran chips Meridian chips Meridian chips Indian lay’s chipsIndian lay’s chips Ruchi chips etc.Ruchi chips etc.

Marketing StrategyMarketing Strategy

Datta group of company will decide to Datta group of company will decide to market carrot chips allover the country market carrot chips allover the country especially in the urban and sub urban especially in the urban and sub urban areas. areas.

Customers will be communicated Customers will be communicated through advertisements such as TV through advertisements such as TV ads, newspaper ads, internet and other ads, newspaper ads, internet and other media such as radio.media such as radio.

MissionMission

To provide highest-quality chips.To provide highest-quality chips.

Questions & AnswersQuestions & Answers

Thank youThank you