presentation on HUL Wal-mart

8/3/2019 presentation on HUL Wal-mart

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CH INSTITUTE OF MANAGEMENT

&

COMMUNICATION

SUBMITTED TO: SUBMITTED BY:

Dr.MAYANK SEXENA AMIT KUMAR GUPTAProf. Girish BhatiaProf.Rakshita puranik


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http://walmartstores.com/AboutUs/7603.aspx

Presentation Contents

INTRODUCTION OF HUL

INTRODUCTION OF WAL-MART (BEST PRICE)

MISSION & VISION

SEGMENTATION

MARKETING MIX

PRODUCT MIX

COVERAGE AREA

CONTRIBUTION TO DIFFERENT SECTORS

MAJOR COMPETITORS

IMPACT OF BEST PRICE

PROBLEM IDENTIFY RESEARCH METHODOLOGY

SWOT ANALYSIS

CONCLUSION


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Introduction of HUL

HUL is India's largest FMCG Company with a heritage of over 75

years in India.

HUL works to create a better future every day and helps people feel

good, look good and get more out of life with brands and services that

are good for them and good for others.

The Company has over 16,000 employees and has an annual turnoverof around Rs.19, 401 cores financial year 2010-2011

HUL is a subsidiary of Unilever, one of the worlds leading suppliers

of FMCG with strong local roots in more than 100 countries across

the globe with annual sales of about44 billion in 2011. Unilever has about 52% shareholding in HUL.


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INTRODUCTION OF WAL-MART

1960s:Sam Walton opens first discount store in Rogers, AK.

24 stores in Arkansas with $24 million in sales.

Wal-Mart is incorporated.

1970s:

Home office and Distribution Center opens.Company is listed on the New York Stock Exchange.

76 stores, 21,000 employees, and $1.248 billion in sales.

1980s:

Sam Club opens and Largest distribution center opens to-date882 stores, 104,000 employees, and $8.4 billion in sales

Celebrates 25th anniversary


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INTRODUCTION OF WAL-MART1990s:

Opens stores in Mexico, Puerto Rico, Canada, Argentina, Brazil,Germany and England

1,995 stores, 11,40,000 employees, 239 super-centers, 433 Sams

Club, 276 international stores, and $105 billion in sales.

2000s: Fortune magazine ranks Wal-Mart 5thGlobal Most Admired All-

Stars

Owns 95.1% share in Seiyu stores, Japan

Joint-venture with Bharti Enterprises, Bharti Wal-Mart PrivateLimited .


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Mission & Vision

Mission

The companys Mission is to Add

Vitality to life by meeting

every day needs for nutrition,hygiene and personal care with

brands that help people look

good, feel good ,and get more

out of life.

Vision

The Companys vision is

sustainable, profitable growth,

creating long-term Value for

companys shareholders their

people and their business

partners.


7/31http://walmartstores.com/AboutUs/7603.aspx

SEGMENTATION

It is a process of dividing a potential market in to distinct sub-market

of consumers with common needs and Characteristics.

As we know that HULs product is the most useful for everyone,

We use the product from morning to till we sleep.

It has many varieties of product which is used by everyone from the

age of 5 to 60 years, But according to me Teenagers (age 14 to 35) use

the product the most.

There are three classes of segments (upper, middle and lower)

according to the Income.



MARKETING MIX

Product:-

1.Home and personal Brands

2.Food Brands



Home and personal Brands:-

i. Personal Washii. Laundry

iii. Skin Care

iv. Hair Care

v. Orel care

vi. Deodorants

vii. Color Cosmetics



Personal Wash

Lux

Life Buoy

Liril

Hamam

Dove

Pears

Breeze

Rexona

Laundry Wash

Serf excel

Rin

WheelVim

Cif

Comfort

Domex

sunlight
http://www.hul.co.in/brands/homecarebrands/Sunlight.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Vim.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Rin.aspxhttp://www.hul.co.in/brands/homecarebrands/SurfExcel.aspxhttp://www.hul.co.in/brands/personalcarebrands/RexonaSoap.aspxhttp://www.hul.co.in/brands/personalcarebrands/Breeze.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pears.aspxhttp://www.hul.co.in/brands/personalcarebrands/Dove.aspxhttp://www.hul.co.in/brands/personalcarebrands/Hamam.aspxhttp://www.hul.co.in/brands/personalcarebrands/Liril.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lifebuoy.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lux.aspx



Cont

Skin Care

Fair & lovely

Ponds

Vaseline

Hair Care

Sunsilk

Clinic Plus

Clear
http://www.hul.co.in/brands/personalcarebrands/Clear.aspxhttp://www.hul.co.in/brands/personalcarebrands/ClinicPlus.aspxhttp://www.hul.co.in/brands/personalcarebrands/Sunsilk.aspxhttp://www.hul.co.in/brands/personalcarebrands/Vaseline.aspxhttp://www.hul.co.in/brands/personalcarebrands/Ponds.aspxhttp://www.hul.co.in/brands/personalcarebrands/FairAndLovely.aspx



Cont

Oral CareDeodorants & Color cosmetics

Axe

Rexona

Lakme

Pepsodent

Close-up
http://www.hul.co.in/brands/personalcarebrands/Lakme.aspxhttp://www.hul.co.in/brands/personalcarebrands/RexonaSoap.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/Closeup.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pepsodent.aspx



Cont

Brook Bond 3 rose

Bru Modern

Kissan

Knoor

Annapurna

Kwality Walls

Red Label

Brooke Bon Taaza

Brook Bond Taj Mahal

Brooke Bond Sehatmand

Lipton

Modern
http://www.hul.co.in/brands/foodbrands/modern.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/foodbrands/Sehatmand.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspx



Price

A price is the flexible element than other, It is based on revenue.

They give discount also on their product. They also offer Buy one

Get one free.

Hul gives special discount of some product such as Lux & Lifebuoythey are Giving 3% on bill.

They gives scratch card on wheel soap, and special offer on display

window, two windows Rs.300/- and four windows Rs.600/-

They give 5% extra discount on bill to wholesaler, distributer are alsoGiving 1.5% discount on bill.



Promotion

Advertisements:-

The ads are displayed in the news paper with present offers in running.

Electronic Media:-Ads are displayed at different TV channels, FM, and Radio to create

awareness among the people in Urban as well as in Rural areas.

Seasonal Discount:-Special offer schemes are offered to customers on the festival, occasion

to promote sales.


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Place

It is important to marketing activities that make products

available to consumer at right time and in a convenient

location so these products are available at shopping mall,

outlet or any grocery shop which is nearby home ,A personcan find these products anywhere.


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Coverage areas

Coverage Area No. of counter

Raisen 100

Berasia 60

Mandideep 70

Obedullaganj 75

Indus Town 40 29%

17%

20%

22%

12%

Raisen

Berasia

Mandideep

Obedullaganj

Indus Town


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Contribution to different sectors

Home & Personal 74.30%

Foods 16.20%

Exports 7.30%

Others 2.20%

75%

16%

7%

2%

Home & Personal

Foods

Exports

Others


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Major competitors

Procter and Gamble (P & G) India.

Godrej Consumer Products LTD.(GCPL)

Dabur India LTD.

Colgate Palmolive India LTD.

Marico Limited.

Indian Tobacco Company (ITC)

Gillette

John son & Johnson

Britannia

Amul


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Bharti Wal-mart (Best Price)(It has opened 22 Nov.2010)


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Impact of Bharti Wal -mart (Best Price)

Awareness

Always Low Prices

"Always Low Prices" That was Sam Walton's pricing philosophy when he opened the

first Wal-Mart in 1962. Today, we're still committed to bringing you great products

at our Every Day Low Prices, whether you're shopping in your local store or at Wal-

Mart.

It is based on cash-and-carry store

Self-service store offers business members multiple benefits of price, convenience,

choice, quality and hygiene all under one roof

Unique Mera Kirana and Business Solutions Centre created to share solutions with

small and medium retailers on best practices in assortment planning, layout and

fixtures, displays, backroom, licenses, hygiene, customer retention, accounting andvalue added services.

My Partner programme that includes seminars on taxation for kirana owners, food

safety & hygiene workshops & live demonstrations for hotels, restaurants and

caterers.


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Cont Facility

WHO CAN BE A MEMBER?

Businessmen which include:

Retailers

Wholesalers

Manufacturers

Traders

Self employed professionals

These all must have proper business license or vat, with past 2 months sales report.

AGE:18 years and above.

All the members will be given a card , which they have to show at the time of entrance in the

premises.

One businessman will be given two more additional cards for other members of his family.

Membership Cards are made free of cost.


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Cont THE BENEFITS OF BECOMING A MEMBER

Low and transparent prices.All items under one roof.

New and excitement items.

Relevant items for your business.

Freehand hygienic food items.

Targeted customers

Retailers

Wholesalers

Institutional customers

Retail buyers are not encouraged by The Bharti Wal-Mart BEST PRICE Modern

Wholesale, but this segment is also giving a significant business to company.


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Cont Major clients

Border security force

Army Air force

Medium and small retailers

It has tie-ups with 30,000 retailers and 8,000 suppliers across the country.

General information

There is a minimum fixed quantity for some of the product categories.

No maximum limit.

Same and fair price for small and big retailers or wholesalers.

The customers who purchase in bulk have some negotiation power In some productcategory.

The security system is very good.

Cashiers are provided with buzzers/alarms, if any problem occurs they press it.


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Cont PRODUCTS

Multi brand and multi category store with 7000 different items. Major categories

FMCG

Consumer durables

Dairy products

Fruits and vegetables

Tobacco

Stationary

( All products are from Indian only)

Growth

By and large growth is increasing because they are cover all the rural small and big

Retailer and wholesaler, they are also given the always low price.

P bl id tif


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Problem identify Whole seller and Retailer Problem

To arrangement the money for paying. Supply chain management.

Distributer Problem

Decrease of sales.

Collection of the money in the market.


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Research Methodology:

A questionnaire was designed.

The dealers were visited personally and a detailed feedback and questioning session

was carried out.

The internal shop display across brands were put inside the market mapping sheets

to get the share of Display among all brands across product categories.

Limitations of the Survey:

Due to Lack of time, not all the dealers were questioned.

Not all dealers were willing to reveal figures regarding sales of various products and

brands from their counter.


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Swot Analysis

Strengths

Strong brand Portfolio, Price

quality & Variety.

Innovative Aspects. Presence of established

distribution networks in both

urban & rural areas.

Solid base of the company. Corporate social responsibility.

Weakness

Me-too products which

illegally mimic the labels and

brands of the establishedbrands.

Strong competitors &

availability of the substitute

products.

Low exports levels.

High price of the some

products.


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Swot Analysis

Opportunities

Large domestic market-over a

billion populations.

Untapped rural market.

Changing life style & rising

income levels, i.e. increasing

price income of customers.

Export potential and tax & dutybenefits for setting exports.

Threats

Tax and regulatory structure.

Mimic of brands.

Removal of import restrictionsresulting in replacing domes.

Temporary slowdown in

economy can have an impact on

FMCG.


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CONCLUSION

HUL should go for more planned and sensible marketing and

advertising strategies with a view to accomplishing the task of

global brand image buildings.

Hyper marketing and retailing network should get special

attention as vital components ofHULs marketing policy.


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Documents

presentation on HUL Wal-mart