PERSONA

PRESENTATION ON

SALES MANAGEMENT

PREPARED FOR: Mujahid MohiuddinEast West University

Department of Business Administration

PREPAPRED BY:

Afrida Tasnim Shagoti

ID: 2008-1-10-112

Syaba Tarannum Quader

ID: 2009-1-10-063

Khondokar Kamran Bin Khaled

ID : 2008-1-10-152

Dinuka Sinhabahu

ID: 2007-3-10-071

Shohan Akon SunnyID : 2007

COMPANY’S AUTOPSY•Persona is one of the most renowned

beauty salons in Bangladesh.

• 1984 marked the birth of Persona

• Managing director of Persona, Kaniz Almas Khan committed to provide world class beauty care services and solutions with the mission “To Be the total lifestyle solution provider”

• Persona Group has 6 concerns and is still expanding.

• Today Persona is a fifty thousand square feet beauty salon and growing

MAKEOVER MAGIC (SERVICES)

Hair Applications

Hair Cuts:Straight Cut

U cut

Diana Cut

Boy Cut

Mushroom Cut

Rahul Cut

Hair Dressing

Hair Wash and Hair Color

Hand and Foot Care:

Manicure Pedicure

Miscellaneous Services:

Elegant Henna Design

Make Up

Waxing

Quality ServicesFacials

• Quick Facial• Persona Flower Facial• Persona Fruit Facial

Hair skin and treatment: • Hot Oil Massage Only• Anti Hair Fall Treatment• Color Remove Treatment

Hair Re-bondingAFTER

Premium Services Make Up by KANIZ ALMAS

Bridal Make Up

Party Make Up

Celebrity Make Over

Persona Adams

Beauty Speaks for Men as well!

Hair Cuts & Shaves

Facial

Pedicure

Manicure

Hair Color

Hair Re-bonding

Piercing

AFTER

GROOM make over

HOLUD WEDDING RECEPTION

The customer segmentation is done by basic factors:

1.Demographic Factors 2.Socio-Economic Factors

Customer Segments (DEMOGRAPHIC)

Customer Segments (Socio-Economic)

Certain Features surrounding the service

• World class cosmetics• Trained beauticians• Beauty experts• Expert massager• Guest beauticians & hair stylists• Hygienic environment• Well designed reception and cash

counter• Entertaining waiting lounge

• Membership card with 15% discount.• “Happy hours” (Sunday to Wednesday:10 a.m to 12

p.m)• Modish and Trendy Hair cuts at an affordable price.• The spa offered, gives more relaxation and keeps the

body calm and soothing. • The therapies relieve the customers from stress.• offers many kinds of treatments for skin problems.• the manicure and pedicure services provides

cleanliness and smoothness to the nail. • Small stickers or temporary tattoos in different

shapes or symbols add to the nail decor for a truly new look.

• Provides services that make a girl look more enchanting and gorgeous.

• Customers can enjoy an ambient environment. 

Technical Bioscope

Manicure and Pedicure Tools Hair straightner and curler Spa hair treatment machine

Allergy-free Make up kit Facial SteamerFacial Products and Other chemicals

Price Bridal

service

•Engagement/ Aqd-7000Tk

•Engagement/Aqd by Kaniz Almas- 9000Tk

•Holud- 4500Tk

•Holud by Kaniz Almas- 9000Tk

•Wedding-8000Tk

•Wedding by Kaniz Almas- 12000tk

Facial

•Quick facial: Tk 250

•Persona Flower facial : Tk 450

•Persona Fruit Facial : Tk 650

•Hot Oil massage Tk 450

Hair Applications•Hair Color- 2000+

•Hot Oil massage Tk 250

•Anti hair fall Treatment Tk 1200

•Hair Re-bonding- 7000+

•Hair Cuts- 250-500Tk

Strategic Business Units Strategic Business Units

CSR ACTIVITIES

Fashion Show by Facially Disabled People, and make up by Kaniz Almas

Warming Lives of many

Achievements

The Daily Star and DHL Express honoured Kaniz Almas Khan, managing director of Persona, as the 'outstanding woman in business' at a packed gala function at Sonargaon Hotel in Dhaka on 24th April, 2010

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