Presentation on Rural Mobile Marketing

8/12/2019 Presentation on Rural Mobile Marketing

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EXECUTIVE SUMMARY

Fantastic 4 India ltd is set up by 4

techno entrepreneurs who found

opportunity to introduce cheap and

compatible mobile in rural markets. The motto of starting this scheme of

introducing mobile in rural market is

targeting middle class customer.

They found the basic necessity of

mobile in rural area and on the basis of

that they launched the mobile.


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CONTINUE

The company had surveyed some of the rural areas to

know the basic requirements of the customer in rural

market.


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SITUATION ANALYSIS

Customer

As in the rural area people are not very much

aware about the technology so due to that some

company charges more money for less numberof services so to bring the awareness among the

customer fantastic 4 India ltd is launching a

cheap and mobile compatible in rural market.

company also does a huge amount of

advertisement to create awareness among the

people.


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CompetitorsFantastic 4 India ltd comes with

a unique features at cheaper

price. there are some well

established company like

nokia,LG,lava,micromax,etc but

they are not comparatively good

in price and features then ourcompany. So it may be

happened that these company

can lose their sale up to greater

extent and they will try tobreakdown fantastics market

which is somewhat difficult.


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Company

Fantastic 4 India ltd was established in the year

of 2001.the company was established by 4techno entrepreneurs with capital of 200 cores

out of which more then 120 cores were

contributed by the promoters. the capacity of

the company to producing the mobile is 2500units per day.


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Context

The company has created its good image

in the market so the company is having

huge number of customers in the market.

Due to this growth rate of a company is

also increasing every year. The current

growth rate of company is 18% and it is

increasing day by day.


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MARKET OPPURTUNITIES

AND ISSUES

The good opportunity company has having is that

there are no such competitors who can give the better

product as compared to fantastic 4 India ltd till now.

The other main opportunity for the company is its

unique product.

The another opportunity for the company is its

distribution channel.


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OBJECTIVE

The company was started with low production

capacity and later on it increased.

The company has started his production with capacity

of producing 300000 units per year which hasincreased to 500000 units.

The companys objective is to take this production

capacity up to 700000 units in the next two years.


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MARKETING STRATEGY

To provide a good quality product at cheaper

price.

Providing best services after sales to the

customers.

Providing the valuable product to the customer.


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TARGET MARKET

The company is targeting only rural market in

the selected cities and for that company had

tied up with 3 large retail companies.

About 10% to 20% of the production will be

used for the brand building and testing local

channels.


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POSITIONING

Fantastic 4 ltd will position itself as value for

money brand because the company is

providing reliable and trustworthy product.

Therefore the company appeals will be with

you always.


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MARKETING MIX

Product

After serving the product and services in

the urban market fantastic 4 ltd is now

launching its product in the rural market.

Price

the company is offering value for moneyto its customers. The company is giving

10% discount to its customer on the every

purchase of mobile more than 3000 rs.


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Place

the company is focusing on mainly rural areasof bihar,uttar pradesh,and west bengal.

Promotion

the company is promoting its product by

showing demo to its customers and by

continuous feedback


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REVIEW AND CONTROL

The company will have simple decision

friendly annual report focusing on

revenue and unit sales

expenses

customer feedback

market log


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MARKETING ORGANISATION

Each and every partner is associated with

different department. So marketing function

will also be held by one of the partnersupported by the senior manager.


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CONTINGENCY PLAN

Fantastic 4 ltd has kept his price lower than the

other and given the features more so it will not

affect more on the future earning of the

company.

To maintain the profitability company is

relying more on cost control.

The company has also provided the

contingency reserve for the delay in payments,

sufficient inventory and other future

uncertainty.


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Documents

Presentation on Rural Mobile Marketing