Ideal Women’s Lifestyle

Magazine

My Client: The Northern Echo

I was asked by you, The Northern Echo to:

• Create a magazine of my choice that is

funded through the use of advertisements.

• Target the

• ages of 16 – 25

• Socioeconomic ABC1

• Carry out research in order to understand your audience.

Ideal Magazine

In order to meet this brief I will :

My Client: The Northern Echo

Ideal Magazine

• Identify my target audience

• Carry out extensive research

• Identify a gap in the market

• Create stories that are relatable to my target audience.

• Create a magazine that does not cause financial difficulties.

I may have to consider:

That The Northern Echo relate to a seconda

audience, therefore:

• No extreme language

• No extreme nakedness

• No offensive content

PCC Constraints:

Ideal Magazine

Golden Rules I will abide by:

1. I will not use models under the age of 16.

2. I will ensure not to trespass

3. I will not copyright any images

4. I will not only publish accurate information

5. I will not include anything into my magazine that is confidential.

My Target Audience:

Ideal Magazine

• Gender: Female

• Ages: 17-24

• Socioeconomic: ABC1

• Tribe: Trendies

Audience Research:

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•Shopping at: •H&M •River Island •Urban Outfitters •Topshop •Levi’s

•Watching: •BBC Three •Family Guy

•Reading: •Glamour •Look •Grazia •Vogue

My audience likes:

Audience Appeal:

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Colour: •Has to relatable to women, therefore using light pinks, white and light greys.

Imagery: • In order to relate to my target audience I will use female models that are also in the same age range as my audience.

Articles: •I will make the articles relatable to: • age e.g. binge drinking. But also being relatable to their •gender, e.g. Fashion.

Ideal Magazine

Genre Research:

When carrying out this research I discovered: •That the most commonly read women’s lifestyle magazines that target the same age group, these were:

•Therefore there is a lot of competition in this industry that we will have to compete with when we distribute a new women’s lifestyle magazine.

Look Glamour Cosmopolitan Company Vogue

Genre Research: Commonly used features of a women’s lifestyle magazine:

•Colour scheme:

•Pastel colours •Pinks, blues, greys, oranges

•Models used:

•Females •Window into future self

•Sell lines •Large sell lines

•Front cover •Busy front covers

Ideal Magazine

Ideal Magazine

My Idea:

Name : Genre of the magazine: Women’s Lifestyle magazine Gap in the market: Fits in the women’s lifestyle genre however presents informative articles that include commonly used articles, such as fashion. For example the history of fashion. Downfall: Although fills a gap in the market it may be view as the same as my competition.

Ideal

Ideal Magazine

Mock up’s:

I decided to choose one of my double page spreads and create two versions of this double page spread. I then carried out research to gain audience feedback.

Mock up 1:

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Positives: •Colour Scheme is relatable to the audience

•Image is relevant and hard hitting.

•Introduction of the article draws the reader in.

•The quotes are eye catching.

Negatives: •Important parts should be at the start.

•Possibly put in another image rather then the breakout box.

Mock up 2:

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Positives: •Eye Catching.

•Introduction draws the reader in.

•The quotes used at the top are relatable.

Negatives: •Colour Scheme is too bold and over powering. •Image is not relevant. •The colour of the drop caps blend into the background.

•Text is hard to read.

Audience Feedback Conclusion:

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•Preferred mock up 1 because:

•The colour scheme is more relatable to target audience

•The image was hard hitting and relevant to the message being put across.

•The headings allow the eyes to wonder and encourage further reading.

•Quotes used are relatable to target audiences experiences.

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Flat Plans: Front Cover

Pink heading, short and accessible Sell lines, using statement sell lines and question sell lines Same font used for sell lines but different colours, placed around the image. 3 colour palette that is consistent throughout, greys, pinks and whites. This colour scheme creates the brand identity of the magazine.

Flat Plans: Contents Page

Ideal Magazine

Bold pink heading, using the same font as the mast head on the front cover of the magazine. Magazine logo, as seen at the top left hand side of this page, is used to brand the magazine. Colour scheme of grey, pink and white to fit with the consistent colour scheme. Use of one image in order to make the page draw attention to certain articles.

Flat Plans: Night Out Dangers

Ideal Magazine

Bold heading, using two colours, pink and grey to make the key word ‘danger’ stand out. 6 columns used in order to split the article and make it easier for the reader to read. Colour scheme of grey, pink and white to fit with the consistent colour scheme. 2 images used in order to allow a slightly more balanced text to image ratio. Main image is hard hitting and portrays a message.

Articles: Night Out Dangers

Ideal Magazine

This article presents:

• The dangers of binge drinking

• How you know whether your a binge drinker

• Advice on how to cut down when drinking

• Advice on what to do if you believe that you binge drink

Flat Plans: To fur or not to fur

Ideal Magazine

Elegant grey heading, fitting in with the colour scheme. The heading also allows the reader to answer the title with their own views. 5 columns used in order to present a debate and conclusion. Colour scheme of grey, pink and white to fit with the consistent colour scheme. 1 images use, this image will dominate the page as it will show the landscape of a beach and on the far right the image of the female model. Image presents the theme of the double page spread.

Articles: To fur or not to fur

Ideal Magazine

This article presents:

• A debate between fur and against the use of fur

• A conclusion allowing the reader to make their own opinion

• Research about groups that are against the use of fur

• Research about designers that use fur in their lines

Flat Plans: The fight to become iconic fashion decade.

Ideal Magazine

Bold pink heading, in the style of handwriting in order to make it relatable to the audience. 6 columns and 6 images that show how many decades are being discussed. Colour scheme of grey, pink and white to fit with the consistent colour scheme. 6 images used presenting 6 outfits from the different decades being discussed. Images made to look like polaroid photographs and alongside them will be captions that say the style and the decade it was from.

Articles: The fight to become iconic fashion decade

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This article presents:

• The different styles of the decades

• How these decades influence today's fashion and allow us

to have a varied styles.

• Also which styles are still used today e.g. 60’s styles

are used for festival outfits

Pricing: EXPENSES

Ideal Magazine

Printing Costs, £2,506

Photographer, £935

Models,

£375 Makeup

artist, £425

Journalist, £800

Studio Space, £400

Travel, £90

Researcher, £329.44

Subeditor, £800

Lighting assistant, £318.75

£

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Income:

As briefed, my magazine’s income will generate from:

•Selling advertising slots

•Sponsorships

•Inserts in my magazine

•Total income from advertising slots alone:

£10212.50

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Profit / Loss:

•I have made a profit of:

•As the cost of my magazine is:

£2 •This is the profit I will make at the start of the launch of Ideal magazine. •When advertisers become more aware of this magazine, this profit may rise.

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Overall cost of magazine:

Commercial Viability:

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Pages: 36

Adverts: 37% of the magazine

14 pages of the magazine

Quality of the magazine: Mid –range (Glamour) Using a mix between high quality paper and expensive laminated paper for

the front and back page.

Quality of paper: 115gm

Size of magazine: A4

£

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Distribution:

I will distribute in places that the target audience are normally at, such as:

•Corner Shops

•College shops

•Supermarkets

•Fashion stores

Conclusion:

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I believe my product will fill a gap in the market, gain interest and meet the Northern Echo’s brief because:

•It offers varied content.

•It is relatable to my target audience.

•Will make a profit for the magazine.

•Contains common women’s lifestyle theme articles

however, I am making them informative.

•The profit is generate through advertisements.

Ideal Magazine

Any Questions?