The Target Audience

Materialism = Celebrity Status, Great lifestyle… Celebrity Figures = Glamour

CONSUMERS = YOUTH

The Target Audience Profile

• Males/Females from ages to 16+

• Household incomes varying from £25,000

• Families with an interest in life-culture, technology

• Parents purchase at least £500 on clothing for school

• They check email daily, used social networking sites such as Facebook, My Space, Twitter etc…

• Gain the latest gadgets and play the latest games on their PC’s

• Have allowances of £10 a week

Leon & Fyella

Leon, 17 & Fyella, 16 are brother and sister. They live in the city of London, in an average neighborhood, in athreestory flat. In their free time they both have a hobby of sports. Leon favors basketball over Fyella’s sport Netball. The have three Televisions in their own room excluding the living room, one computer and two game consoles in their house. Their Dad is a Vice President of a commercial food marketing company while their mother is the CEO.