Presentation Revolution

8/14/2019 Presentation Revolution

1/17

Presentation

revolution Changing the Way the World does Presentations

By sCott B. sChWertly

Hid /Show m usI o next

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Im dissatisfed. Even more so I am dist rbed, and yo s o ld be as well.

today w liv i a busi ss cul ur ha abus s h ar a d sci c o public sp aki g v ryday.

W pow r up our PCs (Macs, i w r lucky) a d pr s poorly pr par d a d hid ously d sig d

pr s a io s o audi c s who wa o b i spir d bu v r g ul ll d.

I is a busi ss clima wh r Pow rPoi is h orm a d r adi g rom your slid s is s a dard.

I is a busi ss clima wh r aiml ssly pulli g a audi c is r gular. I is a busi ss clima

wh r was i g a i dividuals im is a giv . I is a busi ss clima ha is losi g ou o i spiri g

a d mo iva i g o h rs o mak a di r c or v cha g h world.

ev ry ma a d woma has h oppor u i y o mak a di r c wh public sp aki g. A r all,

wha o h r ac ivi y i li allows you h cha c o s a d i ro o a group, crowd, or s adiumull o a ious lis rswa chi g, wai i g, r ady o h ar you? I ca b a v ry mpow ri g p ri-

c . tak adva ag o i . Liv i . Br a h i . C ange t e world one presentation at a time.

ev ry p rso has a dr am o mak a di r c o mak a impac o cha g h world. U lock

h pow r i you. O ly h will you b abl o grow i o v ry hi g you ar capabl o b comi g

a p rso who is raordi ary.

O ly a w hav app d i o h ir raordi ary abili i s. th y ar h hi k rs, h r volu io ari s,

a d h o co ormis s who hav com a d go b or us. th s ar h m a d wom whocra d sp ch s ha mad v ry ma , woma , a d child dr am gr a dr ams a d b li v ha ma -

ki d is capabl o almos a y hi g. each o o us is a pow r ul cr a io a sourc o ligh , hop ,

lov , a d co vic io ha ca co ribu b yo d a y hi g imagi abl . th u s io is: wh r is ha

co ribu io ? Who is cha gi g h world oday? Why is i you?

Its time to start a presentation revol tion. Its time to be a rebel.

Keep on raging

To sTop The aging.

Dale Carnegie

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Accordi g o h dic io ary, o r b l is d d as: o r sis or ris agai s som a t ority,

control, or tradition. I a busi ssp rso wa s o cr a a l gacy a d succ d a givi g

a pr s a io , h or sh ds o r b l agai s all hr . H r s how:

A t ority: L s ac i mos pr s a io s ha ar giv i h corpora viro m ar

giv by hos i au hori y. this i clud s ma ag rs, cu iv s, a d board m mb rs. Mayb

you ar o o h m. Mayb you ar o . How ma y im s hav you b i a pr s a io wh r

a cu iv or your boss has s pp d up o h podium, aiml ss a d almos i s cur , wi h

o hi g good o say? I do s hav o b his way.

Control: A gr a pr s r k ows how o ak comma d. A rribl pr s r k ows how o

co rol. th r is a sig i ca di r c b w comma d a d co rol. Comma d is abouguidi g a d dir c i g. I is providi g a viro m wh r h audi c has ai h a d rus i

k owi g wh r you ar aki g h m. Co rol is orc ul. I s pushy a d i ur s p opl away.

Figh h vils o co rol.

Tradition: Do you lov hos corpora mpla s? nobody lik s h m, y all compa i s

s m o us h m. Br ak ou o h radi io al a d ry som hi g w. P rhaps you should

us larg visuals a d mi imal . Mayb v o visuals a d jus a dy amic p r orma c .

Your audi c will appr cia i . I promis .

A presentation rebel should r ally b d d as som o who:

Revolts agai s h ordi ary a d gh s or cha g . A r b l engages wi h h p opl a d world

arou d h m hrough ir l ss co ribu io . H or sh bestows h ir k owl dg a d shar s h ir

gi s wi h o h rs, which i ur eq ips h ir lis rs wi h h ools, k owl dg , a d r sourc s

d d o h lp h m grow a d b com raordi ary. A d mos impor a ly, a r b l lives li o

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h ull s . I h words o a wis ma , h y u d rs a d ha li is o a go o mom ,

bu a g o mom .

You d o b a mav rick wh i com s o pr s a io s. You d o gh agai s au hori aria

gos or mayb v yours l . You d o comma d, o co rol, a d you d o br ak radi io .

By doi g h s hi gs, you hav b com a r b l wi h a caus a good caus .

ev ry r volu io a d caus wor h gh i g or co ai s d p roo sa purpos a d missio . R b llio

is abou cr a i g cha g som im s o br ak w grou d, a d a o h r im s, o g back o h

s ar i g poi . I his cas , i s h la r. th a ci Gr k philosoph r, Aris o l , augh abou h

ss ial ss o hr pr s a io compo s. th y ar hos, pa hos, a d logos.

Et os th abili y o h pr s r o s ablish cr dibili y wi h h audi c .

Pat os th abili y o h pr s r o display a d arous passio wi h h audi c .

Logos th abili y o h pr s r o mpli y h s a ur o a p r wi h h audi c .

All hr co c p s r uir gri , d rmi a io a d hard work. th y ar abou buildi g rus ( hos),

wi i g p opl (pa hos), a d d liv ri g r sul s (logos). Wha r b l b haviors ca ur our worldarou d? I mod r rms, h s basic compo s ca b accomplish d by a r b llious approach o

h co , d sig , a d d liv ry o a pr s a io . I you ar lock d i o pr s a io co ormi y,

pr s a io r b llio is h k y.

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CONTENT

B ild it in a Crockpot

B low is a ip o k p i mi d h im you s ar pr pari g or a pr s a io . trus m ,

youll b co sid r d a o co ormis jus by pr pari g i h righ way.

A wi i g pr s a io mus b w ll hough , br w d o , a d dr am d o . I ak s im . I ak s

r s arch. I ak s pa i c . You ca build a m morabl pr s a io i a i s a . th r or , i ca

b pr par d i a microwav . A gr a pr s a io mus b buil i a crockpo .

All h gr a hi k rs a d pr s rs ha hav com b or us sp m iculous hours cra i g h irmas rpi c s. I you wa o cr a a l gacy, you mus sp d h righ amou o im cra i g your

sp ch. Our a os co d cul ur , wh r im is our mos pr cious ass , mak s i di cul o pr par

accordi gly. How v r, h r is o uick . Prac ic is h mo h r o skill. I ca mphasi mor o

h co c p ha i l or k owl dg will o sav you wh public sp aki g. O ly ru pr para io

cr a s h co d c ha will abl you o succ d.

A Lesson rom Mr. Ron B rg ndy

I h movi , Anchorman , Will F rr ll plays h ob o ious, s l -c r d, bu surprisi gly lov abl

a chorma am d Ro Burgu dy. I you hav had a cha c o s h movi , Ro is h l ad

a chor or KVWMCha l 4 n ws. H liv s i a im b or cabl wh h local a chorma

r i d supr m wh p opl b li v d v ry hi g h y h ard o tV. this was a ag wh r o ly

m w r allow d o r ad h ws, a d i Sa Di go, o a chorma was mor ma ha hr s his am was Ro Burgu dy. H was lik a god walki g amo gs m r mor als; h had a voic

ha could mak a wolv ri purr a d sui s so h y mad Si a ra look lik a hobo.

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Ro is a mp i g o woo V ro ica Cor i gs o (play d by Chris i a Appl ga ), his u ur co-a -

chor. th co v rsa io b gi s wi h Ro aski g, Do you k ow who I am? V ro ica: no, I ca say

ha I do. Ro r spo ds: I do k ow how o pu his... bu , I am ki d o a big d al.

this shor sc r mi ds m o h circums a c ha mos cu iv s a d busi ss pro ssio als

g rapp d i o wh pr pari g or a pr s a io . th y l ha h ir 20+ y ars o busi ss p ri-

c or cou l ss hours o cu iv coachi g imply ha h y d o pr p im b or pr s i g.

U or u a ly, h r ali y o public sp aki g is ha pr para io is h mos impor a ac o a y

gr a pr s a io . I s ama i g how a c iv pr s a io ca d liv r mor r sul s ha a ir

y ar slavi g b hi d h d sk. Pr s rs d o ak pr p work s riously. Pr par a d h pr par

som mor . I may mak h di r c b w o sal a d a v ry larg bo us.

ReVOLt: DeFY tHe HABItS OF eGOMAnIACS, AnD PRePAReLIKe It IS YOUR FIRSt AnD LASt PReSentAtIOn.

T e 333 R le

A r b l k ows how o pr par or a pr s a io . H or sh liv s a d di s by som hi g I lik o callh 333 Rul . this co c p is simpl a d h hallmark o a cap iva i g a d m morabl pr s a io .

3 goals: R m mb r h l sso rom Aris o l . Build rus . Wi p opl . D liv r r sul s.

3 stages: ev ry pr s a io has a s ro g b gi i g, middl , a d d. I o h r words, i has a pow-

r ul i roduc io , body, a d co clusio .

3 points: B or you pick-up a wri i g u sil o s ar your pr s a io ou li , d h hr

ak aways you wa o l av wi h your audi c . thr poi s. no mor , o l ss.

333. Simpl , is i ? I s h r b l way.

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DESIGN

Nobody Does It Better

I 1977, Carly Simo had h r hi so g, Nobody Does it Better , p ak a #2 o h Billboard char s.

You may r m mb r h op i g li a d chorus:

Nobody does it better

Makes me feel sad for the rest

Nobody does it half as good as you

Baby, youre the best

this so g was obviously wri abou lov a d o public sp aki g, bu did you hi k Baby,

your h b s abou h las p rso ha pr s d o you? Probably o . I did . W r h y

a r b l or a ollow r?

Joh F. K dy o c said, th o ly r aso o giv a sp ch is o cha g h world. each day h r

ar abou 30 millio pr s a io s giv across h cou ry, a d i s hard o imagi ha h s

pr s a io s ar posi iv ly cha gi g a d impac i g liv s. th yr probably di g liv s du o h

ov rus o Pow rPoi a d bull poi s. I all s rious ss, h r is cl arly a lack o pr s a iorai i g i Am rica.

L s cha g i b caus Baby, do you wa o b h b s ?

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W os one o t e Best?

You may k ow o a coll g dropou who p rim d wi h drugs a d as r r ligio s a d was

h mos u lik ly ca dida o r volu io i h Am rica compu r i dus ry.

His am is S v Jobs.

Cr di is righ ly du o h ma b hi d h machi . I h ir arly w i s, S v Jobs a d his li -

lo g ri d, S v Wo iak, s ar d Appl i Jobs garag , maki g p rso al sacri c s, i cludi g Jobs

Volkswag va a d Wo iaks sci i c calcula or, o s ar h ir busi ss a d apply h ir id as.

Wi h much work, d dica io , a d p rsis c h y w r abl o cr a a r volu io ary machi ha

has ow cr a d v mor pow r ul li sio s wi h h iPod a d itu s.

Cl arly, S v Jobs has mad a drama ic impac o h world. His abili y o look ou sid h bo has

allow d him o m rg as a promi l ad r a d hi k r o our im . As a coll g drop-ou , who

buil h p rso al compu r i his garag , S v Jobs, was h mos u lik ly ca dida o r volu io -

i a d cha g h world.

BeStOW: APPLe MADe AnD COntInUeS tO MAKe MeAnInGtHROUGH ReVOLUtIOnIzInG tHe COMPUteR InDUStRY.SteVe JOBS MAKeS Me AnInG, ADDS VALUe, AnD CHAnGeStHe WORLD eVeRYDAY, nOt OnLY tHROUGH HIS PRODUCtS,BUt ALSO BY HIS ABILItY tO SPeAK In PUBLIC AS WeLL.

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Dissecting Steve

Wi h v ry w i ova io , S v Jobs g rally a ou c s Appl s w upgrad s a d improv m s

rom h Y rba Bu a C r or h Ar s th a r i Sa Fra cisco. Duri g a r c pr s a io ,

wh discussi g cha g s o h iPod amily a d itu s, his choic o visuals was simpl a d s u -

i g, jus lik h produc s h cr a s v ryday. His approach was co v rsa io al, casual, a d

s raigh o h poi wi h bi s o humor. All i all, h pr s a io , lik all o his o h r cr a io s,

was a as ic. So wha mak s him so good? th s w s c io s will u pack his cra .

No Cl tter

BJ Bu o a d Ma h w Ragas wro a c ll book o bra di g a w y ars ago. I is i l d

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!). th book simply addr ss d 9 o Am ricas cul bra ds. this lis i clud d Appl ,

Li u , Harl y-Davidso , WWe, Volkswag , Va s, Oprah, S ar tr k, a d Jimmy Bu . th b au i s

o h s cul bra ds ar ha h y di r ia , ak risk, a d s ll li s yl .

I do wa o g oo caugh up i h d ails o cul bra di g. Obviously, a whol book ca b

wri o h opic. How v r, wh you ak a look a pow r ul bra ds such as h o s m io d

abov , h r is o u i yi g compo . th y all hav o visio , m ssag , a d purpos . th r is

o clu r. this rul also appli s o pr s a io slid d sig . no clu r.

B llet Points Kill

I you ar looki g or a uick a d asy way o disco c yours l rom h audi c cr a bull

poi s h im you us Pow rPoi . Bull poi s mak p opl wo d r why h y should b

lis i g o you i h y ca r ad wha s b hi d you. th l sso h r ... Do us h m. Public sp ak-

i g is all abou co c i g wi h p opl . L h m co c wi h you a d o wi h h words b hi d

you. Your visuals should o ly aid your pr s a io , o guid i .

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Wh h r you ar a acili a or, rai r, or k y o sp ak rp opl ar comi g o h ar you sp ak a d

o r ad h words b hi d you or i ro o h m i a ha dou . H r is a ampl o how slid s

should b do i you choos o us pr s a io so war :

T e Wrong Way

O his slid you s h mai h ad r Jack lov s his Dog. thr poi s ollow his h ad r:

1. Jack has a dog. 2. His dogs am is P y. 3. P y is a pug.

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T e Rig t Way

O his slid you ac ually g o s P y h dog Jack lov s. Do you s a d l h di r c ?

no ic how h mai poi (P y h pug) is giv sp cial ocus. I b com s m morabl a d o

buri d amo gs o h r poi s.

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enGAGe: DOnt MAKe tHeM tHInK.

Slid s should acc h sp ak r ra h r ha co rol h sp ak r.

Baby, Yo re t e Best

Do you wa o b lik S v ? You ca b . Prac ic h s laws o simplici y. Youll s a d l

h di r c a d your audi c will oo.

ReVOLt: CHAn Ge YOUR PRe SentAtIOn PAR ADIGM,AnD YOU WILL CHAnGe tHe WORLD.

S i h oppor u i y o mak a di r c hrough your choic o slid s, color, a d pic ur s.

B cr a iv ! B yours l ! B a r b l!

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DELIVERY

T e Power o Yo

Wha do a f a, pig, s owma , s mi- ruck, a d school o sh all hav i commo ?

A y id a? th y ar all h Dis y charac rs o Joh Ra b rg r, also k ow as Cli rom Cheers .

O o h mos impor a rai s o a y gr a pr s r is havi g a au h ic voic . I s abou

b i g dis i c ly you.

All o h charac rs by Joh Ra b rg r sou d h sam . th y ar dis i c ly Joh , a d all arjoyabl . You d o b you. no aki g allow d.

O c you d your au h ic voic , you will b abl o s ablish cr dibili y.

eqUIP: ReSPeCt tHe tIMe YOUR AUDIenCe InVeStS In YOU.GIVe tHeM SOMetHInG OF VALUe ALWAYS.

th b au y o Am ricas i rs a s always i rigu s m . th r ar millio s o cars drivi g a sp ds

o 70mphsom im s upwards o 80, o ly s para d by pai d dash s i h road a d a w i ch s

o spar . I s r ally ama i g wh you hi k abou i .

Livi g i a m ro ar a, I pu my li i o h r p opl s ha ds v ry si gl mor i g wh I driv i o

work. Why do I do his v ryday wi h o ar or h si a io ? trus . I rus hos arou d m . I hav

co d c ha h y will accomplish h ir ask o commu i g wi hou bri gi g harm o m . I rus

h m a d h y rus m .

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Wh p opl walk i o h ar you sp ak, h y giv you rus jus as p opl do wh h y hi h road.

U or u a ly, mos sp ak rs do k ow how o mai ai ha rus a d los cr dibili y uickly,

o wi hi h rs w mi u s or v s co ds o h ir pr s a io . es ablishi g a d mai ai i grus is h mos impor a compo o a y pr s a io . As m io d b or , p opl a urally

giv i , bu k pi g i is h hard s ask. H r s how o mai ai i :

Be Gen ine: Simply, b yours l . Audi c s ca uickly ll h di r c b w a p r a d

a ak r. B r al. B ru . th audi c will appr cia i . D v lopi g rus hrough g ui b havior

wi h your audi c is h hard s bu mos r wardi g hi g you ca do wh commu ica i g wi h agroup.

Be Fact al: Show s a is ics, graphs, char sa y hi g o h lp solidi y ha you k ow wha you ar

discussi g. Cr dibili y com s i s a ly wh your audi c p rc iv s you as a p r . Pr s your

ac s bu proc d wi h cau io h r is a gray li b w pr s i g oo much a d oo li l i or-

ma io . Say oo much a d y s will gla ov r. Say oo li l a d p opl will hi k you ar a pos r.

Be Giving: Li is abou co ribu io . I s abou shari g wi h h mass s. A gr a pr s r uips

his or h r lis rs wi h h ools, k owl dg , a d r sourc s d d o h lp h m grow. P opl

wa o walk away wi h som hi g o valu . Provid h m wi h som hi g ha i h r mo iva s,

cha g s, or improv s h ir li .

BeStOW: ReBeLS ReALIze tHAt nOtHInG IS MORe SAtISFYInGtHAn GIVInG. GIVe AnD ALL BeneFIt.

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th im you pull ou o h driv way, r m mb r ha rus is wha k ps you a d h p opl

arou d you movi g. Wi hou rus , w would all b hidi g i our hom s. P opl rus you.

Do ak adva ag o i . U lik h co ormis s o oday who build u m morabl pr s a io s,a ru r b l s ablish s a d mai ai s cr dibili y.

Feast On It

Mos pr s a io s oday ar asy o org . th k y obj c iv wi h d liv ry is o cr a m morabl

pr s a io s. thus, i h r is o ly o hi g you r m mb r abou d liv ry, r m mb r his co c p .

I is call d h Chow t ch i u . try his m hod h im you sp ak i public. I will i cr as

m mory a d r io l v ls.

A gr a pr s a io is lik a abulous hr cours m al. I o h r words, i is lik gr a chow. thi ko your avori r s aura . Wha did you a ? P rhaps som l mig o , riso o, or mayb you

joy d a ic glass o chardo ay. no ma r wha i was, Im sur i was d licious. A gr a pr s -

a io is laid ou h sam way.

Starter: A cap iva i g pr s a io has a s ro g op . Mayb i s a s ory. P rhaps i is simply ask-

i g a u s io . Wha v r i may b , i ds o b cap iva i g.

T e Main Co rse: Your r (body) ds o b favor ul a d gagi g. I should also b simpl ,

a d asy o dig s .

Dessert: Your di g ds o b as s ro g as your op . th r is a old sayi g amo gs ac ors:

By h ir ra c s a d h ir i s shall y k ow h m. e d s ro g or you risk losi g cr dibili y.

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C ange t e World

Gr a pr s rs build rus , wi p opl , a d d liv r r sul s. th s ar h habi s ha s ablish h mas ag s o cha g . th r or , h y cr a liv s ha o h rs wa o docum .

A book abou youwould you buy i ? Is your li i r s i g ough ha som body would wa obuy a book abou you? Lik h U2 so g, Original of the Species, s a s, You ar h rs o o yourki d. You ar u i u a d h r is o o ls lik you. Liv wi h passio oday.

LIVe: tHInK OF tHe GReAtSMLK, JFK, AnD LInCOLn.tHeY LIVeD AnD SPOKe WItH PASSIOn. tHeY CHAnGeD tHeWORLD. WHAt WILL Be YOUR LeGACY?

Passio u ls cha g . Cha g h way you pr s a d you ca pr s cha g o h world. Sowha ca you do o build passio or add valu o your li , your r la io ships, your job, a d yourworld? Cr a impri s oday. Mayb you d o s ar small. A rick I l ar d o oo lo g ago was

o k p v p i s i my pock . A h b gi i g o h day, you s or h m i your righ pock .each im you do som hi g raordi arymayb s p ou sid your com or o , call a old

ri d, say hi o a s ra g ryou mov a p y o h o h r pock . tra s r all v a d you havdo mor gr a hi gs i o day ha a ordi ary p rso do s i a mo h. Do his daily a d youwill p ri c h wo d rs o compou di g. Do his lo g ough a d you may hav a li wor hdocum i g.

Succ di g a pr s a io s is h sam hi g. By b comi g a r b l, you d w ways oma imi your co , d sig , a d d liv ry ch i u s v ry day. Do his mo hly a d you willmak a di r c . Do his a ually a d you will cha g h world. th r is pow r i r b llio .

T e q estion yo need to address today is simple: Do yo want to c ange t e world?Join t e presentation revol tion.

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ABOuT ThE AuThOR

Sco Schw r ly has lov d givi g a d h ari g pr s a io s si c h gav his rs big sp ch i h

7 h grad . Sco has sp h las igh y ars worki g or l visio work a lia s h lpi g h mcr a s ory- lli g visuals a d has work d i mark i g or bo h h priva a d public s c or. H

has a B.A. i Commu ica io s a d a M.B.A. rom Hardi g U iv rsi y. H lpi g you build, d sig a d

d liv r cap iva i g pr s a io s is his passio . H curr ly s rv s as bo h Fou d r a d CeO o e hos3 Commu ica io s a d is h au hor o h blog, www.pr s a io r volu io .com .

SEND ThIS

Pass alo g a copy o his ma i s o o o h rs.

SuBSCRIBE

Sig up or our r - wsl r o l ar abou our la s ma i s os as soo as h y ar availabl .

BORN ON DATE

this docum was cr a d o Ju 6, 2007 a d is bas d o h b s i orma io availabl a ha im .

Ch ck h r or upda s .

info

ABOuT ChANGEThIS

Cha g this is a v hicl , o a publish r.W mak i asy or big id as o spr ad.Whil h au hors w work wi h ar

r spo sibl or h ir ow work, h y do c ssarily agr wi h v ry hi g

availabl i Cha g this orma . Bu youk w ha alr ady.

Cha g this is suppor d by h lov a dd r car o 800-CeO-ReAD. Visi us

a 800-CeO-ReAD or a our daily blog .

COPYRIGhT INFO

th copyrigh o his work b lo gso h au hor, who is sol ly r spo siblor h co .

this work is lic s d u d r h Cr a ivCommo s A ribu io -no Comm rcial-

noD rivs Lic s . to vi w a copy o hislic s , visi Cr a iv Commo s or s d a

l r o Cr a iv Commo s, 559 na haAbbo Way, S a ord, Cali or ia 94305, USA.

Cov r imag s rom iS ockpho o

WhAT YOu CAN DO

You ar giv h u limi d righ opri his ma i s o a d o dis ribu i

l c ro ically (via mail, your w bsi ,

or a y o h r m a s). You ca pri oupag s a d pu h m i your avori

co shops wi dows or your doc orswai i g room. You ca ra scrib h

au hors words o o h sid walk, or youca ha d ou copi s o v ryo you

m . You may o al r his ma i s oi a y way, hough, a d you may o

charg or i .

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