Angela LimLucas MeierSammridh VarmaTable of ContentsIntroductionKey StrategiesAcquisitionsGlobal FootprintTechnological ResourcesProduct LineSWOT AnalysisConclusion1.INTRODUCTIONHISTORY Founded: 1945 (TELCO) Founder: JRD Tata Headquarters: Mumbai, India. Key People: Ratan Tata, Chairman 1991-2012. Cyrus Pallonji Mistry, Chairman Parent: Tata Group Products: automobiles and engines Revenue: USD 38.6 billion Net profit: USD 2.29 billion

OVERVIEW It is the 17th largest motor vehicle manufacturing company in the world by volume.

Tata Motors is South Asias largest automobile company.

Worldwide it is the worlds 4th largest truck manufacturer and 2nd largest bus manufacturer.

Tata Motors has produced and sold over 8 million vehicles in India.

In 2013, Tata Motors won the title of Indias most valuable brand in an annual survey conducted by Brand Finance and The Economic Times. 2.KEY STRATEGIESKEY STRATEGIESInternationalstrategybasedonthecompetitive advantage:Acquisitions(eg.LandRoverandJaguarbrandsfromFordMotors).Partnershipwithestablishedcompanies(eg.AlliancewithFiatsince2006)toenhancetheproductportfolioandknowledgeexchange.Facilitiesforlearningfromothercompanies.ConsolidatepositioninIndiabyexploiting opportunities:NewmobilityofyoungIndians (NANO).Governmentssubstantialroad-buildingprogramGDPgrowth3. ACQUISITIONS ACQUISITIONS

20042005200720082010Trilix4.GLOBAL FOOTPRINT

UKITALYSPAINMOROCCOSOUTH AFRICAINDIASOUTH KOREATHAILANDTata Motors SACommercial VehiclesTata Motors ThailandPick-Up TrucksTata DaewooCommercial VehiclesTata Hispano MahgrebBuses and CoachesTata Hispano CarroceraBuses and CoachesTrilixDesign HouseTata MotorsJaguar Land Rover5. TECHNOLOGICAL RESOURCES

UKITALYSPAINMOROCCOSOUTH AFRICAINDIASOUTH KOREATHAILANDTata Motors SACommercial VehiclesTata Motors ThailandPick-Up TrucksTata DaewooCommercial VehiclesTata Hispano MahgrebBuses and CoachesTata Hispano CarroceraBuses and CoachesTrilixDesign HouseTata MotorsJaguar Land RoverTECHNOLOGICAL RESOURCES R & D establishments at Jamshedpur, Pune & Lucknow over 1400 engineers.

Indias only certified crash test facility for cars and hemi anechoic chamber for testing of noise and vibration.

Tata Motors European Technical Centre (TMETC) set up in 2005 primarily involved in design engineering and development of products, supporting Tata Motors skill sets.

Tata Daewoo Commercial Vehicle Co. Has its R&D facility in Gunsan, South Korea.

Hispano Carrocera has its R&D facility at Zaragoza in Spain.6. Product LineProduct LineCommercial Vehicles Passenger Vehicles Military Vehicles Electric Vehicles

From worlds Cheapest to 60 seater, from Milk Vans to LPG containerswith more than 200+ types of vehicles they can meet everyones need.7. SWOT ANALYSISSWOTSWOT analysis SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. Positive FactorsNegetive FactorsInternal FactorsStrengthsWeaknessesExternal factorsOpportunitiesThreatsSWOTStrengths : Strong Domestic Player

Demand Driven and Customer Oriented

Long list of Portfolio (Worlds 4th Biggest Truck Producer & 2nd biggest Bus Producer)

Global Presence

Many R&D CentresSWOTWeakness : Not into Luxury Sector until JLR.

Low Safety Standard > TATA NANO Caught fire.

Though Tata is present in many countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain and South Africa.

March 21, 2010SWOTOpportunity : Taking over JLR and putting the company back to Profits.

TATA NANO, Cheapest Car in the world.

Acquire of Electric Company in Norway and going ahead with Electric cars in the Market

SWOTThreats : Low Experience in Passenger Vehicle segment.

Lot of competition. (BMW, AUDI, TESLA, TOYOTA,etc)

Sustainability and Matching Environment Standards.

Rising Cost of Manufacturing.8. CONCLUSIONConclusionConclusion : Tata Motors is an overall strong company that has found strength and expansion through its parent company, Tata Group, through its numerous acquisitions and mergers. Although Tata Motors stock prices have fallen since the start of the 2008 year due to different Factors, it has revived considerably well after acquiring JLR and made a very positive global Impact.JLR (TATA Motors) was the only Indian Brand to be in the last years Forbes 100 Most Valuable Brands in the world, Apple topping the list.

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