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Presentation to Parliament
26 February 2013
Who is SSA? • Swimming South Africa is the governing body of aquatics in South
Africa. • Our objective is to encourage the practice of aquatic disciplines for all
in South Africa with the purpose of promoting swimming as a life skill through Learn To Swim programmes; providing healthy exercise to South Africans of all ages and races; recruiting recreational swimmers to compete in the various competitions; and promoting competition and athlete development to the highest level.
Our Vision • To be the country where drowning are eradicated and that is ranked
top eight in the world of aquatics. Mission • To provide aquatic programs and services to the public and our
members that will deliver medal winning performances and ensure every South African is a swimmer.
We will do this by: • Broadening the base of aquatics • Achieving success in the international aquatics arena • Raising the profile of aquatics
Increased participation in aquatic sports
Increased finalists and medal winners at domestic and international competitions
Improved governance, management & communication of programs and services
Transforming Aquatics to be reflective of the demographics of South Africa
Strategic Objectives
Roadmap and Challenges • 2008-2012 SSA Strategy delivered medals at all international
events; contributed towards SA being a winning nation; • Transformation strategy reviewed in 2010 and identified key areas
for intervention • SSA strategy reviewed in 2012 to deliver results for 2016 • Targets squads identified for swimming and para swim for 2016 at
the end of 2012 • Funding is a major challenge going forward as there are NO
COMMITTED funding either public or private sector post March 2013 • 2012 saw a major (50%) reduction in staffing for Learn to Swim and
High Performance programmes; • Funding received in 2012 focussed largely on preparation for
London 2012; • Most international and local events are funded by parents with
limited support from SSA resources in some instances • Limitations on facilities
Funding Challenges
• Leading to 2012 Budget: R22m • Post 2012: Reduction
– sponsors R8m – Lotto R6m
• Negative impact on ability to deliver medals and transform
Transformation & Development of South
African Sport
Lessons from Swimming
• LSS_9342s
• In most societies elite competitive sport is usually the preserve of the middle classes. This is because of the high costs of achieving sporting excellence: hours of training requiring tailor made education programmes, transportation to training venues several times during the day, travel and accommodation to high level competitions, nationally and internationally, special diets, access to sports scientists, special trainers, special gyms etc.
• For athletes from disadvantaged communities to access elite sport requires investment of resources from outside the family or community network. Sports organizations can nurture talented youngsters from such communities only on a limited scale – no more than a handful can be supported at high performance centers at tremendous cost, and (because we’re attempting to nurture youngsters entering into young adulthood) at not insubstantial risk of these youngsters dropping out of the programme at any point.
• Therefore promoting elite sport among disadvantaged communities on a mass scale is financially non-viable and unrealistic, and even on a selected scale, results in a draining of resources away from mass participation programmes.
Challenges
Transformation Requires resources
• Clearly, addressing change requires more than just commitment to the process of transformation. There has to be the commitment to direct resources to the process. In a newly emerging developing country such as South Africa, with considerable demands for social transformation in sectors such as health, education, employment, sporting transformation assumes a lower priority on the national agenda.
• Is the expectation of unlimited funding from the national fiscus to chase the holy grail of sporting excellence, is both reasonable and justifiable in a country with a high infant mortality rate and low adult literacy rates: do we need to adjust our priorities.
• Elite sport in disadvantaged communities can be supported by funding from the public and private sector – however, this is only sustainable if such funding is consistent over the long term.
Social Expectations • The most vocal in our society (the advantaged middle
classes with access to mass media and control of sports organizations) will continually demand sporting excellence.
• The voiceless and disempowered disadvantaged communities do not articulate such ambitions – it becomes the responsibility of sporting federations to achieve the balance not in the interests of its limited privileged membership, but in the broader interests of society.
• A balance between nurturing individual talent from disadvantaged communities and the promotion of mass aquatic sport needs to be achieved.
Strategic Approach
Activity
Club D
evelopment
Talent ID & Fast Tracking
National Team
s
Gold S
quadS
ilver Squad
Bronze S
quad
Elite
Performance
Participation
Foundation
Pool Slash
Rural Splash
Ocean Splash
National & R
egional Training C
entresP
rovincial A
cademies
Local Com
petition Program
me
Human Resource Developm
ent
Provincial Swim
ming Associations
Contracting
Schools
Vast majority of Funds; Sponsorship,
Government and Lotto
Need for Greater resources
& commitment
Objective
• Transformation needs to occur at various levels: community, club, school, provincial and national. The social objective is to achieve seeing ourselves only as South African aquatic sportspersons excluding all notions of "race, colour, culture, ethnicity etc. This mindset must be emphasised constantly so that it becomes an integral part of our makeup, our national character.
Swimming Participants [SA Adults]
26%
58%
8%
8%
Adult Swimming Participants by Population Group [2009]
BLACKS WHITES COLOUREDS INDIANS
©Copyright_ BMI-Sport Info
SWIMMING PARTICIPANTS BY POPULATION GROUP [2009]
NUMBER OF ADULT PARTICIPANTS
NUNBER OF JUNIOR PARTICIPANTS
TOTAL PARTICIPANTS
African 192 000 143 900 335 900
White 427 000 80 800 507 800
Coloured 63 000 76 900 139 900
Asian 58 000 36 900 94 900
TOTAL 740 000 338 500 1 078 500
Swimming Participants by Gender & Age
SPORT [2008] Gender [Percentage]
Males Females TOTAL
Soccer 90% 10% 100%
Golf 84% 16% 100%
Road Running 62% 38% 100%
Swimming 47% 53% 100%
32%
28% 23%
17%
Adult Swimming Participation by Age Group [2009]
18-24 YEARS 25-34 YEARS 35-49 YEARS 50 + YEARS
©Copyright_ BMI-Sport Info
Swimming Spectators
POPULATION GROUP 2009 SWIMMING SPECTATORS
ADULTS JUNIORS TOTAL
African 2 716 000 1 487 000 4 203 000
White 1 492 000 192 000 1 684 000
Coloured 691 000 192 000 883 000
Asian 271 000 57 000 328 000
Total Swimming Spectators 5 170 000 1 928 000 7 098 000
GOLF SPECTATORS IN SOUTH AFRICA [2009]
• Swimming as a spectator sport is extremely well representative amongst all adult population groups, with Blacks accounting for 53%, Whites 29% and Coloured and Asian spectators making up the balance.
• Similarly swimming is one of just a handful of cross-over sports with the ability to reach all demographics i.e.: LSM1-10 , Males & Females, All population groups, Able bodied & Disabled, Young & Old
Swimming Spectators = Crossover Sport
MOST POPULAR JUNIOR SPECTATORS CODES BY POPULATION GROUP [2009]
BLACKS WHITES COLOUREDS ASIANS
1 Soccer Rugby Soccer Cricket
2 Cricket Cricket Rugby Soccer
3 Athletics Athletics Cricket Athletics
4 Rugby Swimming Athletics Motor Racing
5 Swimming Motor Racing Swimming Swimming
ADULT SPECTATOR [2009] ALL WHITES ALL BLACKS ALL ADULTS
1 Rugby Soccer Soccer
2 Cricket Cricket Cricket
3 Athletics Athletics Rugby
4 Swimming Boxing Athletics
5 Tennis Rugby Boxing
6 Golf Swimming Swimming
Popularity Ranking Of Top Spectator Sports
Swimming Participants by LSM
SPORT PARTICIPANTS BY LSM GROUP [2009]
LSM 1-4 LSM 5-6 LSM 7-8 LSM 9-10 LSM 5-10
Soccer 44% 32% 15% 9% 56%
Netball 37% 33% 20% 10% 63%
Road Running 31% 28% 19% 22% 69%
Swimming 26% 30% 22% 22% 74%
SPORT [2009] Total # Of Participants [x 1000]
LSM 5-10 Participants [x 1000]
LSM 7-10 Participants [x 1000]
Soccer 2 385 1 336 572 Netball 1 058 667 317 Road Running 1 102 760 452 Swimming 740 681 540
Source: BMI Report on Swimming 2010
“Learn To Swim” • Since 1999 the percentage of black participants has increased dramatically
from just 15% to more than 25% of total swimmers in the country (BMI Adult SportTrack –Nov 2008).
• Activities under the ‘Learn to Swim’ programme involves establishing partnerships with national & provincial government, local authorities, tertiary institutions, other sporting organisations, fitness centres and media.
• During the previous season, through the Rural Splash programme in partnership with Department of Water Affairs & Forestry (DWAF) it reached almost 570 000 learners across 793 schools.
• It was active in 134 districts across the country, involving almost 793 volunteers in its programmes.
• SSA continues to implement new structures and programmes in line with its development and growth strategies for the sport.
Portable Pools
• The addition of the “PORTA POOL PROGRAME” has now made it possible for under resourced areas to have access to water and has thus enabled the wider roll-out of this program. The installation of portable pools in schools has allowed for greater access to the programme particularly in the rural areas. Swimming in the rivers or dams is an extension of the portable pool project in the sense that once learners are comfortable in water they are taken to open water environments for stroke corrections and endurance training in order to participate in our water events
• This strong commitment to the “Learn to Swim” program has, and will continue to help the Telkom brand and associated products and services to achieve not only maximum awareness and association at all levels but also “Share of Heart”.
• As part of our growth & development strategy, calls for the further roll-out of an additional 50 “Porta-pools” in selected rural schools throughout the country over this period.
Objective in context • “Transformation”, organisational change or social
change is therefore a complex task facing sporting federations and in our sport in particular. Increasing the representivity of our sport implies a wide range of factors, including race, gender, the disabled and the rural poor.
• With small steps, recognising the immense socio-economic challenges facing our attempts at transformation, we can begin building an aquatic organisation that is not only representative, but socially responsive to the needs of all South Africans.
• One of the key steps to that process is returning to the approaches of rebuilding community based swimming as steps to ensuring “Every South African a swimmer”
Key outputs were identified These were: 1. An organisational framework which is representative
and accountable 2. Equitable distribution of funds in SSA between mass
participation and elite programmes, with a self sustaining financial model
3. SSA actively promotes school aquatic sport 4. SSA engages with all tiers of Government to ensure
support and integration into their programmes 5. SSA actively promotes disabled aquatic sport 6. SSA promotes aquatic sport in rural areas, strengthens
learn-to-swim and mass participation programmes 7. All aquatic disciplines are strengthened 8. A coaching development programme is implemented 9. New community based clubs are establishing and
existing community based clubs are strengthened
High Performance
26 February 2013
Outline
1 United States of America 16 9 6 31
2 People's Republic of China
5 2 3 10
3 France 4 2 1 7 4 Netherlands 2 1 1 4 5 South Africa 2 1 0 3 6 Hungary 2 0 1 3 7 Australia 1 6 3 10 8 Tunisia 1 0 1 2 9 Lithuania 1 0 0 1 10 Japan 0 3 8 11
Medal Table London 2012
BACKGROUND • Background • we have aligned our strategies with the LTPD
Model and SASCOC’s strategic objectives • Focus on support and development of swimming
talent for the 2016 and 2020 Olympic and Paralympic Games.
• Developed squad system to increase our pool of talent for the future, with various levels of support, dependent on available resources.
• The squads are: – Senior – Youth – Junior
Objectives
• The objective for the establishment of the squad system is to: – Identify athletes that will deliver medal winning
performances at senior international competitions and at the 2016 and 2020 Olympic Games;
– Facilitate support services to athletes identified; – Expose identified athletes to international competition – Ensure the future makeup of our senior teams is
representative of the demographics of the country.
Indicators For Success
– Number of medals won at major international competitions.
– Number of Semifinals and Finals achieved at major international competitions (Olympic Games and World Championships).
– Number of athletes appearing in the World rankings.
Goals
– Short Term: • The development of future national team
members • Medal winning performances and finalists
at major international competitions including
– 2012 FINA World Championships (25m) – 2013 FINA World Championships (50m)
Goals
– Medium - Long Term: • Medal winning performances and finalists
at major international competitions including
– Commonwealth Games 2014 – 2015 FINA World Championships (50m) – Rio Olympic Games 2016
Junior Squad
• Selected on annually • Selection take place after the SA National Level
3 Championships of each year. • The career pathway for this group is focused on
creating a transition into international competition and to broaden our potential base of swimmers for international participation.
Junior - Selection
• Swimmers in the age groups 13/14/15 years, participating at the SA National Level 3 Championships will be considered for selection.
• 1st ranked swimmer in Olympic events in above age groups will be considered for selection.
• Any black swimmers achieving a top 16 ranking within the specified age criteria will be considered for selection.
• Discretionary inclusion by the SSA High Performance Department
Junior - Focus
• 2 National or Regional Local Camps • Junior Continental Competitions such as Junior
Africa Champs, Zone 6, Zone 4 • Eligible for selection for senior continental
competition • Life Skills Training • Education related to national expectations,
federation strategic imperatives and athlete pathway.
•
Youth Squad
– This squad is selected on an annual basis. – Selection will take place after the SA Senior
National Championships of each year. – The career pathway for this group is focused
on creating a seamless transition into major senior international competition.
– Athletes that are eligible for major junior international competitions will have the goals of providing medal-winning performances at these competitions.
Youth - Selection • Athletes between the ages of 16 to 19 years old will be
considered for selection. • The top 2 ranked athletes at the SA National Level 3 Age
Group Championships and SA Senior National Championships participating in Olympic Events will be considered for selection.
• Athletes participating in the finals at the SA National Level 3 Age Group Championships and SA Senior National Championships in Olympic Events will be considered for selection.
• Any black swimmers achieving a top 16 ranking within the specified age criteria will be considered for selection.
• Discretionary inclusion by the SSA High Performance Department
Youth - Focus
• Local and international Training Camps • Identified Senior and major Junior
International Competitions which include Youth Olympic Games, World Short Course, Junior Africa Champs and FINA World Youth Champs.
• Sports Science Support Services
Senior Squad
• This squad is selected on annual basis.
• Selection will take place after SA Senior National Championships each year.
Senior - Selection
• Nationals Champions. • 2nd placed finishers at SA Senior National
Championships. • Any athlete achieving 850 or more points in final
of an Olympic Event at the SA Senior National Championships.
• Athletes will be considered for selection for Relay teams
• Any black swimmers achieving a top 16 ranking will be considered for selection.
Senior - Focus
• Local and international training Camps • International competition experience and
exposure • African Senior Champs, World Short
Course, World Champs, Commonwealth Games, Olympic Games.
Four Year Plan – Macro Cycle 1
2012/2013
Cycle 1: 9/12 - 12/12
Sept: Senior Africa Championships, Kenya Senior & Junior swimmers
Oct: FINA World Cup (short course), Mid east/Europe Senior & Junior swimmers
Nov: FINA World Cup (short course), Asia Senior & Junior swimmers
Dec: FINA World Short Course, Istanbull, Turkey Senior & Junior swimmers
Dec: Zone 6 under 20 games, Zambia Youth swimmers
Cycle 2: 1/13 - 4/13
Jan: Tri-nations, Australia Senior & Junior swimmers
Feb: Open Water International, Midmar Open Water Swimmers
March: SA Age level Championships All qualifiers
April: World Championships Trials/Nat Champs, PE Youth & Snr Nat qualifiers
Zone 3 & 4 Championships Junior & Youth swimmers
Cycle 3: 5/13 - 8/13
May: Home preparation & Medical 2016 squad
June: Mare Nostrum racing, Europe World Champs Team & Senior swimmers
July: Training camp, Italy World Champs Team
July: World University Games, Russia University swimmers
Aug: FINA Aquatic World Championships, Barcelona All qualifiers
Aug: SA Short course Championships All qualifiers
Four Year Plan – Macro Cycle 2
2013/2014
Cycle 1: 9/13 - 12/13
Sept: De-brief on World Championships & Medical 2016 squad
Sept: Junior training camp Junior squad
Oct: FINA World Cup (short course), Mid east/Europe Senior & Junior swimmers
Nov: FINA World Cup (short course), Asia Senior & Junior swimmers
Dec: Senior Training Camp Senior squad
Cycle 2: 1/14 - 4/14
Jan: Tri-nations, Australia Senior & Junior swimmers Feb: Open Water International, Midmar Open Water swimmers March: SA Age level Championships All qualifiers April: Commonwealth Trials/Nat Champs Youth & Snr Nat qualifiers
Zone 3 & 4 Championships Junior & youth swimmers
Cycle 3: 5/14 - 8/14
May: Home preparation & Medical 2016 squad
June: Mare Nostrum racing, Europe World Champs Team & Senior swimmers
July: Training camp, Italy World Champs Team July: Commonwealth Games, Glasgow Commonwealth team Aug: Youth Olympic Games, China Youth Olympic team Aug: Pan Pacific Championships USA based swimmers Aug: Senior Africa Championships Senior & Junior swimmers
Aug: Staff de brief Commonwealth
Aug: SA Short course Championships All qualifiers
Four Year Plan – Macro Cycle 3
2014/2015
Cycle 1: 9/14 - 12/14
Sept: Assess results from Commonwealth & Medicals Sept: Junior training camp Junior squad Oct: FINA World Cup (short course), Mid east/Europe Senior & Junior swimmers Nov: FINA World Cup (short course), Asia Senior & Junior swimmers Dec: FINA World Short Course Senior & Junior swimmers
Dec: Zone 6 under 20 games Youth Squad
Cycle 2: 1/15 - 4/15
Jan: Tri-nations, Australia Senior & Junior swimmers Feb: Open Water International, Midmar Open Water swimmers March: SA Age level Championships All qualifiers April: World Championships Trials/Nat Champs Youth & Snr Nat qualifiers Zone 3 & 4 Championships Junior & youth swimmers
Cycle 3: 5/15 - 8/15
May: Home preparation & Medical 2016 squad
June: USA Circuit World Champs Team & 2016 Squad
July: Training camp, USA World Champs Team & 2016 Squad
July: Camp, Germany World Champs Team July: FINA World Championships All qualifiers July: FINA Word Youth Championships Junior & youth swimmers July: University Games University swimmers
Aug: Commonwealth Youth Games Commonwealth team Aug: Africa Senior Championships Senior & Junior swimmers Aug: Junior Africa Championships Youth & Junior swimmers Aug: SA Short course Championships All qualifiers Aug: De brief & plans for 2016
Four Year Plan – Macro Cycle 4
2015/2016
Cycle 1: 9/15 - 12/15
Sept: Medical 2016 squad
Sept: Junior training camp Junior squad
Oct: FINA World Cup (short course), Mid east/Europe Tier 1 & 2 - 2016 Squad
Nov: FINA World Cup (short course), Asia Tier 1 & 2 - 2016 Squad
Dec: USA Open Championships 2016 Squad
Cycle 2: 1/16 - 4/16
Jan: Olympic Squad Training Camp, Brazil 2016 Squad
Feb: Open Water International, Midmar Open Water Squad
March: Racing in Europe 2016 Squad
March: SA Age level Championships All qualifiers
April: Olympic Trials/Nat Champs Youth & Snr Nat qualifiers
Zone 3 & 4 Championships Junior & youth swimmers
Cycle 3: 5/16 - 8/16
May: Home preparation & Medical Olympic Team June: USA Circuit Olympic Team
July: Training camp, USA Olympic Team
July: FINA Junior Championships Youth & tier 2 squad
July: Holding Camp, Bahamas Olympic Team
Aug: Olympic Games, Rio Olympic Team
Thank You
