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How can we turn the Alliance intoa network for influence and
action
with the help of social mediaDrew Mackie, David Wilcox, John
Popham
Thurrock Tobacco Control Alliance April 5 2011
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We need to think
about ... The Alliance as a network of partners and projects
- map the connections
How to build a stronger network with greaterreach and wider
involvement
How current and new projects can work better
with social media
What support will be needed to achieve that
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Networks and how to
build themDrew [email protected]
mailto:[email protected]:[email protected]
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Networking
Three network activities
Network Analysis / Design
Network Building
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NewbuildConversion
Extension
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Network types
Hierarchical
Alliances
Diffuse
Networks can beconversational,cooperative orcollaborative
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BSN Open Night connectionsThis network map shows the connections
between some organisations attending the BigSociety Network Open
Night event on July 6 2010 - those that returned questionnaire
forms which asked who do you work with most?The map divides into
two:
Organisations connected into a wider network (left)
Clusters that do not connect to the wider network (below)
Organisations that are most central to the wider network are
shown shaded and theircentrality scores are shown in a shaded box
above and to the right of each node.
The mapping was an an experiment to show how the technique might
be used to identifykey connectors, and where to focus network
building.
The event was organised at short notice, and not all those
attending filled inquestionnaires, so the results should be seen as
an example of what might be achievedthrough a more substantial
mapping exercise.
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Cluster Analysisshows the clusters of organisationthat are more
linked
gives a clear picture of alliances
Shows the main bridges
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Berwick upon Tweed regeneration partnership
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Skills /ResourcesAnalysis
PartnershipAssessment
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NetworkCentralityIndicates how central organisations are, in
terms ofthe flows ofinformation and influence2 types: closeness
(hubs) and betweenness
(gatekeepers). Betweenness is generally better forshowing the
structure of a networkCentrality can be compared with the location
ofskills and resources to assess how effective anetwork isClusters
of organisations can be identified for jointworking
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Social media and social
reportingDavid Wilcox and John Popham
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Social media
Partly places and tools like Facebook, blogs, Twitter
Even more about being open, connecting, havingconversations,
telling stories
People creating their own content with photos,video as well as
text
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Social media challenges
Can officers get online access from work?
Can officers engage publicly online?
What skills and support may people need?
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Social reporting
Acting as an online host
Shooting video, recording audio, writing stories
Helping other people find their voice online
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Social media surgeries
Expert surgeons help patients
Informal peer-to-peer learning
People set their own pace and needs
Patients learn to be surgeons
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