Presentation to WCF Member Associations Cortina d‘Ampezzo, 4.April 2010

Presentation to WCF Member AssociationsCortina d‘Ampezzo, 4.April 2010

© Infront Sports & Media AG2 |

Introduction – Infront’s commitment

Dr. Andreas JacobsChairman of Infront Sports & Media AG

Quote from Dr. Andreas Jacobs

“We service the World Curling Federation the same way as we service FIFA”

Quote made at the occasion of the ISPO Sponsoring Conference in Munich

Strong and growing partnership


Set-Up in Cortina

Under Ice advertising


Set-Up in Cortina

Venue Decoration


Set-Up in Cortina

TV - Screens


Delivering in sales

New Partnerships in the last 4 month

• Le Gruyère = Presenting Sponsor for Cortina

• Jet Ice = Official Supplier of the WCF

• DB Schenker = Trial in Cortina to use Curling as a

branding platform

• 361° = Official Equipment Supplier Provider of the

World Curling Federation and the Swedish Curling

Association


Jet Ice – New Official Supplier of the WCF

Jet Ice products are used by more facilities around the world than all other competitive brands combined. As a result, Jet Ice is recognized around the world as a specialist in the application of ice paint, logos and the design of water treatment systems for curling facilities.

Your contact person:

Steve Kovacevic

General Manager

Phone: +1 905 853 4204

Cellphone: +1 416 846 2516

Email: [email protected]


Sponsorship activation

Example from DB Schenker


Breakthrough in China

New Official Supplier for the WCF and the Swedish Curling Association• Official Equipment provider of the WCF for the next 4 years including the Olympic Games

in Sochi (5 year deal)• Official Supplier of the WCF for the next 4 years including the Olympic Games in Sochi (5

year deal)• Promotion plans that will start after an official announcement:

– Official Press Conference in China– Image campaign– Ambassador program – Exhibition tournaments

• More to come…


Delivering in media

Europe - EurosportChina - CCTVBrazil - GlobosatGermany - SportA (ARD/ZDF)Japan - NHKSweden - SVTSwitzerland - SRGUSA - Universal Sports (NBC)Italy – (not 100% confirmed yet)World wide - Deutsche Welle Canada – TSN (CCA Deal)

Important – upcoming meeting with Eurosport


Future plans

• Infront will continue its commitment to the sport of Curling if the basic parameters remain positive

• Infront will continue to attach a high value to the sport of curling and commit the resources towards this project

• Infront will continue to try and expand the sport in new territories • Infront will continue to try and support National Curling Associations• Infront, together with the WCF will continue to drive the innovation on how the sport is

marketed


GRAZIE AND THANK YOU

Infront Sports & Media AG Andreas Biffiger, Associate Director Tel. +41 41 723 15 15Nat. +41 79 321 03 [email protected]

Documents

Presentation to WCF Member Associations Cortina d‘Ampezzo, 4.April 2010