Masthead: It is bold and appealing. The same color is used throughout the cover. It is really effective because it shows the distinction.

Pull quote: A quote that Calvin Harris said in the interview about the magazine, this will fascinate the target audience who like Calvin Harris.Lead Article: Is Calvin Harris a well known person who would draw the target audience in.

Skyline: The content information going across the top of the magazine in one long line, in this case a freebie and a club guide.

Main Image: Draws the target audience to the magazine as well as Calvin Harris fans.

Barcode: This shows that all the information of the magazine is in it.

Main selling cover lines: Other articles that are in the issue, competition holiday and summer raving guide are all included in here.

Masthead is red and white. Colour has connotation with Charismas as well as snow on the top. Exaggeration on the other part of the mast head, “massive Christmas double issue”.

The Font size over here is large which gives it a distinctive feature. The words portray Simon Cowell as the grinch which is a Christmas film. All the writing is appearing on the left side which makes the main focus the front the picture.

The front cover advertises articles about specific bands and artists for example “Blur” and “Biffy Clyro”. This will directly attract a specific target who would want to read about there favourite bands.

Central image is large and the main focus of the magazine. The way that main subject is looking down and smirking shows power and authority. The fact that he is dressed in black and white shows his good and bad sides.

The text is displayed using several types of different fonts. It uses black capitals for the majority f the test an only one section has used lower case letters. The font sizes entice the reader into reading closer into the magazine because the sub headings cant be read that easily from distance.

The use of the bauballs and angles writing shows that the magazine is intended for a casual audience. The cover uses red, white and black which are all colours which stand out and attract the consumer. The red also represent the Christmas season. The barcode shows this magazine is for sale. It is placed in the bottom corner of the cover so the attention is not distracted from the central image or masthead.

The NME contents page is cleverly designed so that the main focus is on the main subject the magazine portraying is in the centre of the page. Within the contents page down the side its easy to locate and not a complicated design so its easy to read and find the page you want to see first. There is also different subheading showing other features the magazine wants to put forward for example the ‘news’ and ‘reviews’ these are all added for the reader.By using buzz words the lure words such as ‘everything’ and ‘you’ ‘need’ shows that this content page involves the audience it involves you. This is including the audience of NME every time and constantly including them in the magazine. The main article in the magazine uses many buzz words to involve the reader “ Everything you need to hear this year”.

NME has added new subscription to the contents page to immediately try and lure the audience into signing up for the magazine. It is in a completely different colour text to the rest of the magazine making it stand out as one of the first things the audience sees. The light text against the dark background creates

impact to stand out.

The magazine contents page shows different pictures and captions of the pages, this shows the reader a more visual effect of what is inside the magazine and the main subject of the magazine that they are trying to portray is in the centre of the contents page drawing attention with the backgrounds of two different shades of green. Separating it from the rest of the magazine contents. The masthead for the contents page shows NME again in red which stands out from the magazine green colored theme and is matching the magazine front cover masthead. The red color is a very bright red so is very eye catching. NME this week shows that this is the new contents of news and information that week is brand new information this is a huge attraction.

As most magazines use on there content page the “MOJO” logo is in clear sight but instead of using the word ‘contents’ they have used there magazine name. This is to demonstrate what is inside MOJO which is an unusual thing for a magazine to have. The “MOJO” label is written in black to contrast to the light grey background.The magazine layout is very simple and clear to understand and locate instead of buzzing with colors images and ideas. The layout has the contents on the right hand side for different subheadings for different interests. The pictures are all in a collection over lapping on the left hand side. Finally the people working at the magazine opinion and feedback. This clear cut design layout makes it easier for the audience and clear of what they are looking for.

The people who look at the magazines input to the magazine, includes the audience in the magazine more and the use of pictures gives the audience a visual inclusion into the magazine by seeing pictures it makes it a much more realistic approach to include the audience in the magazine.

The actual contents page has its own subheading putting the magazine into different genre’s and categories to meet its audience expectations. ‘What does on one of the subheading this shows the pages of what's new and the new information. This gives the audience a chance to find things easier and quick find which part of the magazine they want to go to, not only that it gives each categories and theme which makes the audience look into other parts of the magazine as well.

The use of photo contrast with the black and white themed contents page . The colorful pictures all variation in sizes is the first things that draws your eyes towards the page. There are a variety of different images from photos to cartoons to album covers, all with captions and page numbers. This is a visual technique the magazine uses to draw the readers attention. There are other photos on the page of some of the people who work within the magazine and their opinion and feedback about the issue of MOJO that week.

This magazines main image takes up all the place on double page spreadsheet. Although usually in other magazine follow the same trend of putting the image on the left hand side of the page and the remaining article on the right hand side. These tactics looks more like a poster rather than a double page spreadsheet of a magazine.

The candor of the font is used to good effect by making it aboveboard to read and easily identifiable on the page amongst the busy background picture. Because it is planted in the middle of the page, readers that are just snapping through the magazine can get there eye caught and take an interest.

Instead of an article this page is more like a small morsel of information. There are acutely few words designed on this double page spreadsheet making it facile and easy to take in. This works because some readers may not want to read the whole article about “Mumford and sons” but will show some enthusiasm to his page because of its integrity.

When I come to this double page spreadsheet, Lily Allan has been portrayed as the main thing and the most manifest and note worthy on this page. Her casual clothes and dark eye shadow emulate her personality and he title of the article. Her posture is very erratic and forward, also associating with the title of the article, the posture could also be implying that she doesn’t really give a damn about redemption people are proposing on her.

The groove that the title of the article is written in very alluring. Each letter in the design of letter in a newspaper. But there is a difference each letter is in a different size, making it stand out and idiosyncratic. It also shows the anarchistic attitude that the magazine often portrays in other articles. The title of the articles takes up more of an area than the image an the article itself does. This implies that the magazine is trying to grapple the eye of the reader that is maybe just snapping through the magazine.

The colours on this double page spreadsheet are used in good effect. Her red shirt seize out amongst the plain white and black that is used on the rest of the double page spreadsheet. This helps to motivate and invite them to read the article.