ENGLISH II / ENGLISH 2 (ELG 30605)Research Report Presentation

Hardware Business

Group Members:CHEE WEI SHAN CHONG HUI XIN HWANG WEI LI TAN SHEAU HUI

YAP JIA EN

Introduction

• Hardware business• Comparison between the two businesses • Perniagaan Gluck and Cemerlang Indah.main products and servicescompetitorsbusiness strategy

Location

Perniagaan Gluck Hardware Cemerlang Indah Hardware

WITHIN KLANG VALLEY

Jalan USJ 17

OUTSIDE KLANG VALLEY

Jalan Pantai bt 1

NUMBER OF BRANCHES AND EMPLOYEES

PERNIAGAAN GLUCK

Main hardware shop (no branch)

Only 3 employees in the shop.

CEMERLANG INDAH

Main hardware shop (no branch)

7 employees in the shop. One of them is Mr. Goh's son.

PERNIAGAAN GLUCKMain Product

More Household items All Construction material

Sponge

Toilet accessories

Watering pot

Broom

Electrical supplies

Machines & power tools

Paint

Screw

Tools

Cement

Wood

CEMERLANG INDAH HARDWAREMain Product & service

All Construction materials

Cement

Service

Key duplicationPaint Water pipe

Tools

Screw

Less Household Items

Water pipe

Toilet accessories

Door handle

Number of Customers

PERNIAGAAN GLUCK More customer

Around 150 per day Construction, household, plumber and electrician, paint work Age range is 20 and above Regional prosperity Provide good service attitude Fast delivery service

CEMERLANG INDAHLess customer

Around 80 per day Construction, household, plumber and electrician, paint work Age range is 20 and above Regional not so prosperity Messy and untidy arrangement

PERNIAGAAN GLUCK

Founded in year 2000 It has been operated for 15 years

CEMERLANG INDAH

Founded in year 1984 It has been operated for 31 years

When were the businesses founded?

Who are the founders?PERNIAGAAN GLUCK

Mr. Tan and his friend Mr. Liew Partnership business

CEMERLANG INDAH

Mr. Goh Sin Sing and his friend, a contractor ( quit after a few months) Half retirement state, the business had passed to his son

Motive for starting the business

PERNIAGAAN GLUCK

During that period, the construction business of our nation began to grow well.

CEMERLANG INDAH

It happened by unexpected. when he meet his uncle in Singapore, his uncle told him not to work for others but to involve in business

Most Recent Development

PERNIAGAAN GLUCK

Online business due to new trends, people like to DIY Facebook page for testing

CEMERLANG INDAH

Manage well & maintain their customer relationship

Comparative Analysis

Competitors• Perniagaan Gluck

Many competitors

• Cemerlang Indah Hardware

Zero competitor

• Perniagaan Gluck

Services Quality- Keen on improving

- Apply different alternatives

Product Variety Hardware supplies, construction materials, DIY household items

Business Strategy

Nature of Market• Perniagaan Gluck Monopolistic competition

• Cemerlang Indah HardwareOligopoly

ResultsPerniagaan Gluck is more commercially successful than Cemerlang Indah Hardware. Why so?

Being more competitive Keen on improving (products and services) Keep track on current trend and demand Longsighted vision

Perniagaan Gluck

Cemerlang Indah Hardware

• Improve services by approaching IT and technology

i. official pageii. promoting and advertising

• Motivate employees or staffi. democratic styledii. Loyaltyiii. good relationship

APPENDICES

Appendix ALocation of both chosen businesses (Map: taken from Google Maps)

a) Cemerlang Indah Hardware

b) Perniagaan Gluck

Appendix B

a) Perniagaan Gluck

PHOTOS FOR BOTH BUSINESSES

Variety brand of locks and wire cuttersWhich are suitable for household.

Variety products and brands from multiPurpose Polyfilla to electric screwdriver Which are commonly use in construction.

One of the best seller of the shop:YTL cement

Paints are stack neatly and accordingly to avoid them dropping off from the shelves, other than eases the workers in searching of the paint according to customer’s needs.

Household products are sold to fulfil the customersneeds from funnel to variety size and colour of the water scoops.

The owner assures customers and workers safety by making sure that the walkway is clean and zero obstacles.

b) Cemerlang Indah Hardware

Variety brand and type of construction toolsfrom spirit level to Discs cutter

Available of different functions of the glue and onthe right side of the photo, there are packets of Different screws.

They also provide key duplication service. For toiletries, they provide shower from variety materials.

Modern paint maker machine in the shop available to fulfil customer’s needs regarding the colour of the paint.

The common brand of the paint available in the shop: JOTUN. Boxes stack on top of buckets of paints is dangerous and may drop off anytime.

The metal sinks and boards are simply stuck in the shelves and it would cause dangerous to the workers to injured and in serious case to death since it is made from metal.

Video

https://www.youtube.com/watch?v=g_mm6m431CQ&feature=youtu.be