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ContextDunhams Leadership process model

SOCIALIZED CHARISMATIC LEADERSHIPTakes care of her employees and listens to their needsStays updated in the field of her business to inspire and motivate her employees and be inspiredA deeply caring person who can relate to people from the boardroom to the grin-line Constantly invest in communication skills FollowerRelationship development:She decided to write personal letters to each of her direct reports' parents thanking them for "the gift" of their children.4InsightFocusing on environment friendly biodegradable packaging.

InfluenceEmployees influenced by her Leadership qualities.

InitiativeCreated Motto Performance with PurposeDivide the products into three categoriesFun for youGood for youHealthy for YouContextContextIntegrityCompany has what it calls an Internal Audit methodology and maintains a 24-hour anonymous ethics hotline to which employees can report concerns or ethical violations.PepsiCo provides annual ethics training programs for employees to address issues such as bribery and conflicts of interest.

6OutcomesImproved SalesHigh employee satisfactionImproved work conditionsLower employee turnover

POWERCulture

Biomorphic CultureIndividual responsible for setting up his own type of culture: Individual concernShe sings, she walks around barefoot, and makes it a point to attend to her familys telephone calls even during critical business meetings. Known to have spiritual leanings and wears a sari with as much ease as she dons a business suit. In other words, her general attitude is not stereotypically in tune to the ideal manner in which a CEO conducts themselves.Sociomorphic CultureCulture is created and taken up by different members: Team formationI value you as a person. I know that you have a life beyond PepsiCo, and Im going to respect you for your entire life, not just treat you as employee number 4,567, she stated.

Antro(po)morphic CultureVision of providing healthy food products to society : Societal ImpactEnvironment friendly bio degradable PackagingIsomorphic CultureEquilibrium between group and society, both influencing and impacting each otherRevenuePepsiCoSocietyFood and Beverages , Bio Degradable packaging

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