Julien Codorniou | Head of Partnerships

Facebook + Media

600M+ users worldwide

>50% return daily

update these numbers active mobile users

250M

hours Average hours per month

Source: Nielsen monthly time spent February 2011

6 hrs, 36 mins

1 hr, 19 mins

2 hrs, 10 mins

1 hr, 14 mins

1 hr, 15 mins

update these numbers

People are discovering content in a new way

Industries are reorganizing around people

Dan Rose

Fix design so that it’s not an icon build

Gaming is reorganizing around people

Zynga

Fix design so that it’s not an icon build

Music is reorganizing around people

Spotify

Fix design so that it’s not an icon build

News is reorganizing around people

Huffington Post

Flipboard:

1/6/11

>100M users. 1 out of 8/9 iPads

20 people

FB silhouette

Creating value for publishers

Delivering results for your business

Engagement

& Quality

Discussion

Insights Traffic

Facebook brings you more users

Like

Newspaper

clippings

Emailing

links

Like

BI and Data

We’re the fastest growing source of traffic

among large properties

We're the #2 source of traffic

Growing 22% YoY in Jan 2011 vs. Google, which declined 4% over the same period

Faceboook had 51.8B exits in Jan vs. 99.8B for Google Sites, ComScore Jan Worldwide Exits

The average media partner has seen

>300% increase in traffic from Facebook

Facebook drives traffic

280% increase in traffic

680% increase in traffic

• 450% increase in traffic

• #1 referral

From <1% of traffic to #1 referral source in 5 months

Distribution for our partners

85% 90% 85% more time

spent more articles

read more videos

watched

22% 8 more pages

viewed more minutes

spent

65% 18% increase in

FB reshares increase in comments

For traffic from Facebook:

For users who sign in with Facebook:

Facebook is #1 source of traffic because:

Identity brings quality discussion

Two weeks after launch, more than 17K

sites implemented the Comments Box

400% increase in

FB traffic

2X increase in

FB traffic

10X increase in

comments

40% increase in

traffic

Learn about your audience

Measure the social

activity across sites,

apps and Pages

• Optimize your social

integrations

• Analyze trends in

demographics, user

growth, and content

creation/consumption

FB silhouette

Tools to help you grow

Tools to help you grow

Pages

Social plugins

Graph API

Ads

Canvas

Insights

Credits

Mobile

Pages Communicate & engage with your community

• Build and cultivate a

community

• Create an ongoing

dialog with users

• Showcase initiatives

(programming,

content, events)

Publish Direct to Newsfeed

Like & Recommend button

Like David Nguyen and 18,394 others like this

• Easily integrates a

social experience in

seconds

• Creates a lasting

connection between

you and a user

• Drives referral traffic

Let users share pages from your site back to their Facebook profile with one click

Live Stream Let your users share activity and comments in real-time as they interact during a live event

different types of likes and what do

they mean?

• Increases engagement

by enabling real-time

conversations

• Drive distribution through

users opting to share

back to Facebook

Comment Box Let users comment on any piece of content on your site

Comment Box

Comment

Add a comment...

Post to Facebook

• Reduce spam through

verified identities and

moderation tools

• Sync conversations on

both your site and

Facebook

• Easy to implement, with

one line of code

Login

Login

Login

Ankur Pansari, Jackie Chang and 54

friends have connected to Your Site

Authentication with your Facebook identity

• Provides authentication that

you don’t need to build or

maintain

• Grants access to social

features that let you build

deep social interactions

• Ensures data you collect is

verified and lets you use

real identities

Registration

• Increases number of

registrations by making

signing up easier

• Implement customizable

registration functionality

A website sign-up form that is pre-filled with information from Facebook

Registration

• Allows users to easily

sign up for your website

with their Facebook

account

Activity Feed Shows users what their friends are doing on your site through likes and comments

• Surfaces relevant items to

friends

• Eliminates development

resources to create a site-

specific activity feed

• Helps users discover new

content by

Custom graphic tee

David Nguyen, Kathleen Loughlin, one other

friend and 1,658 people liked this

Ceramic coffee mug

Dave Linsalata, Rick Armburst, one other

friend and 716 people liked this

Suede travel bag

Matt Trainer, Kate Jhaveri, one other friend

and 568 people liked this

Your friend’s activities

Graph API An API for reading and writing to the Social Graph

Create deep social integrations

through a simple, yet powerful and

highly customizable development

experience

Leverage Likes from around the

web and on Facebook to

customize your content to users’ interests

Personalized Experience from Tripadvisor

Graph API Create a more relevant experience

Amazon

Suggests products

based on your

likes & interests

Shows upcoming

friends’ birthdays

•Suggests items

your friends

might like

Apps on Facebook Deeply integrate into our core user experience

• Ability to create deeply

integrated social

experiences in a setting

that is familiar to millions of

Facebook users

• Increased distribution,

discovery, and re-

engagement through

Facebook social channels

Mobile Bringing social to the mobile experience

Single Sign-On

• Lets users sign into a

mobile app using their

Facebook identity

• Developers speed up the

sign-in process, reduce

friction, and access the

Graph API

Credits The easiest, most trusted payment method for buying virtual goods and services

• Increases revenue through

frictionless transactions

that boost conversion rates

• Lets you focus efforts on

innovate development

instead of payment

systems

• Saves development time

and reduces customer

support costs

FB silhouette

more information: facebook.com/media