M.comProducts of a company are called PRODUCT
MIX.Important:PRODUCT LINEClose related products are called PRODUCT
LINES.PRODUCT MIXAny companys product mix has 4 dimensions i.
Widthii. Lengthiii. Depthiv. ConsistencyLength : Total Number of
items in the product line. Consistency : Closely related the
various product lines.Width : Number of different product lines
carries by the company. Depth : Number of version offered of each
product in the line.
Unilever products
Soap Shampoo CreamToothpastePERSONAL CARE
FOOD & DRINKS Tea Ice cream
LuxDoveLifebuoyClearDoveLifebuoyClose
upPepsodentCornettoMagnumLiptonSupremePondsDoveFair &
LovelyProduct Mix DepthProduct Line - 1Product Mix WidthProduct
Line - 2Product Line LengthProduct Line LengthProduct Mix
LengthConsistencyThank you
