Overview of ProjectStart-up a new coffee shop with Japanese styleThe increasingly demand of places for communicationThe growth of Japan-lover community in VietnamAttractive profit and rate of capital returnProject name: Konnichiwa CoffeeExpected Location: Nga tu So, Thanh Xuan district, HanoiField of business: Food and Drink..IdeasReasons to start businessProject

Business GoalsBring out the best service to customersBecome the favorite place for Japan-lovers to come and gatherCreate our distinct value compared to otherRecover all the cost and start to make profit in no longer than 10 months after operating.Achieve a Rate of return no less than 30% in 2 years after operatingTry not to receive any negative response from customers while aiming to receive as many positive ones as possible.Recruit appropriate people for operating the cafe. Select and retain the best ones among them to continue working for the business.Expand the business in long-term by opening more branches and possibly in other fields of entertainment.

Vision

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhereelse.Our Philosophy

Target CustomerYouth, otaku, cos-players and people who have the interest in Japanese culture.First floor: ordinary customers Second floor: VIP costumers (they have to pay more to book a particular small room or area and enjoy Japanese art activities free) Third floor: big room with projector, speaker and microphone for small events.

Products and ServicesProducts: drinks and snacksServices: Japanese culture space and the activities related to it (For example: Japanese tea ceremony), room for rent to celebrate small events like off fan or meeting, comics and cosplay costume for rent.

Menu

Some Typical Drinks

Some Typical Snacks

The Location and FacilitiesThere are many target costumers concentrate in this area: students and youth.Infrastructure: the system of transportation, power and water are quite good.Utilization acreage: 180m2 (3 floors)The parking is on the pavement in front of the shop

First Floor

First Floor

Second Floor

Third Floor

Sources

TitlesSourcesFood and drinkMarketSupermarketImport from JapanEquipment and machinesNguyen Kim Bat TrangBuilding materialFurnitureDecorationsHoa An CompanyThuan An Company

Enterprise Law of Vietnam in 2005.Investment Law of Vietnam in 2005.Labor Law in 2005General Environment AnalysisOpening new business is not difficult.The political in VN is quite stable.The most significant change is Vietnam will open to the retail market under WTO commitments.Hanoi has the largest concentration of people, with about 6 million. Social culture still influences consumer behavior of Vietnamese people.Japanese culture affects strongly the major youth and have a big fan..

General Environment AnalysisTechnological change creates opportunities for new products.The new technology of internet and television which use special effects for advertising through media.

Coffee shop is consistent with many weathers, climates and climate changes.The economy showed signs of recovery after the crisis.Inflation rate in 2014 is only 3-4%. Interest rate had a decreasing trend.Starting new business quite easy with lower cost

Specific Environment AnalysisChoose suitable suppliers and building long-term relationshipDirect competitors: Kissaten Coffee, Caf K, Ciao Caf.Indirect competitors: Passio Coffee, Urban Station Coffee, Caztus, etc.

CustomersSuppliersCompetitors

Internal Environment AnalysisWorkforceCapitalMachineryMaterialsRecruiting people aged 18 25 & training themStarting business with the fixed capital - 500 million .Determining the cost and depreciated of machine we will buy..Putting some criteria materials about quality and cost.

SWOT AnalysisSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS100% owners equityStyle is impressedGood locationReasonable pricesGood relationship with experienced business

New market penetrationHaving not much experiencesNot much financeSupply is restrictedOpened demandPotential customerIncreasing in demand of learning Japanese culture

Strong competitorsThreat of substitutesChange in customer preferences

Strategies AnalysisDevelop diversified products & services. Open other branches in the future.Differentiation strategy: create new and unique products & services . Differentiation focus.Competitive Strategy

Marketing PlanPeriod 1:EntryPeriod 2:User experiencePeriod 3:Amplifying brandsOccur in a monthConducting market penetrationAttract target customers Increasing brand awareness.Designing program customer experience.Attracting more customersAmplifying coffee with Japanese style.Retaining existing customers and attracting potential customers.

Marketing PlanTarget marketingMarket position4Ps StrategyMarket segmentation.

AdvertisingInformViral MarketingRemindPersuadeDigital MarketingPOSM

Structure of Organization

Job Specialization01Waiter02Bartender & Cashier03SecurityShift 1: from 6h30 to 11h 30 (4 staffs)Shift 2: from 11h30 to 16h30 (3 staffs)Shift 3: from 16h 30 to 22h (4 staffs).2 securities alternatelyShift 1: from 8h to 16h (1 bartender, 1 cashier)Shift 2: from 16h to 22h (2 bartenders, 1 cashier)

Salary for Employees

No.Kind of WorkerNumber of workerSalary (person/VND/month)Total Salary (VND/month)Total Salary (VND/year)1Waiter111,30014,300171,6002Main Bartender16,0006,00072,0003Extra Bartender23,5007,00084,0004Accountant23,0006,00072,0005Security22,5005,00060,0006Bonus18*2003,600Total:38,300463,200

Total Expense

No.TitlesYear123451Rental cost240,000240,000240,000240,000240,0002Equipment and machines cost31,69431,69431,69431,69431,6943Repair and Decorates cost43,44043,44043,44043,44043,4404Employees cost451,200460,224469,428478,817488,3935Operative cost657,600690,4807250007612547993176Depreciation cost35,58635,58635,58635,58635,586Total cost1,459,5201,501,4241,545,1481,590,7911,638,430

Total Revenues

No.TitlesYear123451Main Revenues1,3051,4091,5221,6431,7752Extra Revenues360360360360360Total:1,6651,76918822,0032,135

Period1-34-66-99-12Number of customers per day50708090Number of customers per month1500210024002700Expected revenue per month (x1000 VND)75,000105,000120,000135,000

Profit Analysis

NoTitlesYear123451Total Revenues1,6651,7691,8822,0032,1352Total Costs1,4601,5011,5451,5911,6383Business license tax111114Gross profit2042673364114965Business tax (25%)1031246Net profit204267396308372

Chart1

16651460

17691501

18821545

20031591

21351638

Revenue

Total cost

Sheet1

RevenueTotal cost

Year 116651460

Year 217691501

Year 318821545

Year 420031591

Year 521351638

Profit Analysis

THANK YOU!!

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