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Esprinet World Focus on Memory Brands

Milan, 11st July 2013

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Agenda

Esprinet Group

Products & Customers

Web site: esprinet.com

Esprivillages: C&C Shops

Focus on Memory Brands

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Agenda

Esprinet Group

Products & Customers

Web site: esprinet.com

Esprivillages: C&C Shops

Focus on Memory Brands

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Corporate milestones • Established in ‘70s under the name Comprel, semiconductor distributor in Italy

• Mid ’80s: start of Celo and Micromax business, Italian IT distributors

• 2000: merger of Celo, Micromax and Comprel, under the brand-new Esprinet (Italian 2nd largest distributor)

• July 2001: Esprinet listed on the Italian Stock Exchange (ipo price: € 1.4 per share)

• 2002: two acquisitions in Italy (Pisani, Assotrade, € ~300m revenue)

• 2003: Esprinet to reach the #1 position in the Italian market

• December 2005: acquisition of Memory Set (€ 525m in 2004), 2nd largest IT distributor in Spain

• November 2006: acquisition of Actebis in Italy (€ ~130m)

• November 2006: acquisition of UMD in Spain (€ 266m in 2005) to create Esprinet Iberica

• Mid of 2008: Restructuring program of Spanish operations

• End of 2009: Spanish turnaround completed

• 2010: consolidation & innovation

• 2011: launch of V-Valley and OK Retail

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Geographical coverage

Esprinet Italy Nova Milanese (Milan area)

Esprinet Iberica Zaragoza (Spain)

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Group Structure

100% 100% 100%

IT & CE e-tailer Esprinet Iberica: IT & CE distributor in Spain and Portugal

electro-components distributor in Italy

Esprinet SpA: I T & CE distributor in Italy

100%

Value Added Distributor in Italy IT & CE e-tailer Esprinet Iberica: IT & CE distributor in Spain and Portugal

electro-components distributor in Italy

Value Added Distributor in Italy

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Top distributors in Italy

Esprinet is the leader in Italy

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Top distributors in Spain

Esprinet is among the top three distributors in Spain and is the 5th in Europe

# Company Main Bus iness Focus 2007 2008 2009 Var 08/07 % Var 09/08 % 2007 2008 2009 2007 2008 2009

1 Tech Data Broadline 760.0 780.0 702.0 2.6% -10.0% 12.7% 14.2% 13.9% 12.7% 14.2% 13.9%

2 Esprinet Iberica Broadline 626.6 592.0 510.5 -5.5% -13.8% 10.4% 10.8% 10.1% 23.1% 24.9% 24.0%

3 Ingram Micro Broadline 819.0 529.7 461.9 -35.3% -12.8% 13.7% 9.6% 9.2% 36.8% 34.6% 33.2%

4 Vinzeo Informatica Broadline 470.0 419.0 395.0 -10.9% -5.7% 7.8% 7.6% 7.8% 44.6% 42.2% 41.0%

5 Adimpo Supplies 293.0 306.0 310.0 4.4% 1.3% 4.9% 5.6% 6.1% 49.5% 47.7% 47.2%

6 Teduinsa Supplies 171.5 232.7 207.3 35.7% -10.9% 2.9% 4.2% 4.1% 52.4% 52.0% 51.3%

7 Investronica Broadline 329.3 259.8 186.0 -21.1% -28.4% 5.5% 4.7% 3.7% 57.8% 56.7% 55.0%

8 Diasa Informatica VAD 236.0 216.0 182.0 -8.5% -15.7% 3.9% 3.9% 3.6% 61.8% 60.6% 58.6%

9 GTI VAD 184.7 175.5 159.8 -5.0% -8.9% 3.1% 3.2% 3.2% 64.9% 63.8% 61.8%

10 Diode Broadline 199.2 190.1 150.9 -4.5% -20.6% 3.3% 3.5% 3.0% 68.2% 67.3% 64.8%

11 MCR Info Electronic Components 103.0 112.5 116.9 9.2% 3.9% 1.7% 2.0% 2.3% 69.9% 69.3% 67.1%

12 PC-Online Broadline 56.0 50.6 110.0 -9.6% 117.4% 0.9% 0.9% 2.2% 70.8% 70.2% 69.3%

13 Megasur Regional 89.0 61.1 85.0 -31.3% 39.1% 1.5% 1.1% 1.7% 72.3% 71.3% 71.0%

14 Santa Barbara Consumer Electronics 75.0 65.0 64.0 -13.3% -1.5% 1.3% 1.2% 1.3% 73.6% 72.5% 72.2%

15 Depau Sistemas REgional 35.7 56.0 56.5 56.9% 0.9% 0.6% 1.0% 1.1% 74.2% 73.5% 73.3%

16 Activa 2000 Components 54.0 58.5 55.4 8.3% -5.3% 0.9% 1.1% 1.1% 75.1% 74.6% 74.4%

17 Distrilogie (DCC Group) Networking 21.1 43.8 53.5 107.9% 22.1% 0.4% 0.8% 1.1% 75.4% 75.4% 75.5%

18 DMI Computer Assembler 63.5 61.0 52.5 -3.9% -13.9% 1.1% 1.1% 1.0% 76.5% 76.5% 76.5%

19 Compumedi (Tech Data) Networking 63.2 56.6 51.5 -10.5% -9.0% 1.1% 1.0% 1.0% 77.5% 77.5% 77.6%

20 UFP (Group) Accessories 42.0 45.0 45.9 7.1% 2.0% 0.7% 0.8% 0.9% 78.2% 78.3% 78.5%

Total aggregated sales 5,998 5,503 5,042 -8.3% -8.4% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Revenue (m €) Cumulated market shareMarket Share on aggregated salesVar %

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Esprinet in a nutshell

• Technology wholesale distributor in Italy and Spain

• Sales € 2.09 billion sales, EBIT € 23.9 million in 2011

• By far #1 in Italy, top three in Spain with ~40,000 customers

• 5th largest European distributor, in the worldwide ‘Top Ten’

Italy 75%

Spain 25%

Sales breakdown by country

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Logistics

As of December 31st 2010 Italy Spain

Warehouse 56,000 sm 22,000 sm

N

of doors loading/unloading Cambiago-Cavenago 13/13 – 22/20 21

N

of picking lines collected daily (average) 23,000 4,700

N

of units collected yearly 28,002,500 8.669.000

N

of units collected daily 112,010 32,121

N

of units in the warehouses 4.039.893 678,800

N

of items in the warehouses 29.200 9,300

N

of daily deliveries 5,500 1,200

N

of arriving trucks (average) 45 14

N

of departing trucks (average) 45 13

% picking lines errors 0,025 % 0,109%

In Italy

• Cambiago warehouse: 25.000 sm, shipment of unpacked goods

• Cavenago warehouse: 31.000 sm, shipment of goods in a box

In Spain

• Zaragoza warehouse: 22.000 sm

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Agenda

Esprinet Group

Products & Customers

Web site: esprinet.com

Esprivillages: C&C Shops

Focus on Memory Brands

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Products

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Development in time C

on

sum

er

dev

ice

s White goods

Phones & GPS

Games

Audio products

Photo products

Video products

IT for home use

Off

ice

d

evic

es

PC Peripherals & Office

products

Software

Supplies & stationary products

Infr

astr

uct

ure

d

evic

es

Storage

Networking devices

Servers

Cabling

MIddleware

Security

Dev

elo

pm

ent

in t

ime

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Customers

Competitive advantage through a unique internet based business model (esprinet.com) driving a better both customer and product mix

Best profitability in the industry

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Agenda

Esprinet Group

Products & Customers

Web site: esprinet.com

Esprivillages: C&C Shops

Focus on Memory Brands

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esprinet.com

Italian Web Site:

• 40.000 customers

• more than 600 brands

• 300 vendors

• 7.460.790 accesses in the 2011

• 29.195 customers with access and invoiced

• 73% success of invoiced accesses

• 10.445 customers with with more than 15 accesses per month

• 77,41 % volume web orders

• 1.490.780.784 € of company total orders in 2011

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Self-Service: ww.esprinet.com

Product availability in real time, delivery info via SMS Detailed product data sheets including options, accessory and complementary product. Cross-selling “intelligent” system Multiple product research On line service tracking of orders and returns Financial profile under control Personalized promotions

Possibility to download list price, product data sheet and invoices Capability of modifying orders Offers through an automatic alert system in cases of price changes Amerigo: navigator software to support clients in buying multi-licences Web-mailing: customizable web-marketing tool

esprinet.com always evolving:

personalization is the new rule of the game

Customers can choose a number of ways to surf the Esprinet planet as they do prefer: an esprinet.com exclusive service! Customers can surf the Esprinet website with their end-users modifying the pricing (My Margin)

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Home Page splitted by channel

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Web Advertising

eNEWS: A girl for two weeks presents to our customers only new products and new brands. It’s the same for all channels

News Rolling: For one week news roll two by two until a

maximum of 8 advertisings per week. Trough a dedicated link, you can promote

a whole family of product, not only one.

Big News: A fixed space is dedicated to your product in this part of home page. The link resends you directly to related data sheet.

Skyscraper: A fixed space is dedicated to your product in this part of home page. The link resends you directly to related data sheet. It’s the same for all channels

Window Rolling: A big banner is dedicated to your product for one week. The news in this space roll one by one until 5 advertisings per week. Trough a dedicated link, you can promote

a whole family of product, not only one.

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Sponsor Spot

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Sponsor Spot Sponsored Links:

• Splitted by category of products, this space is dedicated to one single code of your brand

• In this way, you have the possibility of promoting products that not appear in the first page of research

• In this way, you can also suggest a product compatible to another family of product (i.e. you can suggest a Secur Digital when the customer is looking for a fotocamera)

• You can also choice a short sentence

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Agenda

Esprinet Group

Products & Customers

Web site: esprinet.com

Esprivillages: C&C Shops

Focus on Memory Brands

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Esprivillages

• ESPRIVILLAGE is Esprinet’s Cash&Carry chain with 17 points of sale strategically positioned in Italy’s main cities.

• The newest outlet is in Cesano Boscone (MI) and will open July 10th

1. PORDENONE 2. PADOVA 3. VERONA 4. BRESCIA 5. BERGAMO 6. MILANO 7. TORINO 8. BOLOGNA 9. ANCONA 10. PESCARA

11. ROMA TUSCOLANA 12. ROMA TIBURTINA 13. NAPOLI 14. BARI 15. CAGLIARI 16. CATANIA 17. CESANO BOSCONE

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Dysplay area of Esprivillages

• The average display area of our C&Cs is 700 sq.m and it is organized in categories of products in order to help customers find and compare the various products.

• Bergamo is the largest outlet (1.400 sq.m)

• In our stores we have electronic price labels which are updated every hour. Brand managers write the price of the products in AS400 and price labels change accordingly

• On our price labels customers can see if there is a promotion on the product (only for our stores or also for purchase through our website) and they can also verify the availability of the product they want to buy.

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Targ

et

Act

ivit

ies

• GOOD DAY: Multibrand event organized twice a month in our C&C shops

• This activity lasts one single day. Leaflet with different promotions on different categories of products and different brands

• VENDOR DAY / VENDOR WEEK: Events dedicated to one single brand

• This activity may last one or more days. Leaflet with promotions on products of one single brand and preferential positioning of the products of this brand in the shops. The vendor may be present during this event and meet customers and promote its products

• TRAINING: In our C&C shops we also organize training activities. In some shops we have a dedicated training room

• Esprinet’s customers can buy also in our C&C shops. In particolar, customers of the Local Sales Unit buy in our C&Cs

• Most customers buy in our shops because the products they need are immediately available and they don’t have to wait nor to pay shipping charges. Therefore it is very important to have the right choice and amount of goods in our stores

• Every month about 5.600 different customers buy in our C&C shops

Advertising Activities & Customers

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Agenda

Esprinet Group

Products & Customers

Web site: esprinet.com

Esprivillages: C&C Shops

Focus on Memory Brands

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Sales by category (memory brands)

Category QTY YTD13 Revenue YTD13 Medium Price # Brands

SSD 16.000 1.671.069 € 104,44 € 9

Card Reader 6.639 48.467 € 7,30 € 10

RAM 143.632 5.257.189 € 36,60 € 18

Memory Card 142.340 1.089.131 € 7,65 € 11

Pen Drive 295.963 1.775.932 € 6,00 € 14

TOT 604.574 9.841.788 € 32,4 € 35

Period: January – June 2013

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Memory brands

NILOX PC COMPONENTS

ANTEC

ASUS COMPONENTS

CORSAIR

KINGSTON

SAMSUNG TRANSCEND

G-ATLANTIC

COOLER MASTER HP SERVER

FUJITSU SERVER&STORAGE IBM SYSTEM X

CONCEPTRONIC IBM STORAGE VOLUME

LENOVO

INTEL

SAPPHIRE TECHNOLOGY

SANDISK

HEWLETT PACKARD

VERBATIM

BUFFALO TECHNOLOGY

LEXAR IMAGING

DIGICOM

TRUST

HAMLET

NILOX STORAGE

FUJITSU-TECHNOLOGY SOLUTIONS

HP UNIX.

SERVER 8

DELL

IBM POWER UNIX

TOSHIBA

QNAP

ADVANTECH.

SONY

MAXELL

PANASONIC IMAGING

CANON IMAGING

IMATION FREECOM

CONSUM.TDK

EXPONENT WORLD

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Share of our top brands – YTD2013

32,02%

25,12% 21,46%

19,92%

1,48%

40,67%

31,78%

11,36%

8,13% 8,06%

26,74%

20,89%

18,68%

15,31%

18,38%

36,81%

21,48%

10,36%

8,37%

22,97%

Card Reader

RAM

Pen Drive SSD

Memory Card

46,33%

22,37%

15,94%

9,75% 5,60%

1 2 3 4 others

Period: January – June 2013

For each category:

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Thanks for your attention!

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