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ILSOLE24ORE.COM
#24oreforinnovation
THE DNA OF THE GROUP
24ORE SYSTEM
The 24ORE Group is the leading Italian publishing group specializing in economics, finance and professional publications.Born around the newspaper, the Group is today a point of reference at European level for the Italian productive sector.Its products and services are fundamental tools for information and updating for entrepreneurs, managers and professionals.
24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers, both in the Italian and international markets. The quality and the authoritativeness of 24ORE System media portfolio, together with the ability to offer exclusive supports, projects and creativity are the strengths of an innovative and constantly evolving communication offer.
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FORMATI ADV
THE NEW SOLE24ORE.COM
Innovation, technology, change, mobile first
Il Sole24Ore.com is the 24 ORE Group's digital access channel for content and economic and financial services designed to meet the needs of a variety of
stakeholders: from the professional to the saver, from the private to the company thanks to its exclusive publishing offer.
An entirely cross-device editorial system in line with the most important Italian and international market trends.
The new Il Sole 24 ORE website is designed from a mobile first perspective and represents a unique updating and deepening tool, thanks to the coverage
in real time of the news to which the authoritativeness of the content is added, available in all new forms of engagement and easily shared on social
platforms.
Furthermore, ever increasing vertical content and tools determine an increasingly rich editorial offer with a view to widening the target audience
but without, of course, neglecting the historical "core" target of the BUSINESS COMMUNITY and PROFESSIONALS.
FORMATI ADV
THE NEW SOLE24ORE.COM
Full responsive and cross device
The new Sole24ore.com is full responsive and declined in four viewports -smartphones, tablets, desktops and large desktops - to take full advantage
of the potential of increasingly mobile and cross device traffic.
It is direct, clear and recognizable, able to convey to users the value of a unique product in Italian digital economic and financial information.
The work of curation, deepening and fact checking of the main issues of economic policy, finance, savings, norms and foreign policy is the main
vocation of a site aimed at a new digital reader.
Contents and Graphics
Advertising
THE MAIN INNOVATIONS
New way to use editorial structure:Hot Topic insertion in the headerreview of the Burger Menurevised organization of the sections in the header
Web pages conceived as real multimedia hubs for in-depth consultation of the content; plus a rich offer of related content with more sharing opportunities.
Sections and vertical channels even more enhanced with the purpose of widening the target. The new MARKETS section has been completely revised, now fully full responsive to the past.
New graphic templates and relative transition from vertical grid to horizontal grid to ensure better use of editorial and advertising content.
Tag management with Lazy Loading technology to guarantee performance in line with the main market benchmarks: Viewability and Ctr
New display and native formats fully integrated in a native cross-device product: Side to Side format «full width» and Pre Roll «anchored»
Sticky effect in most areas of the site for Masthead and Mpu Top.
New design and enlargement in terms of planning perimeter for calls dedicated to branded content.
COMMUNICATION AND PROMOTION
#24oreforinnovation
On the occasion of the release of the new Sole24ore.com, various promotional and communication activities were carried out to support the launch, always in line with the reference target on
digital, radio and external media as well as internal media.
Particular emphasis was given to the social campaigns onFB, IG, Twitter and LinkedIn with amplification of editorial videos
and with illustrations of the new product, but also through publication and video magazines edited by editors such as those
of Finance and Plus24.
TRUST PROJECT
Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work: ethical reflections,changes in the way in which we present and organize news, graphicinterventions that go in the name of clarity and transparency andmore.
Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem.
The common belief is that through the adoption of ethical rules andeditorial guidelines, the level of trust of users with respect to digitalinformation can be increased.
Created by award-winning journalist Sally Lehrman, the
Trust Project is hosted by the Santa Clara University
Markkula Center for Applied Ethics.
TRUST PROJECT
For all in-depth information on the subject, you can consult the article at this link:
https://www.ilsole24ore.com/art/newsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-ACjVaUC
THE AUTHORITATIVENESSOF IL SOLE24ORE
By choosing our brand, users embrace the values of credibility, reliability and authoritativeness, as well as entering a context of reading and information in which they are positively involved. A long-established and award-winning newspaper which, by its very nature, guarantees total extraneousness from the world of fake news.
Recent and further confirmation also comes from Newsguard, an international site certification initiative active since 2018 and which covers about 70% of news sites in Italy. Newsguard promotes our site as a totally reliable header also thanks to the Trust Project and approves in relation to Sole24ore.com all the nine criteria used by the service, ranging from not publishing false news to managing responsibly between the difference between opinions and news.
Sources: Webtrekk October 2019 – Audiweb Media View September 2019
*PAGE VIEWS: 105 mio
*VISITS: 29.1 mio
*VISIT AVERAGE LENGTH : 08:00
UNIQUE AUDIENCE: 9.8 mio
ACTIVE REACH: 23.62%
*VIEWS MEDIA: 13.3 mio
DIGITAL UNIVERSE REACH: 16.42%
THE FEATURES
(traffic and audience features are expressed in thousand 000)
IL SOLE24ORE.COM IS LEADER IN
AUDIWEB MEDIA VIEWIN THE SUB CATEGORY
FINANCE NEWS & INFORMATION
Smartphone
DesktopPage Views on
total
60,5%
Source: Webtrekk October 2019
TRAFFIC DEVICE
TabletPage Views on
total
4,3%
Page Views on total
34,6%
105 Mln. Page Views Monthly
Sources: home data and Audiweb Media View
THE TARGET
By choosing our brand, users embrace the values of credibility, reliability and authoritativeness, as well as settling down in a context of reading and information in which they are positively involved. A well-known and award-winning magazine that guarantees, by its very nature, total strangeness from the world of "fake news".
A product that is aimed at its historical audience made up of professionals, entrepreneurs and managers without renouncing new vertical and specific targets stimulated and involved by a complete editorial offer not only "finance oriented".
The profile of Ilsole24ore.com users has always had a privileged position, characterized by high income concentrations, high instructions and recognized professional status. The audience is predominantly male - although with a not negligible presence of women - and is concentrated in the 25 to 54 age group.
THE AUDIWEB PROFILE
Source: Audiweb Media View September 2019.
/ 61% men 124 C.I.
/ Degree 166 C.I.
/ 25-34 years 142 C.I./ 35-44 years 140 C.I./ 45-54 years 143 C.I.
/ Manager 215 C.I./ Professional 199 C.I./ Clerk 188 C.I./ Student 112 C.I.
/ from 3.251 to 3.850 > 144 C.I./ from 3.851 to 5.000 > 129 C.I./ superior to 5.000 > 121 C.I.
OVERVIEW
OCCUPATION
NET (€) MONHTLY INCOME
/ I prefer unique / exclusive products (limited edition) 131 C.I./ I prefer to buy premium products, the top ones 123 C.I./ If I like something I buy it without paying attention to the price 113 C.I./ High attention to advertising 120 C.I./ High attention to Internet advertising 125 C.I
CONSUMPTION ATTITUDES
/ I feel quite competent, in the financial field 141 C.I/ I follow the Stock market quotations 157 C.I./ I happen to buy and sell financial products online 173 C.I/ Others often ask me for opinions about financial products to subscribe to 139 C.I./ I am interested in advertising on financial services 107 C.I.
OVERVIEW
OTHER ATTITUDES/ I spend a lot on clothing and accessories 141 C.I.
/ I purchase only fashion items 135 C.I./ I take care that my car respects the environment 114 C.I./ I am interested in the qualities of cosmetics 139 C.I/ I happen to frequent restaurants with refined cuisine 141 I.C./ Possession of two or more second homes 159 C.I.
Survey: TSSP SNT 2019A (January 2018 – Diecember 2018), over 35 target processing with high and medium-high income.
FINANCIAL ATTITUDES
Other (marketing, communication, …) 148
Flotte aziendali 147
Logistics 138
Financial services 128
Raw materials and components 113
BUSINESS DECISION MAKERS
Source: Infosfera 2019 – Concentration indices– Base: consulmers 30days
157IT/TLC
ILSOLE24ORE.COM
136
IlSole24ore.com user are responsible for company purchases
1. The website sections2. The App
The editorial offer of sole24ore.com presents focus and insights both on issues of an economic, financial, and tributary nature that has always been the "core" of the 24Ore world, and vertical insights on variegated themes, treated and deepened according to exclusive and typical reading keys of the editorial staff.
The use of the contents of Il Sole 24 ORE is also possible on mobile, thanks to a full responsive site and an APP, which can be fully browsed by smartphones and tablets.
THE NEW MERCATI
ILSOLE24ORE.COM
100% FULL RESPONSIVE
* The advertising presence is also guaranteed within the area FINANZA
Mercati is one of the most visited sections of the site and allows users to stay up-to-date in real time on stock and bond markets,
also offering a selection of the most significant trends in progress.
A new structure of contents more in line with the users' research needs and indispensable for search engine indexing.
The new section Mercati with the new release is enriched with content thanks to a greater supply of data and the expansion of the
information perimeter with «other markets» and «other indices».
In addition, the advanced features of interactive graphics, such as the intersection of data and news, the selection of time interval,
the comparison with other indexes find space.
Finally, more correlated elements are provided with respect to the past in the detailed indexes, elaborated on users' browsing habits.
ECONOMIAILSOLE24ORE.COM
The Economia section is dedicated to the real economy and all sectors of activity, with particular regard to its protagonists:
- Business stories- Transformations and evolutions of the productive sectors- Innovation- Work and training
A story of numbers and conjunctures through which the new economic trends of Italy can be read and interpreted.
RISPARMIOILSOLE24ORE.COM
A real savings portal created to meet the needs of savers. An instrument for the public of Sole24Ore which is added to the usual weekly coverage of Plus24.
Different subsections and vertical in-depths analysis through which the contents are organized and presented; from investments - advice and in-depth information as well as all the news on pir, investments in art, individual savings accounts, bots, btp, cct, and on how investments for small savers work - to Mortgages and subsidized loans for young people, mortgages and personal loans, the convenience between a mortgage and a loan.
In addition, for example, the policy as an investment: which health policy to choose, the policy for children, the policy against occupational risks, how complementary or supplementary pension schemes work. A guide to authoritative, simple, rigorous and independent financial education to help make informed decisions in the field of personal and family finance, insurance and social security.
NORME & TRIBUTIILSOLE24ORE.COM
Norme e Tributi pone l’attenzione sull’evoluzione delle leggi italiane ed europee in tema di fisco, lavoro, giustizia, pubblica amministrazione e diritto dell’economia, senza tralasciare il condominio, la casa, la scuola e gli incentivi. Il tutto guardando alle nuove leggi ma anche alle circolari amministrative e alle sentenze.
Destinatari principali della sezione sono i professionisti ma non solo: gli approfondimenti di Norme e Tributi guardano anche a imprenditori, giuristi che lavorano per le imprese, funzionari della pubblica amministrazione e tutti coloro che per lavoro fanno i conti con l’interpretazione normativa.
THE APP
More than 185,000 new download since the release of the
new version
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
IOS and Android technology for both tablets and smartphones.First App on the Italian market with unique access to all the contents of thesite and to browse in pdf of newspaper, inserts and magazines.
Main features:
- Customizable home page- Archiving of cross device content- Push notifications- Offline content management
The ad is present only in the browsing space,with particular attention to the user's User Experience.
The following formats can be planned:
More than 60.000 Browser Unique monthly
Get a modern PowerPoint Presentation that is
beautifully designed.
ADV FORMATS
COMMUNICATION OPPORTUNITIES
EASY PLANNING
Display and Video AdvProduction of original content thanks to our media factory, through which to tell
and represent the values of the brand in coherence with a high quality editorial
context.
Branded Content
Possibility to plan profiled DBs either through DEM 100% advertising, or through the sponsorship of daily editorial newsletters.
E-Mail Marketing
We meet the different planning requirements with respect to the required Kpi delivery, based
on logics, for exampleof geo and device targeting.
Geotarget and Cross-Device planning
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode, all totally compliant with the industry guidelines.
DISPLAY ADV
Ilsole24ore.com
Example of DOMINATION TOP IN HOMEPAGE
Main available Adv formats:
Skin (only desktop)
Masthead 990x250Leaderboard 728x90Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)
Mpu Middle 300x250Mpu Bottom (only in Hp)
Branded Content relaunchPrestitial
Side To Side Brand New!
SIDE TO SIDEBrand New!
> Sizes: 1920 x 250 (max 400) pixel.
It is among the main innovations in terms of Adv formats released on the new site last June 24th.
The format is 100% responsive and therefore viewable on all devices. From smartphone it is possible to deliver it either in Mpu 300x250 version (if special additional material is supplied) or in "resize" version (in this case the yield is similar to a 320x100 banner and there is no need to supply an additional material).
Thanks to lazy loading, it guarantees excellent performance in terms of viewability.
The format can be planned both on the home page and within the sections.
PRE ROLL ADV
Ilsole24ore.com
With the release of the new site, during the scrolling of the page by the user, the Video player is repositioned in the lower right without preventing and damaging a correct user experience when consulting the contents.
"The anchor" is designed to guarantee and satisfy the main KPIs related to the Adv video, such as the viewability and the Ctr.
The format can be planned on the whole site in general rotation and in cross-device mode.
OUTSTREAM
FORMAT
Ilsole24ore.com
Example of INREAD (cross device planning)
Available formats:
InRead
PRESTITIALIlsole24ore.com
PRESTITIAL DESKTOPcross device planning or single device
DESKTOPImage: jpg / gifSize: 980x630px
TABLETImage: jpg / gifSize: landscape: 980x630px;portrait: 630x980px
SMARTPHONEImage: jpg / gifSize: landscape: 480x320pxportrait: 320x480px
PRESTITIAL SMARTPHONE
E-MAIL MARKETINGIlsole24ore.com
DEM: Sent on Thursday to about 515,000 subscribers.
The newsletters can be sponsored through the 540x135 Advertising box 540x135
NEWSLETTERS:
-DAILY 24 Sent every day to about 490,000 contacts (targeting is not available)
-NEWSLETTERS LIFESTYLE Sent to approximately 470,000 contacts on Saturday
(targeting is not available)
SPONSORED CONTENT
CREATED FOR
SPONSORED BY
BRANDEDCONTENT Original content through which to narrate and represent the values of the brand in coherence with the editorial context within which they are hosted.
The content marketing proposed by24Ore System is the native evolution of an advertising offer that wants to respond with agility and effectiveness to the changes taking place in the market, thanks also to amplification strategies for the distribution of content on social platforms.
BRANDED CONTENT made in a predefined manner by the customer or with material supplied in full by the brand. It is not a journalistic product but a totally advertorial product and therefore it will be identified with the pre-established and pushed wording with agreed advertising formats. It is published in the most relevant editorial sub-section chosen by the editors. It is possible to insert a link to the customer's web page.
BRANDED CONTENT created internally by the publisher who creates the «commercial content» by mixing materials supplied by the client with editorial contributions. It is packaged according to the strict quality standards of the head, and always presents new features. Contributions are viewed by the Brand partner before publication. It is published in the most relevant editorial sub-section, chosen by the editorial staff itself. It is possible to insert a link to the customer's web page.
Product created by the publisher that deals with a particular topic of interest, common to the publisher and client, and that the editors have an interest to follow with full freedom of content development. Articles published according to this type comply with the rigorous editorial standards and are not viewed by the brand sponsor before publication. The customer is present with Adv monographic inside the pages, through the wording "Sponsored by" and with eventual created for / sponsored content publishable in the same dossier and relaunched by the editorial flow in HP of dossier.