Presented By: Abiola Afolabi · Top categories of stories to have handy Value Stories: Its best to present a story that directly reﬂects your values as opposed to listing them,

Presented By: Abiola Afolabi

Storytelling is integral to a NGO’s ability to advance its mission.Human beings respond to stories, an authentic story will resonate to anyone.The goal is to influence behaviors

The Art of Storytelling

Storytelling techniques for civil society organization | 01

Storytelling is a powerful tool when applied appropriately, it can be used to improve engagements, and connect to a broader audience through outstanding narratives.

The Art of Storytelling (2)


Why CSOs need better stories

To achieve the organization’s goal and achieve greater impact.

To demonstrate value for grants received from donor organizations and the government.

Why CSOs need better stories

To strengthen the Civil Society groups and alliance

To enhance engagement and increase their audience.


How to develop a good story

A good story must be informative


A good story must be entertaining


A good story must be relatable


A good story must inspire Action


Identifying your audience

Identify your audience, understand their interests and identify tools to drive engagement.

Who am I talking to and how am I going to tell them this story in a way that most resonates with them?

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Who?

How?

3 How do i reach my target audience, what’s the best approach according to their demographic

How to leverage on different technologies

1Create a digital story bank and become more systematic about how you capture and save your stories.

2Tweak your narratives to appeal to different audiences and identify the appropriate medium

3Leverage on social media to direct people to your website or a page where they can read more about your work or watch a video.


Storytelling medium

WEB VIDEO PRINT


Ingredients of a good story

Quality Data | Objectivity | Storyboarding | Narrative Structures | Good Visuals














Top categories of stories to have handy

Value Stories: Its best to present a story that directly reflects your values as opposed to listing them, they can find that information on your website.

Improvement Stories: Present stories that shows that you are a learning organization. It maybe about a mistake made, how you learned from it and how you did it better next time as a result of lesson learnt.

Creation Story: A background or history of your organization. How it started, who started it, what you aimed to change or do, impact.


Storytelling and Data

A combination of story and data shows due diligence. Fact-driven stories compel actions.

Exploratory & Explanatory: Users explore your data, connect them interesting ways and arrive at their own conclusions. The data story has to be presented in an unleading, unbiased way


How to tell compelling stories

Have a good story

Match your stories with a clear call to action. Appeal to their emotions and allow them feel like their actions will make a difference.

Filmmaking: documentary and inspiring stories.

Build better partnerships

Have a combination of a good story and data, it shows due diligence


Creative Communications Workshop, Lagos, Nigeria | Segment: The Art of Storytelling with Data | Facilitator: Abel O. Akeni

Interesting Nuggets to keep in mind

Robust understanding of the context

Choose appropriate type of visual: what is it you want your audience to do and what sort of visual type would allow them do that in the most easy, straightforward fashion

Avoid Clutter

Draw audience's attention: color, size, placement on page, alignment


Story: The most successful data visualization make themselves a pivotal point in a story that is being told.

Facilitated By: Abiola Afolabi

Thank You

Documents

Presented By: Abiola Afolabi · Top categories of stories to have handy Value Stories: Its best to present a story that directly reﬂects your values as opposed to listing them,