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Presented by: Bart Wisniowski, Advisor Websites
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CommitmentPricingDemoStatisticsQuestionsWelcome
SPEAKERS
Bart WisniowskiManaging Partner, Operations DirectorAdvisorwebsites.com
• We help you win online: you’ll be found, convert prospect into clients and see your success.
• Our clients love the platform we scored 9.6/10 for customer support
• We’re great and getting better: we’re always adding new features
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AGENDAî Key Statistics: why you need to be online
î Consumer Behavior
î The Simple Model:
1. Traffic: Let’s get people to a website
2. Conversion: Lets get them do do something
3. Measure: How did we do?
î 5 IDEAS I WANT TO LEAVE YOU WITH TODAY
§ Idea 1: Blogging ,one of the best ways to get traffic
§ Idea 2: Web to lead Form. Get Leads
§ Idea 3: Go Mobile with your Online presence
§ Idea 4: A picture is worth 1,000 words
§ Idea 5: Linked in. Who wants to meet the president of the United States?
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Enter >>
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How do people find what they’re looking for?
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PERCENT OF THE POPULATION DOES RESEARCH ONLINE BEFORE
BUYING?
86% of the public will research a service or product before making
a buying decision
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MORE DECISIONS MADE BEFORE ENTERING STORE
• Where purchase decisions are made (% of Shoppers)
Source: Symphony IRI Economic Update, August 2010
85% of people made
their buying decisions before going to the store. This is a major shift…
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FIRST IMPRESSIONS COUNTHow quickly do visitors form an impression of a web site?
3seconds
CONSUMERS HAVE MORE INFORMATION THAN EVER
BEFORE
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So how do you win online?
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A SIMPLE MODEL FOR SUCCESS
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Your Website is a
Hub!-First impression-Servicing Clients-Broadcast info
-Tools and processes-Lead Generation
-etc.
Social Media
NetworkingEmail & Marketing
CRM
Content
Tools & Resources
Presentations & Events
YOUR WEBSITE IS A HUB
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4 ELEMENT OF A GOOD WEBSITE
• Make a good First Impression
• Goals & Conversion Points
• Content Management and Compliance
• Measurement
A poorly designed site can result in a very high bounce rates of 70% - 90%.
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PROFESSIONAL LOOKING WEBSITES
A websites design is the first indicator of quality…
Proper use of Color:
you don’t need to make
everything jump out
Animation: avoid anything
unnecessary. Use it to highlight key
messages
Avoid Clutter: Having a less on
a page allows people to find what they’re looking for.
Make it easy: Visitors can
quickly find what they’re looking
for
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STOCK PHOTOGRAPHY VS. REAL IMAGERY
“Photos of real people out- performed the stock photos by 95%.”
Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people!
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PROFESSIONAL LOOKING WEBSITES
Typography:Make sure your fonts are easy to
read. Number one mistake is small grey font.
Layout: Create a clear
navigation
Imagery:Use the right
images
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THINGS TO AVOID• Flash and Animation can grab someone’s attention but it can also distract people from staying on your site.
• Also, if someone is viewing your site on a mobile device (like an iPhone or iPad) they will see the error screen
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GETTING FOUND
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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?
• Blogging
• Organic Search Engine Optimization
• Pay Per Click
• Referring Sites
• Social Media
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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?
IDEA #1: Blogging in action
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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?
Rick uses his blog to answer frequently asked questions
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GETTING FOUND: BLOGGING
Do you ever do any writing? Or provide free advice tips One of the best ways to build credibility (especially online, is to provide high quality free advice). A blog allows you to post advice, tips and information whenever you want on your website.
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COMPANIES THAT BLOG
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COMPANIES THAT BLOG
57% of marketers acquired customers from blogging
Source: State of Inbound Marketing, Hubspot, March 2012
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HOW DO YOU ADD A BLOG POST
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HOW DO YOU ADD A BLOG POST
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Ten Tips on Retirement Planning
Retirement just kind of happens. If we live long enough, we'll eventually reach a point where we either leave our careers, opt for another, less intense work life, or finish working for a living altogether…..
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BLOGGING BEST PRACTICES
• Blog Frequency
– More frequent the better but… you should see good results even if 1 every month or two.
• Tip 1: Batch you blog writing. In 1 afternoon you can probably write enough blogs for 6 months
• Tip 2: break up longer posts into series.
• How long before I see results? 6-9 months…
• Great to use as newsletter content.
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A SIMPLE MODEL FOR SUCCESS
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GETTING LEADS
IDEA #2: Web to Lead Form
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BEAT THE COMPETITION... TARGET!!!• Provide valuable content that your target audience will want. Then getting
visitors to fill out a form to access this information. Who’s your target?
Doctors/Dentists Entrepreneurs • like Kevin Oleary from
Dragons Den/Shark Tank
Professional Athletes• like Clara Hughes (6 time
Olympic medalist)
Random Wealthy Couples
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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION
Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?
Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning
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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION
Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?
Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning
Description Cover of e-book Form
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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION
Are You Ready for Retirement? A step by step guide to retirement planning: • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?
Ten Valuable Tips to Retirement Planning A step by step guide for powerful financial planning
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RESULTS
Results:
• A prospective client gets a great piece
of information.
• You’ve built a good relationship and
credibility.
• You get a great lead emailed to you
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CREATING LOVABLE CONTENT
Are you interested in creating your own great content?
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MOBILE
IDEA #3: Going Mobile
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FROM RADIO TO TABLET….
How long did it take these devices to reach 50 million users globally?
38 years
13 years
3 years
80 days
4 years
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MOBILE WILL OVERTAKE DESKTOPS BY 2014
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MOBILE
Desktop Web Browser(BIG SCREEN)
Mobile Browser(TINY SCREEN)
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MOBILE
•Thumb friendly•Large text•Big calls to action
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40% of mobile users use internet in bathroom- Nielsen
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EASY SCREEN SHARING
IDEA #4: Share your Screen with your clients. A picture is worth 1000
words…
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EASY SCREEN SHARING
www.join.me
Advisor:•Has new client client checklist on his website•Has someone from the office call the new client and walk them through the checklist before the first meeting. Why we like it:•Instantaneous•No software to download for client•Mobile Friendly•Absolutely Free!
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SOCIAL MEDIA
IDEA #5: Social Media
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I KNOW A GUY WHO KNOWS A GUY…
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SOCIAL MEDIA
What is linked in?
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LINKED IN AT A GLANCE
Average Age 41Household IncomeCollege EducatedDecision MakersPortfolio value $250k+
$109,70395%50%24%
Profile overview100% completeHow to connectMulti level prospectingAsk for recommendationsSEO your profile (url, docs etc.)
Bart Wisniowski Profile
In
•Who’s viewed my profile?
DASHBOARD
The dashboard lists all the activities in your network:Status updates, Recommendations, New connections etc.
COMPLETE YOUR PROFILE
Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.
PEOPLE YOU MAY KNOW
From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly
SEARCH FOR OPPORTUNITIES
You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.
JOIN 5 GROUPS OF INTEREST
• Financial planning associations, industry groups etc.• If your target audience is dentists, find a specific group for dentists and join this group
ASK AND GIVE RECOMMENDATIONS
Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers
I KNOW A GUY WHO KNOWS A GUY…2
I KNOW A GUY WHO KNOWS A GUY…3
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IDEAS REVIEW
5 IDEAS I WANT TO LEAVE YOU WITH TODAY
– Idea 1: Blogging ,one of the best ways to get traffic
– Idea 2: Web to lead Form. Get Leads
– Idea 3: Go Mobile with your Online presence
– Idea 4: A picture is worth 1,000 words
– Idea 5: Linked in. Who wants to meet the president of the United States?
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