Presented by: Erin Ludwick Nanci Klein Christie Kleinert Aaron
Phillips Living Heart Smart
Slide 3
Heart disease is the leading cause of death for both men and
women (Murphy, Xu, & Kochanek, 2010). Although some causes
cannot be changed, careful monitoring and taking preventative steps
can help to improve these statistics. Educating the public on risk
factors and preventative measures can help alleviate any confusion
and improve the overall health and well-being of the community.
About 600,000 people die of heart disease in the United States
every year thats 1 in every 4 deaths. Every year about 720,000
Americans have a heart attack. Of these, 515,000 are a first heart
attack and 205,000 happen in people who have already had a heart
attack. Coronary heart disease alone costs the United States $108.9
billion each year. This total includes the cost of health care
services, medications, and lost productivity. (CDC, 2014) Living
Heart Smart Introduction
Slide 4
High blood pressure, high LDL cholesterol, and smoking are key
risk factors for heart disease. About half of Americans (49%) have
at least one of these three risk factors Diabetes Overweight and
obesity Poor diet Physical inactivity Excessive alcohol use (CDC,
2014) Living Heart Smart Risk Factors for Heart Disease
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We are committed to providing individualized health risk
assessments and education to the community in order to promote
healthier lifestyles. We strive to provide high-quality,
cost-effective, private cardiovascular screening in a warm and
friendly environment, treating the individual with dignity and
respect. Living Heart Smart Mission Statement
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We believe that every individual should be afforded the
opportunity of a professional health screenings in a caring and
compassionate environment that promotes health, safety, and overall
well-being. Our philosophy is to promote healthy lifestyle changes
and well-being to individuals by providing the necessary tools and
education that empower them in a positive and supportive manner. We
will utilize core values of respect, commitment, integrity, and
honesty to achieve our goal to improve the overall health and
well-being of the individual and their community. Living Heart
Smart Philosophy
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Respect: We will value the individual and their unique
differences, developing a wellness plan specific to them. We will
provide care to all and work with them to assist in developing
achievable goals. Commitment: We are dedicated to assisting
individuals to live healthier lifestyles. We will work together
with the individual to identify risk factors affecting their health
and well-being and assist them in setting goals to reduce their
risks. Integrity: We will do the right thing for our clients, every
time. We will hold information in the strictest of confidence. We
will maintain effective professional communication and demonstrate
ethical behavior with all interactions. Honesty: Serves the
foundation of our client/nurse relationship. Wellness can only be
achieved through an honest assessment of risk factors and barriers
affecting an individuals success. Living Heart Smart
Philosophy
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Improve the overall cardiovascular health in the community by
encouraging heart healthy lifestyles Objective 1.1 To provide
up-to-date educational materials on cardiovascular care, such as
pamphlets, hand-outs, community programs, and suggested websites
Objective 1.2 To provide information on community resources that
will assist patients with their risk areas identified at their risk
assessment Living Heart Smart Goals & Objectives 1
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Decrease the smoking population within the community Objective
2.1 To reduce risk of cardiovascular disease by quitting smoking as
evidenced by increased utilization of smoking cessation therapies
Objective 2.2 To provide information on the relationship between
smoking and cardiovascular care in the form of educational
materials Objective 2.3 To provide information on smoking cessation
programs in the community Living Heart Smart Goals & Objectives
2
Slide 10
Reduce the number of obese individuals within the community
Objective 3.1 To reduce the clients risk of cardiovascular disease
through changes in dietary habits as evidenced by a 10% decrease in
cholesterol level Objective 3.2 To reduce the risk of developing
heart disease through implementation of a heart healthy diet as
evidenced by a 5% reduction in body weight Living Heart Smart Goals
& Objectives 3
Slide 11
Living Heart Smart Organizational Chart
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Consultant The consultant acts as a connection between the
organization and Ferris State University. Once an idea or role is
developed, as a group we address them with the consultant who
approves or denies the idea. Executive Committee The executive
committee will be in charge of establishing the program guidelines
& objectives, researching the information pertinent for the
program, and making any decisions related to changing the program.
Marketing The marketing committee serves as the line of
communication between the public and the executive committee. They
are responsible for identifying the target population and
developing a marketing plan for advertisement and evaluation. They
will be responsible for communicating needs and information with
the budget & finance and supporting committees. Living Heart
Smart Job Descriptions
Slide 13
Logistics The logistics committee will be responsible for
setting up venue location, equipment, and material needed for the
project. The logistics committee will share the information
gathered with the financial committee so a budget can be made, and
a plan can be finalized. Budget and Finance The budget and finance
committee will be in charge of the projects finances. The budget
and finance committee will communicate with all supporting
committees to develop a budget that will be approved by the
executive committee. Once the budget is approved the budget and
finance committee will be responsible for allocating finances to
the supporting committees for completion of the project. Event
Coordinator The event coordinator is charged with staffing and
overseeing operations the day of the event. They will work with the
logistics committee and staff to ensure the event is ready for
operation the day of the event. Living Heart Smart Job
Descriptions
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Registered Nurse The registered nurse will be available at each
event to provide education on cardiac-related issues and prevention
methods. They will interact directly with patients and nursing
assistants to provide accurate, up-to-date information, and will
report to the health event coordinator. Requirements: Must have
experience with clinical health education; weight loss management,
tobacco cessation, stress management, physical activity; Have great
understanding of various biometric results including and not
limited to BP, Cholesterol, BF/BMI, etc.; Be professional and well
spoken Nursing Assistant Under the supervision of the RN, the
nursing assistant will be available at each event to provide
assistance with obtaining subjective information such as blood
pressure, blood glucose, and weight. They will also complete
clerical duties as needed, such as filling out patient information
cards. Living Heart Smart Job Descriptions
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To be considered for this position please email resume to:
[email protected] or contact us at 1800livinghs
Living Heart Smart is an organization committed to individualized
health risk assessments and education to the community in order to
promote healthier lifestyles. We strive to provide high-quality,
cost-effective, private cardiovascular screening in a warm and
friendly environment, treating the individual with dignity and
respect. Requirements: Must have experience with: clinical health
education weight loss management tobacco cessation stress
management physical activity understanding of various biometric
results Must be professional and well spoken Living Heart Smart
Seeking RN
Slide 16
Supplies Needed: Stethoscope, Blood Pressure Cuffs (sizes
small, large, and extra large), Scale, Measuring Tape, Educational
Materials (printed pamphlets, patient information cards), Pens,
Calculator, Anti-septic hand lotion. Estimated total = $750 Monthly
supplies: $200 Job Advertisement: American Journal of Nursing
website has free job posting available for 30 days powered by
Nursing Jobs Plus. Local Paper: $209 Estimated Operating Expenses:
Operating expenses will be covered by the company we are providing
our service for. Tables, chairs, lighting, building, etc. will not
be the responsibility of the Living Heart Smart program. Position
Salaries: Salaries are estimated for 16 hours per week. Certified
Nursing Assistant: $9.00/hr. ($576/month) Registered Nurse:
$20.00/hr. ($1,280/month) Health Event Coordinator: $25.00/hr.
($1,600/month) Living Heart Smart Budget Proposal
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Position Requirements and Hours: Staff will work two days a
week for a maximum of 16 hours (2 days, 8 hours/day). No holidays,
weekends, or overtime will be permitted. Fees and Reimbursement: We
will charge each company a flat rate of $600 to come and service
their employees with the Living Heart Smart program. If we see more
than 50 employees and/or patients for our program, we will charge
$5.00/extra employee. Living Heart Smart Budget Proposal
Continued..
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COSTS = $3,656/month + (one time fee) Supplies (one time fee):
$1,000 Estimated Operating Expenses: $200/month Employee Salaries:
$3,456/month FEES = $4,800/month $600 Minimum + $5.00/employees
over 50 $600 flat rate x 2 projects/week = $4,800 Profit
$1,144/month Living Heart Smart Budget Proposal Totals (Maximum
Amounts Used in Total)
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Executive Summary Living Heart Smart is a service company
dedicated to providing health risk assessments to corporations. The
company will focus on corporations with 30-500 employees.
Completing biometric screenings will assist in identifying risk
factors of heart disease. Identifying these risk factors and
developing an individualized plan to reduce the risks will benefit
both the employee and corporation. The key to success will be to
attract corporations completing yearly biometric screening. The
purpose of this marketing plan is to attract potential clients
interested in lowering their healthcare costs while improving the
health of their employees. Market Needs Living Heart Smart is
providing its customers with individual biometric screenings in a
flexible manner to meet their needs. We are committed to fulfilling
the following benefits that are important to its customers:
Flexibility: We realize every customer has unique needs and Living
Heart Smart will provide onsite services to meet those needs.
Quality: We are committed to providing individualized health risk
assessments and education to the employee in order to promote
healthier lifestyles. Individualized plans: We will promote healthy
lifestyle changes and well-being to individuals by providing the
necessary tools and education that empower them in a positive and
supportive manner. Market Trends Recent changes in healthcare have
corporations looking for ways to reduce costs. The Affordable Care
Act has expanded employers ability to reward employees who meet
health status goals. Providing health risk assessments, and
offering wellness programs, reduces the rising cost of health
benefits, absenteeism, and employee turnover. Marketing Strategy
Print media will be utilized in local business publications. A
direct mailing campaign will be employed to targeted corporations.
Both methods will be followed by direct sales calls and onsite
presentations by the sales executives of the Living Heart Smart
marketing committee. James, 2013, para. 3 Living Heart Smart
Marketing Plan
Slide 20
The community needs this business to address their healthcare
needs and assist them in healthier behaviors. If we can address
these high risk behaviors early, there is room for improvement and
will decrease healthcare costs over their lifetime. The cost of our
business is a fraction of the cost of medical care for chronic
heart disease. Living Heart Smart is committed to making the
community healthier one step at a time. Living Heart Smart
Conclusion
Slide 21
Centers for Disease Control. (2014) Heart Disease Facts.
Retrieved from: http://www.cdc.gov/heartdisease/facts.htm James, J.
(2013). Workplace wellness programs. Retrieved from
http://www.healthaffairs.org/healthpolicybriefs/brief.php?brief_id=93
Murphy SL, Xu JQ, Kochanek KD. Deaths: Final data for 2010. Natl
Vital Stat Rep. 2013;61(4).http://www.cdc.gov/nchs/data/
nvsr/nvsr61/nvsr61_04.pdf References