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“Innovative Ideas Driven by Emotional Passion"
#DisruptiveTechnology #eSportsPotential #InteractiveGaming #RealLifeMarioKart
Presented by
Q. WILLIAM (Bill) McKEELCo-Founder and COO
Joseph GiannuzziCTO
JOSHUA NELSONFounder and CEO
35 years of Experience in:
o Manufacturing
o Supply Chain Management
o Logistics & Distributions
o Finance
o Business Development
o Corporate Structure
37 years of Experience in:
o R&D Technology
o Technical IP Development
o Conceptual Design
o AR/VR System design
o Product Engineering
o Electrical Architecture
o Mechanical Systems
Design/Utility Patent writer
Inventor of the GMLT™ System Interface
Founder of Emotional Ideas, Inc.
Studied the Amusement & Entertainment
Industry over the last 9 years
Graduated 2015; University of Memphis
BBA in Business Management; Dean’s
List
3 years of Corporate Experience in IT
OUR TEAM
MICKEY HARLOWBoard Member/ Advisor/ Early Stage Investor
Andre GistBoard Member/ Advisor
23 years of Experience in:
o Private Business
Ownership
o B2B Sales
o People Management
o Entrepreneurship
Sold Business to publicly
traded company in 2018
CEO of Largest Minority owned
business in TN. MIG, LLC.
41 years of Experience in
o Steel Fabrication
o Quality Engineering
o Project/ Electronic Engineering
o Ford Automotive Engineering
MEET OUR TEAM
Let’s face it. Besides swapping out combustion engines to
electric and moving go-karts indoors, the go-karting industry
has remained pretty basic since the fifties. But what if we
took a page from Laser-Tag and Gaming and gave it
a FACE-LIFT?
DISRUPTOR OPPORTUNITY:
MODERN TECHNOLOGY + IMMERSIVE/INTERACTIVE GAMING
&Opportunity60+ Years of Little to NO Product or Service Innovation
Interactive Gaming Technology + Go-Karts
Introducing a Revolutionary Hardware and Software
Gamification Aftermarket Retrofit for Commercial Electric
Go-Karting Companies and Manufactures.
A Combat Mobile Laser-Tag Gaming & Scoring System
within and between Electric Go-karts, Players, and the
Track, introducing a Nintendo Mario Kart game-like racing
experience in the physical world.
The GMLTTM System leverages Modern Amusement
Technology & Immersive Interactive Gaming Technology to
deliver a “BATTLE RACING” Sport experience, reigniting
the excitement of the Go-Kart Motorsports industry.
Go-Kart
Mobile
Laser
TagSystem
Interface
of Go-Karting of Laser-Tag
SPEED RUSH BATTLE EXPERIENCE
of Video Games
MIXED REALITY
ATTACHABLE BODY SHELL
OPTICAL LASER SENSORS
HI-RES DISPLAY SCREEN
SELFIE & REAR-VIEW CAMERAS
GAMIFIED STEERING WHEEL
Custom retro-fitted body frame with front and rear
exterior panels are equipped with built-in Optical
Transmitter/ Receiver Sensors, LED Lights, and
Cameras.
The custom Gaming Steering wheel will
include a high-resolution display monitor
for quick viewing of vital in-game data and
information. Physical action buttons are
ergonomically located on the steering
wheel providing power-up activations,
confirmations and in-game targeting.
SENSOR MODULES
Gamified Steering Wheel
FRONT & REAR SENSOR MODULES
PATENT PENDING
Front Sensor Module
Attachable Body Kit
LED Brake Lights
Rear Sensor Module
Action Buttons and Triggers
Mounted Display Monitor
DESIGNMOUNTED DISPLAY MONITOR& EMBEDDED SELFIE CAMERA
Six virtual power-ups act as simulated
weapon perks during the race, allowing
players to competitively and strategically
battle race for first place. As racers drive
along the track, they will receive visual
notifications on the mounted LED display
screen, as well as audio sound bites
within a Bluetooth helmet headset, stating
the various in game information such as
awarded power-ups and damage reports.
SIMULATED WEAPONS ARSENAL
Grants the ability to temporarily
speed up.
Grants the ability to shoot lasers at
opponents directly ahead simulating
Minor damages resulting in the kart
temporarily decreasing in speed,
before returning to optimal speed
again.Grants the ability for karts to temporarily simulate the
act of invulnerability or protection from damage.
Grants the ability to shoot lasers at
opponents directly ahead causing them to
simulate Major damage resulting in the
kart gradually coming to a complete stop
before returning to optimal speed again.
Grants the ability to activate a rear
view split-screen feature allowing
players to shoot lasers at opponents
directly behind causing them to
simulate Minor damage resulting in
the kart temporarily slowing down.
Earned “Ultimate" perk that combines the power up
effects of Turbo Boost, Vortex Shield, Laser
Blasters and Oil Slick as a temporary reward after
surpassing a set number of opponents.
PATENT
PENDING
#NintendoMarioKartInRealLife #BattleRacing #Interactive Gaming
Features
Land Mine Track TagsRFID Land mines are movable yet durable tags strategically placed along the track with the sole purpose of simulating MINOR damage to karts that run over them, resulting in the karts slowing down for a few seconds before returning to optimal speed again.
ENHANCE THE COMPETITIVE EXPERIENCE
RFID floor tags force racers to be more aware of the track up ahead. A total of 5-7 strategically placed RFID tags would be recommended along a quarter mile track.
#LookAhead #Virtual-LandMines #Virtual-Pitfalls #Challenging
PATENT PENDING
Features
1.) GMLTTM GAME ENGINE SOFTWAREThe Gaming Engine Software Administration Console will
communicate to the GMLTTM hardware and components
through WI-FI signals facilitating player management, game
stats, real-time scoring data, and live feed data transfer to
displays.
2.) GMLTTM PLAYER MOBILE COMPANION APPPlayers can download the optional Mobile Companion App
for a more personalized Battle Racing experience allowing
for Social Media uploads, Live Feed content sharing, post-
game stats, and National Rankings, etc.
3.) LIVE-STREAM PLAYER BATTLEBOARD Players will have an option to be displayed on the Lobby’s
leader board video wall that will Stream a Player’s Live
Video feed from the GMLTTM on-board selfie camera
revolutionizing the way Spectators view go-kart racing!
Players
Mobile
Companion
App
Live Player Leaderboard
(updated graphics to come)
PATENT PENDING
Software
Go-karting still the most Popular & Profitable revenue
generating attraction in Family Entertainment Centers,
Consistently proven to draw guest from 35 miles away
verses other attractions.
https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-
goods-services/sports-recreation/
Top 3 Franchised Companies
Independently Owned
$30.3M
$70.7M
2018 US Karting Market Share
#MarketDomination #GlobalScalabil ity #LowMarketShareConcentration #NewMarketSegment
2018 U.S. Revenue by Industry
0%
4%
8%
12%
16%
20%
KARTING LASER TAG GAMING eSPORTS COMPLEX
Annual Growth Rate 2013-2018
0%
4%
8%
12%
16%
KARTING LASER TAG GAMING eSPORTS COMPLEX
Projected Growth Rate 2019-2024 Major opportunity to penetrate the exploding $1B Global
Esports industry by Leading a new sports gaming genre
called eMotorsports; aka Real life Mario Kart
Tournaments.
Opportunities to Intersect a combined $22.5Bn market in
multiple Entertainment, Amusement, and Gaming Industries
broadening the range of Total Addressable Market in the US
total 7,371 potential customers.
Steady annual revenue growth in go-karting, theme parks
and family entertainment industries from 2013-2018, with
projected 8.7% annual growth for Gaming industry through
2024.
US Family Entertainment and Standalone Karting
facilities make up a $2.6Bn market, which is the SOM or
Immediate Targeted Market for Emotional Ideas.
ANALYSIS
Theme Parks
$19.6B
Family Entertainment Centers
$2.5B
OpportunityAn opportunity to lead a new Gaming & Motorsports subcategory called “Battle Racing” will be introduced by partnering and licensing our GMLTTM
Battle Racing system to a new or existing professional Esport league for global Battle Racing Go-Karting gaming competitions in physical Arenas. ( i.e.. EsportsArena, Riot Games, etc.)
Emotional Ideas has the rare opportunity to solidify the GMLT™ system as the product foundation/ standard of this new Electronic Motorsport genre bring to the physical world gokart style battle racing game competitions like Nintendo Mario Kart or Crash Team Racing!!
TM
#eSports+Motorsports #eMotorSports #NewEsportsGenre #FutureOfMotorsports
ESPN launched a new section on its website exclusively dedicated to eSports.
Amazons World's leading live online streaming platform for gamers and the things we love….Esports
Esports is growing into a $1 billion industry.
Esports stadiums are popping up everywhere.
First to go commercial with a
Battle racing go-karting
experience
Largest standalone go-karting
franchise in the world
Partnered with Oculus Rift VR and
Intel delivering immersive VR
headset experience
World’s leading go-kart
manufacturer
Recently introduced interactive
video game tech to their go-karts
Only 1 location in Belgium with
No signs of migrating to the US
Entertainment venue, not a product
software company
System possibly discontinued
(Game of Karts) Following newly
introduced trend without
differentiating tech
(Game of Karts) Not Currently in US
AD
VA
NT
AG
EW
EA
KN
ES
S
Overview
Emotional Ideas’ Competitive Advantage:Agnostic Retrofit SystemFirst to Market in US/ DisruptionEnhanced Spectator experience and Customer Engagement Features
RECURRING
REVENUE
SHIPPING &
TECH SUPPORT
PRODUCT
LICENSE
AGREEMENTS
2. Royalty % of Gross Ticket Sales up to a maturity date per terms
Est. 3 year agreement: 10%, 7.5%, 5%
2. Royalty License Agreement
1. Software Subscription Plan 1. One-time cost of Equipment and Setup fees plus Monthly/ Annually Software Subscription fees
Est. $5000/ kit & $10k annual subscription
Two Recurring Revenue Models
B2B
BUSINESS MODEL
Projections
Facility
Capacity
Standalone Go-Karting Company
Average Gross Revenue of
Admission / Ticket Sales
Annual Revenue from
Royalty License Agreement
Annual Revenue (Y1) 10% (Y2) 7.5% (Y3) 5% (Y4-∞) 3%
50% $2,469,600 $246,960 $185,200 $123,480 $74,088
100% $4,939,200 $493,920 $370,440 $246,960 $148,176
Average Gross Revenue Calculation: $20/Racing ticket, 12-hour operating days, 6 cycles/hour, 10 karts/cycle, over 49 weeks
Facility
CapacityAnnual Revenue (Y1) 10% (Y2) 7.5% (Y3) 5% (Y4-∞) 3%
50% $3,087,000 $308,700 $231,525 $154,350 $92,610
100% $6,174,000 $614,400 $463,050 $308,700 $185,220
Potential for 25% increase of Admission Price
Pro-Forma
Targeting 4.3% (300 of 6,905+ potential customers) over a 5 year period125: Under Software Subscription plan 175: Under Royalty License Agreement
ProfitabilityBreak-Even
Year 1 Year 2 Year 3 Year 4 Year 5 5 Year Total
# of Customers 4 31 90 100 75 300
Revenue $552,940.00 $5,028,310.00 $18,410,080.00 $31,803,338.00 $35,274,598.00 $ 91,069,266.00
Expenses $2,317,000.00 $4,814,000.00 $9,807,720.00 $11,112,429.00 $9,491,598.00 $ 37,542,747.00
Net $(1,764,060.00) $214,310.00 $8,602,360.00 $20,690,909.00 $25,783,000.00 $ 53,526,519.00
Traction
& AccomplishmentsMajor Milestones to Date
$150K investment raised from Friends & Family
Paid for Professional 3D CAD drawings and Product designs specs with MAKO Design
Paid & Completed Early Stage Software Development for GMLT™ System with KitelyTech (Software Developers)
Purchased 2 electric go-karts & Paid for Go-Kart Retrofit Feasibility Study with Prefix Corporation (Hardware Engineers)
Officially Patent Pending on our GMLT™ retrofit Technology with the USPTO (United States Patent & Trade Mark Office)
Emotional Ideas, Inc. Featured on various Podcasts and growing Social Media following on LinkedIn & Twitter
Customer interest in Pipeline Jazzland Theme Park in Louisiana
(Previously was Six Flags, currently under redevelopment)
New Standalone Go-karting Franchise(TurboTron Battle Racing™)
Go-kart Manufacturing Company in Switzerland(TomKarts)
PROTOTYPE
PLANNING
Prefix Corporation to Build
Product Hardware and Firmware
Raise round for GMLTTM proof of
concept & Operation development
Raise $2.5M Seed Funds
KitelyTech to build Game
Engine Software and Mobile
Companion App
DESIGN/BUILD
SOFTWARE
DEVELOP
PROTOTYPECombine hardware and software for full
prototype and software functionality and
testing
Establish Manufacturing
Relationship
Understand Manufacturing cost and profit
margins
PROMO VIDEO
Produce Premium Promotional video for
Product Market Validation
RAISE NEXT CAPITAL
ROUND FOR 3-5 YEAR
OPERATING CAPITAL
DESIGN/BUILD
HARDWARE
Funding Ask
$2.5M for12-18 Months
(Minimum of $1M for POC)
MileStones
DEVELOP
BETA FACILITYLease an open Warehouse/building for
Race track test and System bug fixes
