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Presented by: Sweet Sweat Inc.
Our Product
Our Product
History of the Issue
"British researchers have found traces of chemicals called parabens in tissue taken from women with breast cancer. “
-BBC
Target Market
Key Success Factors
BrandCustomer Loyalty
Marketing
Brand
“From Sweat to Sweet”Flirty
Fun Natural
Caring
Marketing
Marketing
Website• Blog• Facebook Wall
Other• Celebrity endorsement• Local advertisements
Overall Objectives
1. Become a recognized brand
2. Increase sales exponentially over the next few years
Growth & Expansion
Website Sales Local All-Natural Stores
Major Retailers
Growth & Expansion
• Additional Staff• Heavy Marketing and Promotions• New Warehouse• Office Space
Contribution Margin
Selling Price $5.99Ingredients (1.37)Packaging
(0.35)Labour (0.50)Contribution Margin
$3.77 63%
Financial Forecast
2011 2012 2013 2014 2015
Unit Sales 1,000 4,000 30,000 60,000 100,000
Revenues 5,990 23,960 179,700 359,400 599,000
Variable Costs (2,217) (6,224) (46,683) (93,365) (155,609)
Fixed Costs (35,984) (59,279) (136,735) (187,111) (191,740)
Net Income (25,769) (33,234) (2,974) 63,139 201,321
Business Valuation
2013 2014 2015
Net Income (2,974) 63,139 201,321
Normalized (30,603) 55,247 176,156
Weighting 1 2 3
Weighted Average
101,193
Multiplier 3
Business Value 304,179
Proposal
Business Value304,179
Investment 50,000Ownership 16%
Questions?
Appendix 1 - Financials
2011 2012 2013 2014 2015 Units Sold 1,000 4,000 30,000 60,000 100,000
Revenues 5,990 23,960 179,700 359,400 599,000 Cost of Goods Sold 2,217 6,224 46,683 93,365 155,609 Salaries and Benefits 18,210 36,419 88,848 142,213 142,213 BOD Compensation - - - 2,400 2,400 Website Construction 7,500 - 10,000 - - Website Maintenance 2,400 2,400 4,800 4,800 4,800 Shipping/Transportation 500 1,000 5,000 10,000 15,000 Amortization - Mixer 60 60 120 180 240 Warehouse/Storage - 6,000 12,000 12,000 12,000 Office Rental 500 2,000 5,000 5,000 5,000 Printing/Promotions 5,000 10,000 10,000 10,000 10,000 Interest 1,815 1,400 968 518 88
Net Income before taxes (32,211) (41,543) (3,718) 78,924 251,651 Income taxes (recovery) 6,442 8,309 744 (15,785) (50,330)
Net Income (25,769) (33,234) (2,974) 63,139 201,321
Appendix 2 - Ratios
2011 2012 2013 2014 2015
Current Ratio 3.01 2.64 1.23 7.39 28.57
Debt to Equity (51.93) 1.86 1.63 0.15 0.04
Return on Equity
($1.03) ($0.44) ($0.04) $0.84 $2.68
IRR 58%
Net Present Value (at 33.3% over first 5 years)
37,969