FlavOnlineONLINE MAGAZINE OF Flavon max Club 1ST VOLUME 7th ISSUE

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In every MLM ca-reer, there comes a time when you have to make a presentation. This presentation could be to sell a prod-uct, explain the marketing plan to a prospect, or con-duct a training ses-sion at the monthly regional meeting. It could even be a simple one-on-one

meeting with your down line to help them along.Regardless of the setting, it is important to have your presentation worked out to some degree be-fore hand so you can achieve the results you want.

When preparing a presentation, start by deter-mining what you want to achieve with your audi-ence. If you are selling a product, your primary aim is to have the customer buy. If presenting your com-pensation plan to a prospect, your primary aim is to have them sign up. Don’t get confused.

Too often I see people trying to sell a product, and when they don’t make the sale they try another product, or go onto the compensation plan. Any-thing to get a sale!

Unfortunately, this smacks of desperation, and not a professional presentation. Sure there will be times when you can sell a product and move into a plan presentation, or completely miss the sale of the product but can sell them on the plan, but these are not the norm.

Likewise, if you are presenting the compensa-tion plan to a prospect, don’t start selling your latest product during your presentation. Sure, products will form an important part of any presentation, but there is a difference between mentioning them as the source of income and asking them to buy some there and then.

If you start selling your product halfway through a plan presentation, the prospect may take this as an opportunity to break your presentation. This will make it difficult finish the way you want. You will end up jumping from selling your plan, to prod-uct, and hopefully back to the plan again. This does not make for a smooth presentation. If it is an im-portant part of your plan to have the prospect buy products upon joining (and it should be), follow the order – make them a member (complete the plan presentation) and then get them the product (complete the product presentation).

Once you have decided what your objectives for your presentation will be, look at what you are selling from the customers’ point of view. This is feature/benefit selling at its most basic. The fea-tures provide the benefits, and this is what people buy. A feature of a car is the breaks; the benefit is being able to stop.

Most people look at the feature and benefits for the products that they are selling, but how many do it for the plan as well? What are the ben-efits of the plan that a prospect can get a firm grasp of there and then? A bonus cheque from 7 gen-erations deep certainly provides a great benefit to the bank account, but it can also take a long time to create. It is not something that they can ben-efit from today! Today’s benefit may be reducing cost of the products they are already buying from you or an additional $100 per week from showing products to their friends.

Once you have determined the full rang of ben-efits of what you are selling, it is important to de-termine the most appropriate ones to use. Don’t try and mention all the benefits straight up. If you do, you’ll have nothing left in reserve. Then were do you go with objections?

Also, don’t use the same benefits on all your prospects. After all, what is important to a 40 year old, single mother of 3 looking for extra income is going to be different to a 20-something who is looking to set themselves up for life.

Presenting MLM Style by Darren Fleming

Once you know your benefits, you can construct an opening to your presentation that will lead into your benefits. These may be a few carefully chosen questions based on your overall objectives. If you are presenting a product, the questions might be about the products your prospect already uses. If you are presenting the plan, you might ask how they see their financial situation in 5 years time.

When opening any sort of presentation with a question, be prepared for the answer you don’t want. This doesn’t mean having your list of “objec-tions beaters” ready, but rather being prepared to adjust your presentation to accommodate the an-swer. After all, if you are spending your whole pre-sentation trying to quash the next objection, you are not selling your benefits.

These same rules for preparation apply when it is your turn to deliver the training to your down line. When preparing the training, start from the end of the session and work back. What is it that you want your audience to know at the end of the session? What is going to be the best way of getting that training across, and what will be an appropriate way to open. Once you know these key elements, it will be much easier to prepare and deliver.

Although we don’t think of one-on-one meet-ings as formal presentations, they too can benefit from being prepared in the above manner. By hav-ing predetermined objectives for your next one-on-one you can save massive amounts of time. This is especially useful if you have some one in your team that just like to meet for the sake of meeting!

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Before your next one-on-one, determine what your objectives will be. Will you be giving some prospecting tips, explaining the latest improvement to the marketing plan or helping to set some solid goals? By knowing what you want to cover, and how you want to cover it, you can have greater con-trol over what happens. This can often give the all-important ‘out’ when need one.

By having the understanding of your presenta-tion that these steps give, you will have more con-trol over your outcome. And after all, that’s what we all want.

Next time I will be looking at how to use the right mix of emotions and logic in your presentations so people not only buy, but to come back for more!

Source:MLM Magazine Australia and New Zealand

Dr. Sandor Thurzó Phd - scientific advisor:

Sour cherry (Cerasus vulgaris)

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It was Theophrastus, a Greek botanist in 300 BC who first wrote about cherry as a cultivated fruit. In 70 AD, areas inhabited by Romans, Germans, English and Gallic peoples were mentioned by Pliny as lands where cherry was a typical fruit. At the beginning of the 1800s the first cherry trees appeared in North-America as well. That time Oregon was the center of cultivation, while today Michigan and Ohio take this role.

In Hungary, it has been among the most impor-tant fruits since its appearance, according to records it was even known in land of origin the Hungarians. Decades ago the so-called Pándy cherry was the most important type in Hungary with some other one with minor significance. In the meanwhile, north and west to Hungary, types designed not for fresh consumption but rather for canning industry started to spread. 20% of the total world yield of cherry is given by Poland, 8 % by Germany and 4% by Hungary. The bigger part of the Hungarian yield is harvested in plantations, the smaller part comes from household gardens. By good fortune, one can rarely find a vil-lage household in which there is no cherry tree.

Its inner content: the energy level of 100 gr fresh cherry is only 58 kcal in total. It also contains 100 IU of vitamin A, which is quite significant.

Cherry is rich in effective agents such as different polyphenols, anthocyanids, flavonoids, etc. The popularity of the fruit is due to its especially nice taste and favourable mineral content: it has a sig-nificant calcium, potassium and iron content.

Traditional medicine has long applied cherry due to its above mentioned features, according to observations cherry juice is effective against cold. This juice is also applied in medical industry as a colouring matter, aroma agent, and it enhances the better absorption of effective agents. According to folk observations, it helps maintain the flexibility of vein walls, and eases pains resulting from arthritic diseases and headache. In certain areas the stem of cherry is considered as a material of positive ef-fects.

Fresh cherry is preserved in numberless forms: canned fruit, frozen fruit or cherry jam. Its utiliza-tion is numberless, so we can recommend it to ev-eryone. Consume as much cherry as possible!

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Antoine de Saint-Exupery:

Prayer

Lord, I’m not praying for miracles and visions, I’m only asking for power for my days.

Teach me the art of small steps!

Make me clever and witty among the diversity of days to be able to record important recognitions and

experiences! Help me prioritize to use my time accurately!

Present me with safe senses to be able to judge whether a thing is first rank or second rank priority!

I pray for power for discipline and moderation, not only to run through my life, but also to live my days reasonably, and

observe unexpected pleasures and heights!

Save me from the naive belief that everything goes smoothly in life! Present me with the sober recognition that difficulties,failures, fiascos, set-backs are additional elements given

by life itself that make us grow and mature.

Send a person to me in the right moment who has enough courage and love to utter the truth!

We do not say the truth to ourselves, others say that to us.

I know that many problems get solved by themselves without doing anything. Please help me to be able to wait!

You are the one who knows how much we need courage.

Make me worthy for the nicest, hardest, riskiestand most fragile gifts of life!

Present me with enough fantasy to be able to mediate a little bit of charity,in the right place, on the right time,

with or without words!

Spare me from the fear of letting life slip! Do not give me only things I desire, give me things I need as well!

Teach me the art of small steps!