#ARFAxS

Presenting the ARF Code of Conduct

Paul Donato

Chief Research Officer

Why We Wrote The Code

• Organized A Review Board• Reviewed 57 Different

Codes◦ Associations◦ Ad Tech◦ Research Companies◦ Marketers◦ Media◦ Agencies

• Conducted A Town Hall◦ Reviewing What We Found

• Drafted Initial Code

The Process

• What makes our code different?

• Its focus is research not activation or targeting• Commitment requires research on understanding of the terms• Chain of Trust Principle• Includes automated and AI based research methods • Location Based Advertising Research• Monitor KPIs• Annual Compliance Report

• Approved by The ARF Board of Directors in February 2019

The ARF Code

The ARF’s Privacy Research

Q5.1 Websites publish their Privacy Policy to let you know what information they collect and how they use it. You may or may not have ever read the Privacy Policy for a website you visit. Please read the sample paragraphs below which are taken from popular websites. You'll notice some phrases are highlighted when you click on them. Please indicate if the highlighted words and phrases are clear or confusing. (Variable Sample Size, range N=357-1,064 per statement)

• Download The Code and application from The ARF Website

How Do I Apply

The Code Logo