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presents
June 22 - 25 , 2017
Behind the Scenes Business &
Hands-On workshop with
Balloons by Tommy
Prepare to Elevate Your Business!
Workshop Team:
Tommy DeLorenzo
Scott Delorenzo
Balloons by Tommy
Chicago, IL
Sponsored by
Balloon Coach
Eddie Heyland
Balloon City USA
Dallas, TX
Sponsored by
Betallic
Carolynn Hayman
Pop! Designs &
Creations
Ann Arbor, MI
Sponsored by
Betallic
Chad Johnson
IC Balloons
Iowa City , IA
Sponsored by
Balloon Coach
Workshop Producer
Joette Giardina,
CBA
BalloonCoach.com
Lakeland, FL
Logistics Coordinator
Dianna Glandon, CBA
Above the Rest
Event Designs
Knoxville, TN
Digital Marketing Strategist
Mindy Neal
Phoenix, AZ
Behind the Scenes Workshop Team
Jen Marshall
Administrative Assistant
Brian Giardina Marlee Giardina
What people thought of Parade Promotions & Profits 2016!
I attended PPP as a total balloon novice but left with a new set of skills and a new confidence that has boosted my business and motivation. I was under the assumption that I was going to learn how to create a parade float, which I did, but I also learned several designs and concepts that are incredibly marketable and easy to sell clients. From large framed letters to “fireworks” and “backpacks”, I’ve sold it all. My very next sale after returning home was a set of large framed letters that paid for my entire workshop cost. I also received professional photos of our work that took my website and marketing materials to an unreal level.
In addition I met a group of hard working, fun balloon artists who each had ideas and tips to share and never once made me feel like my be-ginner skills weren’t good enough. We are all still active in a group on Facebook and the encouragement and support is outstanding. I could not have imagined a better way to get started in the balloon community.
I was so impressed with the quality of the workshop and not a second of my time was wasted. I’ve recently discovered that the same care and thought that Joette put into planning the workshop carries over to her Balloon Coach webinars. Each webinar offers solid, usable information that pays for itself. Listening to experts share their sales numbers,
marketing strategies and best tips is unheard of in most other industries. Balloon Coach has given me a tremendous advantage and helped me start my business on firm ground.
Sarah Meyer, Wisconsin Balloon Decor
Click to listen to Sarah describe her long-lasting skill-building experience at the 2016 Workshop.
The skills I acquired at the Parade, Profits, and Promotions Workshop have been extremely beneficial to my business. The techniques taught are not limited to parades and have helped improve my decorating skills and gave me a boost of confidence. -Adrian Winfrey
This was an amazing experience! very rewarding with lots of hands on training. The instructors encouraged us to excel in our craft and reach for the stars!!! Life long relationships were built in the industry on both a professional and personal level. – Walida Colon
When June 22—25th Workshop (25th Parade, Bonus day 21st)
Where: Host Hotel is Holiday Inn Chicago West , Itasca
Click here to reserve your room in our special event block to
get a free breakfast for up to 2 people with the room, if you have
more than one room mate others pay for their breakfast.
860 W. Irving Park Road, Itasca, IL 60143
Located just 5 miles from Balloons by Tommy Headquarters.
FLY INTO O’Hare airport and take Uber or a taxi to hotel.
Registration just $499
Includes 3 full days of training, Lunch Thursday Friday, Saturday,
and Dinner on Friday and Sunday night. Parade experience on
Sunday, Professional Photos from the event.
Hotel Lobby
Indoor Pool and Hot tub
Bring your swimsuit to refresh
after the parade!
Questions?
Wednesday, June 21st Morning BONUS Class!
8 am - 9 am Registration
Only 25 spots available in Each Bonus Class
Alumni of PPP Free Registration to class as Gift from Balloon Coach
9 am to 11:30 am ($50 bonus class fee)
Creating the Opportunity,
Chad Johnson, IC Balloons
How to find potential clients to contact
*Make the Call…get the response you are look-ing for.
*How to get past “the gatekeeper” (receptionist) and talk to the decision maker.
*Create New Clients
(Note from Chad)
Learn how to turn small yeses into big sales.
Are you ready for a class that goes beyond the classroom walls and puts you right on the sales floor? You’ll be ready to talk to real prospects after gaining the confidence and skills from a trained salesman.
Let’s be honest, this means you’ll be hearing a lot of no’s when you go out to sell. “No, we don’t need that,”… “No, she’s not in,”. “No, we’re not interested.” … but here’s the truth about sales, especially cold calls… it takes about 99 no’s to get to one solid “yes!” Don’t like a 1% chance? Want to improve your odds? We’ll teach you how to get past the gate-keeper… that’s usually to receptionist, operator or assistant. A big part of their job is to protect the decision makers from interruptions. We’ll show you how to quickly weave your words to have the best chance around these blockers.
To start off, we will model some mock interactions
for you to learn from. Then you’ll listen in as Chad
makes calls to target clients. Then, to relieve the
pressure, we’ll ask you to pair up and make a call
to the other persons target client. This way, if you
get a live one, you can use multiple appeals to high-
er powers by calling them or one of the other pro-
fessionals in the room to your rescue should you
not know what to say.
12:45 pm to 5:30 pm ($50 bonus class fee)
Only 25 spots Free for PPP Alumni
Create Your Life Vision Board Workshop
Dianna Glandon, Above the Rest Event Designs
(Note from Dianna)
Do you know what a Vision Board is?
It’s a way to manifest your dream life. When you make a Vision Board, you get clear on what you want to create in your life. And IT WORKS!
Once you get clarity, you select images and words from magazines, and paste them on a workable poster board. It’s Simple & Fun! Seeing this board each day aligns your brain with the outcomes you most want to attract. (I’ve personally seen this work in my life!)
Science has even proven the power of the brain and visualizing. Scientific studies reveal that when you visualize an action, you stimulate the same brain regions as when you actually perform that action. In other words, your brain can be trained to create outcomes you most want. And this is exactly why I’m hosting a full day workshop to help people visualize their ideal outcomes, results and lives. Because it works!
So why doesn’t everyone create Vision Boards? Well, the reality is, most of us never make the time. We let our busy, distracted lives keep us, well, busy and distracted.
It’s time to change that in June 2017 a $50 value for a life changing day! This day immersion for you to focus on your authentic life, core clarity and ideal out-comes.
There are only 25 spaces available because of the deep nature
of the day’s work. So act now! Register for the Create Your Life
Vision Board Workshop immersion day! Going to be AWESOME!
Wednesday, June 21st BONUS Classes!
Such a fun experience! 40+ people working together on a
common goal. Loads of fun learning new techniques and
making new friendships. Would definitely do it again.
– Helen Martich
Wednesday, June 21st BONUS Classes!
7 pm –9 pm
$50 Fee—Only 25 Spots Mindy Neal—Digital Marketing Specialist
Facebook Social List Building & Selling
How to Generate Leads and Sales from Facebook
Let’s face it—Social media is the pop culture revolution that your business has to master, even on a local level, and Facebook is the King of that Pop.
It can be daunting to run your business and master your marketing while keeping your return on investment in the black.
How can we utilize Facebook to find new customers, care for our current customers, increase sales, and manage content without adding another pile to our already full plates?
In this dynamic LIVE hands-on class, you’ll master the Facebook platform to deliver the highest value to your customer while maximizing your sales and increasing your lead list to grow your community.
Bring in your laptops—We are going to get down and dirty with the Facebook platform!
Learn to connect organic Facebook content to increase sales and leads.
Create and scale highly successful Facebook ad campaigns that generate leads and sales.
Broaden your content reach without spending more on ads.
Uncover the social success cycle and understand how to apply it to your business.
Crank up the volume of your Facebook messages to break through cacophony without adding more noise.
Grasp Facebook live with prerecorded video to dazzle your audience.
Discover how you can stay on the cutting edge without
having to be on Facebook 24-7.
There are only 25 spaces available because of the in-depth hands-on mastery of the content.
Register now and start increasing your sales utilizing Facebook. BONUS pre-class material for
everyone who signs up!
WORKSHOP SCHEDULE may flex some to complete all task.
Thursday, June 22
8 am Registration Open
9am—10:30 am
Opening Session
Meet the Team
Overview of the Workshop
Tommy will dive into the history of using Parades to Promote his business, the logistics behind his own FLOAT and meeting his clients needs who pay for Parade decor.
11 am – 12:00 pm Framing 101
12:00 pm —1 pm Lunch
1pm—3 pm Framing Fill in the letters with balloons
3:30 -4:30 pm Press Releases by Joette
Create Press Release—Bring your Laptop or notebook.
Attending this workshop is step 1, now it’s time to promote that you were here to gain FREE marketing for your business.
Many of the Alumni of PPP 2016 were on TV & Newspaper in the last year.
4:30 –5:30 pm Make the most of your Online Presence with Mindy
5:30—7 pm Dinner on own
7 pm – 9 pm Business Wisdom – Full panel of Instructors for you to ask them the things you have always wanted to know about how they run their businesses.
9 pm – 11 pm – Link O Loons are Sweet! Carolynn & Eddie
Make the Linking sweet accents for Parade.
Friday, June 23
9am –Noon Parade Poles
No Starving Artist - Eddie
Noon to 1:00 pm Lunch
1:00 pm – 4 pm Parade Poles Tommy
4:30 -5:45 pm Networking Necessi-ties -Chad
How to become a Rock Star in your local chamber of commerce, what to do with your new found power and how to expand your empire. (find out how Chad sold a giant Chicken to Popeyes Chicken after PPP 2016!)
6:30 pm Dinner and Networking at
Balloons by Tommy Headquarters! (Weather permitting)
Tommy and Scott will open their home/Balloons by Tommy Office for a large Italian picnic and tour.
Saturday, June 25th
9 am—Noon Backpacks Tommy Part of the high impact of the
Parade is each walker wearing a backpack!
Noon – 1 pm Lunch
1 pm – 5:30 pm
Continued Inflation of all designs, Wearables
Professional Individual and group photos will be taken this after-noon. Dianna will create the schedule
5:30 - 7 pm Dinner on your own
7pm Parading with Passion! Chad
Get the crowd interacting and they will remember you!
8 pm—till we are done. What to Expect at Parade tomorrow.
Final inflation pack the trucks!
Sunday, June 25th
Let the Parade Begin!
7:45 am, Meet in Lobby ready to Go!
8:00 am LOAD the Bus
Head to Downtown
Move the Balloons from the trucks
to the Floats!
Dance in the Parking lot!
Enjoy the Parade!
7 pm Dinner and final session of
PPP 2017 at the hotel.
Networking at meals to build new professional relationships.
Small workshop = quality time with instructors.
Focus on growing your income and marketing tips that work.
Tommy shares how he grew his business to $330,000 in sales in 2016 and
is experiencing a 20 % increase for 2017
Professional photos you can use as your headshot, and in marketing.
Hands on experience to increase efficiency and confidence.
Designs to sell to your clients when you return home.
Experience 1 Million people Cheering
as you walk down the
streets of Chicago in the
Balloons by Tommy
Parade Entry on Sunday, June 25th
(optional)
Balloons by Tommy Entry is a crowd
favorite every year!
While the workshop
experience is preparing
the entry for the parade,
attendance in the parade is
not required to participate
in the workshop.
More Testimonials…
We had an INCREDIBLE time! Fun and high impact
designs, relevant and valuable information, new friends and
unforgettable memories. Easily the most effective investment
we've ever made in our business!
Brandi Nesbitt
Everything was great. The hands-on was fantastic.
Loved the professional photographer. Loved having
most meals as a group. Great team building. Seems
like Joette thought of every detail'
Carolynn Hayman,
Creator of Conrad the Unicorn!
Gain valuable experience & knowledge
• Work side by side with Tommy, Scott and crew on floats for their clients. • Transfer all the skills you learn to market to clients , not just parades! • Framing for Letters
• How to create concepts for your clients to make a splash in the parade.
• Marketing plan to apply these skills to clients outside of the Parade Market.
• Behind the scenes business tips from Tommy and Scott of how they have doubled their gross sales in the last year.
• How to organize a volunteer or paid crew for large events. • How to run your business while preparing for a large event weekend.
• Photo’s through out the workshop to use in marketing when you return home. • Prepare Press releases at workshop to help you get FREE news coverage in your area.
• How to use SEO to your advantage after participating in a parade. • Lunch each day and Dinner on Sunday is a part of the workshop payment, these give you great
networking time with fellow balloon pros.
Thank you to all our wonderful sponsors that
support Education for the Balloon Industry!
If you would like to serve as a sponsor email [email protected]
