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4 _foreword
by ulrich dietz
7 _about code_n
_essays
10 words of welcome
by oliver frese
12 innovation – the new frontier
for sustainable growth
by mark smith
_jury
67 klaas bollhöfer
67 ulrich dietz
68 murat günak
68 prof. dietmar harhoff
69 bindi karia
69 tobias kiessling
70 carsten knop
70 prof. dr. norbert pohlmann
71 dr. krystian pracz
71 jens-uwe sauer
_designers
74 how big is big data?
75 about clemens weisshaar
and reed kram
_partners
79 initiator
gft group
80 global partners
cebit
ey
82 strategic partner
82 event partners
82 conference partner
82 media partners
83 community partners
83 sponsors
84 _acknowledgements
by ulrich dietz
86 _imprint
_finalists
14 42 technologies
15 aentropico
16 appscale
17 augmentation industries
18 autogrid
19 avansera
20 big data scoring
21 buzzoek
22 cartodb
23 cosinuss°
24 crayon data
25 data virtuality
26 deltasight
27 dropthought
28 elastic.io
29 energydeck
30 feingold technologies
31 genalice
32 g|predictive
33 graphmasters
34 imath research
35 infinite analytics
36 intelie
37 kreditech
38 leanciti
39 locoslab
40 mammothdb
41 mapegy
42 marinexplore
43 massive analytic
44 mint labs
45 opendatasoft
46 precifica
47 precogs
48 radoop
49 real impact analytics
50 sablono
51 science rockstars
52 soma analytics
53 speedment
54 spinnakr
55 sqream
56 streetspotr
57 swan insights
58 synerscope
59 tectuality
60 transmetrics
61 tresata
62 tvbeat
63 viewsy
Startups provide us with a sneak preview of the
future. Many of these young people are realizing
ideas for which a market still needs to develop.
Yet these company founders still approach the
task at hand with enthusiasm and vision – because
they believe there’s an opportunity out there for
them. Because they want to make a diference.
These are people who unceremoniously keep
things moving forward and set the trends. All of
their innovative solutions have something in com-
mon: substance and sheer potential!
Why don’t more established enterprises simply
copy these promising ideas and force the "litle
fish" out of the market? Because they know that
copying ideas will get us nowhere in the long
term. But the brains behind the ideas will. For
successful companies in the digital economy like
Google it goes without saying that they cannot
just rely on the creativity of their own employ-
ees. They have to keep looking in other parts of
the ocean. From time to time they pay sums of
money for up-and-coming companies that might
sound ludicrous. But what this shows is just how
convinced market leaders are of the potential in
innovative startup solutions.
The vision and passion of young entrepreneurs,
dovetailed with the experience of established
businesses, create a win-win situation for both
parties. And this doesn’t just apply to the Ap-
ples and Facebooks of the world. Digital devel-
opments are moving ahead at full speed, revolu-
tionizing entire sectors of industry. Companies
in every industry have to continually reinvent
themselves – from small and medium-sized en-
terprises to leading internationals. To win the
tug-of-war for customers, they also have to rec-
ognize world-changing ideas.
This is where CODE_n comes in. As a global plat-
form for innovation, we deliberately bring young
and established companies together under one
roof. And this fosters the new.
CODE_n has its finger on the pulse again in 2014.
This year, the focus lies on big data and the goal
of many companies, in every sector of industry
worldwide, to use the mountains of data being
generated in the digital age not just more quickly,
but also more eficiently. This year’s CODE_n
theme – Driving the Data Revolution – inspired a
good 450 young companies from all corners of
the globe to enter their big data business mod-
els into our annual innovation competition. In the
three years the competition has been running,
that’s a record – one we’re proud of!
The concepts submited by our finalists revolve
around highly targeted applications at every
stage of the data business value chain. This shows
that big data is much more than an issue confined
to the IT department. Research, production, lo-
gistics, marketing, financial accounts, business
development – all have something to gain from
these made-to-measure solutions.
Again, the CeBIT trade show in Hanover provides
the ideal backdrop for CODE_n. For a whole week,
our 50 finalists will be showcasing their ideas
across 5,000 square meters of exhibition space,
here at the world’s biggest IT trade show. CeBIT
gives them the opportunity to rub shoulders with
new customers, investors, and decision-makers
from politics and business.
We invited one of the most talked about designer
duos in recent years – Reed Kram and Clemens
Weisshaar – to provide a spectacular seting for
CODE_n and our finalists. They will change Hall
16 at CeBIT into a place where familiar frames of
reference are consciously transposed, thus open-
ing the eye to the new and novel. Their oversized
expositions provide an impressive answer to our
question: How big is big data?
I hope you will savor the spirit of CODE_n in the
unique seting of Hall 16 at CeBIT. And open your
mind to inspiration!
Sincerely,
Ulrich Dietz
ulrich dietz
founder and ceo, gft group
foreword
4 5
CODE_n is an international initiative for digital pi-
oneers, innovators, and groundbreaking startups.
Initiated in 2011 by GFT Technologies AG, the goal
of this network is to support outstanding busi-
ness talents and their exceptional business ideas,
provide them with a platform for dialog, and
therefore stimulate and accelerate innovation in
the field. CODE_n stands for "Code of the New,"
the DNA of innovation.
global innovation contest
In 2014, CODE_n will bestow the third annual
CODE_n Award under the moto: "Driving the
Data Revolution." The contest is looking for busi-
ness models devoted to the intelligent and efi-
cient handling of large data volumes.
@cebit
The 50 most promising startups have been se-
lected as finalists of the CODE_n14 Contest. They
will present their business concepts at the CeBIT
2014 exhibition. Hall 16, a hot spot for young en-
trepreneurs from around the world, will provide
plenty of space to showcase their innovations.
The hall was specially designed for this year’s
contest by internationally renowned designers
Clemens Weisshaar and Reed Kram, who gave the
backdrop its unique flair.
code_n 14 award
A high-caliber jury will select the winner of the
CODE_n14 Award from the 50 finalists. The win-
ner will receive prize money of €30,000.
timeline
_ 31 jul 2013 Contest launched
_ 15 nov 2013 Close of registration: more than
450 applicants from 60 countries
_ 10 dec 2013 Selection of finalists:
50 participants from 17 countries
_ 07 mar 2014 Preparation of the 5,000 square
meters of innovation space in
CeBIT’s Hall 16
_ 10 mar 2014 Start of CeBIT
_ 12 mar 2014 CODE_n Award Show,
announcement of contest winner
about code_n
7
ess say
words of welcome
Year after year, CeBIT shows a strong commit-
ment to promoting innovative ideas and young
entrepreneurs, and we can look back on a very
successful track record in this sense. 2014 will
be no exception: With CeBIT showcasing more
than 300 startups, the event has never been so
youthful!
Much of the credit for this success must go to
the CODE_n initiative, which we helped launch
back in 2012, and especially to Ulrich Dietz, who
has put so much personal efort into this excit-
ing venture. Over the past two years, CODE_n
has brought many innovative business models to
CeBIT and inspired us with the fresh approach
and spirit of Silicon Valley.
From the outset we were convinced that the
CODE_n concept would work. The idea of com-
bining entrepreneurship, market experience and
trailblazing startups within a creative presenta-
tion was as unique as it was compelling. There is
nothing else like it on the marketplace.
As the organizer of the world's most important
event for the digital world, we also stand firmly
commited to sparking new initiatives and fresh
inspiration for the benefit of the IT sector and
its user base. Personally, I can think of no beter
place than CeBIT to showcase innovations from
around the globe in a concentrated and imagina-
tive display. One look at CODE_n is proof enough
that this business remains strong, dynamic and
full of potential.
I am especially proud to report the large number
of startups interested in taking part in CODE_n.
More than 450 young entrepreneurs from 60
countries applied. Selecting the best 50 from this
huge number of applicants was no easy task. Evi-
dently, the keynote theme "Driving the Data Rev-
olution" hit exactly the right note, and no visitor
entering Hall 16 at CeBIT can fail to be excited
about the forward-looking applications awaiting
them there.
I hope you are looking forward to this truly spe-
cial showcase as much as I am!
oliver frese
member of the managing board
deutsche messe
innovation – the new frontier for sustainable growth
Companies all around the world want to atain
competitive advantage and sustainable growth.
But how can this be achieved, once costs are re-
duced, productivity is improved and new markets
are opened up? Where is the next frontier for
long-term growth?
The answer is innovation. Even the most success-
ful companies need to develop a deeper under-
standing of new customers‘ preferences, innova-
tive products, services and business models. To
achieve this, it is necessary to unlock the growth
opportunities with big data which is a key driver
of transformational change in the large majority
of industry sectors. But change is easier said than
done. Innovation is a complex process depending
on many factors. The larger a company is, the
more dificult it is to rethink existing business
models, properly mine and manage big data and
implement a culture of innovation.
Growth and success increasingly depend on a
company’s ability to tap external sources of in-
novation by investing in pioneering startups or
sometimes even absorbing them. It is not enough
to buy and implement innovative big data analyt-
ics and technologies, but to develop rich and sus-
tainable sources of new business ideas. Technol-
ogies ultimately are only enabling tools but not
innovation by itself.
EY is a global partner of CODE_n, ofering estab-
lished companies a unique platform to connect
with pioneering startups for investment, acquisi-
tion and mutual interest. We used our expertise
in innovation management to select young en-
trepreneurs from around the world whose ideas
have the potential to drive the ongoing data rev-
olution and help our clients drive innovation and
ultimately sustainable future growth.
mark smith
partner and executive director
ey
10 11
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Aentropico is a Colombian startup, made with
love from Latin American cities like Bogotá, San-
tiago and Rio de Janeiro. We empower managers in
medium-sized businesses with predictive analytics
so that they can make informed decisions on cus-
tomer segmentation, product recommendations
and inventory management. Managers get insight
for their decisions by using our data apps, which
are ready-to-use predictive models that solve a
particular business problem using an available
data source.
42 is a predictive analytics platform that person-
alizes in-store retail. We use big data technologies
to process point-of-sale (POS) data and create
profiles for customers. We make it intuitive to
identify key consumers and overall purchase pat-
terns. 42 presented on the runway at New York
Fashion Week in 2013 and launched at TechCrunch
Disrupt in NYC.
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mad has developed a device that can be plugged
into a car and synced with a smartphone: the mad
Adapter. It is capable of extracting any data a car
produces, from the number of seatbelts fastened
to fuel level, mileage, and CO2 exhaust. It is cur-
rently being used for things like a CO2-based in-
surance scheme, fleet management, a rental car
tracker, and more. Founded in 2012 by Alexander
Marten and Stephan Kaufmann, the company now
has eight employees and received funding of more
than USD 2,000,000.
AppScale is the only open-source cloud platform
with API compatibility for Google Cloud that
executes everywhere (on-premise or over your
favorite public or managed cloud infrastructure)
– bringing "write once, run anywhere" to cloud
apps.
16 17
autogrid
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Retailers want to know what their customers plan
to do, but they want even more to direct those fu-
ture actions. Hyper-local and relevant advertising
opportunities are what the industry is looking for.
Avansera makes DeepDivetm, a Big Data analysis
and action tool that allows retailers to see mar-
ket trends, possible future activity and predictive
modeling in the retail space. With DeepDivetm ad-
vertisers can see the future and act on it!
AutoGrid organizes the world's energy data us-
ing Internet scale and secure cloud-computing to
process the petabytes of information produced
from an increasingly networked, automated grid.
With big data analytics AutoGrid generates real-
time predictions and implements programs for
electricity providers, grid operators, and con-
sumers to manage the grid, conserve resources,
increase ROI, reduce carbon emissions and bring
new resources like renewable energy, electric ve-
hicles and storage online.
18 19
big data scoring
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Big Data Scoring is the leading social media and
big data credit scoring provider. We are the first
company in the world to develop credit scoring al-
gorithms based on social media for cross-border
use. Our solutions help banks and other lenders
improve their credit quality and increase loan ac-
ceptance rates. We also bring banking to younger
clients and emerging markets, which have been un-
derserved for decades due to lack of information.
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buzzoek Buzzoek enables all shop owners to create their
own low-cost loyalty program. Customers who
walk into a store can instantly use any NFC card
or device that they already carry (e.g. the Dutch
OV Chip card, the London Oyster card or an NF-
C-enabled phone) as a loyalty card, without
pre-registration. Our simple solution gives mer-
chants complete flexibility to create an individual,
cross-store or white-label reward or membership
program.
20 21
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CartoDB is an online mapping platform to improve
the process of making geospatial-driven websites
and applications, and to democratize the use of
data. CartoDB brings data management, scalabil-
ity and aesthetic focus to online mapping in a sin-
gle easy-to-use tool. Since its launch, in mid-2011,
CartoDB has atracted users from the National
Park Service, The World Conservation Monitoring
Centre and NASA, as well as to the Wall Street
Journal.
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cosinuss°cosinuss°, founded in 2011, develops innovative
solutions for the continuous and mobile monitor-
ing of vital signs in the ear. Based on its platform
technology, earconnectTM, cosinuss° provides mar-
ket-specific wearable technologies for the fields
of sports, medicine and employment protection
that enable the measurement of heart rate, core
body temperature and/or pulsoxymetry.
22 23
crayon dataToday’s defining problem is simplifying choice. Re-
search proves that with limited but relevant op-
tions, customers make more satisfying decisions
more easily. Crayon's SimplerChoices combines
massive external and enterprise data using insights
into taste, influence, behavior and context to drive
usage, revenue and customer satisfaction for en-
terprises. Relevant, personalized choices are de-
livered with Amazon-like power to customers of
banks, retailers, hotels and telcos, through a pay-
per-use SaaS platform.
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The datavirtuality software enables companies to
eficiently use Big Data with a revolutionary new
data warehouse technology: Fast and highly flex-
ible, the software not only processes large data
volumes, but also integrates a large multitude of
data sources, which is its key benefit. This is made
possible not only due to the automated setup of
a data warehouse within just a few days, but also
due to self-learning capabilities, with which data
structures can adapt to user behavior on their
own.
data virtuality
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Data generation has increased exponentially over
the past decades. Deltasight is developing tech-
nologies that allow quick and cost-efective con-
nection, normalization and analysis of diferent
data sets. Deltasight’s first product is an innova-
tion and intellectual property (IP) analysis plat-
form. It helps its users beter understand the true
context and opportunities in innovation and R&D
by bridging technology, law and patent data.
dropthought
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DropThought is a consumer experience manage-
ment SaaS solution that enables management to
get "actionable feedback instantly" from custom-
ers at the point of engagement. Negative feed-
back can be fixed quickly to improve operational
scores (guest recovery, net promoter score), and
positive feedback is marketed on social media to
improve brand presence and social media scores
(Trip Advisor). Senior management gets access to
intuitive dashboards to monitor voice of the cus-
tomer.
26 27
elastic.io
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elastic.io is the world's leading white-label cloud-
to-cloud integration platform that allows Soft-
ware-as-a-Service (SaaS) companies to connect
their product to the world's best cloud services!
With elastic.io SaaS can quickly extend its ecosys-
tem and value chain with dozens of diferent apps
from integrated partners. A white-label integra-
tion store can be set-up within minutes. Following
the principle "integrate once, reach many" SaaS
companies use elastic.io to drive their own rev-
enues and user numbers up whilst dramatically
reducing costs and sustaining the end-user rela-
tionships.
energydeck
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nc
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EnergyDeck is an award-winning, web-based en-
ergy analytics and engagement platform focused
on the real estate management space. It is pow-
erful yet easy to use, and combines analytics and
benchmarking with innovative sharing of key in-
formation between stakeholders. This makes it
uniquely able to drive real energy eficiency that
makes buildings fiter places to live and work in.
28 29
feingold technologies
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Stress kills performance and relationships. Fein-
gold Technologies' applications are your reliable
companions for controlling and managing stress
in your professional and personal life.Feingold
Technologies, founded in 2010, ofers an innova-
tive, market-proven technology for analyzing con-
fidence and stress in voice and in text. Our easy-
to-use business applications for mobile devices
enable an increase in sales productivity and lead-
ership efectiveness.
genalice
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au
nc
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an
yg
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BV
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GENALICE is a young (but highly experienced) in-
novative software company, founded in 2012. With
our groundbreaking software we will make an im-
portant contribution to beter diagnosis and treat-
ment of complex DNA diseases, such as cancer.
Our mission is to save lives and increase the qual-
ity of life for people sufering from complex DNA
diseases like cancer. Our highly motivated team
strives for perfection and customer satisfaction
while also aiming to be a "great place to work".
30 31
_y
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nc
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as
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ilip
pe
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dr
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pr
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pe
graphmasters
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au
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Graphmasters is a software company that was
founded in February 2013. It provides an inter-
net-based routing service for navigation systems.
The core product, called NUNAV, is a routing
technology which calculates individual routes for
each vehicle. Simulations show that NUNAV routes
get customers through trafic up to twice as fast
as modern navigation systems. Additionally, traf-
fic jams can be prevented before they even get to
happen.
g|predictive
G|Predictive changes the way marketing people
work with data. Their Customer Lifetime Suite en-
ables marketeers to make data-driven decisions
without even thinking about data. Based on pre-
dictive analytics the software identifies the ac-
tions that create the most value. The solutions are
hassle-free and save time while giving the decision
maker peace of mind. Thanks to the predictive ca-
pabilities of the Customer Lifetime Suite, custom-
ers enjoy substantial gains in conversion rate and
customer lifetime value.
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32 33
imath research
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iMath Research is a new ICT company based in the
UAB Research Parc. The company was created by
three technological researchers in 2012. iMath Re-
search ofers big data services that include math-
ematical and artificial intelligence techniques to
SMEs to get useful information from vast amounts
of data – quickly accessing this data from any de-
vice and any place at any time. In addition, the
customer obtains information without the need
to invest in a lot of computing resources and tech-
nical knowledge.
infinite analytics
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.co
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Infinite Analytics is the most advanced big data
and social data analytics company. Co-founded in
June 2012 by two MIT graduates, it has its genesis
in a class taught by Sir Tim Berners-Lee, the inven-
tor of the World Wide Web. Its flagship product,
the SocialGenomix, creates a social genome of a
user based on structured and unstructured data
on social networks to predict user behavior for
e-commerce, media and content and enterprise
businesses.
34 35
intelie
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nc
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Intelie is a Brazilian software company that makes
businesses think faster. We have developed Intelie
Live, a big data analytics platform which can col-
lect, gather and process vast amounts of data in
real time. All this data is converted into actionable
information ploted on executive dashboards and
intelligent alerts. With real-time operational in-
formation and alerts, companies can prevent fail-
ures and seize opportunities immediately. Intelie
Live - minutes are worth millions.
kreditech
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eb
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With its self-developed scoring technology, the
Hamburg-based big data-startup, Kreditech, has
closed a large gap in the market of consumer
loans in emerging markets. Customers can apply
for an online loan in just a few minutes via Face-
book, text message, a mobile application, or the
Kredito24 portals. The creditworthiness of a user
is determined in less than a minute based on up
to 8,000 data points and the loan is directly is-
sued. Kreditech currently ofers its services in
five countries.
36 37
leanciti
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nc
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In an 'intelligent city', municipalities, residents
and businesses join eforts to ensure smarter ur-
ban management and optimal use of resources.
LeanCiti is a PaaS that aggregates big data from
utility smart meters for electricity, water, and
gas. City planners and facility operators use this
intelligence to analyze, forecast, simulate deci-
sions, and trade energy based on consumption,
production, and greenhouse gas emissions. An in-
tegrated social app connects users and monitors
consumption changes.
locoslab
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nc
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Founded in 2012 as a spin-of of the University of
Duisburg-Essen, Locoslab specializes in the devel-
opment, management and installation of low-cost
indoor localization products and services. The Lo-
coslab team draws on years of experience in the
area of RF-based localization solutions. Our tools
for big data analysis allow our customers to gain
insights into their business, optimize the use of fa-
cilities, and tailor services to specific target groups
while preserving the user privacy.
38 39
mammothdbMDB is a high-performance, SQL-compliant RD-
BMS designed for running interactive analyti-
cal applications on Hadoop. MDB stores data in
pre-structured "data engines" that sit on each of
the nodes in a system and optimize query execu-
tion. Combined with our "Interactive Map/Reduce"
feature, which is over 30 times faster than M/R,
MDB provides true interactivity. Partial results are
then aggregated through our "Interactive Map/Re-
duce" interface and returned using our internally
developed "SQL Rewriter."
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mapegy
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mapegy provides insights for technology decisions
based on facts and figures from global innovation
data obtained through a Web portal. Our technol-
ogy intelligence tools let you freely explore the
world of technology to gain valuable information
that truly makes a diference for your business. We
put the data you need right at your fingertips, giv-
ing you the WHO, WHAT, WHERE, HOW and WHEN
of global technology.
40 41
marinexplore
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nc
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marineOS is a cloud-based data platform, designed
for ingesting all major ocean data types, allowing
you to streamline your data-flows within a single
extensible platform. It delivers powerful, easy to
use tools for organizing, analyzing, visualizing, and
securely distributing ocean data to clients, inter-
nal teams and third-party software. marineOS is
developed by the startup Marineexplore, based in
the Silicon Valley.
massive analytic
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Massive Analytic is a highly innovative SaaS com-
pany developing world-leading big data solutions.
Our products range from fully featured Business
Analytics & Optimization ("BAO") and code-free
analytics to hyperfast data movement, access,
and storage. Oscar BAO, running on our invention
‘Artificial Precognition’, simplifies big data and
provides rapid insights into business data, without
writing codified queries, significantly reducing the
need for statisticians and analysts.
42 43
mint labs
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We build Google Maps for the brain. Using ad-
vanced MRI technology, we are able to capture
micro-structural properties of brain tissue and
provide detailed 3D maps of the brain. Our tools
evaluate the structural condition of the nerve fi-
bers afected by a given neurodegenerative dis-
ease (Multiple Sclerosis, Parkinson's, Alzheimer's,
among others). Our platform delivers accuracy in
an eficient and cost-efective way.
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info
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Labsmedical innovation and technology laboratories
opendatasoft
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OpenDataSoft was founded in 2011 by Jean-Marc
Lazard, CEO, and David Thoumas, CTO. They have
developed a turnkey SaaS platform that makes it
very easy to publish, share, and reuse data online.
OpenDataSoft’s customers are both public ad-
ministrations who use the platform for their open
data portals, as well as companies who want to
share data with their internal and/or external eco-
systems.
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44 45
precifica
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PRECIFICA is a "Pricing Intelligence" platform which
ofers a 100% automated service for retailers and
manufacturers to flexibly react to the competi-
tion. Founded in Brazil in 2012 by Ricardo Ramos
and Walter Sabini Junior, PRECIFICA emerged to
ofer the possibility of seting up dynamic changing
in prices through pre-defined criteria, which are
based on actions by competitors. Going beyond
price monitoring, the platform has already been
integrated with Google Adwords and Google An-
alytics.
Preço Inteligente
precogs
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Precogs is a business analytics company that of-
fers visibility on the risk of adverse events in the
electronic manufacturing supply chain. Precogs'
solutions improve and fortify a company’s supply
chain through prescriptive data analytics, which
promote user proactivity by identifying imbal-
ances in supply and demand, as well as discrepan-
cies in component pricing. The integration of SAP
Hana in Precogs' solutions has empowered us with
near-real-time data processing, in order to classify
component supply disruptions.
46 47
radoop
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Radoop develops a big data analytics interface
that can be used by business analysts and data
scientists with no coding at all. It is integrated
with RapidMiner to provide a graphical drag-and-
drop interface for defining and maintaining ana-
lytics processes. Radoop covers all the complexi-
ties of the underlying big data infrastructure (like
Hadoop) and makes it easy to perform big data
analytics.
real impact analytics
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ta
ill
e l
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va
n m
er
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n
Reducing global poverty is one of the top priori-
ties of our millennium. What are we doing about
it? We are using Telecom big data to improve pov-
erty reduction actions. Our innovation, "Data for
Good", uses emerging market telecom data to find
insights and recommend actions to development
actors (international institutions, government,
NGOs). As a result, they can identify poor indi-
viduals, understand their social ties and provide
adapted financial inclusion programs (mobile
money, micro-financing, etc.).
48 49
sablono
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Sablono BIMtime is a construction management
software which creates schedules based on a 3D
building model. To do this, the 3D model is con-
nected to Sablono certified building processes,
which contain all information on the manufactur-
ing of every single component of the project. The
result is a significantly more reliable and accurate
schedule with up to 1,000 times the level of detail.
The company was founded in 2013 as a spin-of of
TU Berlin.
science rockstars
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More Sales by Science. PersuasionAPI combines
data interpretation based on intelligent learning
algorithms with (our own) Stanford behavioral re-
search. It builds individual profiles and remembers
how to pitch to individual online customers. It lis-
tens to and learns from your customers’ behavior
and adjusts its sales pitch accordingly, in real-time.
It behaves like the smartest ofline salesmen.
50 51
soma analytics
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London-based SOMA Analytics provides the
world's first evidence-based mobile health pro-
gram that increases employee's mental resilience
based on the following patent-pending biomet-
rics, using only a smartphone: Sleep (only scien-
tifically validated algorithm for sleep analysis on
smartphones), emotions (recognizes seven emo-
tions during a phone call), and hand-eye-coordi-
nation (through typing speed and error rate). The
company founded in 2012 works with FTSE100, Eu-
roStoxx50 and Dax30 companies.
speedmentSpeedment is an innovative IT company headquar-
tered in Sweden. The company focuses on graph
databases and optimization of databases. With its
Speedment Ace innovation the company has raised
the standard for high-performance accelerators.
It has been successfully deployed on a variety of
platforms, ranging from small, embedded systems
to high-performance super servers.
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52 53
sqream
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SQream Technologies is a high-tech startup spe-
cializing in big data and GPU technology. Our ro-
bust database combines modern GPU (graphic
processing unit) technology with the best prac-
tices in today’s big data platforms. It provides in-
sights from big data up to 100x faster. We ensure
more data in less time, allowing businesses to
capture insights in the most cost-efective, hassle-
free and eficient manner possible.
spinnakrSpinnakr is a next generation data analytics prod-
uct. By applying the best of machine learning,
real-time, and predictive analytics, Spinnakr en-
ables business owners to unlock the value of data
insights without the need for professional data
teams. Spinnakr does the work for you, from in-
sight, to recommendation, to action in real-time.
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54 55
streetspotr
_y
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t
The Streetspotr app allows businesses to tap into
the smartphone revolution. Within moments,
these companies can have a mobile workforce at
their command – anywhere, at any time, and on any
scale. Gathering information "on the ground" via a
smartphone workforce gives businesses access to
data and provides insights with never-before-seen
speed, accuracy, and afordability. Furthermore,
the incentive for Streetspotrs is the potential to
make real money while on the go.
swan insights
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Swan Insights enables data-driven business by al-
lowing organizations to make the most of external
data. The DataGraph gathers data from social me-
dia, the Web, open data sources, and various other
origins, combines this with corporate data, and
turns it into insights thanks to advanced data anal-
ysis methods. Our clients get answers to strategic
issues: client acquisition, churn prediction, future
behavior, marketing campaigns, impact prediction,
lead ranking, and propensity analysis. The future
is now visible.
56 57
synerscope
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Synerscope launched in 2011 to help exploit data,
"the new oil." Synerscope uses lessons from med-
ical imaging technologies and scientific visualiza-
tions to maximize the use of human visual process-
ing powers. Even scientists not familiar with data
processing can now analyze data 100-1000 times
faster. Speed makes mass-scale data exploration
afordable.
tectuality
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nc
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sensalytics is a cloud-based sensor analytics
platform for real-world tracking. With this sys-
tem a retail store is equipped with sensors, e.g.
people counter. The collected data is processed
on sensalytics servers. Similar to web analytics
tools, the platform delivers key figures, such as
customer behavior or returning visitors. Branch
owners can access their data via a web portal or
mobile apps to analyze what is really going on in
their stores.
58 59
transmetrics
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nc
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Transmetrics brings big data predictions to cargo
transport in order to improve how capacity is
used. For decades, the transport industry has
been running at 40% of unused cargo vehicle ca-
pacity – transporting just air. Our cloud solution
enables transport companies to predict their fu-
ture shipping volume for the next six weeks by
using historical company data, external data, and
forecasts. It helps them to dramatically improve
capacity, achieve savings in the multi-millions, and
to reduce CO2 emissions.
tresata
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Tresata's next-generation predictive analytics
software enables businesses to understand cus-
tomer behavior. This vision of enabling businesses
to appreciate and learn from their customers'
needs and wants, is the key to a future where a
product or service is designed, created and deliv-
ered to meet the unique need of each individual
customer.
60 61
tvbeat
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nc
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lic
tvbeat was founded in 2012 to provide broadcast-
ers, advertisers and cable companies with next-
generation TV analytics. It measures TV audience
behavior across all platforms in real time, analyz-
ing tens of millions of viewer interactions daily,
turning them into actionable insights for custom-
ers. tvbeat helps customers make beter televi-
sion.
viewsy
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Viewsy is Google Analytics for the physical world.
We provide deep insights into the customer jour-
ney such as customer loyalty, engagement and
dwell time. Our technology captures data anony-
mously and passively and helps retailers improve
their ROI by understanding and interpreting cus-
tomer behavior statistics.
62 63
ruyj
gft group
A true entrepreneur, Ulrich Dietz set up his first
company at the age of just 19. After completing
a degree in mechanical engineering and product
engineering, he co-founded GFT in 1987 and re-
mains at its helm today. GFT Technologies AG is
now a leading international IT service provider.
Ulrich Dietz is active in a number of commitees
to support startups and to promote the inter-
nationalization of Germany as an IT location. As
well as creating the CODE_n innovation initia-
tive, he is also the author of the book The new
New and was named German Entrepreneur Of
The Year 2011.
ulrich dietz
the unbelievable machine company
Klaas Bollhöfer works as a head data scien-
tist and big data evangelist with the Unbeliev-
able Machine Company GmbH. An author and
speaker, Bollhöfer is also the father of Data Sci-
ence Day (DSDay), coordinator of Big Data Week
in Berlin, a member of the program commitee
for the O'Reilly Strata Conference in London,
and a member of the program commitee for
IDG’s "Best in Big Data."
"Big data needs entrepreneurial spirit, new ideas,
and innovative new companies in order to really
grow. There is an urgent need to throw away old
habits and the beaten ways of doing things. We
need to be creative, playful, and open to failure
to find new value in data and build data prod-
ucts that mater to us tomorrow. I am proud to
be part of CODE_n, to give my support, and to
act as a catalyst for what might change our daily
lives in the next few years."
klaas bollhöfer
67
tobias kiessling
intelliad media
Tobias Kiessling is managing director and co-
founder of intelliAd Media GmbH. In 2007, he and
his partner developed a technology platform that
provides agencies and direct clients with multi-
channel tracking and 360-degree optimization of
all online marketing activities. As CTO, Kiessling is
responsible for the technical development of the
platform. He also coordinates the development of
new and existing product solutions. IntelliAd has
nearly 100 employees today.
"I like the concept of ofering a platform to facili-
tate the exchange between young startups and ex-
perienced companies and investors. I am happy to
be a part of this ambitious project and hope I can
be of help in transforming the big data buzzword
into sustainable business models."
mia electric
Murat Günak is a designer and co-founder of mia‐
electric. He has managed design departments
at Peugeot, Daimler, and Volkswagen. Through
the end of 2006, he served as head designer for
the VW Corporation. Since 2007 the designer
has dedicated himself primarily to the develop-
ment of electric automobiles. Taking a page from
the book of Swiss hybrid car company, Mindset,
Günak developed the mia – the first 100% electri-
cally powered vehicle to be developed for series
production. In 2013 he founded Tretbox, an inter-
national network of thinkers and doers engaged
in the future of mobility.
"Promoting talent and discovering young compa-
nies is a part of GFT’s company culture. CODE_n
is just one example of its commitment to these
ideas. The exchange between thinkers and do-
ers is essential to fuel creativity, courage, and
passion. I wish all of the participants the best of
luck!"
max planck institute
Prof. Dietmar Harhof is the director of the Max
Planck Institute for Innovation and Competition,
and an honorary professor at Ludwig Maximilian
University in Munich. His research focuses on the
areas of innovation research and industrial eco-
nomics. Harhof also serves as chairman of the
German Research and Innovation Commission of
Experts (EFI), which regularly advises the German
federal government on issues related to research
and innovation policy.
"CODE_n is an experiment that challenges and
promotes the entrepreneurial spirit and cre-
ativity in people. I'm delighted to be helping this
project as a member of the jury."
murat günak
prof. dietmar harhoff
bindi karia
silicon valley bank
Bindi Karia is leading the early stage of Silicon Val-
ley Bank’s eforts in Europe as Vice President – Ac-
celerator. Having spent much of her career in and
around the startup ecosystem, most recently as
the venture capital/emerging business lead at Mi-
crosoft UK (now known as Microsoft Ventures) for
five years, she also headed up BizSpark in the UK.
She sits on many industry advisory boards, and
has recently been appointed a trustee for Startup
Weekend Europe. She’s an active mentor and sup-
porter of many of London’s top incubators in-
cluding Seedcamp, TechStars, Startupbootcamp,
WAYRA, and Level39.
"I’m extremely passionate about startups in Eu-
rope. Therefore I’m thrilled to support CODE_n
and get to know the courageous entrepreneurs
who are willing to tackle the data revolution."
68 69
seedmatch
Jens-Uwe Sauer is the founder and CEO of Seed-
match, the first and leading online crowdfunding
platform for startups in Germany. Due to the lack
of equity money available, even for excellent busi-
ness ideas in Germany, he founded Seedmatch
as a new way to fund startups. The USP: Anyone
can get involved – minimum investments start at
€250. Since its launch in August 2011, over 50 start-
ups have been successfully financed via the Seed-
match crowd. In October 2013, Jens-Uwe founded
Econeers, a sister platform for crowdfunding fo-
cused on projects in the field of renewable energy
and energy efficiency. It gives citizens the oppor-
tunity to make a value-added contribution to Ger-
many’s transition to alternative energy.
"CODE_n is looking for the most exciting IT and
Web innovations around the world. We are very
honored to be part of this initiative."
jens-uwe sauer
westphalia university of applied sciences
Prof. Dr. Norbert Pohlmann is an IT professor
specialized in the area of distributed systems
and information security in the IT department at
the Westphalia University of Applied Sciences in
Gelsenkirchen. He is also the executive director
of the university’s Institute for Internet Security.
Since April 1997, Prof. Dr. Pohlmann has served as
chairman of the German IT Security Association,
TeleTrusT.
"I believe supporting young people is one of the
most important and exciting things I, as a profes-
sor, can do for our society. So of course I am hon-
ored to serve as a member of the CODE_n jury. I
am happy to support the initiative because it in-
spires the younger generation and sets the scene
for success in the future."
prof. dr. norbert
pohlmann
ey
His strategic focus and knowledge make Dr. Krys-
tian Pracz perfectly suited for his new role as a
CODE_n jury member. "At EY my fields of ex-
pertise include market demand and new devel-
opments, which enables me to judge the long-
term growth potential of innovative business
concepts. EY is strongly commited to promoting
startups that have the capability to support and
drive transformational change," states Dr. Pracz.
He is very happy to contribute to new devel-
opments by helping select the most promising
young pioneers.
dr. krystianpracz
frankfurter allgemeine zeitung
Carsten Knop is a senior business editor for the
German daily Frankfurter Allgemeine Zeitung
(FAZ). Based at the newspaper’s headquarters in
Frankfurt, he is in charge of the companies sec-
tion of the paper. He contributes editorials and
feature stories. In previous assignments with the
FAZ, Carsten Knop was based in San Francisco,
New York City and Düsseldorf. He was born in
Dortmund and educated at the University of
Münster, Germany. He joined the FAZ in 1993 after
receiving a degree in economics that same year.
"Big data is set to be – as far as the industrial in-
ternet is concerned – the most promising trend
in the IT industry for years to come. It will be in-
teresting to see how our CODE_n startups will
energize themselves and exisiting companies with
their ideas."
carsten knop
70 71
eig
snser
d
Clemens Weisshaar and Reed Kram have sculpted
the volumetric expanse of Hall 16 of the Hanover
Fairgrounds with a 3,000 square meter, floor-to-
ceiling graphic that makes manifest the largesse
of Big Data, the theme of this year’s CODE_n.
Big Data is visualized as a massive repository of
human culture and activity, able to tackle and ar-
ticulate the complexity, breadth and depth of the
information available within virtual spaces. Weiss-
haar and Kram have culled and combined data
sets from a vast range of sources from Google
Lab’s annals of digitized books to the morpho-
logical paths of the human mind to create a gi-
ant panorama that both envelopes and frees the
exhibition space. Liberated from the constraints
of digital screens the terapixel-resolution and ar-
how big is big data?
chitectural scale of the graphics incites ideas to
unfold across all 5,000 square meters of the hall,
unimpeded by the communication barriers that
so characterize conventional expo architecture.
In the center of the re-imagined forum, an ago-
ra-like raised platform acts as a functional block
with a full range of gastronomical programming,
an auditorium and curated public space. Against
the backdrop of Big Data, 21st century innovation
is posited as a sequence of deeply connected
ideas and intangible technologies that bolster the
endeavors of 50 international startups, each hand
selected by CODE_n initiators GFT and global
partner EY as the most promising business con-
cepts in Big Data.
Clemens Weisshaar and Reed Kram are the lead-
ing-edge of the field of design. They have been re-
ferred to as "the vanguard of the next generation
of digital designers" (FORM Magazine) and "the
poster boys of a new breed of designers" (Inter-
national Herald Tribune).
Their work has been exhibited worldwide and can
be found in the permanent collections of the Vitra
Design Museum, Weil am Rhein, Museum of Mod-
ern Art, New York and the Centre Pompidou, Paris.
Clients include Audi, Classicon, Prada, Magnum
Photos, Rem Koolhaas' Ofice for Metropolitan
Architecture, PriceWaterhouseCoopers, and the
Volkswagen Group.
Before founding their ofice KRAM/WEISSHAAR
in Munich and Stockholm in 2002, Reed Kram
worked at the trailblazing Media Lab at the Mas-
sachusets Institute of Technology before going
to the tech and start-up epicenter, Silicon Valley;
Clemens Weisshaar studied Industrial Design in
Central Saint Martins and at the Royal College of
Art in London.
Clemens Weisshaar and Reed Kram's work posits
a new form of integrated product and process de-
velopment – and is, in efect, redesigning design.
about clemens weisshaar
and reed kram
74 75
rtnaers
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gft groupThe GFT Group is a global technology partner for
future digital issues – covering everything from
discovering innovation to developing and imple-
menting sustainable business models.
Within the GFT Group, GFT stands for competent
consulting and reliable development, implemen-
tation and maintenance of customized IT solu-
tions. The company is one of the world’s leading
IT solutions providers in the banking sector.
emagine ofers companies the opportunity to
staf their strategic technology projects both
quickly and flexibly with capable experts. To
achieve this, emagine has an international net-
work of highly qualified IT and engineering spe-
cialists at its disposal.
CODE_n, the GFT Group’s innovation platform,
ofers international startups, technology pio-
neers and established companies access to a
global network. It’s where ideas become busi-
ness.
Headquartered in Germany, the GFT Group has
stood for technological expertise, innovative
strength and outstanding quality for over 25
years. Founded in 1987, the GFT Group expected to
achieve revenues of around € 260 million in 2013.
With a global team spanning 2,000 employees, the
company is represented in eight countries by its
32 local ofices. The GFT Group is listed on the
Frankfurt Stock Exchange (Prime Standard).
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EY is a global leader in assurance, tax, transaction
and advisory services. The insights and quality
services we deliver help build trust and confi-
dence in the capital markets and in economies
the world over. We develop outstanding leaders
who team to deliver on our promises to all of our
stakeholders. In so doing, we play a critical role
in building a beter working world for our people,
for our clients and for our communities.
The global EY organization refers to all member
firms of Ernst & Young Global Limited (EYG). Each
EYG member firm is a separate legal entity and
has no liability for another such entity’s acts or
omissions. Ernst & Young Global Limited, a UK
company limited by guarantee, does not provide
services to clients. In Germany, EY has 22 loca-
tions. In this portrait, "EY" and "we" refer to all
German member firms of Ernst & Young Global
Limited.
cebit
Deutsche Messe is well-known as an organizer
of capital goods fairs. Established in 1947, Deut-
sche Messe currently employs 1,155 staf mem-
bers worldwide, and counts as one of the world’s
leading exhibition companies. The core business
of Deutsche Messe consists of producing and op-
erating world-leading trade fairs at its Hannover
exhibition center in Germany as well as abroad,
on all six continents. In its foreign tradeshow
business, Deutsche Messe focuses particularly
on growth markets in China, India, Southeast Asia,
Australia, Turkey, Brazil and the United States. In
2013 Deutsche Messe recorded 24,000 exhibitors
at its events. Total atendance at all trade fairs
was over 2 million visitors, with net occupied dis-
play space running at around 2.3 million square
meters (approx. 24.7 million square feet). Featur-
ing 24 halls on around one million square meters
of land, the Hannover Exhibition Grounds rep-
resent the world’s largest trade fair facility. For
more than 30 years Deutsche Messe has helped
its clients implement their globalization strate-
gies. Today it operates a worldwide network of
subsidiaries and sales ofices in more than 100 na-
tions. Every year Deutsche Messe produces more
than 50 trade fairs outside of Germany, atracting
more than 17,000 exhibiting enterprises last year,
whose products and services drew the aten-
dance of 1.8 million visitors. Every year is kicked
of by DOMOTEX, the international trade fair for
the floor coverings industry, which takes place in
January. Then, every year in spring, two flagship
shows draw hundreds of thousands of visitors
and entrepreneurs from across the globe: CeBIT
in March and HANNOVER MESSE in April, both
serving as visitor magnets, particularly for the
professional and business community. A number
of other leading flagship shows are likewise based
in Hannover, including LIGNA, EMO, CeMAT, AG-
RITECHNICA, IAA Nutzfahrzeuge and BIOTECH-
NICA.
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80 81
global partners
strategic partner
event partners
conference partner
media partners
community partners
sponsors
82 83
Inspired by the first two extraordinary years we
enjoyed with CODE_n, it really wasn’t a tough
decision to put our all into moving the project
forward. While our CODE_n community is con-
stantly expanding, I am proud of all the inspiration
and enthusiasm we have developed thus far.
This success is the result of the hard work in-
vested by many diferent people, whom I’d like
to thank for their contributions. You continually
bring new ideas to the project, and pour all your
determination into the work that ultimately fuels
CODE_n.
I would like to start by thanking my fellow board
members at GFT, Jean-François Bodin, Marika Lu-
lay, and Dr. Jochen Ruetz. From the very begin-
ning, you helped carry the vision of CODE_n, sup-
porting it all along the way. Thanks also to Andrea
Wlcek, who has assumed personal responsibility
for CODE_n. With your tireless work in organizing
acknowledgments
this huge project, you play a major role in devel-
oping CODE_n into the great platform that it is
today.
On behalf of GFT, I would like to thank our global
partners EY and CeBIT, and their team represen-
tatives Mark Smith and Oliver Frese. Both part-
ners have believed in CODE_n since its early
stages. Thank you for your valuable contributions
and inspiring input as well as your financial and
stafing support. You have helped us tremen-
dously in bringing the vision of CODE_n to life.
A heartfelt thanks goes out to Clemens Weiss-
haar and Reed Kram. With your fantastic inter-
pretation of this year’s CODE_n theme "Driving
the Data Revolution," you created a uniquely in-
spiring backdrop for CODE_n in Hall 16.
I would also like to thank the 50 finalists and all
the other young innovators who applied to our
contest. We were truly overwhelmed by the ex-
ceptional quality of the applications we received.
You really do drive the data revolution.
My sincere thanks also go out to our jury, who
selected the winner of this year’s CODE_n Con-
test. The jury includes Klaas Wilhelm Bollhoefer,
Murat Günak, Prof. Dietmar Harhof, Bindi Karia,
Tobias Kiessling, Carsten Knop, Prof. Dr. Norbert
Pohlmann, Dr. Krystian Pracz and Jens-Uwe Sauer.
My final – yet very big – thank you is directed at
all of the people at GFT who have invested great
passion and hard work in our initiative. Without
your extraordinary commitment, CODE_n sim-
ply wouldn’t be possible. Thanks so much to
Isabel Alexandre, Flor Barahona Esteve, Janina
Benz, Johannes Braig, Sven Brandes, Esteban
Chiner, Maria Dietz, Alex Duran Panades, Dr. Oliver
Ehret, Dionysis Eliakopoulos, Katrin Frech, Lena
Gaede, Manfred Gaus, Manfred Gmeiner, Moritz
Gräter, Michael Hackenjos, Michael Hehn, Mathias
Heinrich, Johanna Hellmich, Carina Hummel, Felix
Jansen, Christian Klef, André Krüger, Peter Lichter,
Fanny Marschner, Elke Möbius, Miguel Reiser,
Ignacio Sales, Rebecca Schlosser, Dr. Alexandra
Schröter, and Helen Thomas.
Ulrich Dietz
84 85
published by
GFT Innovations GmbH
Filderhauptstraße 142
70599 Stutgart, Germany
concept
GFT Innovations GmbH
graphic design
VERY, Frankfurt am Main
printing
Druckerei Imbescheidt, Frankfurt am Main
visualization
Kram/Weisshaar, Designers, Munich & Stockholm
image credits
All images from our finalists, partners and jury:
copyright at each finalist, partner or jury.
Photos Kram/Weisshaar p. 75 © Mathias Ziegler.
pa rt n e r s
