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250 Users~20 Concurrency
SIP & GSMTrunks
WorksGlobally
IVR & CallRecording
CRUX LXALL-IN-ONE TELEPHONY SOLUTION FOR SME
presents
+65 6401 3357
PARTNER DECK
“The cost of moving to a VoIP or centralized telephony system is prohibitive for small-businesses like us.”
Sumesh Kumar GargCEOAPEX Thermocon Pvt. Ltd.
3
# Critical pain-point for SMBs
NO SUITABLE OPTIONS FOR SMB
Small and medium sized businesses cannot afford telephony infrastructure for teams and often end up using personal smartphones, which does not offer the required flexibility and costs more in the long-term.
PAINPOINT
UPSTART
MEDIUMBUSINESS
MNC
ABLE TO MAKE DO WITH INDIVIDUAL SMARTPHONES
INCONVENIENT & EXPENSIVETO RUN ON SMARTPHONES.NO AFFORDABLE OPTIONS
CHOICE BETWEEN ON-PREMISE & CLOUD
TYPICALLY USE ON-PREMISE VOIP &UNIFIED COMMUNICATIONS
SMALL BUSINESS
4
ALL IN ONEUNIFIED COMMUNICATIONS
WIFI ROUTER
INTERNAL MEMORY
UPTO 1TB
CDR & CALL
RECORDING
VOICEMAIL
YOUR OWN
CUG
CALL
DISTRIBUTION &
MANAGEMENT
AUTO
ATTENDANT
DLNA MEDIA
SERVER
GSM SIP
REGISTERED WITHTested & Certified
for use with
Singtel SIP Trunk
5
One Crux LX connects up to 250 users
Connect up to 250 employees on one Crux LX for free services, locally or over internet.
No separate phones for each user
You don’t need to spend on infrastructure for every employee. Simply let them use their own smartphones.
Loaded with Free value-added services
Use your Crux LX for free calling within the team or use it as a conference line for your employees and clients, and loads of features.
ENTERPRISE FEATURES, SMB PRICECRUX LX
6
Crux LXAll-in-one Telephony Solution for SME Store CDR,
Voicemail & Recordings
IVR, Call Distribution, Ring Groups
Soft phone App across Platforms
Make & Receive Landline Calls
Power from Battery Bank5V 2.5A USB
Pre-Configured for Plug-n-Play
250 UsersUp to 20 Concurrency
Audio Conferences
Works Globally with
GSM & SIP
CDR based Call Analysis
Usage Charts & CDR Reports
WiFi Router & Access Point
Lower Monthly
Phone Bill
Admin & User Management Portal
Time Groups and Time Schedules
REGISTERED WITHTested & Certified
for use with
Singtel SIP Trunk
7HOWITWORKS
User experience is no different from a regular calling experience. Simply fire up your dialer and call an extension or a phone number directly.
# Users simply call using a Softphone app
1 Connect Crux LX 2 Install an App 3 Dial to Talk
8
SIP Protection
• Intrusion Detection
• Brute-force Protection
• IP Whitelist & Blacklist
Wireless LAN
• WPA/WPA2
SIP & WIFISECURE
WIFI ROUTER
INTERNAL
MEMORY
CDR & CALL
RECORDING
VOICEMAIL
YOUR OWN
CALL
DISTRIBUTION &
MANAGEMENT
AUTO
ATTENDANT
DLNA MEDIA
SERVER
GSM SIP
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WAN Upto 5-ports 10/100 Mbps
(Makes multiple SIP Trunks possible, even over VPN)
1-port 10/100 Mbps (native)
Upto 4-ports 10/100 Mbps (over USB2.0)
WLAN 1x 802.11n with WPA/WPA2 security
GSM Upto 10 GSM Trunks
(over HSPA USB Sticks on a powered USB Hub)
Salient Features of Crux LX
▪Wireless Unified Communication Platform suitable for Small & Medium Businesses
▪ Asterisk ™ and FreePBX ™ based Voice Communication, Powered by Raspberry Pi ™
▪ Configure as WiFi Access Point or Wireless/Wired Client on existing Network
▪Do-It-Yourself (DIY) graphical interfaces that are easy to navigate for Administrators & Users
▪ 802.11n WiFi Access Point with WPA/WPA2 security
▪ Supports GSM SIM Trunks for simultaneous Data & Voice
▪ Supports SIP Trunks, Skype for Business, Google Voice; Supports SIP Trunks over VPN as well
▪Up to 250 SIP / IAX2 (users/lines/extensions); Up to 20 concurrent calls (with codec G.729)
▪ Bring-Your-Own-Application (LAMP, Node.js, MQTT)
▪ Customizable Interactive Voice Response (IVR) Menu
▪ Calling Functions Supported: Call Waiting, Call Transfer, Call Parking, Follow Me, DND, Call Recording, Voicemail,
and many more; Support for Public and Private Audio Conferences
▪ Custom Reports including Call Detail Records (CDR)
Technical Specifications
▪DTMF Method: Audio, RFC2833, SIP
▪Network Ports & Protocol: UDP / TCP
▪ Security: SRTP, TLS, HTTPS
▪ Voice Codec: GSM, G.722, G.726, G.729, etc.
▪ Video Codec: VP8, H.263, H.264
▪ Video Codec: MPEG, VC (License purchase required)
Power Specification
▪Universal Power Supply 2.5A, 5.1V, Micro USB B, 1.5m Cable
SPECIFICATIONSCRUX LX
REGISTERED WITH
10
A
VOICEPORTAL
11
A
WIFI ROUTERPORTAL
12
USECASE#1SINGLE OR MULTI-SITE TELEPHONY
IP-PBX & UNIFIED COMMS TO JUMP START YOUR OFFICE ANYTIME, ANYWHERE
13
USECASE#2CALL CENTER
SETUP UPTO 20 AGENT CALL CENTER QUICKLY AND WITHOUT MUCH INFRASTRUCTURE
• LIVE VIEW & DETAILED PERFORMANCE REPORTS• STORE UP TO 16,000 HOURS OF CALL RECORDING• AGENTS COULD BE IN DIFFERENT LOCATIONS• NO MONTHLY RECURRING COSTS
14
• Small & Mid Size Offices
• Pre-existing WIFI / LAN at client site
• Crux LX used as IP-PBX
• Users connected by wire / wireless
• Local & Remote users1
• Small Offices
• No WIFI / LAN at client site
• Crux LX used as WIFI AP & IP-PBX
• Users connected by wireless only
• Local & Remote users2
DEPLOYMENTSCENARIOS
15
LEGACY ISDN + SIP MODELCRUX LX & ISDN IP-PBX
LAN / WAN
PANASONIC KX-NS1000PANASONIC KX-HGT100
ISDN TRUNK
SIP TRUNK
CRUX LX
SETUP AS EXT 100 ON NS1000
SETUP SIP EXT 101 ON NS1000 AS SIP TRUNK
PANASONIC KX-HGT100
SETUP AS EXT 200 ON CRUX LX
CAN MAKE & RECEIVE
CALLS VIA ISDN
TRUNK ON NS1000 AS
WELL AS VIA
EXTERNAL SIP TRUNK
ON CRUX LX
1
2
3
KX-NS1000 PBX & EXTENSIONS
CRUX LX PBX & EXTENSIONS
LAN OR WAN NETWORK
EXTERNAL ISDN TRUNK1
EXTERNAL SIP TRUNK2
3
INTERNAL SIP TRUNK OVER EXTENSION3
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CLIENTS &TESTIMONIES
17
HAPPYCLIENTS
EDEN SCHOOL
DIABETES SINGAPORE
DEWTOUCH INNOVATIONS
Before After
Venkatesh NarasiahExecutive Director
Diabetes Singapore
“I had a very specific need for a
telephony system for my organization.
The only available solution was Crux
LX. It turned out to be the most cost-
effective solution as well as easy to
install and configure. Its functionality is
far outstanding and there is no
comparable product in the market. It
has significantly enabled my business
to increase its distribution reach.”
Others Crux LX
8 analogue phone lines
3 isolated branches
no call distribution capability
no auto-call attendant,
DDI, voicemail
charged calls between branches
single number to reach any branch
access to IVR, voice mail, call
management
zero cost of solution offset against savings
access to call statistics & responsiveness
free calling between and in branches
freedom to make & receive calls anywhere
improved collaboration and distribution channel integration
CASE STUDYDIABETES SINGAPORE
19
HighCost
Functionality
High
Low
Low
White Space
GLOBALCOMPETITION
20
TDM PBX IP PBX Crux LX PBX on Cloud
Auto Attendant / Call Distribution (IVR) x ✓$ ✓ ✓$
Conference Call x ✓$ ✓ ✓$
Call Detail Records x ✓$ ✓ ✓$
Voicemail x ✓$ ✓ ✓$
Call Recording x ✓$ ✓ ✓$
Skills for Maintenance Needed Needed Self Service Self Service
Time to Deploy Days – Weeks Days – Weeks Mins – Hours Hours
Smart Device Features x x ✓ x
Individual Customization x x ✓ x
Free Inter-office Calls x x ✓ x
Total Cost of Acquisition (TCA) > $2000 > $5000 > $999 > $15 /user /month
Number of Extensions Fixed Fixed Flexible Fixed
Communication Device Instrument Instrument / Softphone Instrument / Softphone Instrument / Softphone
TECHCOMPARISON
21
Call Forwarding 29% | Mobile Compatibility 21% | Voicemail 25%
http://www.softwareadvice.com/resources/voip-software-smb-buyer-trends-2015/
All features supported by
Crux LX
MARKET TRENDSSMB BUYER
22
AWARDS& RECOGNITION
TOP100 2018 by
Reliance Jio
GenNext
TELCO
Best Idea Award
2018 at
NTU-NBS
BIZ SCHOOL
TOP25
BeCON 2018 at
IIT Delhi
TECH SCHOOL +
23
AS SEEN INMEDIA
24
SEPT
EMBE
R 20
18EF
Y
25
OC
TOBE
R 20
18O
SFY
26
SUCCESS ONKICKSTARTER
27
SOLUTIONPARTNERS
28
KEYCOLLABORATIONS
29
ENGAGEDPARTNERS
30
Step #1• E-mail us at
• Crux Labs Channel Development Manager will reach out to discuss the Partner Program details.
• Get Started Now!
Step #2• Crux Labs Channel Development Manager will determine a partnership fit and prepare a Partner Appointment with T&C for our partnership.
• Once you accept the Partner Appointment, your organization will be added as Crux Labs Authorized Partner.
• Get early-access to future products.
Step #3• Get a demo unit at 50%of retail price, product information, case studies, and marketing support material.
• Identify 2-3 client leads and get Crux Labs Channel Development Manager to help you convert.
• Get access to technical personnel over telephone or email for quick counsel.
At Crux Labs™, we are changing the way
Small Businesses communicate.
Partner for success.
As Crux Labs partner, you can sell Crux LX, our flagship Unified Communication
platform, that is built using open-source software and hardware, including the popular
FreePBX® and Asterisk® communication products.
Crux LX is a feature-rich enterprise-quality product, yet it offers an ultra low cost of
acquisition to clients, without compromising the industry-leading margins that you
can make on it. This uniquely positions it as a Communication platform of choice for
Small Businesses, SOHO, Non Profits, and Public Sector segments, where Unified
Communications and IP-PBX penetration has traditionally seen to be low.
Crux LX will allow you to sell-along digital communication technologies like SIP and
GSM Trunks, and renew support contracts and extended warranties year over year.
You can be in and out for a client installation in flat two hours and manage the future
needs over remote sessions.
We will soon be launching a few more products that sell along with Unified
Communications products, at higher than market margins, giving you yet another
opportunity to sell quality products to your installed base.
CRUX LABSPARTNER PROGRAM
31
FOUNDER &INVESTORS
▪ 23 years in business and technology leadership roles at IBM, HP & Wipro and 3 profitable start-ups
▪ Start-up Mentor at INSEAD, NUS, A*Star, SMART, StartupBootCamp, PlatformE@SUSS, and SGInnovate
▪ Product R&D, Partnerships, Technology Commercialization, Technical Sales, Marketing
▪ MIT Sloan School of Management (EPGM ’15) and MJP Rohilkhand (B. Tech. Computer Science ’98)
Rohit Gupta – Founder
Crux Labs Pte. [email protected]
+65 6401 3357
Numbers to try Crux LX Demo Unit in Singapore+65 8303 4332 (SG GSM) | +65 6717 4885 (SG SIP) | +1 570 5636 566 (US SIP)
CRUX LXENTERPRISE FEATURES
SME PRICE
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