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To the press

tokyo,japan,29 January 2020

I LOVE, INC.

'Tokyo Bar Hopping Shimokitazawa' in which 30,000 people have participated will be held for 19 days with 82 bars, which is the longest and biggest in the past! Period: February 6 (Thr) to February 24(Mon) Tokyo Bar Hopping Shimokitazawa, is held by I LOVE Co,Ltd (in Setagaya-ku,Tokyo President:Tomonori Nishiyama) and Shimokitazawa Promotion Union. This is a bar hopping event of finding your favorite bars and make new friends. In this time, we prepare for English maps and menus for foreign people to enjoy Shimokitazawa.

▼Tokyo Bar Hopping Shimokitazawa URL：https://barbar.love-shimokitazawa.jp/en/top-7 ■About Tokyo Bar Hopping Shimokitazawa Tokyo Bar Hopping Shimokitazawa is a local-wide event that offers an opportunity to explore a range of Shimokitazawa's most intriguing Izakayas(Japanese style pubs). This event which has been attended by more than 30,000 people, whose participants has been growing at each time. According to a ranking article '''Time Out Index 2019'', a large-scale global city survey released by Time Out in 2019, Japan's only Shimokitazawa ranked in the ''Top 50 Coolest Towns in the World'', was ranked second. Also, the TV Asahi broadcast “The latest survey in the fall of 2019! Popular local souvenir rankings for foreigners to buy” (broadcasted on November 23, 2019), Shimokitazawa's second-hand clothing was ranked as the third place. From these media, We can expect that foreigners visiting Shimokitazawa will increase. Therefore, in this time, we prepare English maps and menus for foreigners to enjoy and spreading charms of Shimokitazawa by special dishes. This is a little difficult for them to explore smoothly in the labyrinth-like alleyways of Shimokitazawa, but they can find intriguing restaurants with the map.

PRESS RELEASE

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Showing the wristband at restaurants, you can enjoy 'A Special dish and a drink(1,000yen)' or '1st drink(400yen)' without cover charge. Participants safely enjoy drinking at new bars because the price is known in advance. While enjoying a special dish, for people who have favorite spots, we hope them to find your new favorite stores. And for beginners of bar hopping, let's enjoy bar hopping and find your favorite bars.

Special dishes

Past event

Name Tokyo Bar Hopping Shimokitazawa

Date February 6 (Thr) to February 24 (Mon) For 19days *Times are based on each restaurant' business hours.

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Contents

This is an eating and drinking event to find your favorite bars and make new friends by stamp collecting while you enjoy a special food and drinks of 82 participating companies. Showing "Baru Baru Shimokitazawa" event wristband gives you access to special dishes without a cover charge at the participating bars. Enjoy bar hopping at a discount!

Reception area The square opposite Shimokitazawa Station East Exit

How to participate

Purchasing a “Baru Baru Shimokitazawa” event wristband will eliminate cover charge and give you access to special dishes across 82 participating bars. Enjoy bar hopping at a discount! ▼wristbands ◎1DAY At door:700 yen Repeat customers' discount:300 yen *During the event, repeat discount will be applied for the second and subsequent p

articipants by showing the wristband purchased last time. ◎19DAYS（先着100本） ◎19DAYS(Limited to 100) At door:1,200yen ・Where to purchase: 82 participating bars and Reception area(during the event) ▼Limited menu for people wear the wristband A special dish and 1st drink:1,000yen 1st drink: 400 yen

Hosts

Shimokitazawa Promotion Union (Shimokitazawa Ichibangai Shopping Street Promote Association, Shimokitazawa South Shopping Street Promote Association, SHIMOKITA Shopping Street Promote Association, Shimokitazawa Azuma-kai Shopping Street Association, Daizawa Street Kyouei-kai Shopping Street Association, Shimokitazawa South Exit Pure Road Shinei Shotenkai Shopping Street Association), and I LOVE Shimokitazawa

Cosponcers

Setagaya-ku, Setagaya Public Corporation for Industrial & Tourism Promote Association and Setagaya Public Corporation for Industrial & Tourism Promotion Tourism Division

■ About 'I love Shimokitazawa' 'I LOVE Shimokitazawa' is the local project to connect the people who love and try to boost Shimokitazawa. In this website,you can find information about stores, restaurants and events like Curry Festival. https://love-shimokitazawa.jp/ ■Contact us I LOVE Co., Ltd MAIL：info@love-shimokitazawa.jp *The names of companies and products are Trademark or Registered Trademark of each company. *Contents are as of the announcement date. Please note that it is subject to change without notification.