Press Release: The Media Caravan pushes along... Radio FRO & FRS collaborate and take care of Indian music culture (07252011)

8/6/2019 Press Release: The Media Caravan pushes along... Radio FRO & FRS collaborate and take care of Indian music cult…

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Release for reprint: Monday, 8 th August – 12:00 am

The Media Caravan pushes along...- Radio FRO & FRS collaborate and take care of Indian music culture

(07/25/2011-FHH) Two Austrian channels cooperate from August on to cover Indian music culture with three monthly broadcastings. Two formats for Indian Classical music (2 hours) and Indian Electronics (one hour) are overtaken by Radio FRO and FRS – Freies Radio Salzkammergut. The shows are produced by the promotion initiative IMC – India meets Classic in Germany, Hamburg.

From August 2011 on the promotion initiative IMC – India meets Classicfully cover all its shows (IMC - India meets Classic + Indian E-music) in theneighbouring countries Austria + Switzerland, at all eight (8) broadcasts permonth in DE, A and CH.

The promotion initiative IMC - India meets Classic is settled in NorthGermany, Hamburg and “onair” since March 2006. Since January 2010 areproduced monthly two radio formats: IMC – India meets Classic as pre-production and Indian E-music as “live show” since January 2010.

IMC and IE-m go onair via Internet radio, locally via cable & analoguebroadcasted by TIDE 96.0 FM, Hamburg and by Radio RaSA,Schaffhausen in Switzerland.For Austria Radio FRO in Linz (Upper Austria) and FRS – Freies RadioSalzkammergut in Bad Ischl have partnered up for pushing the “mediacaravan – travelling radios” along…. as they have collaborated successfullyduring the Festival of Regions (22 nd June – 3 rd July 2011) having producedmore than 100 hours radio programs within a pool of five radio stations (

Radio FRO 105.0, Radionest, FRS, Freies Radio Freistadt, Radio B138)plus one TV station (dorfTV).

After a technical test run with broadcasting in June and July the area of(Upper) Austria and Salzkammergut will experience from August 2011 onmonthly unique radio shows bringing “onair” finest Indian electronics andIndian Classical music from North- and South India.FRS will broadcast Indian Electronics (Indian E-music) and Radio FRO105.0 will present two hours IMC – India meets Classic on every 2 nd and 4 th Sunday night and FKS on every 4th Saturday night, each at 11:00 pm. Theprogram calendars will announce both shows on each platforms to benefitfor its regional listeners by cross medias services. All shows can be listenedthrough whole Austria and worldwide via Internet radio.

IMC – India meets Classic herewith consolidates a unique market positionas single all years radio program for Indian music culture in whole Germanlanguage area with the beginning of it’s 6th year in media production (on18 th July). ElJay Arem, the founder: “Its an important step to come ourtarget closer as a social project. We are thankfully for the management andtechnical crew of Radio FRO 105.0 and FRS which made it possible havingplaytime “onair” with a deeper understanding for the social aspects behindthe project”.

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Andreas Wahl, CEO of Radio FRO 105.0 (Linz/Upper Austria):“It was a personal matter to take these items into our program. I think it'simportant that we lead our own listening habits to the limites, but also thoseof our listeners again and again. I have the hope this will create moreopenness in the heads. We are very grateful for these two radio shows.”

Mario Friedwanger, managing director of FRS (Bad Ischl/Salzkammergut):“With Indian E-music we can offer a program that is dedicated to theimmense richness of Indian music culture in addition to Bharat Radio, anIndian travel magazine which is produced inhouse. The FRS listeners havea great demand for electronic music. The promotion initiative IMC - Indiameets Classic provides both: pulsating sounds of the Indian subcontinent inconnection with electronic music. - A warm welcome in the FRS radio familyand thanks for the dedication.”

In times where India is overspeeding China by an annual economicalgrowth of >5% till 2025 and meanwhile a German Bank (Deutsche Bank) is

lead by Anshu Jain of Indian origin, its more than ever important theWestern world gets a growing understanding for Indian mentality byknowledge about India’s culture. Indian Classical music is the eldest musicsystem in the world still existing from where even Western Classical musichas its origin. The unique radio shows from Hamburg cover topics likephilosophy, anthropology, music ethnology, history, music pedagogy alongwith biographical datas about Indian music maestros and Indianinstruments to promote an inter-cultural dialogue between South Asia/Indiaand Europe.

The promotion initiative IMC – India meets Classic had been founded in2005 to establish new music therapy program, based on Indian Classicalmusic by promoting an inter-cultural dialogue between South Asia/India and

Europe via unique radio formats which follow the self given policy asInfoEduTainment program… the financing by sponsors for social weakclasses with psyche illnesses is based on an increasing media coverage,internationally. This strategy was part of the concept from beginning on.The world economic crisis since 2008 let slow down to come this targetcloser. With the latest media data the growing radio market is a branchsegment within medias which is recovering quickly since 2010.

With the new and own IMC radio production studio which was setup duringthe annual summer break in June 2011 the promotion initiative IMC – Indiameets Classic can guarantee a high qualitatively production standard.

This press release was published via openPR.com - http://bit.ly/nFoDxb .

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Contact…

promotion initiative "IMC - India meets Classic"c/o Lothar J.R. Maier (editor's leadership)Sootboern 7 - D-22453 Hamburg (Germany)

Tel.: +49-(0)40-41431-2872 (Intern.: -2892)Mobile: +49-(0)170-8828176

more details about…

IMC - India meets Classic - www.imcradio.netIndian E-music - www.imcradio.net/emusicIMC’s policy – www.imcradio.net/policyPromotion initiative IMC – India meets Classic &the social idea – www.imcradio.net/about

Broadcasting plan - http://www.imcradio.net/broadcasting

Radio FRO 105.0 – www.fro.atFRS – Freies Radio Salzkammergut – www.freiesradio.atRadio Rasa - www.rasa.chMedia Caravan – www.medienkarawane.org

Documents

Press Release: The Media Caravan pushes along... Radio FRO & FRS collaborate and take care of Indian music culture (07252011)