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ALEXANDRA ROUBINE, MARIANNE KLEIN MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012 PRESS REVIEW #FAILBOOK | NEW SOCIAL NETWORKS: CROSS VS. NICHE

Press Review/ A Roubine & M Klein

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Page 1: Press Review/ A Roubine & M Klein

ALEXANDRA ROUBINE, MARIANNE KLEIN

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012

PRESS REVIEW#FAILBOOK | NEW SOCIAL NETWORKS: CROSS VS. NICHE

Page 2: Press Review/ A Roubine & M Klein

#FAILBOOK

#FAILBOOKTHE FACTS

- SUPPOSEDLY PRIVATE MESSAGES PUBLISHED ON SOME USERS TIMELINES

- NEWS BUZZ VIA (FRENCH) TWITTER & MEDIA

- FACEBOOK DENIAL

- SUMMONING OF FACEBOOK REPRESENTATIVES BY FRENCH GOVERNMENT

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012

Page 3: Press Review/ A Roubine & M Klein

TEAM #BUGTEAM #HALLU VS

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012#FAILBOOK

Page 4: Press Review/ A Roubine & M Klein

CONFUSION WITHIN THE PUBLIC OPINION

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012#FAILBOOK

Page 5: Press Review/ A Roubine & M Klein

AN IMMATURE AUDIENCE?

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012#FAILBOOK

Page 6: Press Review/ A Roubine & M Klein

NEW SOCIAL NETWORKS

CROSS VS. NICHENEW SOCIAL NETWORKS

- VIA ME: A NEW SOCIAL NETWORK

- MYSPACE RELAUNCH: A SOCIAL NETWORK RENEWAL

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012

Page 7: Press Review/ A Roubine & M Klein

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012

VIA ME

NEW SOCIAL NETWORKS

Page 8: Press Review/ A Roubine & M Klein

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012

MYSPACE, THE RELAUNCH

NEW SOCIAL NETWORKS

Page 9: Press Review/ A Roubine & M Klein

MEDIA, DIGITAL INNOVATION & CHANGE MANAGEMENT| SCIENCES PO 2012

TOWARDS SPECIALIZED SOCIAL NETWORKS?

PINTEREST

INSTAGRAM

SUMZERO

NEW SOCIAL NETWORKS