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PRESSKIT 2016
EYELINK SPORTOURERWeight/ 138g Size/ W 154 x L 226mmMirror Thickness/ 2mmColour/ Black
The latest arrival in our Sportourer product line is the Eyelink, a detacha-ble rearview mirror designed for those who travel by bicycle, be it in urban areas or in natural environrments, and want to ride in safety, without sacrificing style and comfort.Thanks to its radius of curvature, the Eyelink ensures a much wider field of vision when equated to competitors in its category. Furthermore, the increased visibility is delivered without having to vary the position of the cyclist. Its adjustability makes it adaptable to any type of handlebar and every riding style, making it a universal accessory.Reflective patches on the front of the mirror make the rider visible from multiple angles, thus ensuring greater safety. The integrated grip clamp provide a perfect, clean solution, perfectly combining with Sportourer Grips. The contemporary design makes it entirely compatible with any kind of bicycle, e-bikes included.
Eyelink Sportourer
Wide and clear viewing angle.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
Fit, Choose and Have FunHONEYCOMB CARTON
qr codefor more info
COLUMN TO DISPLAY UP TO24 SADDLES
Fit Corner 100%10
0% RECYCLE
• Eco-Friendly•The best saddle is not necessarily the most expensive or the most technical, but the one offering the most suitable physical shape to fulfill the needs of the consumer.
How do you fi nd out which to Sportourer saddle will give you the best ride and the most comfort?
The answer is given by the new Fit Corner, a simple and accurate system that helps step by step the user to determine the correct choice of saddle.
The structure: clear and intuitive The display is made of a frontal wall and a platform where the consumer stands. Instructions clearly show how to obtain the 2 parameters which are necessary to identify the saddle: size and the degree of pelvis fl exibility.
The mirror has been shaped to identify the consumer size: small or large. The bending line on the Fit Corner identifies the degree of pelvis flexibility of the rider, showing the consumer whether to choose a saddle with or without central cut-out.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
SMALL OR LARGE?Step 1
Step 2 FILL OR FLOW?
STARTING POSITION The consumer is in a standing position, with the feet on the imprinted flooring, looking towards the front wall.
STEP 1: SMALL or LARGE?First parameter measures the width of the pelvis: What is the width of the pelvis? Small or Large?SMALL if the pelvis is reflected in the central space of the mirror, labeled “Small”. LARGE if the pelvis is not reflected in the central space of the mirror, but oversteps the purple lines at the left and right sides of the central part, indicated with the word “Large”.
STEP 2: FILL or FLOW?FILL: those does no make it to the word FLOW label reveal an average flexibility. The right saddle for them has no an anatomical cutout, a fill saddle.FLOW: on the contrary, those who make it to the FLOW label reveal a greater flexibility. The right saddle for them has an anatomical cutout, which helps to reduce the pressure applied on the sensitive parts while riding.
STARTING POSITION The second parameter measures the degree of pelvic flexibility. The consumer bends forward trying to touch with the fingertips the FLOW label, without forcing the natural flexibility.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
RESULT:
SaddleRange
X- Race Gel
FLX Man Gel “De Luxe”FLX Lady Gel “De Luxe”FLX Man GelFLX Lady GelFLX ManFLX LadyZEN S Gel
MAX FLX GelMAX FLXKAALAM Gel
FLX Man Gel Flow “De Luxe”FLX Lady Gel Flow “De Luxe”FLX Man Gel FlowFLX Lady Gel FlowZEN S Gel Flow
MAX FLX Gel FlowKAALAM Gel Flow
GARDA Man GelGARDA Lady Gel
ZEN L GelZETA Comfort Gel
GARDA Man Gel FlowGARDA Lady Gel Flow
ZEN L Gel FlowZETA Comfort Gel Flow
X-Race Gel Flow ZOO GelZOO
Zoo Gel FlowSport
Trekking
City
Fit Choose & have fun
After obtaining the size according to the intermediate results, SMALL or LARGE, FILL or FLOW, and simply choosing the saddle corresponding to the size on the results form on the side of the corner, the choice for the perfect saddle becomes clear.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
S FILL - S FLOW/ L FILL - L FLOW
user experienceSport Trekking City
YOUR SIZE
S FILL fits Small Size with an average flexibility
S FLOW fits Small Size with greater flexibility
The FILL fits Large Size with an average flexibility
The FLOW fits Large Size with greater flexibility
This category is meant for “active cyclists” who use their bike during the week for longer distances. The Sportourer saddle most suitable to them will be light, with a foam cushion for high performance and an innovative suspension system for endurance riding, in total comfort.
This category is meant for day-trippers who need a comfortable saddle for medium-long distances. The Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile.
This category is meant for city or urban commuters who use their bicycle as a means of transport. The Sportourer saddle most suited to them will normally be equipped with foam or gel inserts and a softer overall seating area.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
Sport
7
Sport
X-RACE Gel FlowX-RACE GelZOO Gel Flow
ZOO GelZOO
This category is meant for “active cyclists” who use their bike during the week for longer distances. The Sportourer saddle most suitable to them will be light, with a foam cushion for high performance and an innovative suspension system for endurance riding, in total comfort.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
SYNTHETICLEATHER
ZOO Gel FlowWeight/ 370g Size/ W 160 x L 276mmRail/ FeC Alloy
GEL FLOWSYNTHETICLEATHER
ZOO Gel Weight/ 410g Size/ W 160 x L 276mmRail/ FeC Alloy
GEL
FIT CORNER
FIT CORNER
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
9
Trekk
ing
Trekking
GARDA Man Gel FlowGARDA Lady Gel Flow GARDA Man GelGARDA Lady GelFLX Man Gel Flow “De luxe”FLX Lady Gel Flow “De luxe”FLX Man Gel “De luxe”FLX Lady Gel “De luxe”
FLX Man Gel FlowFLX Lady Gel FlowFLX Man GelFLX Lady GelFLX MANFLX LADYZEN S Gel FlowZEN S Gel
This category is meant for day-trippers who need a comfortable saddle for medium-long distances. The Sportourer saddle most suitable to them will be semi-soft, with a smaller size anda thinner profi le.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
FLX Man Weight/ 405g Size/ W 160 x L 270mmRail/ FeC Alloy
FLX LadyWeight/ 415g Size/ W 170 x L 265mmRail/ FeC Alloy
LADY
FIT CORNER
FIT CORNER
ECO-FRIENDLY
ECO-FRIENDLY
SYNTHETICLEATHER
SYNTHETICLEATHER
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
FLX Man Gel “De Luxe”Weight/ 390g Size/ W 160 x L 270mmRail/ FeC Alloy
GEL DURO-TEK
FLX Lady Gel “De Luxe”Weight/ 390g Size/ W 170 x L 265mmRail/ FeC Alloy
LADYGEL
FIT CORNER
FIT CORNER
ECO-FRIENDLY
ECO-FRIENDLYDURO-TEK
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
12
City
City
MAX FLX Gel Flow MAX FLX GelMAX FLXZEN L Gel FlowZEN L Gel
KAALAM Gel Flow KAALAM GelZETA Comfort Gel FLOWZETA Comfort Gel
This category is meant for city or urban commuters who use their bicycle as a means of transport. The Sportourer saddle most suited to them will normally be equipped with foam or gel inserts and a softer overall seating area.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
ZEN L Gel FlowWeight/ 595g Size/ W 250 x L 257mmRail/ FeC Alloy
GEL FLOW
FIT CORNER
SYNTHETICLEATHER ECO-FRIENDLY
ZEN L Gel Weight/ 620g Size/ W 250 x L 257mmRail/ FeC Alloy
GEL
FIT CORNER
SYNTHETICLEATHER ECO-FRIENDLY
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
Grip
RUBBER
Clamp aluminium
Material
SCREW STEEL MATERIAL
PLUG ABS MATERIAL
ERGONOMIC
Finding and feeling happy with the right handlebar grip is essential for better control of the bike in all types of situations whether it be on a city street or a rough country road. Sportourer divides the range of grips on the basis of the hand dimension and on the type of use to which the bike is put. The size S grips are for narrow palms, the size L are for wider palms. The latest set the grips are also divided into sport, trekking or city categories which have three different forms corresponding to the user’s needs. The design has been developed on the basis of the style and curvature of the handlebars typical of the three categories in order to provide a firmer and more comfortable grip. Each grip is provided with a clip-on mechanism for fitting and removal from the handlebar quickly, easily and safely.
ERGONOMIC DESIGNThe size S grips are for narrow palms, the size L are for wider palms.
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
//JAMMY SPORT SSize L 121 x R 121mmWeight 175g / Pair
//JAMMY SPORT LSize L 133,5 x R 133,5mmWeight 180g / Pair
ERGONOMIC ERGONOMIC
//JAMMY TREKKING SSize L 121 x R 121mmWeight 150g / Pair
//JAMMY TREKKING LSize L 133,5 x R 133,5mmWeight 160g / Pair
ERGONOMIC ERGONOMIC
Trekk
ing
Sport
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]
//JAMMY CITY SSize L 121 x R 121mmWeight 120g / Pair
//JAMMY CITY LSize L 133,5 x R 133,5mmWeight 130g / Pair
ERGONOMIC ERGONOMIC
City
For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]