16
PRESSKIT 2016

PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

PRESSKIT 2016

Page 2: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

EYELINK SPORTOURERWeight/ 138g Size/ W 154 x L 226mmMirror Thickness/ 2mmColour/ Black

The latest arrival in our Sportourer product line is the Eyelink, a detacha-ble rearview mirror designed for those who travel by bicycle, be it in urban areas or in natural environrments, and want to ride in safety, without sacrificing style and comfort.Thanks to its radius of curvature, the Eyelink ensures a much wider field of vision when equated to competitors in its category. Furthermore, the increased visibility is delivered without having to vary the position of the cyclist. Its adjustability makes it adaptable to any type of handlebar and every riding style, making it a universal accessory.Reflective patches on the front of the mirror make the rider visible from multiple angles, thus ensuring greater safety. The integrated grip clamp provide a perfect, clean solution, perfectly combining with Sportourer Grips. The contemporary design makes it entirely compatible with any kind of bicycle, e-bikes included.

Eyelink Sportourer

Wide and clear viewing angle.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 3: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

Fit, Choose and Have FunHONEYCOMB CARTON

qr codefor more info

COLUMN TO DISPLAY UP TO24 SADDLES

Fit Corner 100%10

0% RECYCLE

• Eco-Friendly•The best saddle is not necessarily the most expensive or the most technical, but the one offering the most suitable physical shape to fulfill the needs of the consumer.

How do you fi nd out which to Sportourer saddle will give you the best ride and the most comfort?

The answer is given by the new Fit Corner, a simple and accurate system that helps step by step the user to determine the correct choice of saddle.

The structure: clear and intuitive The display is made of a frontal wall and a platform where the consumer stands. Instructions clearly show how to obtain the 2 parameters which are necessary to identify the saddle: size and the degree of pelvis fl exibility.

The mirror has been shaped to identify the consumer size: small or large. The bending line on the Fit Corner identifies the degree of pelvis flexibility of the rider, showing the consumer whether to choose a saddle with or without central cut-out.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 4: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

SMALL OR LARGE?Step 1

Step 2 FILL OR FLOW?

STARTING POSITION The consumer is in a standing position, with the feet on the imprinted flooring, looking towards the front wall.

STEP 1: SMALL or LARGE?First parameter measures the width of the pelvis: What is the width of the pelvis? Small or Large?SMALL if the pelvis is reflected in the central space of the mirror, labeled “Small”. LARGE if the pelvis is not reflected in the central space of the mirror, but oversteps the purple lines at the left and right sides of the central part, indicated with the word “Large”.

STEP 2: FILL or FLOW?FILL: those does no make it to the word FLOW label reveal an average flexibility. The right saddle for them has no an anatomical cutout, a fill saddle.FLOW: on the contrary, those who make it to the FLOW label reveal a greater flexibility. The right saddle for them has an anatomical cutout, which helps to reduce the pressure applied on the sensitive parts while riding.

STARTING POSITION The second parameter measures the degree of pelvic flexibility. The consumer bends forward trying to touch with the fingertips the FLOW label, without forcing the natural flexibility.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 5: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

RESULT:

SaddleRange

X- Race Gel

FLX Man Gel “De Luxe”FLX Lady Gel “De Luxe”FLX Man GelFLX Lady GelFLX ManFLX LadyZEN S Gel

MAX FLX GelMAX FLXKAALAM Gel

FLX Man Gel Flow “De Luxe”FLX Lady Gel Flow “De Luxe”FLX Man Gel FlowFLX Lady Gel FlowZEN S Gel Flow

MAX FLX Gel FlowKAALAM Gel Flow

GARDA Man GelGARDA Lady Gel

ZEN L GelZETA Comfort Gel

GARDA Man Gel FlowGARDA Lady Gel Flow

ZEN L Gel FlowZETA Comfort Gel Flow

X-Race Gel Flow ZOO GelZOO

Zoo Gel FlowSport

Trekking

City

Fit Choose & have fun

After obtaining the size according to the intermediate results, SMALL or LARGE, FILL or FLOW, and simply choosing the saddle corresponding to the size on the results form on the side of the corner, the choice for the perfect saddle becomes clear.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 6: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

S FILL - S FLOW/ L FILL - L FLOW

user experienceSport Trekking City

YOUR SIZE

S FILL fits Small Size with an average flexibility

S FLOW fits Small Size with greater flexibility

The FILL fits Large Size with an average flexibility

The FLOW fits Large Size with greater flexibility

This category is meant for “active cyclists” who use their bike during the week for longer distances. The Sportourer saddle most suitable to them will be light, with a foam cushion for high performance and an innovative suspension system for endurance riding, in total comfort.

This category is meant for day-trippers who need a comfortable saddle for medium-long distances. The Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile.

This category is meant for city or urban commuters who use their bicycle as a means of transport. The Sportourer saddle most suited to them will normally be equipped with foam or gel inserts and a softer overall seating area.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 7: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

Sport

7

Sport

X-RACE Gel FlowX-RACE GelZOO Gel Flow

ZOO GelZOO

This category is meant for “active cyclists” who use their bike during the week for longer distances. The Sportourer saddle most suitable to them will be light, with a foam cushion for high performance and an innovative suspension system for endurance riding, in total comfort.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 8: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

SYNTHETICLEATHER

ZOO Gel FlowWeight/ 370g Size/ W 160 x L 276mmRail/ FeC Alloy

GEL FLOWSYNTHETICLEATHER

ZOO Gel Weight/ 410g Size/ W 160 x L 276mmRail/ FeC Alloy

GEL

FIT CORNER

FIT CORNER

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 9: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

9

Trekk

ing

Trekking

GARDA Man Gel FlowGARDA Lady Gel Flow GARDA Man GelGARDA Lady GelFLX Man Gel Flow “De luxe”FLX Lady Gel Flow “De luxe”FLX Man Gel “De luxe”FLX Lady Gel “De luxe”

FLX Man Gel FlowFLX Lady Gel FlowFLX Man GelFLX Lady GelFLX MANFLX LADYZEN S Gel FlowZEN S Gel

This category is meant for day-trippers who need a comfortable saddle for medium-long distances. The Sportourer saddle most suitable to them will be semi-soft, with a smaller size anda thinner profi le.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 10: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

FLX Man Weight/ 405g Size/ W 160 x L 270mmRail/ FeC Alloy

FLX LadyWeight/ 415g Size/ W 170 x L 265mmRail/ FeC Alloy

LADY

FIT CORNER

FIT CORNER

ECO-FRIENDLY

ECO-FRIENDLY

SYNTHETICLEATHER

SYNTHETICLEATHER

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 11: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

FLX Man Gel “De Luxe”Weight/ 390g Size/ W 160 x L 270mmRail/ FeC Alloy

GEL DURO-TEK

FLX Lady Gel “De Luxe”Weight/ 390g Size/ W 170 x L 265mmRail/ FeC Alloy

LADYGEL

FIT CORNER

FIT CORNER

ECO-FRIENDLY

ECO-FRIENDLYDURO-TEK

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 12: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

12

City

City

MAX FLX Gel Flow MAX FLX GelMAX FLXZEN L Gel FlowZEN L Gel

KAALAM Gel Flow KAALAM GelZETA Comfort Gel FLOWZETA Comfort Gel

This category is meant for city or urban commuters who use their bicycle as a means of transport. The Sportourer saddle most suited to them will normally be equipped with foam or gel inserts and a softer overall seating area.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 13: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

ZEN L Gel FlowWeight/ 595g Size/ W 250 x L 257mmRail/ FeC Alloy

GEL FLOW

FIT CORNER

SYNTHETICLEATHER ECO-FRIENDLY

ZEN L Gel Weight/ 620g Size/ W 250 x L 257mmRail/ FeC Alloy

GEL

FIT CORNER

SYNTHETICLEATHER ECO-FRIENDLY

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 14: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

Grip

RUBBER

Clamp aluminium

Material

SCREW STEEL MATERIAL

PLUG ABS MATERIAL

ERGONOMIC

Finding and feeling happy with the right handlebar grip is essential for better control of the bike in all types of situations whether it be on a city street or a rough country road. Sportourer divides the range of grips on the basis of the hand dimension and on the type of use to which the bike is put. The size S grips are for narrow palms, the size L are for wider palms. The latest set the grips are also divided into sport, trekking or city categories which have three different forms corresponding to the user’s needs. The design has been developed on the basis of the style and curvature of the handlebars typical of the three categories in order to provide a firmer and more comfortable grip. Each grip is provided with a clip-on mechanism for fitting and removal from the handlebar quickly, easily and safely.

ERGONOMIC DESIGNThe size S grips are for narrow palms, the size L are for wider palms.

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 15: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

//JAMMY SPORT SSize L 121 x R 121mmWeight 175g / Pair

//JAMMY SPORT LSize L 133,5 x R 133,5mmWeight 180g / Pair

ERGONOMIC ERGONOMIC

//JAMMY TREKKING SSize L 121 x R 121mmWeight 150g / Pair

//JAMMY TREKKING LSize L 133,5 x R 133,5mmWeight 160g / Pair

ERGONOMIC ERGONOMIC

Trekk

ing

Sport

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]

Page 16: PRESSKIT 2016 - colmax.com.tThe Sportourer saddle most suitable to them will be semi-soft, with a smaller size and a thinner profile. This category is meant for city or urban commuters

//JAMMY CITY SSize L 121 x R 121mmWeight 120g / Pair

//JAMMY CITY LSize L 133,5 x R 133,5mmWeight 130g / Pair

ERGONOMIC ERGONOMIC

City

For more information on these products please contact:Ingrid BordignonMarketing and Communication Managerc/o SELLE ITALIA - Viale E. Fermi 2, 31010 Casella d’Asolo, Treviso ITALYemail: [email protected]