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A PROJECT REPORT
ON
CONSUMER PERCEPTION TOWARDS OF THE SBI
LIFE INSURANCEAt
(SBI life Insurance)
SUBMITTED TOJiwaji University, Gwalior
For the partial fulfillment of the award of
Bachelor of Business Administration
(2010-2011)
SUBMITTED BY
AVADHESH RATHORSection C
3rd Year, 5th Sem. (Marketing)
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PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
(M.P.)
DECLARATION
I hereby declare that this project work entitled
COMPRATIVE ANALYSIS OF JK TYRE AND
BADRINARAYAN PVT. LTD is my work, carried out
under the guidance of my faculty guide Prof. JASPREET
KAUR and my company guide Mr. S. De. ROYThis report
neither full nor in part has ever been submitted for awardof any
other degree of either this university or any other
university.
(AHIVRAN SINGH)
Roll No. 3
BBA V Sem.
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CERTIFICATE OF FACULTY GUIDE
This is to certify that Mr. AVADHESH RATHOR
student of BBA V SEM programme has completed his
summer training of 30 days (06 Sep 2011 to 06 Oct
2011) and prepared this report under my guidance. (SBI
Life Insurance, Gwalior)
Signature
Prof. NISCHAY UPMANNYU
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ACKNOWLEDGEMENT
It gives me immense pleasure to express my deep senseof
gratitude to Mr. S.S. Bhakar, Principal, Prestige
Institute of Management, Gwalior, for his valuable
guidance and consistent supervision throughout the
course.
I am also thankful to MR. S. De. Roy (Manager of JK
Tyre, Banmore) for his valuable guidance for preparing the
final Report and also for providing the necessary
facilities.
I am extremely thankful to Prof. Jaspreet Kaur,
Faculty Guide of Prestige institute of Management Gwalior,
for her timely guidance and support throughout the Final
Report work, in the course of carrying out the project work.
Finally I am indebted to our other faculty members,
my friends and my parents who gave their full- fledged co-
operation for successful completion of my project.
It was indeed learning experience for me.
NAME OF STUDEN: AHIVRAN SINGH
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INDEX
CHAPTER NO CHAPTER NAME PAGE NO.
1. COMPANY PROFILE
History of ICICI Mutual fund 1-3
Organizational Structure 4-5
Recruitment process of ICICI 6-7
Recruitment Training and development of ICICI 8-11 Research on
products and services 12-15
Sales promotion & advertisement 16-21
Strength & weakness of ICICI 22-25
CEO/MD of ICICI mutual fund 26-26
1. INTRODUCTION OF INSIGHT OF MUTUAL FUND 27-34
2. OBJECTIVE OF THE MUTUAL FUND 35-37
3. RESULTS & DISCUSSION
38-49
4. SUGGESTION AND IMPLICATION
40-51
5. CONCLUSION 52-52
Annexure 53-54
Bibliography 55-55
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Questionnaire 56-57
