REBECCA PHOENIX

GEORGIA WYKES

ABIGAIL WILSON

ASHLEE BLOOM

JEMIMA STONES

CONSUMER INSIGHT

HOW DO THEY SEE THEMSELVES?

DO THEY PORTRAY THEMSELVES IN A DIFFERENT WAY?

- NOT AT EYE LEVEL + NOT HUGELY POPULAR

- SALES BOOSTED AT CHRISTMAS

- MAIN SALES ARE FROM CONSUMERS AGED 30 AND

ABOVE

- MAIN AGE RANGE, LOVE THE SHAPEWEAR FEATURES

IN STORE DISPLAY? POPULAR? AGE RANGE?

- INTERESTING AS PP AIM RANGE AT 16-25

- NOT HITTING RIGHT MARKET

- MAYBE YOUNG PEOPLE AREN’T AWARE

- OUR VIDEO/STRATEGY WILL CREATE AWARENESS TO YOUNGER

AUDIENCE

- ORIGAMI FOLDED GIRLS IN TUTING POSE

- COLOURS OF THE SHAPE IT UP RANGE

- MIMICS THE ‘SHAPE IT UP’ MOTTO

- FUN/QUIRKY/DIFFERNT/MYSTERIOUS

- ‘UNFOLD ME’ TO REVEAL THE EVENT INVITE

- SENT OUT TO A RANGE OF PRESS/BLOGGERS ETC

- SENT WITH A PAIR OF THE TIGHTS

- CREATE A HYPE AND CONVERSATION AROUND THE

BRAND

- A NIGHT IN ASSOCATION WITH PRETTY POLLY –

- ’ SHAPE IT UP’ TARGETING 18-25 CONSUMER

- FEMALE DJ’S AND GIRLS DANCING IN TIGHT

- FUN FRUITY DRINKS AND BOWLS OF SWEETS

- LINKS CONFIDENCE AND FUN WITH THE BRAND

@prettypollylegs

- TO KEEP THE PUBLIC INTERESTED IN THE BRAND

LAUNCH & CREATE A BUZZ

- PRIZE COLLABORATION WITH ASOS

- SENDING IN A PICTURE OF THE TIGHTS STYLED

WITH AN OUTFIT

- PROMOTES INDIVIDUALITY, ORIGINALITY +

CREATIVITY AND EMBRACING ONESSELF

- FB AND TWITTER HASHTAG CONNECTS LOVERS

OF THE BRAND

- GIVING SOMETHING BACK TO THE LOYAL

CONSUMER

- WE WANT TO KNOW HOW PEOPLE WEAR THEM

INITIAL THOUGHT PROCESS

YOUNG GIRLS GOING OUT

GETTING READY

CALL ON ME –

DANCE STUNT

CATCHY VIRAL VIDEO – CUP

SONG

‘SHAPE IT UP’ – MOVEMENT,

DANCE, SHAPES

TUTTING – CATCHY, IMPRESSIVE

MAINLY

MALE

CLICHÉ?

- VIDEO OF GIRLS ‘TUTTING’ – IMPRESSIVE, PEOPLE

WILL WANT TO SHARE

- LITERALLY SHAPING IT UP

- SHOT ONLY TORSO – NO FACES – MYSTERY – WHO

ARE THEY?

- FUN STYLING – YOUNG VIBRANT – EMBRACING

BODY

- COLLAB WITH COLOUR XTREME – COLOURS OF

PACKAGING – HAIR/JEWELLERY

- COLLAR WITH FFC – DANCERS

- END – REVEAL SHAPE IT UP

SHAPING IT UP

UPCOMING BRAND

SAME TARGET AGE RANGE AS PP

http://vimeo.com/63782434