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ww
w.u
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dr.
org Geneva
26 March 2013
www.unisdr.org
Redesigning the next ‘PreventionWeb’
A presentation by:
IMU - Translating strategy into effective and usable tools
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1. Background – first five years
1. Background – first five years 2
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DRR content published to date:
1. Background – first five years
Total published
22,000
Information from over 3000 sources
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1. Background – first five years 6
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Other PreventionWeb services include:
1. Background to PreventionWeb
The site is fully integrated with UNISDR and Intranet
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PreventionWeb usage in 2012:
1. Background – first five years
Visits: 900,000
Page views: 2.4 million
Unique visitors: 85,000 per month
45% year on year increase in usage - for the September-November period
Regular users: 25,000
Email subscriptions: 4500 subscribers - Over 250,000 emails per month
Comparison ?
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Evaluation of PreventionWebEvaluation of PreventionWeb
1. Research and findings
1. Research and findings
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IMU follow up to evaluation (Sept to Dec):
1. Research and findings
• Literature review and discussion with KM / KB experts
• Review of KB at the staff retreat
• Survey - over 800 replies
• Interviews - 30 staff and 30 external stakeholders
• Analytics review of site usage
• Strategy workshop on Enterprise Architecture
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Can you recall instances when content or services of PreventionWeb have contributed to any of the following in your work?
1. Research and findings 22
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What target audiences (really) want to know:
1. Research and findings
✔� �How to implement DRR - examples and guidance
� �✔ Risk data
✔� �DRR in simple language
✔� �Translation to local languages
� �✔ Contacts
✔� �Understanding international and regional processes
� �✔ DRR policy and legislation
✔� �Cost benefit analysis
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Bottom 25% of tasks selected is revealing:
1. Findings of interviews & surveys
Examples
Incorporate DRR in private sector business strategies
Monitor local DRR progress
Issue: Low priority on specific tasks suggest we are not reaching the audiences
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Evaluation of PreventionWebEvaluation of PreventionWeb
2. Design directions
2. Design directions
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Design principles:
2. Design directions
• Retain the sense of ownership & engagement of the DRR community
• UNISDR as the lead focal point in the UN system should be clearly seen as the project sponsor
• Site needs to help orient and attract, not intimidate newcomers to the DRR domain
• Improve searchability and discoverability of DRR content
• Should be seen as a useful and practical tool
• Must be relevant to both HQ and regions
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• Must be attractive to sponsors and donors
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Evaluation of PreventionWebEvaluation of PreventionWeb
2. Design directions - Branding
1) Branding
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2. Design directions - Branding
A tough cognitive journey…
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Directions
2. Design directions - Branding
Clarify position of PreventionWeb as a UNISDR brand - ensure this is part of a visual redesign
Simplify the brand offering of UNISDR- improve coherence and connection between brands
Reconsider brand name to reflect chosen strategic direction
Issue: All UNISDR staff should own and identify with all UNISDR brands
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Evaluation of PreventionWebEvaluation of PreventionWeb
2. Design directions - Orientation
2) Orientation
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Directions
2. Design directions - Orientation
Develop specific guides to information and contacts for different user types e.g. ‘Mayors’ needs…’ ‘Private sector needs…’
Develop editorial packages: DRR in social media, guide to DRR networks, understanding risk data, top 10 most popular, etc.
Better guides to DRR processes, better issue oriented calendars
Need to promote services to stakeholders that are not currently engaged
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Evaluation of PreventionWebEvaluation of PreventionWeb
2. Design directions - Data
3) Data
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Directions
4. Design directions - Data
Expose GAR disaster and risk data in all appropriate contexts and formats
Leverage and expose academic and private sector alliances
Need for better visualisation and visually compelling landing pages
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Think of a better term for “Hybrid Loss Exceedance”
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions
4. Design directions
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Evaluation of PreventionWebEvaluation of PreventionWeb
4. Design directions – Social interaction
4) Social interaction
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Directions
2. Design directions – Social interaction
Allow users to build profiles and contact each other through the site services
Put real people in important touch points – call to get help if needed
Add social help solutions – people answer each other
Invite expert reviewers of content
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2. Design directions – Social interaction
Hold online events to generate community and trust
Integrate social media feeds wherever possible
Improve support to DRR communities of practice
Integrate a satisfaction survey as a regular ongoing activity
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Evaluation of PreventionWebEvaluation of PreventionWeb
2. Design directions – Local level data
5) Local level data and information
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Directions
2. Design directions – Local level data
Anticipate increasing demand for local level information and data
Further study of local information needs is required
Intuitively, this could be a major value add
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Transformative approach: changing the game
3. Resourcing
• How much can we leverage the work of the UNISDR to populate the system and directly reflect our coordination role?
• Eg GAR data out put in a format that is directly accessible on appropriate pages - not post processing
• Elina’s take on Post 2015 is a blog post supported by an online guide
Our strategy becomes our digital strategy
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Evaluation of PreventionWebEvaluation of PreventionWeb
Conclusions
Conclusions
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“PreventionWeb” HAS a niche
Conclusion
• Source of orientation, guidance and reliable information on the practical implementation of DRR
• Helps audiences understand and plan actions, as well as monitor progress
• Facilitates exposure to communities and helps monitor and benchmark their work against good practice.
Provides the digital support to the UNISDR value proposition
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Our goal:
develop a flagship product that is the
online manifestation of the value derived from
our coordination function
Conclusion 57
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ThanksIMU - translating strategy into effective and usable tools
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