Price Output Relationship in Potato Market

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    PRICE OUTPUT RELATIONSHIP IN POTATO

    MARKET

    Submitted by:Pallav Shukla

    Pawan Dua I

    Pawan Dua II

    Piyush Chaturvedi

    Submitted to: -

    Mr. SUNEEL GUPTA

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    The Potato is a starchy, tuberous crop from the perennial

    Solanum Tuberosum of the Solanaceae family (is known as

    the Nightshades). It is also called as King of Vegetables.

    The different varieties of Potatoes which are mostly in demand in

    Kanpur are 3797, DEVA PAHADI, CHIPSONA, SHRINATH AND

    SUGARFREE.

    Out of all the above varieties 3797 accounts for 80% of the totalsales in Kanpur.

    Production period is from 20th Sep - 28th Oct.

    Storage period is starting from February and goes up to 15th of April.

    As per the government law the maximum storage period is for 8

    months.

    Cost of storage is Rs.55 per quintal.

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    Potato market is known as PERFECTLY COMPETITIVE

    MARKET due to following characteristics :

    Potato market is known as PERFECTLY COMPETITIVE MARKET due to

    following characteristics :

    Large numbers of buyers and sellers, all of whom are small relative to the

    market.

    Identical product.

    No barriers to new firms entering the market and exit from a market as well.

    An individual seller is unable to affect the market price.

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    Production of major Potato producing States during 2008-

    09

    SERIAL NO. STATES PRODUCTION

    Million, tonnes

    2008

    PRODUCTION

    Million, tonnes

    2009

    1 Uttar Pradesh 11.8 13.5

    2 Punjab 0.95 1.4

    3 West Bengal 7.5 5.26

    4 Bihar 4.11 3.5

    5 others 0.64 0.34

    All India 25 24

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    The intersection of market supply and market demand

    determines the EQUILIBRIUM PRICE of potato(U.P.)

    (Panel A)

    Demand and Supply Curve

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    20

    0 5 10 15 20

    quantity( in million tonnes)

    price Demand

    Supply

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    Demand curve (Marginal Revenue curve) for individual

    seller in perfect competitive market ( U.P. Market )

    (Panel B)

    Demand curve = Marginal Revenue curve

    10.5

    10.6

    10.7

    10.8

    10.9

    11

    11.1

    11.2

    11.3

    0 150 300 450 600 750

    Quantity (in '00' kg.)

    Price

    Demand

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    Panel A represents supply and demand curves for entire potato market in Utter Pradesh

    In which both are intersecting at a equilibrium price Rs.11 per kg. and quantity of 13.8

    million tonnes. No individual seller can affect this price.

    Panel B represents a demand curve for individual seller which is almost horizontal at

    level and he can sell as much potato as he chooses at the market price i.e. Rs.11

    per kg.

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    Price and Output relationship in CHAKRPUR MANDI,

    Kanpur

    Months Quantity of

    potato

    produced

    {in 00 kg.}

    PRICE

    (PER 40 kg.)

    (in Rs)

    PRICE

    (PER Kg.)

    (in Rs.)

    Nov-Dec 6000 6750 200-230 5.38

    Jan-Feb 6488 -7500 150-200 4.37

    Mar-April 6675 -7800 220-260 6.00

    May-June 5250 6150 320-380 8.75

    July-Aug 5025 5700 400-450 10.63

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    The intersection of market supply and market demand

    determines the EQUILIBRIUM PRICE of potato

    (CHAKARPUR MANDI , KANPUR)

    (Panel C)

    Demand and Supply curve

    0

    2

    4

    6

    8

    10

    12

    0 2000 4000 6000 8000

    Quantity (in '00' kg.)

    Price Demand

    Supply

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    Demand curve (Marginal Revenue curve) for individual

    seller in CHAKARPUR MANDI, KANPUR

    (Panel D)

    Demand curve = Marginal Revenue curve

    6.85

    6.9

    6.95

    7

    7.05

    7.1

    7.15

    0 175 300 475 650 825 900Quantity (in '00' kg)

    Price

    Demand

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    Panel C represents supply and demand curves for entire potato market in Chakarpur

    Mandi In which both are intersecting at a equilibrium price Rs.7 per kg. and

    quantity of 633700 kg. No individual seller can affect this price.

    Panel D represents a demand curve for individual seller which is almost horizontal at

    level and he can sell as much potato as he chooses at the market price i.e. Rs.7 per

    kg.

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    Price and Output relationship in BAMBA ROAD Market,

    Kanpur

    Months Quantity ofpotato

    produced

    {in 00 kg.}

    PRICE(PER 40 kg.)

    (in Rs)

    PRICE(PER Kg.)

    (in Rs.)

    Nov-Dec 830-840 250-260 6.5

    Jan-Feb 740-756 235-240 6

    Mar-April 870-882 300-320 8

    May-June 700-714 430-440 11

    July-Aug 615-630 550-560 14

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    The intersection of market supply and market demand

    determines the EQUILIBRIUM PRICE of potato

    (BAMBA ROAD, Kanpur)

    (Panel E)

    Demand and Supply curve

    0

    2

    4

    6

    8

    10

    12

    14

    16

    0 200 400 600 800 1000

    Quantity(in '00 kg)

    Price demand

    supply

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    Demand curve (Marginal Revenue curve) for individual

    seller in BAMBA MANDI, Kanpur

    (Panel F)

    Demand curve = Marginal Revenue Curve

    8.85

    8.9

    8.95

    9

    9.05

    9.19.15

    9.2

    9.25

    0 50 100 159 200 250

    Quantity ( in '00'kg )

    Price

    Demand

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    Panel E represents supply and demand curves for entire potato market in Bamba Road

    In which both are intersecting at a equilibrium price Rs.9 per kg. and quantity of

    76000 kg. No individual seller can affect this price.

    Panel F represents a demand curve for individual seller which is almost horizontal at

    level and he can sell as much potato as he chooses at the market price i.e. Rs.9 per

    kg.

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    Determining the profit-maximizing level of output

    No. of MP/BAG TR TC PROFIT AR MR MC ATC

    bags

    0 280 0 400 -400

    25 280 7000 7000 0 280 280 264 28050 280 14000 10500 3500 280 280 140 210

    75 280 21000 13125 7875 280 280 105 175

    100 280 28000 16668 11332 280 280 142 167

    125 280 35000 21002 13999 280 280 173 168

    150 280 42000 26252 15748 280 280 210 175

    175 280 49000 34128 14872 280 280 315 195

    200 280 56000 44708 11292 280 280 423 224

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    Determining the are area of maximizing profit

    Determining the profit- maxmizing level of output

    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    0 50 100 150 200 250

    Quantity in bags

    Marketprice market price/per bag

    marginal revenue

    marginal cost

    average total cost

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    The profit maximizing level of output is 160 bags = 6400 kg. it is also

    the point where marginal revenue equal marginal cost (MR=MC).

    As potato market is a perfectly competitive market price here equal

    marginal revenue so we can restate MR=MC=P=280.

    Relationship between total profit and average total cost is:

    PROFIT = (PRICE - AVERAGE TOTAL COST)*QUANTITYFor above chart, Profit = (P- ATC)*Q

    = (280-180)*160

    = Rs.16000 (approx.)

    Here maximum profit is 16000 which an individual seller will earn by

    producing 6400 kg. Producing more than 6400 kg will reduce his profits

    because after this marginal cost increases more than the marginal

    revenue

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    Price variation in potato market from the year 2007-08 to

    2008-09

    Months PRICE IN YEAR 2007-08 PRICE IN YEAR 2008-09

    NOV-DEC6 5.38

    JAN-FEB 5.50 4.37

    MAR-APRL6.30 6

    MAY-JUNE7 8.75

    JULY- AUG7.50 10.63

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    On the basis Graph Price variation in potato market from

    the year 2007-08 to 2008-09

    PRICE VARIATION FROM 07-08 TO 08-09

    0

    2

    4

    6

    8

    10

    12

    NOV-

    DEC

    JAN-FEB MAR-

    APRL

    MAY-

    JUNE

    JULY-

    AUG

    MONTH

    PRICE PRICE (07-08)

    PRICE (08-09)

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    Factors affecting Price of Potato

    Potato price tends to firm up during the planting period and ease down the

    harvesting period.

    Area under cultivation in the growing areas and the weather conditions.

    Fuel price and transportation charges from one place to another.

    Potato growers and traders hoard the commodity before selling in

    expectation of better prices.

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    ENTRY AND EXIT OF FIRMS IN POTATO MARKET

    In potato market after analyzing the entire year cycle of price and output relationship

    we can conclude that this market neither has high profit nor loss.

    So as huge production in a particular year leads to high margin at profit to sellers,

    because when few peoples are involved in potato business definitely profit will behigh and distributed among them as depicted in graph drawn below.

    CONCLUSION

    In this market profit margin is not very high, it lies between to 5%-8%.

    In every two years new firms enter the market due to large production and highprofits.

    Further, with the entry of new firms profit decreases due to which few firms leave themarket.