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8/3/2019 Price & Pricing Strategies
1/22
8/3/2019 Price & Pricing Strategies
2/22
8/3/2019 Price & Pricing Strategies
3/22
Hu}ure es~afzgkf jkz}
8/3/2019 Price & Pricing Strategies
4/22
_aia}ergad jkz}
Iaf~ker Jkz}
Ja~g}ad Jkz}
Zeddgfb+
Iarle}g
fbJkz}
Es~afzgkfJkz}
_gzlJkz}
]asez e}j
8/3/2019 Price & Pricing Strategies
5/22
Rca} mkez ^rgje ieaf }k
^rkmujer kh Bkkmz+Zerxgjez
Jcaffed ^ar}fer kr Gf}eriemgarg
Jkfzuier
8/3/2019 Price & Pricing Strategies
6/22
Zurxgxad
_ejkxergfb jkz}
Befera}gfb+Iasgigpgfb ^rkhg} Gfjreazgfb Iarle} Zcare
Befera}gfb zadez xkduie
Dgqugma}gfb gfxef}krw
Embgfb ku} jki~e}g}krz
Jrea}gfb ef}rw oarrgerz
Jkz} deamerzcg~
_emujgfb jkz}Ajqugrgfb juz}kierz
_e}agfgfb juz}kierz e}j e}j
8/3/2019 Price & Pricing Strategies
7/22
^rgje jaf oe mehgfem az }ce jkfzgmera}gkf}ca} af esgz}gfb kr ~k}ef}gad juz}kier gz gddgfb
}k ~aw hkr }ce feem za}gzhwgfb aogdg}wkh afw~rkmuj} kr zerxgje&
]ce feem jkudm oe ~cwzgkdkbgjad kr oazgj hkr
zkie afm a} }ce zaie }gie ez}eei hkr k}cerz&A ]g}af ra}jc a} _z 1>>>+9 gz af ez}eei feem
~kmuj} hk a zjckkd)bkgfb jcgdm& G} rkudm oe a~cwzgkdkbgjad feem ~kmuj} hk a rklgfb eseju}gxe& Hkcgi+ce$ _kdes k ]ab Ceue rkudm oe ez}eei feem
~kmuj}&
8/3/2019 Price & Pricing Strategies
8/22
Hkr }ce ~rkmujer kh }ce
bkkmz+zerxgje ]ce Jcaffed ^ar}fer+z J(HA$ Z}kjlgz}z$
Mgz}gou}kz$ _e}agdez
]ce ouwer kh }ce bkkmz+zerxgjez ~ek~de
rck uze }ce bkkmz+zexgjez az af gf}eiemga}e~kmuj}
]ce efm)jkfzuier+uzer rck hgfaddwjkfzuie
Hkr }ce Jcaffed ^ar}fer+z
]ce ouwer kh }ce bkkmz+zerxgjez
]ce efm)jkfzuier+uzer
8/3/2019 Price & Pricing Strategies
9/22
]ce Jcaffed ^ar}fer+z
Hkr }cei }ce ~rkmuj} kr zerxgje gz aouzgfezz ~rk~kzg}gkf&
]cegr jkfjerf gz re}urf kf gfxez}ief} mgrej} kr gfmgrej}&
]cegr feem gz iasgigpa}gkf kh re}urfzkf }cegr ja~g}ad gfxez}ief}$ }crkubc~ar}fergfb g}c }ce ~rkmujerz gf re)mgz}rgou}gkf ( zade kh }ce~rkmuj}z+zerxgjez&
8/3/2019 Price & Pricing Strategies
10/22
]ce ouwer kh }cebkkmz+zerxgjez
]cew igbc} fk} oe }ce efm)uzer ou} igbc}oe uzgfb }ce ~rkmuj} kr zerxgje }k~rkmuje zkie k}cer efm ~rkmuj}&
Emgode Kgd gz ~ujcazem ow ez}auaf} krfez }k~kmuje }ceg ejg~ez& Igdl gz uzem ow zree})iea}krfez }k ~kmuje zree}z&
Hkr }ceze juz}kierz$ }cegr hgfad ~rkmuj} gzme~efmef}0
Kf }ce ~rgje kh }ce gf~u}
Kf }ce quadg}w kh }ce gf~u}
Kf }ce rebudar zu~~dw kh }ce gf~u}
8/3/2019 Price & Pricing Strategies
11/22
]ce efm)jkfzuier+uzer
]ce efm)uzer gz }ce kfe ck ufdkjlz }ce xaduehrki }ce bkkmz+zerxgjez&
]ce efm)uzer dkklz a}
Orgmbgfb }ce ba~ oe}eef }ce aj}uad afm }cemezgrem z}a}e&
Hudhgddief} kh cgz+cer meiafm&
K~~kr}ufg}w }k jkf}gfue jkfzuigfb }ce~rkmuj}+zerxgje&
]ce feem jkudm oe afwkfe kh }ce Iazdkzfeemz&
8/3/2019 Price & Pricing Strategies
12/22
Jkz} kh iafuhaj}urgfb+~rkmujgfb }ce~rkmuj}+zerxgje
Meiafm kh }ce ~rkmuj}
Jki~e}g}kr orafmz gf }ce iarle}
]arbe} Aumgefje
Dkja}gkf kh }ce aumgefje
Gfjkie dexed kh }ce }arbe} aumgefje
Bkxerfief} daz+~kdgjgez
Axagdaogdg}w kh zuoz}g}u}ez
Zcedh dghe kh }ce ~rkmuj}
Zeazkfadg}w kh }ce ~rkmuj} e}j e}j
8/3/2019 Price & Pricing Strategies
13/22
Hgsem afm xargaode jkz}z
Hudd)Jkz} ^rgjgfbIarlu~ ~rgjgfb$ oreal)exef ~rgjgfb
afm ra}e)kh)re}urf ~rgjgfb
Xargaode)jkz} ~rgjgfb
: }w~ez kh reda}gkfzcg~z
_a}gk kh hgsem jkz}z }k xargaode jkz}z Ejkfkigez kh zjadez
Jkz} z}ruj}ure
8/3/2019 Price & Pricing Strategies
14/22
]ce feem }k ze} }ce ~rgje argzezcef
Re caxe a fe ~rkmuj}$ kr
Rcef e ef}er a fe iarle} g}caf esgz}gfb ~rkmuj}
Rcef kur esgz}gfb ~kzg}gkf gz}crea}efem ow a fe ef}raf}
Rcef juz}kierz+jkfzuierz z}ar}ikxgfb hrki kur orafm }k afk}cer
8/3/2019 Price & Pricing Strategies
15/22
8/3/2019 Price & Pricing Strategies
16/22
^reiguiCgbc
Xadue
Zu~er
Xadue
Kxer
Jcarbgfb
Igm
Xadue
Bkkm
Xadue
_g~)khh HadzeEjkfkiw
Ejkfkiw
Cgbc Quadg}wgbc Quadg}w
Dkr Quadg}wkr Quadg}w
Cgbc ^gjegbc ^gje Dkr ^gjekr ^gje
8/3/2019 Price & Pricing Strategies
17/22
Zlgiigfb ~rgjgfb
Jcarbgfb a cgbc ~rgje gfg}gaddw afmremujgfb }ce ~rgje kxer }gie
Jkiikfdw uzem cef gf}rkmujgfbfe ( gffkxa}gxe ~rkmuj}z&
Leddkbb"z daufjc gf Gfmga&
Iau}g ]ue Xadue^rkmuj} mghheref}ga}gkf gz }ce lew
jkfzgmera}gkf gf }cgz jaze& Aj}uad kr~erjegxem xadue ~rk~kzg}gkf zckudm`uz}ghw }ce cgbc ~rgje&
Iarle} gz hudd kh ie)}kk ~rkmuj}z&
8/3/2019 Price & Pricing Strategies
18/22
^efe}ra}gkf ~rgjgfb
Jcarbgfb a dk ~rgje cefef}ergfb }ce iarle} }k ja~}ureiarle} zcare
Uzem cef jki~e}g}krz are jdkzgfbgf g}c zgigdar kr oe}}er ~rkmuj}z
]gme$ Ceflk$ Ufgfk$ Agjed
]a}a Ik}kz Gfmgja$ Gfmgbk$
Cgbcdw jdu}}erem iarle}< ^rkmuj}mghheref}ga}gkf gz mghhgjud}< Jki~afw
caz mee~ ~kjle}z<
8/3/2019 Price & Pricing Strategies
19/22
Gf}eriemga}e ~rgjgfb
^rgjgfb zkiecere gf oe}eef }cezlgiigfb z}ra}ebw afm }ce~efe}ra}gkf z}ra}ebw
Rcef }cere gz a zgpaode fuioer kh jkfzuierzck ~erjegxe }ca} }ce esgz}gfb ~rkmuj}z areeg}cer cgbc ~rgjem kr }kk dk ~rgjem&
Zaizufb$ DB ~kmuj}z xgz))xgz Zkfw$ GHO~kmuj}z
]ce jki~afgez khher xadue hkr ikfew
~rk~kzg}gkf&
8/3/2019 Price & Pricing Strategies
20/22
]cree z}ra}ebgj ad}erfa}gxez
Iagf}agf }ce ~rgje gh wku are }cedeamer
_emuje }ce ~rgjeGfjreaze }ce ~rgje
8/3/2019 Price & Pricing Strategies
21/22
Kfe)~rgje ~kdgjw
Kfe hgsem ~rgje hkr add iarle}z
Hdesgode)~rgje ~kdgjw
Mghheref} ~rgjez gf mghheref} iarle}zoazem kf0
Bekbra~cgj Dkja}gkf$
]gie kh medgxerw$ kr ]ce jki~desg}w kh }ce ~rkmuj}
8/3/2019 Price & Pricing Strategies
22/22
^_GJGFB Z]_A]EBGEZ
Xadue ^rgjgfb
Dkzz Deamer
^zwjckdkbgjad ~rgjgfb
Bkgfb _a}e ^rgjgfb
Deamer ^rgjgfb
]efmer ^rgjgfb
Jkz})~duz ^rgjgfb
Jkf}rgou}gkf ^rgjgfb
]arbe} ^rgjgfb
Iarbgfad Jkz} ^rgjgfb
Mez}rkwer ^rgjgfb
^rema}krw ^rgjgfb
Hudd Jkz} ^rgjgfb