pricing &services guide

D O T C O M D I G I T A L

D O T C O M D I G I T A L . C O M . A U

table of contentsL OO KIN G FO R SO ME THING SPEC IF IC?

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Welcome & Connect . . . . . . . . . . . . . . . . . . . . . . 3

Digital Strategy . . . . . . . . . . . . . . . . . . . . . . . . 4

Email Marketing . . . . . . . . . . . . . . . . . . . . . . . .

10

12

DO T COMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 1

CONT ENTS

Social Media Marketing . . . . . . . . . . . . . . . . . . . . . 7

Get Started . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Social Media Advertising . . . . . . . . . . . . . . . . . . . .

Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

let's work together!W HA T Y OU CA N EXPECT

DO T COMDI G IT A L .CO M .AU • PR IC ING AND SERV ICES GU IDE • 2

I NT RO DU C T IO N

Well hey there! I'm Jodie; founder of this here smallbusiness, Dotcom Digital, mum of two,lover of coffee/wine/food and theperson you need on your team to getyour digital marketing on track! The following guide is going to tell youall about my digital marketing servicesincluding:

Packages and pricingWhat you can expectGetting started

1.2.3.

Ready to get started? Let's go!

This includes information such as:

Digital StrategySocial Media MarketingEmail Marketing

welcome!SO GLAD YOU ' RE HERE!

I'm so excited that you're here & ready to invest in yourbusinesses growth through digital marketing! Digital marketing encompasses SO many different facets,which is why it is important to remember thateverything has to be built on a solid foundation. In thiscase? Strategy. While I focus on a handful of digitalmarketing services, all my client work comes back to thisstarting block. This is to make sure that as a team, we setrealistic expectations and objectives, while also ensuringyour marketing tactics work well in an integrated way. Want to hear me talk more about all things digitalmarketing? Head over to my various channels and settlein for some valuable tips, tricks and BTS action.

D OTCOMDI G I TA L . C O M . AU

FAC EBO OK

I NS TAG R AM

PIN TEREST

W E BS IT E

let'sconnect!

digital strategy pricing &services

D O T C O M D I G I T A L

D O T C O M D I G I T A L . C O M . A U

back to basicspackage

DI G ITAL STRAT E GY

DO TOMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 5

INVESTM ENT :

$999

This is for...The business owner looking for clarity around some of their digitalmarketing activities. Maybe you have questions like:

How can I improve my social media performance?

How can I use social media advertising to generate more leads or sales?Is my email marketing up to scratch?

This package can help you answer these questions (and more) if you areready to level up your digital marketing without the need to hit specificgoals within specific timeframes.  Gain clarity and direction with a plan that you can implement withoutfeeling overwhelmed.

What's included?I provide a questionnaire before our consultation which will ask youquestions about what you currently do across digital marketing,what challenges you face and what your goals and objectives areWith the above information, I research and develop a strategy andaction plan tailored to your business that you can implementimmediately60 minute Zoom consultation where we work through yourchallenges in digital marketing and then discuss your new actionplan and how you can execute itRecording of our Zoom consultation for future referenceTwo weeks email support post consultationImplementation can be included at an extra cost

GET STA R TED NOW

O NCE OFF

done for youpackage

DI G ITAL STRAT E GY

D O TOMD I G I T A L .COM . AU • PR IC I NG AND SERV I CES GU IDE • 6

INVESTM ENT :

$1349

This is for...

What's included?Initial 60 minute phone consultation to chat through yourstrategy’s focusDevelopment of goals and objectivesIdentification of your ideal clients and customersDeveloping an outline of your messaging, unique selling points andthe steps people take before making a purchase, specific to yourbusinessIdentifying what digital marketing channels to useStrategy and implementation document which includes an outlineof what tools, timelines and content should be usedOne month email support once your strategy has been delivered.Implementation can be included at an extra cost.

GET STA R TED NOW

O NC E OFF

The business owner ready to overhaul their digital marketing with anintegrated strategy and implementation plan, focused on a specifictimeframe. You want every digital marketing channel you use to worktogether towards a common objective or campaign goal. Maybe youare:

Launching a new business.Holding a big event.

Looking to increase sales or leads considerably in the coming 3-6 months.

With a specific goal in mind, this package will help you get there bylooking at the how all the digital marketing cogs work together andwhen they need to be turning.

social mediamarketing

pricing &services

D O T C O M D I G I T A L

strategise your socials

SOCIAL MEDI A STRATEGY

DO TOMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 8

INVESTM ENT :

$849

This is for...

What's included?I provide a questionnaire before our consultation to find out your past,present and future goals and activity on social media.Audit of your current social media, development of your buyer personasand buyer's journey, comments on your competitors' use of the platformsand highlight your unique messaging.Recommendations on your social platforms including current setup,current copy, content, use of features and so on.Custom content strategy and plan which looks at content pillars, hashtags,caption writing and scheduling, hashtag sets and recommendations onhow to make this part of social media less overwhelming.Engagement tactics you can implement to help grow your audience butalso deliver real results.60 minute Zoom consultation to discuss the strategy and itsimplementaitonRecording of the Zoom consultation for future reference.

GET STA R TED NOW

O NC E OFF

The business owner who needs clear direction in their social media; wherethey are now, where they want to go and how to get there. These custom strategies break down everything you need to know to makeyour social media work harder, while giving you clarity and direction for thefuture. It's likely that, right now, you:

Are confused about who your audience on social media is.Don't know what content to post and when.

Are unsure about how to generate business and revenue on social media

This package helps you overcome these hurdles and will become your socialmedia bible moving forward.

package optionsS O CIAL MEDIA MAN AGEMENT

THE LO T

$1099$749

FOUNDAT ION

D O TCOMDIG I T A L .COM . AU • PR IC ING AND SERV I CES GU IDE • 9

5 posts per week across 2platforms.

7 posts per week across 2platforms.

Custom strategy aligned

with objectives.

PER MONTH PER MONTH

Content creation (copywriting,

hashtag curation, location tags,

feature account tags).

Sharing of feed posts to

stories, where relevant.

Daily check ins on platforms to

tend to comments, enquiries

etc.

90 minutes of community

engagement and outreach every

week.

Monthly analytics reporting

and breakdown of results sent

via email.

Custom strategy aligned

with objectives.

Quarterly meeting to map

out strategy.

Content creation (copywriting,

hashtag curation, location tags,

feature account tags).

Sharing of feed posts to

stories, where relevant.

Daily check ins on platforms to

tend to comments, enquiries

etc.

120 minutes of community

engagement and outreach every

week.

Monthly analytics reporting

and breakdown of results sent

via email.

Quarterly meeting to map

out strategy.

To access social media management services, a Strategise Your Socials package must first be undertaken.

social mediaadvertising

pricing &services

D O T C O M D I G I T A L

package options

SO CIA L MEDIA ADVE RT I S IN G

THE L OT

$849

$449

FOUNDAT IO N

D O TCOMDIG I T A L .COM . AU • PR IC I NG AND SERV I CES GU IDE • 1 1

For the business owner who needs a basic ad campaignfocusing on one objective or action by their audience.

For the business owner who needs a full funneldeveloped, implemented & managed to drive revenue.

P ER MONTH

P ER MONTH

Initial consult to discuss campaign objectives.

Set up of one campaign with ad set/s and ads.

Targeting and profiling of relevant audience/s.

Setup of custom and lookalike audiences, where

applicable.

Optimise ad placements.

Setup of custom conversions, where applicable.

Ongoing monitoring and optimisation of single

campaign including creative updates.

Fortnightly reporting and results explanation.

Initial consult to discuss overall goals and

objectives.

Development of campaign funnel from Top Of

Funnel > Middle of Funnel > Bottom of Funnel.

Set up of multiple campaigns as determined during

initial consult phase.

Targeting and profiling of relevant audience/s.

Setup of custom and lookalike audiences, where

applicable, including audiences for retargeting.

Setup of custom conversions, where applicable.

Optimise ad placements.

Ongoing monitoring and optimisation of

all campaigns including creative updates.

Fortnightly reporting and results explanation.

ONE-OFF SETUP FEE

All new clients are required to pay a one-off fee which covers

the time to ensure your Facebook Business Manager, Ads

Manager, social media assets and social media pages have

been established and linked correctly to run optimal and

efficient ad campaigns. $249 O NE - OFF FEE

emailmarketing

pricing &services

D O T C O M D I G I T A L

nurture your listpackage

E MAIL MA RK ET IN G

D O TOMDIG IT AL .COM . AU • PR IC ING AND SERV ICE S GU I DE • 1 3

INVESTME NT :

$549

This is for...The business owner who is looking to both build and nurture their

email list through the power of automated workflows! You are

ready to be more strategic and committed to your email

marketing, aligning it with your other digital marketing activity.

What's included?Initial questionnaire to determine your current email

marketing activity and the objectives you are trying to reach

with email marketing.

Identifying what content and assets you already have available,

which can be utilised within an email marketing workflow.

Custom developed email marketing strategy and workflow to

drive your audience through the buyer’s journey.

Professional copywriting of all emails provided.

Implementation of one email workflow (up to four emails) in

relevant platform.

Additional email workflows can be implement at a cost.

GET STA R TED NOWONC E OFF

consultingpricing &services

D O T C O M D I G I T A L

clarity consult

CO NSULT ING

DO T OMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 1 5

INVEST ME NT :

$199

This is for...

Social media

Paid Advertising

Content Marketing

Email Marketing

Content Creation

Inbound Marketing

Identifying your ideal clients/customers

Integrating your digital marketing

PLUS more!

For the business owner who needs some 1:1 time to pick my brain, ask

those niggling questions and leave with some clarity around their digital

marketing.

These consults were designed to cover only what you need for your

business.

Get new ideas you can implement straight away.Receive recommendations from an experienced digital marketer.

Troubleshoot your current activities.

A smaller investment than my custom strategy services, this consult is

jam packed with 90 minutes of valuable help focusing on what YOU want

it to!

Things we can chat about:

What's included?Pre-consultation questionnaire to identify the area/s you need clarity

on, while giving me a clear picture of where you are at right now and

where you want to go.

60-90 minute Zoom call, with the recording provided after our consult.

Post-consult notes with key recommendations, ideas and actions.

B OOK NOW

1 CON S ULT

EACH

2-5 CON S UL TS*

$179EACH

6 CONSUL TS*

$159EACH

TO BE USED WITH IN A 12MONTH PER IOD .

get startedClick the button below to get started

now!

LET 'S GO!