7/25/2019 Primary research for hotels in Delhi aerocity
1/5
Delhi International Airport Limited (DIAL) is a consortium led
by GMR
Infrastructures Ltd.
Land was allotted to
the
developers in 2007 and construction began in 2008 via a
competitive bidding process.
Hotel opentngs have been delayed due to security related
approvals being
withheld by Delhi Police; leading to most hotels making changes
to meet
government criterion.
4 hotels have opened with partial inventory:
W
Marriott
324 out
of
521
Lemon Tree
Premier
145
out
of
280
Red F
ox
191 out of 207
Holiday Inn - 110 out of 265
Total anticipated hotel rooms inventory in Delhi Aerocity =
4,150
Accor inventory= 1,134 (27 )
7/25/2019 Primary research for hotels in Delhi aerocity
4/5
How many number of hotels are there
in
the Delhi Aerocity
16 hotels with
approximately
51 00 rooms.
M K
NG MORE ROOM
Aerocitywill
create
r
5,000hotel rooms
Hotel
Rooms
Comptetion
aate
Ibis
400
2 13
Lemon
Tree Premier
28 2 13
Red
ox
2 7
2 13
JWMarriott
52
2 13
Hoi iclay Inn 256
2 14
NOJOtel
4
2 14
Pullman
27
2 14
Pride
387
15
Dusit
02
25
2 15
Aloft
2
2 15
HyattAndaz
500
2 16
Nikko
162
On hold
Conrad
2
On
hold
Hyatt Pace
15
On hold
MGMGrand
525
Broke ground
lntertontinental
400
On hold
How do you differentiate yourself amongst your competitors ( in
terms
of
pricing, services
and
F B)
Pullman and Novotel
New
Delhi
Aerocity is an
iconic combo offering with
670
rooms and
suites with one of largest convention facility in the city. Its
large room inventory and
unique convention set up places it in
top league
of hotels. Pullman and Novotel c aters to
both upmarket and
mid
segment clientele respectively, offering the guest much
awaited
solution for their large convention requirements. State of the
art modern conferencing
facilities offered by
the
hotels compliments well to the needs of both corporate
and
leisure travellers. To top it up, innovat ive cuisines
and
bespoke
food and beverage
options makes it most preferred choice in Delhi/ NCR.
How many number of licenses
do you
require to start a hotel in Delhi Aero
city
72
licenses are required
to commence any
hotel operations in
New
Delhi
Aerocity
. (
Please reconfirm this the no I
remember over
an
internal conversation , I did
check
with
lndranil he'll count let you now)
If
a
competing
hotel
comes
up with a marketing exercise would you
be compe lled
to
do
the same
7/25/2019 Primary research for hotels in Delhi aerocity
5/5
Within Aerocity in
event
of any innovative marketing initiative undertaken
by
a
competitor
hotel
it is imperative for
us
to take a wholesome view
of
the same to
analyse
its positives. Before deciding to adopt the same, it is
imperative to
understand
how
the
initiative shall impact the business and services offered and
how the end experience of
the guest can be
improved
further by improvising on the idea to create an edge over
the
competitor. By implementing an improved version, we can
stay
ahead of our
competition
by
offering a
better value
proposition
to our
guest.
What would compel you
to
lower your room rates and would this practice be followed
by a
competitor
in the market
Price is
largely
influenced
by
demand
and
supply gap prevalent in
the marketplace.
In
scenario when the supply exceeds the
demand
price is adjusted to spur the demand in
the short term. However, price
policies
adopted should take
into
account hotel
positioning and
branding.
It
is
recommended to have an optimum
level dependence
of
each business segment and a robust business
pipeline
to prevent any last
minute
price
corrections. Also,
correct
business forecast projections
project
the business gaps in
advance to
implement
corrective measures well in time.
Any
initiation of
price cut
is
based on current business levels
and
its assessment of future demand trends with a very
marginal
influence of any price cut
initiated
by a competitor due its own unique business
scenario.
Are you aware of the prices charged by your
competitors?
Market intelligence forms the
core
of
any market
strategy adopted
by
the hotel within
Aerocity.
The
know-how
of our competitors will help
shaping
market strategies business
solutions which shall influence
the
outcome in
our favour
positively. Since price is
an
integral part
of
buying
behaviour
all hotels must be aware
of
price
policies
adopted
by
their
competition to
offer best possible value proposition to their guest.
Does knowledge of your competitors pricing strategy influence
your prices? ( If yes
explain how )
The know-how of our competitors
and
their pricing strategy plays an integral part in
deciding price dynamics in the marketplace. Pricing strategy
adopted by each
competitor is relative to
capabilities
of their distribution, sales setup,
operations
and
market perception. If
we
are in a position to offer a superior
product and
offerings
relative to the
need of
the customer,
we may
choose
to
offer an incremental
price
still
driving value to
our
customers.
When
prompting
your hotel
what
features
of
it do you emphasise? (Service, Location ,
Efficiency , Pricing, Brand reputation and Other)
1 Pullman Novotel New Delhi Aerocity -
Combo
offering with price band
advantage
to
accommodate both
upmarket and
mid segment cleintele
2) Unique convention facilitias
3) One of the largest ballroom in Delhi/NCR
4) Bespoke F B choices
5) International branding
advantage
6) Most strategic location in Delhi/NCR
7 One stop solution for large convention city events due to
proximity of hotels.
