Prince Final MR-Project

7/27/2019 Prince Final MR-Project

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Marketing Research Project.

ACKNOWLEDGEMENT

I take the opportunity to express my gratitude to all of them, who in some or the other way

helped us to accomplish this project. The research study cant be completed without their

guidance, assistance inspiration and co-operation.

Concentration, Dedication and Application are not a full key for achieving any goal. There

must be a right way of Guidance, Assistance and Co-operation of peoples for achieving that

particular goal. This guidance makes sure that person for success.

Many people have given their precious ideas and available time to practice us in completing

this project work. We are indebted to all for their excellent ideas and assistance.

I particularly owe our gratitude to Dr.D.K Garg (Chairman),IIMT Gr.Noida

and Mr. Manoj Kumar and Mr.Shahid Akhtar (Faculty of Marketing Research). who always

been a source of motivation and support to all the students of PGDMM (IIMT).

PRINCE KUMAR (ENR-16023)

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ANJANI KR. JHA (ENR-16028)

DECLARATION

It is hereby declare that this project report on Choice of sports shoes brand among Student an

original work done by Mr. PRINCE KUMAR (ENR-16023) and ANJANI Kr. JHA(ENR-

16028) on behalf of Ishan Institute of Management and technology, Greater Noida.

It is submitted for partial fulfillment for the requirement of course curriculum of second

semester of PGDBM and is an original piece of work done by under the guidance of Mr. Manoj

Kumar and Mr.shahid Akhtar(Faculty of Marketing Research).

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PRINCE KUMAR (ENR-16023) ________________________

ANJANI Kr. JHA (ENR-16028) ________________________

RESEARCH OBJECTIVE

The research study tends to follow and achieve specific objectives.

The objectives of this particular study are:-

To know the personal views ofDELHI, NOIDAand GREATER

NOIDA Student regarding choices of Sport Shoes Brand.

To study which factor influences the customer to buy Sports shoes Comparison among various branded sport shoes.

Find out that the most important point considered by people during the time

of purchasing the sport shoes.

Find out which factor influence to the people at the time of purchasing sport

shoes like QUALITY, DUREBILITY, VARIETY, PRICE, and

USE IN SPORT OR ANY OTHER.

To find out about advertising rolein purchasing of sport shoes.

To find out which promotional tool attract customer most.

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REVIEW OF LITERATURE

New shoes have a strong attraction for a lot of runners - the smell of fresh glue and new

materials, the simple pleasure of buying something bright and shiny to replace the current dirt-

and sweat-encrusted ones - all combine to create this strange enchantment. Back in the "good

old days," it wasn't as easy to buy a new pair of running shoes as it is now. In the 1960s, the

few avid road runners would travel from sporting goods store to sporting goods store, hoping

that a new shipment of shoes - any shoes - had arrived. Most of the time, they were

disappointed; shipments were irregular at best, and when they did arrive, it seemed their size

would not be available.

Sports in all its grandeur is a very efficient form of exercising and it has a lot of

qualities that cannot be overlooked and these qualities are only honed in by practice and correct

discipline. Of course the technique of the sports also matter and it has to be perfected. The

shoes should be the proper size. Small sized shoes will bite and be uncomfortable to the point

that they might cut the blood supply to the feet and thus drain out the wrestler. Oversized shoes

hamper maneuverability and they can be deadly in the sport where agility is a must.

The colours or shapes of the shoes matter as they can be distracting during the match.

The sole should be carefully checked out for proper traction as that is a necessary quality for a

fight. Again, there are many kinds of soles and a person should always check whether the shoes

suit them before the purchase.

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Brands matter in the sense that they can provide the security required to make a proper

decision regarding he shoes and the person can get easy access to feedbacks from other users

that would make the decision smoother. The price of the shoes is a huge determinant in the

actual act of buying the shoes.

Overpriced shoes will put a dent in the budget, however, if no other model or make suits

you that perfectly, the price can be considered an investment and can be carefully adjusted to

accommodate the buying of the shoes. There are a lot of internet sites where you can find good

youth wrestling shoes at a proper bargain and the shoes can be delivered directly to the house.

EXECUTIVE SUMMARY

Marketing research is all about the Subjectivity and Objectivity. When we take different

opinions and views about a topic, the views differ from one person to the other. It is easy to

deal with a physical body but it is difficult to judge the mind of a person, actually it is a

qualitative study where we take different opinions, but to find out the result or outcome of the

research we change qualitative datas to quantitative datas with help of scaling.

We can collect data in two type Primary data and Secondary data. Primary data is

more beneficial as it is collected by researcher himself throudh observation or filling of

questionnaire or through mail or telephonic way.Secondary data is costly and may be outdated

or manipulated.

We think qustionnaire is the best options to collect the informations from respondents

because if there is any doubt created in mind of the respondent, it can be cleared at the same

time.

Our topic is CHOICE OF SPORTS SHOES BRAND AMONG STUDENT. We

personally feel that research has helped us knowing about the necessity and the views of

student. Again we tried to find out the quality and service provided by the sports shoes brand in

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current scenario. Meanwhile, we did the study we came to know certain interesting points about

Sports shoes brand.

In this project we tried to know the view of different group of Student at different

places, for this we went to Delhi, Noida & Greater Noida. It was a learning for us as we

interacted with the respondents. It has been found that people mainly prefer Reebok and Adidas

in Delhi and NCR region. Through this project we came to know about Sports shoes brand.

BY:

PRINCE KUMAR(ENR-16023)ANJANI KR. JHA(16023)

TABLE OF CONTENT

1. CHAPTER 1 : OVERVIEW OF SUBJECT

2. CHAPTER 2: RESEARCH METHODOLOGY

3. CHAPTER 3: ANALYSIS AND INTERPRETATION

4. CHAPTER 4: FINDINGS

5. CHAPTER 5: LIMITATION OF STUDY

6. CHAPTER 6: CONCLUSION

7. CHAPTER 7: SUGGESTION AND RECOMMENDATION

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8. ANNEXURE

9. BIBLIOGRAPHY

CHAPTER 1

OVERVIEW OF THE SUBJECT

Business needs certain kind of information in order to be able to satisfy their customer

wants and needs to design effective marketing program. Basically they want information

regarding target market. Product, Services, Price, distribution, and promotion. Questionnaire is

one the best method to get relevant information although sometime it may be not be fair

because it seriously depends upon the mood and being fair of respondents. Limitations are theirwith all methods but we are supposed to focus on the experiment that we made.

Business is totally dependent upon the sale and goodwill of the product and brand name.

One cant get information sitting idle. For this researcher have to analyze the purchasing

behavior and consuming tendency of customers/consumers. Application of the statistical tool

are required for interpreting consequences.

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3) Information from respondents

ii) SECONDARY

a) Published sources

1) Govt. Publication

2) Report Committees and Commissions

3) Private Publication

4) Research institutions

5) Unpublished resources

PRIMARY DATA:

Primary data are those which are collected for the first time and are thus original in characters.

Primary data are in the shape of raw material to which statistical methods are applied for the

purpose of analysis and interpretation. After statistical treatment the primary data loss their

original shape and become secondary data.

SECONDARY DATA

Secondary data are those which have already been collected by some other persons and which

have passed through the statistical machine at least once. Secondary data are usually in the

shape of finished products since they have been treated statistically in some form or the other.

(2) DATA COLLECTION :

Surveys have become so common in todays world that the average person seldom

questions the idea about the useful information that can be obtained in a particular manner.

Various findings of findings of one of type or another are developed and are usually seen

possible after the acceptance.

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Findings of one type or another are developed and are usually seen possible after the

acceptance.

The methods of obtaining and collecting data are adopted in accordance with the objective and

nature of the research methodology.

(3)SAMPLING

In statistics, the term population or universe means any finite or infinite collection of

individuals and sampling means a part of population or a subset from a set of units which is

provided by some process or other usually by deliberate selection with the object of

investigating the process or set.

Broadly speaking sampling method can be divided into two parts

1) Probability sampling : It is a method of sampling in which the probability of unit being

selected is known. It can be categorized under following subtypes

a) Simple Random Sampling

b) Stratified Random Sampling

c) Systematic Sampling

d) Cluster Sampling

e) Multistage Sampling

f) Area Sampling

2) Non- Probability sampling: It is method of sampling in which the probability of a unit

being selected is not known. It can be categorized under following subtypes:

a) Quota Samplingb) Judgment Sampling

c) Convenience Sampling

Marketing Research

Marketing Research is the function which links the consumer,

customer and public to the marketer through information. Information used to identity and

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define marketing opportunities and problems generate, refine evaluate marketing actions,

monitor marketing performances, and improve understanding of marketing as a process.

Research Plan

A research plan can use different methods depending upon the plans and needs. We

define the research plan to describe how the research will be carried out.

A research plan helps in the organized, and thoughtful study design. . It also gives

details to the specific research methodology and explains why the proposed methods are the

best way to accomplish study goals, describes any novel concepts, tools or techniques

employed; include proposed work plan and timeline. It gives an overview about the research

work. It gives the idea about the proposed plan and conceptual framework ensures that the

goals are properly related to the proposed study hypothesis.

A research design is defined as the specialization of methods and procedures

for acquiring the information needed. It is a plant or organizing framework for doing the study

and collection the data. Designing the research plan requires decisions all data source, research

approaches, research instrument, sampling and contact method.

Steps of Marketing Research.

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Research methodology/ how I did it...

Keeping in mind the research objectives, a questionnaire was formulated and was aimed at

questioning the common persons. The methodology was decided on the basis of the problem

definition. In this study, to meet the above stated objectives, the research methodology most

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appropriate in the present situation seems to be Exploratory and Conclusive. The responses

obtained were collected, tabulated and statistically analyzed and logically interpreted.

Sampling Details

Sample location/frame: As the studys objective was to study the consumer attitude and

behavior, the survey was meticulously conducted in the cities of New Delhi, NOIDA, and

Greater NOIDA.

Sample size: Due to the stated limitations, the study included total respondents were 100 in

number.

Sampling Technique: The technique used for the sampling of the respondents was Non-

Probability sampling. In particular, convenience sampling was used.

Selection of sample unit:I find that the area which I selected is very vast and wide. It was

difficult to know the specified place in it, so I went for convenient sampling.

SAMPLING METHOD

The sampling method was only surveys personal interviews. This questionnaire was framed in

such a was framed in such a way to get continue response.

And to achieve flexibility by asking certain open ended questions. The time constraints and

various other factors were also kept in mind while framing the marketing research

methodology.

DATA COLLECTION METHOD:-

Surveys have become so common places in todays world that the average person seldom

question the idea that useful information can be obtained in this manner. The face that findings

of one type or another are developed and usually seem plausible furthers this acceptance.

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QUESTIONNARIE:-

Questionnaire and observation are two basis method of collecting data in marketing

research in questioning data is collected by asking the question. A formal list of question is

called a Questionnaire. Probably the greatest advantage of questionnaire method is its

versatility almost every problem of marketing research can be approached from the

questionnaire stand point. Every Marketing problem involves people. Therefore ideas relative

to the problem and the solution can be obtained by asking these people about the problem.

Questionnaire is usually faster and cheaper than observing interviewers have more control over

their data gathering activities than do observers. As a result less time is typically wasted in aquestionnaire Study.

The disadvantage of the questionnaire method is Mostly the respondents due to

unknown anxiety fail to provide information. In some cases potential will refuse to take the

time to be interview or will refuse to answer some specific question about Income or very

personal subjects frequently meet refusals.

ANALYSIS AND INTERPRETATION

The data was collected through questionnaire and was subsequently classified and

tabulated in the excel sheet. Wherever necessary, the data and results were shown with the help

of bar graphs. The results obtained were interpreted and analyzed subsequently for the possible

explanations of the findings. Simple tabulations and pie charts and bar graphs were provided as

and where applicable and necessary.

ANALYSIS & INTERPRETATION

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Q1. Which brand do you prefer most?

A) Reebok B) Nike

C) Adidas D) Any other

Reebok

39%

Nike

24%

Adidas

29%

Any other

8%

Sales

INTERPRETATION:

As a researcher, I would like to know that which brand you prefer most? There

are three leading brand in Sports Shoes Sector, they are Reebok, Adidas and Nike.

Through this question we find out the respondent interest about Sports Shoes.

39% respondents prefer Reebok, 29% respondents prefer Adidas, 24%

respondent think that Nike Sports Shoes is better. According to respondent

information, Style as well as comfort is key feature for Sports shoes sector.

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Q2. Which feature you prefer most while purchasing sports shoes?

A)Style B)Quality

C) Price D) Comfort

Style

17%

Qualty

35%

Price

7%

Comfort

41%

Sales

INTERPRETATION:

Features play an important role to purchasing sports shoes. To analysis feature

such as Quality, Price, Style and comfort etc. customer prefer to purchasing sports

shoes.

According to 100 respondent customer give Comfort as well as Quality priority

while

the purchasing of Sports Shoes brand. I think all three are most preferable brand

in sports Sports shoes sector and these brands prefer Quality and comfort. Thats

why 41% respondent wants comfort feature and 35% respondent prefer qualityfeature.

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Q3. According to you what would be the best location for sport shoes outlet?

Ans. A) Any Mall B) Nearest market

C) Any where

Any Mall44%

Nearest Market

30%

Any where

26%

0%

Sales

INTERPRETATION:

Most of the Student near about 44% preferred to purchase shoes from any Mall.

Because purchasing anything not only shoes but also clothes is very much easy. ,

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according to Respondent, Mall have several product, due to visit mall student also

go to sports shoes outlet. If the new design came in sports shoes out let then they

definitely purchase sports shoes. Some time student think that new design as well

as new style are available in nearest market(show room), sometime youth

purchase sports shoes with their family and its good feeling for the people. People

want to purchase sports shoes mostly in respective outlay, it can be provided morevariety and quality in their point of view so companies should be establish more

outlet as many as possible.

Q4.What change you want in your sports shoes?

Ans. A) change in design B) Change in Price

C) No changes required D) Style

Change in design

31%

Chande in price

29%

No changes

required

16%

Style

24%

Sales

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INTERPRETATION:

According time customer wants to change in feature of the product. If we talk

about sports shoes then there are some variable such as change in style, change in

design ,change in price. Lots of student says that design play an important role toattract the customer.So,31% respondent(student)wants to change accountings to

Fashion and trend. Price play an important role to chose brand thats why 29%

student wants to change in price such as at the time of festival.

Q5. Do you think sports shoes are meant for sports only?

A) yes B) NoC) Cant say

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Yes

33%

No

58%

Can't say

9%

0%

Sales

INTERPRETATION:

Sports shoes are mostly preferred by sports person. Generally youth as well as

children use sports shoes to playing own sport such as Cricket, Football, Hockey

etc. Fashion and trend are totally change, student also were sports shoes at the

time of traveling, party and daily uses. Male as well Female also use sports shoes

at the time of morning and evening walking. Thats why 58% student says that

sports shoes are not only for sports only.

Q6. Does the brand ambassador influence your choice while purchasing?

Ans. A) Yes B) No C) Cant say

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Yes

45%

No

40%

Can't say

15%

4th Qtr

0%

Sales

INTERPRETATION:

The world of glamour is enough to catch attention of the mass (followers).

Surprisingly tendency is not new rather it is being into existence since our

ancestors time too. Like what Hitler did their followers tried to copy him and

many other examples are their like Ghandhi Jee, Bhagat singh,Dhiru Bhai

Ambani etc. That all about what we observed in suvrvey.Mass is concerned what

his hero does? where he stays? to whom he gives weight age?

Apart of this there is also a group of people in the society who is not blind

supporter or follower. They use to apply their tricks upon every big and smallaspects of life. So they show their mercy over starbuzz.They is more practice than

previous one.

Q7. Is there any effect of advertisement on selection of brand?

Ans. A) Yes B) No

C) Cant say

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Yes

51%

No

35%

Can't say

14%

0%

Sales

INTERPRETATION:

Advertisement plays an important role to increase the number of customer.

Through Advertisement, Company also increases the goodwill in market. In this

questionnaire we ask question regarding effect of advertisement to choose sportsshoes brand. 51% respondents says that advertisement really effect to choose new

brand. Some company believes in quality, thats why they dont expend money in

add. Ex-BATA

So 35% respondent dont effect to advertisement to choose Brand.

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Q8. Which one you follow consider most as a Brand ambassador?

Ans. A) Bollywood Stars B) Cricketers

C) Other sports men

Bollywood

28%

Cricketer

37%

Other sports mam35%

0%

Sales

INTERPRETATION:

Brand ambassador play a key role to create awareness about the product.If people are fan of M.S Dhoni then most of the time consumer gives priority of

Reebok shoes because M.S Dhoni is Brand ambassador of Reebok.

In sports shoes sector,37% respondent says that cricketer should be the brand

ambassador, because most of the people like cricketer. Some other game such as

football, hockey etc is also like in India. Thats why 35% respondent says that the

Brand ambassador should football, hockey player.

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Q9. Do sports shoes only concerned to male?

Ans. A) Yes B) No

C) Cant say

Yes

36%

No

60%

Can't say

4% 0%

Sales

INTERPRETATION:

Basically Sports shoes are only for male. But Now a days female are also

prefer sports shoes due to comfort .Most of the student says that sports shoes are

not only for youth. Children, ladies, old people.

Also using sports shoes.60% student says that sports shoe are not made only for

male.

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Q10. Does Outlets or Showrooms or Sale man are able to change your

perception or choice?

Ans. A) Yes B) No

C) It happen some time

Yes

45%

No

18%

It happen some

time

37%

0%

Sales

INTERPRETATION:

Outlets or Showrooms or Sale man are able to change the behaviour or perception

about the product.Sometime sales man convience customer to choose shoes or

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other product.most of time customer attract with showroom goto purchase sports

shoes.

Q11. Which types of shoes are more comfortable?

Ans. A) Sport shoes B) Leather shoes

C) P.T Shoes

Sports Shoes

67%

Leather Shoes

19%

P.T shoes

14%

0%

Sales

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INTERPRETATION:

Most of the rspondents feel more comfortable in sports shoes, it is quite ovious to

get this kind of response as the sports shoes are mostly light, all terrain and can be

worne both in athletics and in normal circumstances. Leather shoes cant be

worne while running and P.T. shoes are not favoured in normal walking so theyare the secong and third most preffered.

Q12.Which kind of attribute you consider most?

Ans. A) Shoes having lace B) having light weightC) Shoes of high heel

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Shoes having lace

34%

Having light weight

51%

Shoes having heel

15%

0%

Sales

INTERPRETATION:

The shoes having light weight is most preffered because it reduces effport while

walking and running even. The second prefernce goes to Shoes having lace as it is

more keeps the shoe in proper fit to the feet and the third prefernce are

shoeshaving high heel, mainly because it adds to the height of the individual.

Q13.Which colour of sports shoes you prefer at the time of purchasing?

Ans. A) White B) Brown

C)Yellow D)Grey

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White

49%

Brown

30%

Yellow

2%

Gray

19%

Sales

INTERPRETATION:

White coloured sports shoes are most preferred because traditionally the sports

wear has been of sober colour and white is the best colour in this criteria.The

second comess is the brown for two reasons firstly it does not look dirty even

after dust gets settled on it and secondly its sober also may not be like white but

still it look decent in sports wear. Grey is the third favourite because it competes

with white and sometimes even taken up as off-white along with to some extent it

does not look that dirty as white even after it gets slung in mud.

Q14. Do you think Brand really change the buying behaviour of customer?Ans. A) Yes B) No C)Cant say

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Yes

70%

NO

19%

Can't say

11%

0%

Sales

INTERPRETATION:

Brand really change the purchasing behaviour of consumer.Specially

youth believe that company always wants to maintane quality as wellas price of the product.because due to these believe company maintane

brand image in front of consumer.If company brand image is affected

through less quality of of product as well as service than consumer will

quit that particular brand.In this reserch,almost 3|4% respondent agree

that brand really change the buying behaviour of consumer.Q15. Do you think price strategy effect various income group?Ans.A) Yes B) No C) cant say

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Yes

63%

No

19%

Can't say

18%

0%

Sales

INTERPRETATION:

Price strategy is important factor to sale the product.Through this reserch

we analysis that ,price strategy is depend on income group of the target

area.Some time company wants to produce product for specific group of

customer.some time company attract some other income group to increasemarket share through discount .

ANALYSIS OF CHI-SUQARE TEST

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TABLE OF OBSERVED VALUE:

Chi-Square TestThe chi-Square test is one of the simplest and most widely used non-parametric tests in statistical work. It

makes no assumptions about the population being sampled. The quantity chi-square test describes the

magnitude of discrepancy between theory and observation that is, with the help of chi-square test we can

know whether a given discrepancy between theory and observation can be attributed to chance or whether it

results from the inadequacy of the theory to fit the observed facts. If chi-square is zero, it means that the

observed and expected frequencies completely coincide. The greater the value of chi-square, the greater would

be the discrepancy between observed and expected frequencies. The formula for computing chi-square test is

:- (O-E)2/E

Where O = Observed frequency

E= Expected frequency

1 39 24 29 8 100

2 17 35 7 41 100

3 44 30 26 0 100

4 31 29 16 24 100

5 33 58 9 0 100

6 45 40 15 0 100

7 51 35 14 0 1008 28 37 35 0 100

9 36 60 4 0 100

10 45 18 37 0 100

11 67 19 14 0 100

12 34 51 15 0 100

13 49 30 2 19 100

14 70 19 11 0 100

15 63 19 18 0 100

TOTAL

652 504 252 92 1500

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TABLE OF EXPECTED FREQUENCY :-

Let us take null hypothesis that there is no difference choice of sports shoes brandamong student.

TABLE-A

Q.No O E (O-E) (O-E)/E

1 39 43.4 -4.4 0.44

2 17 43.4 -26.4 16.05

3 44 43.4 0.6 0.008

4 31 43.4 -12.4 3.54

5 33 43.4 -10.4 2.49

6 45 43.4 1.6 0.05

7 51 43.4 7.6 1.33

8 28 43.4 -15.4 5.46

9 36 43.4 -7.4 1.26

10 45 43.4 1.6 0.05

11 67 43.4 13.6 4.26

12 34 43.4 -9.4 2.03

13 49 43.4 5.6 0.72

14 70 43.4 26.6 16.30

15 63 43.4 19.6 8.85

TOTAL

66.838

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TABLE-B

TABLE-C


1 29 16.8 12.2 8.85

2 7 16.8 -9.8 5.71

3 26 16.8 10.8 6.94

4 16 16.8 -0.8 0.03

5 9 16.8 2.2 0.28

6 15 16.8 -1.8 0.19

7 14 16.8 -2.8 0.468 34 16.8 18.2 19.7

9 4 16.8 -12.8 9.75

10 37 16.8 20.2 24.28

11 14 16.8 -2.8 0.46

12 15 16.8 -1.8 0.19

13 216.8

-14.8 13.03

14 11 16.8 -5.8 2.002

15 18 16.8 1.2 0.08

TOTAL 91.95

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1 24 33-6 -9.6 2.74

2 35 33.6 1.4 0.55

3 30 33.6 -3.6 0.38

4 29 33.6 -4.6 0.62

5 58 33.6 14.4 6.17

6 40 33.6 6.4 0.12

7 35 33.6 1.4 0.05

8 37 33.6 3.4 0.34

9 60 33.6 26.4 20.7410 18 33.6 -15.6 7.24

11 19 33.6 -14.6 6.34

12 51 33.6 17.4 9.01

13 30 33.6 -3.6 0.38

14 19 33.6 14.6 6.34

15 19 33.6 14 6.34

TOTAL

66-86


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TABLE-D


1 8 6.1 1.9 0.592 41 6.1 34.9 199.6

3 0 6.1 -6.1 6.1

4 24 6.1 17.9 52.5

5 0 6.1 -6.1 6.1

6 0 6.1 -6.1 6.1

7 0 6.1 -6.1 6.1

8 0 6.1 -6.1 6.1

9 0 6.1 -6.1 6.1

10 0 6.1 -6.1 6.1

11 0 6.1 -6.1 6.112 0 6.1 12.9 27.28

13 19 6.1 -6.1 6.1

14 0 6.1 -6-1 6-1

15 0 6.1 -6.1 6.1

TOTAL

347.07

Here we get, Chi- square at 1% = 221.7143For tabulated degree of freedom = (s-1).(r-1) = (15-1).(4-1)=42

Value of Chi-square at 1% & degree of freedom 42 = 53Tabulated Chi-square at 1% is 53 which is less than Calculated Chi- square that is

221.7123.Hence Null hypothesis rejected and alternative hypothesis accepted.

Findings

The entire project was quite interesting and adventurous, our topic forMarketing Research Project which is Choice of sports shoes brand amongStudent.

I have learned many things during the marketing research project. They arefollowing:

Reebok is most preferred brand among youth.

Adidas is on second potion because 29%respondent gives their view

towards it.We felt that how to manage time and how to convince to the people.

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We saw during the research project many persons gives good responsealso.

We found that nothing impossible, if we work honestly

Limitations

In every research work there are some limitations.

Limitation of time

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Time availability was one of the biggest limitations faced due to shortage of time, the

researcher had to limit the work in its present form such as he would have like to work on it,

and the time constraint restricted him from doing so.

Limitation on the part of Respondents.

Some of the respondents were not interested in giving their personal details and some of them

were not very cooperative.

Other Limitations

Since I didnt have any previous experience in research work and report writing so it

may have lead to discrepancies in the report. My sample size was only 100; we have to

limit our work in present form. The sample area was confined and does not represent the

whole mass.

CONCLUSION

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From the above research I came to know, that in the sports shoes business Reebok is the

major player of this market. It has a great competition with Adidas.Nike also have a great

reputation in the market. Almost all the customers are satisfied with their brands, because of

the brand quality. Major Player provides the best quality, thats why maximum player are

satisfied and they rank their brand as excellent & good. Most popular promotional tool is

discount scheme among the customer. Every person prefers to use discounted brand.

Almost all the customer is satisfied with price charged on their brand. Customers are brand

loyal; they dont want to switch over the brand if the price of the preferred brand will

increase because of the quality of the brand. Weight is also a factor which can influence the

sale of the brand. Students prefer light weight sports shoes. For promotions advertisement

create a effect on the selection of the brand. Celebrities also influence the sale of a

particular brand. Most of the students demand for the additional feature in the product.

Personal Experience

Though I had no previous experience, so that I got a great experience on this project. I faced

different types of people according to their age, gender, mentality etc., so it was very difficult to

expose ourselves in front of them. According to my point of view, I have done a great job, tried

my level best to expose myself like a professional with calm manner. Many people had good

response towards me, and some avoided me.

Sometime it was difficult to tell others that for what purpose I am working. I have to show my

identity cards as well as College permission letter also as I was asking for personal details.

SUGGESTION

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According to my report, I want to suggest brand Nike & Adidas and other players of the

sport shoe industry that they have to pay attention to the quality and the Comfort of the

product, and invest in the advertisement of the product and use the celebrities for the

advertisement campaigning & produce the product which have less weight .My advice to the major player of market like Reebok and Adidas is that they have to

introduce the product differentiation on regular basis. They try to provide the additional

features to the customer in the reasonable .

Anexure

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Sno

Name ofrespondent Phone no

Q1

Q2

Q3

Q4 Q5

Q6

Q7

Q8 Q9

Q10

Q11

Q12

Q13

Q14

Q15

01 CHANDAN JHA0991107612

2 A B C C C D A B C A C C A B B

02SHUBHAMAGRAWAL

08745988066 A B B C A C A A B A A A B A B

03 AMIT NAGAR0991100209

0 C C B A D B B B C B D B C B A

04VIKASH KR.SHARMA

08527069574 B A A B D B B A B C B B A C B

05DEEPAKCHANDAN

09412326669 C A C A A B A B C B C A B A B

06JITU KR.SINGH

08083735251 A A A C B B C C B C D C A A A

07 AJAY RAWAT0875588257

0 A C A C C A C B C B C A C A A

08HARSHVARDHAN

09873296357 A C B A C B B C A C A B A B A

09 RAJIV KUMAR0990525782

1 C C B C D C A C B C A B A A B

10RAKESHKUMAR

01128494645 C C A C B A A D B B C A A C A

11 VIVEK KUMAR0955532399

2 C A A C C A B B A B B B C B A

12 ANWAR0999048668

6 C B B C C A C D A B B A B A B

13PAWANCHAUDHARY

09999519190 A C C C A C C B A C B C A A A

14 RAJU SINGH0971763938

3 C B C C B A B B A B C A A A C

15UJJAWALSHARMA

09953985719 A C A C A C A C A A D C A C C

16PRASHANTKUMAR

09911973998 C A C C D B C B A A A C C B C

17 VISHU KUMAR0956082108

2 A A C C D D B C A B A B A A A

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18SURENDRASINGH

09554876128 C B B B A A B B B A C C A A C

19 KISHORE JAIN0931044810

3 C A B A B A B B A C A A A C A

20KUNDANKR.HISARI

09990722934 A A B A A

BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing project are as given below:

BOOKS:

Marketing Management ----------------------------------------- By: Philip

Kotler

Marketing Research ---------------------- By: G C Beri (Page no 45-67,

81-209)

Marketing Research ------------------------------------ -- By: Harper and

Boyd

Internet:-

www.wikipedia.com

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http://www.wikipedia.com/http://www.wikipedia.com/


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www.google.co.in

www.yahoo.com

WORD OF THANKS

At last we thank all those who have directly or indirectly helped us to conduct the survey and

complete this project successfully.

We will also like to thank all the readers who would have study this project. We request thereaders to let us know the mistakes we have committed .

45
http://www.google.co.in/http://www.yahoo.com/http://www.google.co.in/http://www.yahoo.com/


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Documents

Prince Final MR-Project