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Principles and Elements of Design - TAFE NSW · PDF file ELEMENTS OF DESIGN The Elements of Design are those you can see and touch LINE FORM . COLOUR . TEXTURE . SPACE

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  • The Principles and Elements of Design

    These are the building blocks of all good floral design

  • ELEMENTS OF DESIGN

     The Elements of Design are those you can see and touch

    LINE FORM

    COLOUR TEXTURE

    SPACE

  • LINE  Lines may be thick,

    thin, vertical, horizontal, diagonal, curved, zig zag, long,short or a combination of all.

    The purpose of lines is to create:

     shape  a pattern  movement  optical illusion  space

  • FORM  Form is a three dimensional

    shape, often referred to as area, mass or volume.

     Form has height, width and depth.

     A shape is two dimensional having only height and width

    The four basic forms are:  cube  sphere  cylinder  cone

  • TEXTURE  Texture is the surface

    quality of a material as perceived by sight (visual) or by touch (tactile)

     We describe texture using terms such as:

    smooth,rough,spiky, furry,velvety,silky etc.

  • SPACE  Space is the area in, around

    and between the design: defined by the three dimensional area occupied by the composition.

     Positive space is the planned area in a design occupied by flowers, foliage or other objects.

     Negative space is the planned areas in a design, devoid of flowers, foliage or other objects, yet essential to a composition.

  • COLOUR  Colour is an important

    element in every design There are 3 primary colours  Red – Yellow - Blue There are 3 secondary colours  Green- Orange-Purple Warm colours (Advancing)  Reds, oranges, yellows,

    browns Cool colours (Receding)  Blues, greens, purples Neutral colours  Black, white and grey

  • PRINCIPLES OF DESIGN The concepts used to organise and arrange the structure of design

    Diversity/Variety

    Repetition Contrast

    Proportion Direction

    Dominance Balance Rhythm

    Unity/Harmony Order

  • Diversity/Variety

    Variety & Diversity can be found in:

     Types of material  Colour  Texture  Line  Form

  • Repetition  Every design will benefit

    from repetition of one or more elements in a design

    This can be achieved using:

     Line  Form  Colour  Texture

  • Contrast  Contrast is the use of

    opposites eg; dark & light, rough & smooth,

    large & small, thick & thin etc; It adds interest to a design and can be achieved using

     Colour  Line  Form  Size  Texture

  • Proportion Proportion is achieved by

    using the correct relationship in size, quantity and degree of emphasis of all parts of the design and its surroundings. Proportion should be considered in;

     Materials to one another  The arrangement to the

    container  The overall design to the

    space in which it is placed  The person wearing it

  • Direction Direction is achieved by

    the use of different lines creating movement that guides the eye into and through the design. Lines can radiate out from or into a focal area or direct your eye to a point of interest or a resting place.

  • Dominance  Dominance is the visual

    emphasis of one or more elements in a composition.

     It is important that the most dominant element creates a strong focus and greater emphasis in the main area of the design.

  • Balance  Balance creates equilibrium and

    three dimensional stability in a design.

     There are 2 types of balance  Symmetrical (Formal) which occurs when materials are

    arranged equally on both sides of an imaginary axis down the centre of the design

     Asymmetrical (Informal) which occurs when both sides of the

    arrangement are different and unequal yet both sides of the imaginary axis maintain similar visual weight

    There is also;  Visual balance- does the

    arrangement appear to be balanced  Actual balance – is the

    arrangement physically stable/ will it stand up

  • Rhythm  Rhythm is the visual

    movement created throughout the design by the use of repetition or gradation in the use of lines, forms, colours and textures

  • Unity/Harmony  Unity & Harmony is

    achieved with the use of a combination of compatible materials and components. This cohesive relationship of all parts will create a wholeness and oneness within the design and within its surroundings.

  • Order

     Order is achieved when

    all the Elements and Principles of design have been used correctly

    �The Principles and Elements �of Design ELEMENTS OF DESIGN LINE FORM TEXTURE SPACE COLOUR PRINCIPLES OF DESIGN�The concepts used to organise and arrange the structure of design Diversity/Variety Repetition Contrast Proportion Direction Dominance Balance Rhythm Unity/Harmony Order

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