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Jim Berney, AM/FM International Jim Berney, AM/FM International 1 1 Principles & Benefits of User Centered User Interface Design Principles & Benefits of User Centered User Interface Design Jim W. Berney Jim W. Berney Usability Management, Inc. Usability Management, Inc. [email protected] [email protected] April 26, 1998 April 26, 1998

Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

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Page 1: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

11

Prin

cipl

es &

Ben

efits

of U

ser

Cen

tere

d U

ser

Inte

rfac

e D

esig

nP

rinci

ples

& B

enef

its o

f Use

r C

ente

red

Use

r In

terf

ace

Des

ign

Jim

W. B

erne

yJi

m W

. Ber

ney

Usa

bili

ty M

anag

emen

t, In

c.U

sab

ility

Man

agem

ent,

Inc.

jim.b

ern

ey@

usa

bilit

y.co

mjim

.ber

ney

@u

sabi

lity.

com

Apr

il 26

, 199

8A

pril

26, 1

998

Page 2: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

22

Com

mon

Mis

conc

eptio

nsC

omm

on M

isco

ncep

tions

U

sers

do

nU

sers

do

n ’’ t k

no

w w

hat

they

wan

tt k

no

w w

hat

they

wan

t

W

e d

on

We

do

n ’’t h

ave

the

time

to c

on

sult

our

use

rst h

ave

the

time

to c

on

sult

our

use

rs

W

e h

ave

too

man

y u

sers

, can

We

hav

e to

o m

any

use

rs, c

an ’’ t ta

lk to

them

all

t tal

k to

them

all

W

e kn

ow

wh

at o

ur

use

rs w

ant

We

kno

w w

hat

ou

r u

sers

wan

t

W

e w

ill d

esig

n it

rig

ht th

e fir

st ti

me

We

will

des

ign

it r

ight

the

first

tim

e

don

don ’’

t acc

ept t

hat d

esig

n is

iter

ativ

et a

ccep

t tha

t des

ign

is it

erat

ive

m

ust i

nclu

de ti

me

to te

st &

deb

ug U

Im

ust i

nclu

de ti

me

to te

st &

deb

ug U

I

N

o p

rob

lem

, th

e u

sers

will

be

trai

ned

!N

o p

rob

lem

, th

e u

sers

will

be

trai

ned

!

Page 3: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

33

Com

mon

Des

ign

Pro

blem

sC

omm

on D

esig

n P

robl

ems

C

om

mun

icat

ions

gap

bet

wee

n us

ers

and

deve

lope

rs

Co

mm

unic

atio

ns g

ap b

etw

een

user

s an

d de

velo

pers

N

o m

etho

dolo

gy fo

r U

I des

ign

No

met

hodo

logy

for

UI d

esig

n

D

evel

oper

s la

ck G

UI d

esig

n ex

perie

nce

Dev

elop

ers

lack

GU

I des

ign

expe

rienc

e

N

o us

abili

ty o

bjec

tives

or

targ

et m

easu

res

No

usab

ility

obj

ectiv

es o

r ta

rget

mea

sure

s

N

o tim

e fo

r ite

rativ

e de

sign

and

usa

bilit

y te

stin

gN

o tim

e fo

r ite

rativ

e de

sign

and

usa

bilit

y te

stin

g

R

eal u

sers

are

not

ava

ilabl

e fo

r us

abili

ty te

stin

gR

eal u

sers

are

not

ava

ilabl

e fo

r us

abili

ty te

stin

g

U

sabi

lity

test

ing

is p

erfo

rmed

too

late

...U

sabi

lity

test

ing

is p

erfo

rmed

too

late

...

onl

y tim

e fo

r m

ino

r im

pro

vem

ents

onl

y tim

e fo

r m

ino

r im

pro

vem

ents

n

o tim

e to

fix

con

cep

tual

des

ign

pro

blem

s.n

o tim

e to

fix

con

cep

tual

des

ign

pro

blem

s.

Page 4: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

44

Com

mon

Usa

bilit

y P

robl

ems

Com

mon

Usa

bilit

y P

robl

ems

D

iffic

ult t

o us

e (t

erm

inol

ogy,

unc

lear

nav

igat

ion,

la

ck o

f D

iffic

ult t

o us

e (t

erm

inol

ogy,

unc

lear

nav

igat

ion,

la

ck o

f co

nsis

tenc

y, p

oor

feed

back

, int

oler

ant t

o er

ror)

cons

iste

ncy,

poo

r fe

edba

ck, i

ntol

eran

t to

erro

r)

C

once

ptua

l des

ign

prob

lem

sC

once

ptua

l des

ign

prob

lem

s

D

oesn

Doe

sn’’ t

mee

t use

r ne

eds

(poo

r ta

sk a

naly

sis)

t mee

t use

r ne

eds

(poo

r ta

sk a

naly

sis)

D

oesn

Doe

sn’’ t

pro

vide

the

need

ed in

form

atio

nt p

rovi

de th

e ne

eded

info

rmat

ion

R

equi

res

the

user

to r

emem

ber

too

muc

h in

form

atio

n R

equi

res

the

user

to r

emem

ber

too

muc

h in

form

atio

n (c

odes

, ter

min

olog

y)

(cod

es, t

erm

inol

ogy)

D

oesn

Doe

sn’’ t

dis

play

info

rmat

ion

in a

use

ful o

r na

tura

l for

mat

t d

ispl

ay in

form

atio

n in

a u

sefu

l or

natu

ral f

orm

at

(out

side

use

r(o

utsi

de u

ser ’’ s

kno

wle

dge

and

task

dom

ain)

s kn

owle

dge

and

task

dom

ain)

P

rodu

ct la

cks

visu

al a

ppea

l (P

rodu

ct la

cks

visu

al a

ppea

l ( ““ out

of t

he b

ox e

xper

ienc

eou

t of t

he b

ox e

xper

ienc

e ”” ) )

Page 5: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

55

Inte

rest

ing

Sta

tistic

s -

Sal

es/M

arke

ting

Inte

rest

ing

Sta

tistic

s -

Sal

es/M

arke

ting

40

% o

f buy

ers

look

at a

ltern

ativ

e pr

oduc

ts b

ecau

se

the

40%

of b

uyer

s lo

ok a

t alte

rnat

ive

prod

ucts

bec

ause

th

e in

stal

led

syst

em d

oes

not m

eet t

heir

nee

ds.

52%

of

in

stal

led

syst

em d

oes

not m

eet t

heir

nee

ds.

52%

of

re

spon

dent

s ci

ted

perf

orm

ance

and

eas

ere

spon

dent

s ci

ted

perf

orm

ance

and

eas

e-- o

fof

-- use

as

the

use

as th

e m

ajor

fact

or in

fluen

cing

a p

urch

ase

maj

or fa

ctor

influ

enci

ng a

pur

chas

e (D

ata

Dec

isio

ns

(Dat

a D

ecis

ions

A

pplic

atio

ns

So

ftwar

e S

urve

y, 1

985)

App

licat

ion

s S

oftw

are

Sur

vey,

198

5)

M

arke

ting

Mar

ketin

g --

focu

s on

usa

bilit

y &

cus

tom

er s

atis

fact

ion

focu

s on

usa

bilit

y &

cus

tom

er s

atis

fact

ion

A

vera

ge o

f 11.

2 us

abili

ty r

elat

ed c

omm

ents

fou

nd p

er

Ave

rage

of 1

1.2

usab

ility

rel

ated

com

men

ts fo

und

pe

r m

agaz

ine

revi

ew a

rtic

le

mag

azin

e re

view

art

icle

(A

nd

erso

n, 1

990)

(An

der

son

, 199

0)

In

foW

orld

ass

igns

18

Info

Wor

ld a

ssig

ns 1

8 -- 30%

of s

oftw

are

rev

iew

art

icle

s 30

% o

f sof

twa

re r

evie

w a

rtic

les

to 1

) E

ase

of L

earn

ing;

2)

Eas

e of

Use

; 3)

Qua

lity

of

to 1

) E

ase

of L

earn

ing;

2)

Eas

e of

Use

; 3)

Qua

lity

of

docu

men

tatio

n.do

cum

enta

tion.

Page 6: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

66

Inte

rest

ing

Sta

tistic

s -

Dev

elop

men

tIn

tere

stin

g S

tatis

tics

-D

evel

opm

ent

U

I = 4

7U

I = 4

7 --60

% o

f app

licat

ion

code

60

% o

f app

licat

ion

code

(M

acIn

tyre

, E

step

, S

iebu

rth

(M

acIn

tyre

, E

step

, S

iebu

rth

1

990

)1

990

)

U

I = 2

9% o

f dev

elop

men

t bud

get

UI =

29%

of d

evel

opm

ent b

udge

t (R

ose

nbe

rg, 1

989)

(Ro

sen

berg

, 198

9)

C

ost o

f cha

nge

Cos

t of c

hang

e (Pre

ssm

an, 1

992

)(P

ress

man

, 199

2)

d

urin

g p

roje

ct d

efin

itio

n d

urin

g p

roje

ct d

efin

itio

n --1

unit

1 un

it

d

urin

g d

evel

opm

ent

dur

ing

dev

elop

men

t --1.

51.

5 --6

un

its6

un

its

d

urin

g m

ain

tena

nce

d

urin

g m

ain

tena

nce

--

6060-- 1

00

uni

ts10

0 u

nits

A

mer

ican

Airl

ines

foun

d th

at id

entif

ying

and

fixi

ng A

mer

ican

Airl

ines

foun

d th

at id

entif

ying

and

fixi

ng us

abili

ty p

robl

ems

duri

ng d

esig

n sa

ved

60us

abili

ty p

robl

ems

duri

ng d

esig

n sa

ved

60 -- 90%

. 90

%. (

LaP

lan

te,

(LaP

lan

te,

199

2)

199

2)

Page 7: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

77

Inte

rest

ing

Sta

tistic

s -

Dev

elop

men

tIn

tere

stin

g S

tatis

tics

-D

evel

opm

ent

63

% o

f sof

twar

e pr

ojec

ts e

xcee

d es

timat

es

63%

of s

oftw

are

proj

ects

exc

eed

estim

ates

(L

eder

er a

nd

(Led

erer

and

P

rass

ad, 1

992

)P

rass

ad, 1

992

)

1

) us

er c

han

ge

req

ues

ts; 2

) ov

erlo

oked

task

s; 3

) u

sers

do

n1

) us

er c

han

ge

req

ues

ts; 2

) ov

erlo

oked

task

s; 3

) u

sers

do

n ’’t t

und

erst

and

thei

r o

wn

req

uire

men

ts; 4

) po

or c

om

mu

nic

atio

n

und

erst

and

thei

r o

wn

req

uire

men

ts; 4

) po

or c

om

mu

nic

atio

n

bet

wee

n u

ser/

anal

yst

bet

wee

n u

ser/

anal

yst

E

urop

ean

Com

mun

ity (

EC

) st

anda

rds

dire

ctiv

e re

quir

e:

Eur

opea

n C

omm

unity

(E

C)

stan

dard

s di

rect

ive

requ

ire

:

““ sof

twar

e m

ust

be

easy

to u

seso

ftwar

e m

ust

be

easy

to u

se ””

““ s

oftw

are

mu

st b

e su

itab

le fo

r th

e ta

skso

ftwar

e m

ust

be

suita

ble

for

the

task

””

““ p

rinci

ple

s of

so

ftwar

e er

gon

omic

s m

ust

be

appl

ied

prin

cip

les

of s

oftw

are

erg

onom

ics

mu

st b

e ap

plie

d””

C

om

pani

es lo

se 3

3% o

f afte

rC

om

pani

es lo

se 3

3% o

f afte

r-- t

ax p

rofit

whe

n th

ey s

hip

6 ta

x pr

ofit

whe

n th

ey s

hip

6 m

onth

s la

te v

s. 3

.5%

wh

en th

ey e

xcee

d de

velo

pmen

t m

onth

s la

te v

s. 3

.5%

wh

en th

ey e

xcee

d de

velo

pmen

t bu

dget

s by

50%

.bu

dget

s by

50%

.

Page 8: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

88

Inte

rest

ing

Sta

tistic

s -

Ong

oing

Mai

nten

ance

Inte

rest

ing

Sta

tistic

s -

Ong

oing

Mai

nten

ance

8

0%

of l

ifecy

cle

cost

s o

ccu

r in

mai

nte

nan

ce

80

% o

f life

cycl

e co

sts

occ

ur

in m

ain

ten

ance

(P

ress

man

, 19

92

)(P

ress

man

, 19

92

)

8

0%

of

mai

nte

nan

ce is

cau

sed

by

un

met

or

80

% o

f m

ain

ten

ance

is c

ause

d b

y u

nm

et o

r u

nfo

rese

en u

ser

req

uire

men

ts, 2

0%

is c

ause

d b

y u

nfo

rese

en u

ser

req

uire

men

ts, 2

0%

is c

ause

d b

y b

ug

s o

r re

liab

ility

pro

ble

ms

(Mar

tin, M

cClu

re,

bu

gs

or

relia

bili

ty p

rob

lem

s (M

artin

, McC

lure

, 1

98

3)

19

83

)

H

elp

des

k su

ppo

rt c

alls

co

st b

etw

een

$1

2 a

nd

H

elp

des

k su

ppo

rt c

alls

co

st b

etw

een

$1

2 a

nd

$

25

0/ca

ll.$

25

0/ca

ll.

Page 9: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

99

How

a U

ser

Gro

up B

enef

its fr

om

Usa

bilit

y E

ngin

eerin

gH

ow a

Use

r G

roup

Ben

efits

from

U

sabi

lity

Eng

inee

ring

In

crea

sed

prod

uctiv

ity (

help

s st

abili

ze o

r lo

wer

st

aff c

ost)

Incr

ease

d pr

oduc

tivity

(he

lps

stab

ilize

or

low

er s

taf

f cos

t)

P

rodu

ct b

ette

r m

eets

use

r go

als,

task

s, a

nd o

bjec

tive

sP

rodu

ct b

ette

r m

eets

use

r go

als,

task

s, a

nd o

bjec

tive

s

B

ette

r pr

oduc

t usa

bilit

yB

ette

r pr

oduc

t usa

bilit

y

D

ecre

ased

use

r er

rors

Dec

reas

ed u

ser

erro

rs

D

ecre

ased

trai

ning

cos

tsD

ecre

ased

trai

ning

cos

ts

D

ecre

ased

use

r su

ppor

t (he

lp d

esk,

bud

dy, s

uper

viso

r,

Dec

reas

ed u

ser

supp

ort (

help

des

k, b

uddy

, sup

ervi

sor,

do

cum

enta

tion)

docu

men

tatio

n)

S

hort

er in

terv

als

(lead

tim

e) fo

r ne

w fu

nctio

nalit

yS

hort

er in

terv

als

(lead

tim

e) fo

r ne

w fu

nctio

nalit

y

B

ette

r us

er s

atis

fact

ion

Bet

ter

user

sat

isfa

ctio

n --P

ossi

ble

redu

ctio

n in

em

ploy

ee

Pos

sibl

e re

duct

ion

in e

mpl

oyee

tu

rnov

ertu

rnov

er

Page 10: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1010

How

a V

endo

r B

enef

its fr

om

Usa

bilit

y E

ngin

eerin

gH

ow a

Ven

dor

Ben

efits

from

U

sabi

lity

Eng

inee

ring

In

crea

sed

sale

s (s

atis

fact

ion,

mar

ket a

ppea

l, us

abi

lity

as a

In

crea

sed

sale

s (s

atis

fact

ion,

mar

ket a

ppea

l, us

abi

lity

as a

fe

atur

e)

feat

ure)

--R

equi

red

if co

mpe

titor

Req

uire

d if

com

petit

or ’’s

focu

s is

usa

bilit

y!s

focu

s is

usa

bilit

y!

use

rs d

ecid

e if

a pr

odu

ct is

usa

ble

in le

ss th

an 1

hou

ru

sers

dec

ide

if a

pro

duct

is u

sab

le in

less

than

1 h

our

u

sers

rat

ed e

ase

use

rs r

ated

eas

e-- o

fo

f --u

se s

eco

nd a

t 6.8

ou

t of 1

0 an

d e

ase

use

sec

ond

at 6

.8 o

ut o

f 10

and

eas

e-- o

fof

-- lea

rnin

g

lear

nin

g

four

th a

t 6.4

.fo

urth

at 6

.4.

R

educ

ed c

ost t

o id

entif

y an

d pr

iorit

ize

requ

irem

ent

sR

educ

ed c

ost t

o id

entif

y an

d pr

iorit

ize

requ

irem

ent

s

R

educ

ed c

ost o

f dev

elop

men

t R

educ

ed c

ost o

f dev

elop

men

t --

mak

e ch

ange

s ea

rly

mak

e ch

ange

s ea

rly

M

inim

ize

last

min

ute

chan

ges

to p

ublic

atio

ns a

nd tr

aini

ngM

inim

ize

last

min

ute

chan

ges

to p

ublic

atio

ns a

nd tr

aini

ng

D

ecre

ased

cus

tom

er s

uppo

rt (

hot

Dec

reas

ed c

usto

mer

sup

port

(ho

t-- lin

e ca

ll vo

lum

e)lin

e ca

ll vo

lum

e)

Page 11: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1111

How

can

Usa

bilit

y E

ngin

eerin

g H

elp

durin

g th

e P

lann

ing

Pha

se?

How

can

Usa

bilit

y E

ngin

eerin

g H

elp

durin

g th

e P

lann

ing

Pha

se?

Id

entif

y Id

entif

y U

ser

Pro

file

Use

r P

rofil

e --cu

stom

er s

ite v

isits

, int

ervi

ews,

use

r cu

stom

er s

ite v

isits

, int

ervi

ews,

use

r su

rvey

s, fo

cus

grou

pssu

rvey

s, fo

cus

grou

ps

P

erfo

rm

Per

form

Co

mpe

titiv

e A

naly

sis

Co

mpe

titiv

e A

naly

sis --

eval

uate

usa

bilit

y of

ev

alua

te u

sabi

lity

of

com

petin

g pr

oduc

ts (

wha

t wor

ks?

wha

t doe

snco

mpe

ting

prod

ucts

(w

hat w

orks

? w

hat d

oesn

’’ t?

wha

t t?

wha

t ne

eds

impr

ovin

g? H

ow d

o us

ers

use

your

com

petit

orne

eds

impr

ovin

g? H

ow d

o us

ers

use

your

com

petit

or’’ s

s pr

oduc

t?).

Res

ults

can

be

inpu

t int

o us

abili

ty o

bjec

tive

prod

uct?

). R

esul

ts c

an b

e in

put i

nto

usab

ility

obj

ectiv

e m

easu

res.

m

easu

res.

P

erfo

rm

Per

form

Ne

eds

Ass

essm

ent

Ne

eds

Ass

essm

ent

--W

hat a

re c

usto

mer

nee

ds?

W

hat a

re c

usto

mer

nee

ds?

A

re c

usto

mer

nee

ds c

urre

ntly

bei

ng m

et.

Are

cus

tom

er n

eeds

cur

rent

ly b

eing

met

.

Page 12: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1212

How

can

Usa

bilit

y E

ngin

eerin

g H

elp

durin

g th

e P

lann

ing

Pha

se?

How

can

Usa

bilit

y E

ngin

eerin

g H

elp

durin

g th

e P

lann

ing

Pha

se?

C

ritic

al

Crit

ical

Inci

dent

Ana

lysi

s In

cide

nt A

naly

sis --

iden

tify

usab

ility

pro

blem

s th

at

iden

tify

usab

ility

pro

blem

s th

at

gene

rate

cal

ls to

the

supp

ort l

ine

and/

or le

ad to

mis

use

or

gene

rate

cal

ls to

the

supp

ort l

ine

and/

or le

ad to

mis

use

or

over

use.

Goa

l is

to s

top

first

cal

l, an

d th

us p

oss

ible

rep

eat

over

use.

Goa

l is

to s

top

first

cal

l, an

d th

us p

oss

ible

rep

eat

calle

rs.

Use

ser

vice

and

mai

nten

ance

rec

ords

and

cus

tom

er

calle

rs.

Use

ser

vice

and

mai

nten

ance

rec

ords

and

cus

tom

er

com

plai

nts.

com

plai

nts.

S

et

Set

usa

bilit

y ob

ject

ives

and

mea

sure

s us

abili

ty o

bjec

tives

and

mea

sure

s (n

eed

basi

s an

d (n

eed

basi

s an

d co

mpa

rativ

e da

ta fr

om s

imila

r pr

oduc

ts)

com

para

tive

data

from

sim

ilar

prod

ucts

)

Page 13: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1313

Usa

bilit

y E

ngin

eerin

g -

Pla

nnin

g P

hase

Bui

ld a

Use

r (G

roup

) P

rofil

eU

sabi

lity

Eng

inee

ring

-P

lann

ing

Pha

seB

uild

a U

ser

(Gro

up)

Pro

file

K

now

thy

Use

r!

Kno

w th

y U

ser!

--N

o su

bstit

ute

for

the

real

use

r.N

o su

bstit

ute

for

the

real

use

r.

G

athe

r ba

ckgr

ound

info

rmat

ion

abou

t you

r us

ers.

Gat

her

back

grou

nd in

form

atio

n ab

out y

our

user

s.

Psy

chol

ogic

al:

attit

ude

, mot

iva

tion

Psy

chol

ogic

al:

attit

ude

, mot

iva

tion

E

xpe

rienc

e a

nd fu

ture

use

(no

vice

, adv

anc

ed)

Exp

erie

nce

and

futu

re u

se (

novi

ce, a

dva

nce

d)

Jo

b ta

sk, e

duca

tion

(dom

ain

kno

wle

dge

)Jo

b ta

sk, e

duca

tion

(dom

ain

kno

wle

dge

)

P

hysi

cal a

spe

cts

of u

ser,

of

wor

kpla

ceP

hysi

cal a

spe

cts

of u

ser,

of

wor

kpla

ce

A

sses

s ho

w u

ser

back

grou

nd im

pact

s us

er p

erfo

rman

ce,

Ass

ess

how

use

r ba

ckgr

ound

impa

cts

user

per

form

ance

, ob

ject

ives

, tas

k ex

ecut

ion,

inte

rpre

tatio

n.ob

ject

ives

, tas

k ex

ecut

ion,

inte

rpre

tatio

n.

Id

entif

y P

rimar

y an

d S

econ

dary

use

r gr

oups

Iden

tify

Prim

ary

and

Sec

onda

ry u

ser

grou

ps

Exp

ert

mod

e a

nd s

hort

Exp

ert

mod

e a

nd s

hort -- cut

s, s

epa

rate

inte

rfac

es

for

the

sam

e ta

skcu

ts, s

epa

rate

inte

rfac

es

for

the

sam

e ta

sk

S

houl

d tr

aini

ng ta

rge

t ea

se o

f le

arn

ing

or e

ase

of

use?

Sho

uld

trai

ning

targ

et e

ase

of l

ea

rnin

g or

ea

se o

f us

e?

H

elp

sho

uld

targ

et

use

r pr

ofile

s (t

ask

and

ope

ratio

nal h

elp

)H

elp

sho

uld

targ

et

use

r pr

ofile

s (t

ask

and

ope

ratio

nal h

elp

)

Page 14: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1414

Usa

bilit

y E

ngin

eerin

g -

Pla

nnin

g P

hase

Set

Usa

bilit

y G

oals

Usa

bilit

y E

ngin

eerin

g -

Pla

nnin

g P

hase

Set

Usa

bilit

y G

oals

D

efin

e an

d q

uan

tify

ob

ject

ives

for

usa

bili

ty,

Def

ine

and

qu

antif

y o

bje

ctiv

es fo

r u

sab

ility

, ac

cep

tab

ility

, per

form

ance

, an

d fu

nct

iona

lity.

acce

pta

bili

ty, p

erfo

rman

ce, a

nd

fun

ctio

nalit

y.

E

very

pro

du

ct m

ust

hav

e U

sab

ility

Go

als

Eve

ry p

rod

uct

mu

st h

ave

Usa

bili

ty G

oal

s --

def

ine

def

ine

early

early

S

ho

uld

sup

po

rt P

rodu

ct G

oal

sS

ho

uld

sup

po

rt P

rodu

ct G

oal

s

G

oal

s ca

n b

e G

oal

s ca

n b

e ““hi

gh

leve

lhi

gh

leve

l ””in

itial

ly, b

ut b

eco

me

initi

ally

, bu

t bec

om

e m

ore

det

aile

d a

s yo

ur

pro

du

ct m

atu

res.

mo

re d

etai

led

as

you

r p

rod

uct

mat

ure

s.

Page 15: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1515

How

can

Usa

bilit

y E

ngin

eerin

g H

elp

in th

e A

naly

sis

Pha

se?

How

can

Usa

bilit

y E

ngin

eerin

g H

elp

in th

e A

naly

sis

Pha

se?

E

arly

and

con

tinua

l foc

us o

n us

ers

& ta

sks

Ear

ly a

nd c

ontin

ual f

ocus

on

user

s &

task

s --

Par

ticip

ator

y,

Par

ticip

ator

y,

inte

ract

ive

team

des

ign

inte

ract

ive

team

des

ign

E

valu

ate

Usa

bilit

y ea

rly a

nd o

ften

Eva

luat

e U

sabi

lity

early

and

ofte

n --do

it w

hen

itdo

it w

hen

it ’’s

chea

p.

s ch

eap.

A

vera

ge u

sabi

lity

test

iden

tifie

s 70

Ave

rage

usa

bilit

y te

st id

entif

ies

70 -- 100

des

ign

issu

es (

Jeff

100

desi

gn is

sues

(Je

ff S

chue

ler,

199

2)

Sch

uele

r, 1

992)

Ite

rativ

e de

sign

, tes

t for

usa

bilit

y, a

nd r

edes

ign

Itera

tive

desi

gn, t

est f

or u

sabi

lity,

and

red

esig

n

E

nsur

e a

Use

r dr

iven

vs.

Pro

cess

, Dat

a, o

r T

echn

olo

gy

Ens

ure

a U

ser

driv

en v

s. P

roce

ss, D

ata,

or

Tec

hnol

ogy

dr

iven

des

ign

driv

en d

esig

n

S

tand

ards

for

GU

I des

ign

(Ind

ustr

y &

com

pany

)S

tand

ards

for

GU

I des

ign

(Ind

ustr

y &

com

pany

)

Page 16: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1616

Typ

ical

UI D

esig

n M

etho

dolo

gyT

ypic

al U

I Des

ign

Met

hodo

logy

A

ssem

ble

des

ign

team

with

crit

ical

ski

lls

Ass

emb

le d

esig

n te

am w

ith c

ritic

al s

kills

D

efin

e D

efin

e ““ h

igh

leve

l tas

k flo

wh

igh

leve

l tas

k flo

w ””

S

elec

t UI

pla

tfo

rm, G

UI d

evel

op

men

t to

ols

Sel

ect U

I p

latf

orm

, GU

I dev

elo

pm

ent t

oo

ls

D

efin

e D

efin

e ““ d

etai

led

task

flo

wd

etai

led

task

flo

w ””

D

evel

op

low

fid

elity

win

do

w p

roto

typ

esD

evel

op

low

fid

elity

win

do

w p

roto

typ

es

D

evel

op

Ap

plic

atio

n U

I H

and

bo

ok

Dev

elo

p A

pp

licat

ion

UI

Han

db

oo

k

P

erfo

rm In

form

al u

sab

ility

test

ing

Per

form

Info

rmal

usa

bili

ty te

stin

g

Page 17: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1717

Typ

ical

UI D

esig

n M

etho

dolo

gyT

ypic

al U

I Des

ign

Met

hodo

logy

D

ocu

men

t UI

req

uire

men

tsD

ocu

men

t UI

req

uire

men

ts

D

evel

op

Usa

bili

ty T

est

Sce

nar

ios

Dev

elo

p U

sab

ility

Te

st S

cen

ario

s

D

evel

op

Usa

bili

ty T

est

Pla

n &

Sch

edu

leD

evel

op

Usa

bili

ty T

est

Pla

n &

Sch

edu

le

D

evel

op

a N

avig

atio

nal

pro

toty

pe

Dev

elo

p a

Nav

igat

ion

al p

roto

typ

e

P

erfo

rm F

orm

al U

sab

ility

Tes

ting

Per

form

Fo

rmal

Usa

bili

ty T

estin

g

D

evel

op

Fin

al P

roto

typ

e D

evel

op

Fin

al P

roto

typ

e --re

fine

req

uire

men

tsre

fine

req

uire

men

ts

B

uild

Bu

ild

Page 18: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1818

Ski

lls R

equi

red

on th

e U

I Des

ign

Tea

mS

kills

Req

uire

d on

the

UI D

esig

n T

eam

Interface Design

Stu

dy

use

rs’

task

s an

den

vir

on

men

tB

uil

d t

he

anal

ysi

s d

eliv

erab

les

and

win

do

ws

Human Factors

Ass

ist

wit

h c

og

nit

ive

psy

cho

log

yas

pec

ts o

f G

UI

Ass

ist

wit

h u

sab

ilit

y t

esti

ng

Graphic Design

Hel

p i

n d

esig

nin

g I

con

s fo

r o

bje

cts

Ass

ist

in w

ind

ow

aes

thet

icTechnical Writing

Ass

ist

wit

h H

elp

fa

cili

tyU

ser

Ref

eren

ce g

uid

es

Data M

odeling/

Domain Object M

odeling

Ass

ist

wit

h i

den

tify

ing

ob

ject

s, a

ctio

ns

and

attr

ibu

tes

Business Expertise

Sp

ecif

y b

usi

nes

sre

qu

irem

ents

Ass

ist

crea

tin

gG

UI

win

do

ws

Training Expertise

Des

ign

ap

pro

pri

ate

trai

nin

gco

mp

on

ents

Page 19: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

1919

10 C

ompo

nent

s of

a U

sabl

e D

esig

n10

Com

pone

nts

of a

Usa

ble

Des

ign

T

ask

Des

ign

that

T

ask

Des

ign

that

su

ppo

rts

the

use

rsu

ppo

rts

the

use

r

D

esig

n th

at s

up

port

s D

esig

n th

at s

up

port

s d

evel

opm

en

t of t

he

dev

elop

me

nt o

f th

e u

ser

use

r ’’ s M

enta

l Mo

del

s M

enta

l Mo

del

B

uild

a M

etap

ho

r to

B

uild

a M

etap

ho

r to

en

han

ce le

arn

ing

enh

ance

lear

nin

g

C

on

sist

ency

Co

nsi

sten

cy

A

vaila

bili

tyA

vaila

bili

ty

F

eed

bac

kF

eed

bac

k

E

rro

r H

and

ling

Err

or

Han

dlin

g

P

ut t

he

use

r in

Co

ntr

ol

Pu

t th

e u

ser

in C

on

tro

l

D

esig

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an

Des

ign

for

hu

man

lim

itatio

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art

.

Page 20: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2020

Effe

ctiv

e T

ask

Des

ign

Effe

ctiv

e T

ask

Des

ign

T

ask

desi

gn

mu

st m

atch

:T

ask

desi

gn

mu

st m

atch

:

actu

al u

se a

nd

job

req

uire

men

tsac

tual

use

an

d jo

b r

equ

irem

ents

u

ser

use

r ’’ s m

enta

l mo

del

s m

enta

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del

u

ser

use

r ’’ s o

bje

ctiv

ess

ob

ject

ives

T

ask

desi

gn

mu

st b

e fle

xib

le:

Tas

k de

sig

n m

ust

be

flexi

ble

:

exte

nd

func

tion

ality

an

d u

sag

e sc

enar

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nd

func

tion

ality

an

d u

sag

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ad

d n

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apab

ility

add

new

cap

abili

ty

Page 21: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2121

Bui

ldin

g th

e U

ser’s

Men

tal M

odel

Bui

ldin

g th

e U

ser’s

Men

tal M

odel

U

ser

Use

r ’’ s k

now

ledg

e of

how

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yste

m w

orks

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g., i

nput

s /

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of h

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sys

tem

wor

ks (

e.g.

, inp

uts

/ ou

tput

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visi

ble

as w

ell a

s vi

sibl

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ho

w a

nd

outp

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invi

sibl

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l as

visi

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and

w

hy it

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truc

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hy it

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ks, n

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enta

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inco

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fuse

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imila

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stem

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hy

both

er w

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enta

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both

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enta

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dels

?

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ws

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hat t

he u

ser

alre

ady

know

s

Page 22: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2222

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ng a

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aph

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our

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imp

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mpl

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sks

Sim

plif

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com

plex

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akes

adv

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ge

of e

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equ

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req

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men

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ask

obje

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hie

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ay b

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obje

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hie

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let t

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abili

ty to

com

ple

te th

e ta

sk).

ban

dwid

th (

abili

ty to

com

ple

te th

e ta

sk).

Page 23: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2323

UI C

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rmin

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tern

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con

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pplic

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Page 24: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2424

Ava

ilabi

lity

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lity

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cces

s to

task

(un

natu

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ask

sequ

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cces

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task

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natu

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ask

sequ

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en c

on

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den

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cces

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isp

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wro

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pla

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in w

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idd

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idd

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Page 25: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2525

Fee

dbac

kF

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very

use

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esp

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actio

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invo

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pon

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dic

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is O

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dic

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Page 26: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2626

Err

or H

andl

ing

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or H

andl

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D

esig

n fo

r fo

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n fo

r fo

rgiv

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s --ac

com

mod

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use

r ac

com

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use

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, UI c

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ffect

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Page 27: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2727

Oth

er C

hara

cter

istic

s of

a U

sabl

e G

UI

Oth

er C

hara

cter

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s of

a U

sabl

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UI

P

ut u

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in c

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con

tro

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the

user

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can

cust

omiz

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IU

ser

can

cust

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rtw

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Page 28: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2828

Indu

stry

Sty

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uide

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tyle

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Page 29: Principles & Benefits of User Centered User Interface Design · Jim Berney, AM/FM International 5 Interesting Statistics - Sales/Marketing 40% of buyers look at alternative products

Jim

Ber

ney,

AM

/FM

Inte

rnat

iona

lJi

m B

erne

y, A

M/F

M In

tern

atio

nal

2929

Sum

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efin

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