Principles for Success

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You Are Not Always in Control

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Be Consistent

Assume that Everything is Public

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Set Clear ExpectationsSet Clear Expectations

Just because Wal-mart is open 24 hours doesn’t mean you have to be.

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Rules of Engagement

1. Donʼt be a dirty spammer

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2. Real world networking

principles still apply

It is about building a relationship over time.

Don’t go in for the kill at every opportunity

Many sites will block/ban you for aggressive tactics

Think of real-life networking

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3. Give people something of

value

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IS IT RELEVANT?

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4. Have a personality

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5. Focus on business value not

activity

6. Assume that people donʼt care

about your business.

Help them solve problems!

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7. My social media profile is not your billboard. Talk about the conversation.

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8. Be Nice. Say thank-you.

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